www.thelatinamericareport.com IAADFS ORLANDO ISSUE April 2016

News and views on the airport, airline and travel retail sectors in the region

The Latin America Report

BRAZIL’S STORMY SKIESZika, corruption scandal,

currency issues impactingairlines, airports, duty freePages 4, 6

Airports/Airlines

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Rio airport readies forOlympic-bound travellers

Brazil’s aviation authority saysit’s ready for the influx of passen-gers during the 2016 SummerOlympic Games.

And the opening of a new wingat Galeão International Airport inMay, doubling the airport’s capac-ity, will help with the flow.

Officials expect to serve approx-imately 1.5 million passengers atvarious airports in August, duringthe height of the games. Air opera-tions will be able to handle90,0000 passengers and 1,000 air-craft each day throughout 39 air-ports surrounding Rio de Janeiro.

Attending the Games are ath-letes and delegations from 206countries, 100 heads of state,32,000 journalists and 4,000 Para-

A new wing at Rio de Janeiro’s international airport will be open inMay. Airports in the area are expected to receive 1.5 million visitors inAugust during the 2016 Summer Olympic Games.

Viracopos International Airport welcomed more than10 million passengers in 2015.

Serving the São Paulo area, the airport set a recordwith the 10.3 million passengers.

The airport also reported gross revenue from airportoperations increased 12.1% in 2015 over the previousyear.

Commercial revenue dropped -8% in Q4 due to adecrease in the number of flights and passengers, sayairport officials.

However, overall commercial revenue for the yearreached R$19.2 million (+25%) mainly due to in-creased passenger traffic, increased number of interna-tional flights, duty-free operations, new stores in thepassenger terminal, an increase in parking revenue; andtariff increases.

But as the economic crisis in Brazil began to worsenat the end of the year, several airlines announced plansto stop service to Viracopos due to the drop in passen-ger demand.

lympic athletes.On opening day of the

Olympics, August 5, Galeão air-

port expects to receive 60,000 pas-sengers and 30,000 at Santos Du-mont airport.

Viracopos sets pax record,posts revenue drop in Q4

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Our congratulations to Asutil for a 20-year journey lled with commercial success

Nuestras Felicitaciones a Asutil por una jornada de 20 años llena de exitos comerc

iales

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Airport/Airlines

Demand for travel falls sharplyBy Wendy Gallagher

For many in the travel retail, air-port and airlines sectors, it doesseem like the sky is falling.

Airport bombings, currency de-valuations, and political scandalsare taking their toll on the travel in-dustry, directly affecting sales atduty free stores.

But Brazil is being hit particu-larly hard, and is also dealing withan outbreak of the Zika virus,which has medical officials warn-ing about the risks of travelling tothe region.

In Brazil, Dufry’s operationssaw a 32% decline in revenue in2015 versus the previous year.“Turnover measured in CER de-clined sharply by 32%, directly re-flecting the massive devaluation ofthe Brazilian real against the USdollar of 42% for the year, follow-ing a peak in the second half reach-ing 53%. This reduces thepurchasing power of the Brazilians,who represent the most importantcustomer group,” says the com-pany.

Airlines

Airlines in Brazil are cuttingback and even cancelling someroutes. Brazilian carrier GOL re-ported a net loss of US $1.1 billionin 2015.

“The results reflect the Brazil-ian economic scenario since theend of 2014, which impacted thenational aviation industry,” GOLCEO Paulo Kakinoff said.

“2015 was marked by a drop inthe Brazilian GDP of 3.8%, themost significant in the last 25years. Indeed, it will be the firsttime that we will have two years ina row with negative results in GDP.In the period we also saw inflationpeaking, recording 10.7% and thedevaluation of the Brazilian realcompared to the dollar by 42%which impacts more than 50% ofour costs and expenses and approx-imately 85% of company debt,”Kakinoff said.

GOL will cut its capacity thisyear by 5% to 8%, reducing thetotal number of seats and domesticdepartures by 15% to 18%.

“[It] is an imperative response tothe scenario of strong economic re-traction we are in,” Kakinoff said.

Fitch Ratings are reporting a“negative outlook on Brazilian air-

ports based on the sluggish growthforecast beyond 2016 and its ad-verse impact on short-and mid-term credit metrics.”

However, Moody’s InvestorsService reports the outbreak of theZika virus will have a “limitedcredit impact on Latin Americanand Caribbean airports.” Accordingto the company, history shows thatviral outbreaks affect passengertraffic at the beginning of the out-break, but then rebound shortlyafter.

For those Brazilians who are stilltravelling, Miami continues to betheir top destination. According tothe Greater Miami Convention &Visitors Bureau, Brazil finished intop spot for the county’s 2015 in-ternational visitor market with 2%growth.

Airport concessions

Airports in Brazil continue to gothrough a modernization process.

And, a third round of airportconcessions will take place througha live auction. Infraero, Brazil’s na-tional airport authority, is expectedto give up all equity in airports in

Brazilian airlines are feeling the pinch of the declining Real. GOL reports a US $1.1 billion loss in 2015.

Continued on Page 6

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News

Florianopolis, Fortaleza, PortoAlegre and Salvador. The tenders,with a combined value of morethan US $2 billion, are scheduledfor June.

As well, Infraero plans an initialpublic share offering this year for asubsidiary running busy domestichubs in São Paulo and Rio deJaneiro.

IPO for two airports

Infraero CEO Gustavo do Valesaid he would hire state lenderBanco do Brasil SA to model anIPO for the subsidiary and decideon the timing of the IPO.

“There will be a holding com-

pany with airport assets including(São Paulo’s) Congonhas and (Rio’s)Santos Dumont. We plan to list thatcompany as soon as possible, prefer-ably this year.”

However, the political turmoil andeconomic crisis in the country hasseen the off-loading of shares in sev-eral airport concession companies.

Meanwhile Brazil is preparing tohost the 2016 Summer Olympics.

Although airport traffic flow fromathletes and tourists will be heavy, itwill also see a further reduction ofBrazilians travelling, as was seenduring the 2014 World Cup, held inBrazil.

Travel searches

However, there could be a bright

light, albeit small, for airports in theregion. Recent terror attacks in Eu-rope, and travel warnings to that areaissued by many countries, are caus-ing an online shift in travel destina-tion searches.

Travel data firm Hopper re-ports flight search demand to Eu-rope is currently down about 13%so far this year, compared to thesame time period last year.

“We’re seeing flight searchesto destinations in South Americaand Asia trending up while Eu-rope is trending down,” saysPatrick Surry, the company’schief data scientist. “We’re seeingincreased searches to destinationslike Japan, Colombia, Brazil, andIndia.”

Airport concessions upfor grabs in June

From Page 4

Sales at Dufry stores throughout Brazil dropped 32% in 2015, a result of the weak Real.

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News

It’s some of the worst times Eduardo Raffo has everseen in the duty free industry.

Raffo, President of Pramsa Distributors, based inMontevideo, has been in the business for more than 35years and opened his own company in 2000. He distrib-utes products from all of the major categories.

With a great deal of his business with border storesalong the Brazilian border, Raffo says sales have de-clined approximately 70% this year, compared to lastyear. Some colleagues are seeing evengreater decline, he says.

“We have to go back to 1998-2002 tofind this level of sales,” says Raffo. “2015has been worse than the global financialcrisis of 2008 because in 2008 it onlylasted six months. The last 14 months havebeen difficult. People have lost their jobs,some retailers have had to close theirdoors, and there are some days there is atotal absence of shoppers at certain bor-ders,” says Raffo.

Coming off very good sales years be-tween 2011 and 2014 is difficult, saysRaffo, although he contends sales havebeen decreasing about 20% each year for the last fewyears. However, visitors were still coming to the borderto buy. “No-one is confident about the near future,”says Raffo.

Few shoppers

He says working with retailers and suppliers, differ-ent strategies have been tried over the past couple ofmonths, to encourage shoppers to buy. Price promo-tions have been applied, some retailers were givingaway a free perfume with the purchase of two, but inthe end, “How can anything be effective when you haveno customers in the shop?”

He adds,” My personal belief is that in a crisis, if onedrops the price too much, or gives something away, thebrand will be affected in the eyes of the consumer.

When the economy recovers, the consumer will switchto another brand.”

Dealing with expiration dates on confectionery thatisn’t selling is a “really demanding exercise,” saysRaffo. “One has to replace it or give credit notes to theretailers as a way to have them continuing to supportthe category.”

Several new stores opened along the border in thepast year, which was unfortunate timing, says Raffo. “It

was impossible to know the future. A lotof great effort was put into these newstores. They suffered after opening, butnot opening wasn’t a good option ei-ther.”

Raffo states that some suppliers arenot sympathetic to the situation. In somecases their “partnership” extends to ac-cepting your forecast, shipping asplanned and collecting on time. “Theyact like nothing has changed,” he says.Raffo says he hopes more suppliers willbetter understand the issues being facedin the region.

He says with the economic and politi-cal problems facing Brazil, “shopping at duty free is notBrazilians’ main concern.” He says most Brazilians feela change of government is needed in order for the coun-try to improve.

Argentina hopeful

Raffo says a boost in Argentina’s economy is givinghope to the whole region, “but it won’t happenovernight.” 

Despite years of attending trade shows and confer-ences, where many industry members state the waybusiness is done needs to change, Raffo isn’t seeing thenecessary changes. “Nothing important has changed forthe best...just the contrary. It looks like this industry islosing significantly and unless something radical isdone, it will suffer even more.”

ThE wORST OF TIMESUruguayan distributorsays industry needs

radical overhaul

Eduardo RaffoPramsa

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ASUTIL conference to focuson overcoming challenges

News

By Wendy Gallagher

Retailers along the Brazilian border are putting greatenergy into marketing strategies and social media cam-paigns to attract shoppers to their stores.

It’s one of the topics that will be discussed duringthe upcoming ASUTIL (South Amer-ica Duty Free Association) confer-ence, to be held in early June inSantiago, Chile.

ASUTIL Secretary General JoséLuis Donagaray says border operators“are working very, very hard. It’s re-ally tough work.”

Donagaray calls the current situa-tion in Brazil “frightening” and adds“it’s difficult to say” when the politi-cal and economic instability willease. He adds that the prospect of theBrazil government approving borderstores within Brazil won’t happen thisyear, due to the country’s turmoil.

The upcoming ASUTIL conference could see fewerdelegates than in past years, admits Donagaray, giventhe challenges faced by industry members not just inthe region, but worldwide.

However, he is adamant that ASUTIL is still “thebest priced conference” because of the opportunity to

meet with buyers over the three days,as well as learn from speakers. One ofthose speakers, economist CarlosMelconian, President Banco NacionArgentina, has been a regular speakerat ASUTIL over the past severalyears. Donagaray says each yearmany delegates ask for a copy of hispresentation, which they say helpsthem plan accordingly for the yearahead, based on his economic predic-tions.

The early bird deadline for ASU-TIL has been extended to April 8. For

more information, visit http://conferen-cia2016.asutil.org.

José Luis Donagaray

Three companies have teamed up to further build the presence of two

popular Mexican brands.

SEVA Group in conjunction with Barry Global Innovation (BGI),

have joined forces with Fraternity Spirits World to distribute Tequila

Corralejo and Ron Prohibido.

Laura Klingeman, Seva Group Business Development Manager, says,

“Although a niche market, tequila is a growing category. Anybody who

has ever traveled or lived in Mexico, will know the importance of this na-

tional pride/drink. Don’t underestimate the influence of tequila on a

global level. Not only very well known as the most famous shot in the

world, (remember your last time drinking tequila with lime and salt),

tequila is now gaining popularity and especially this 100% agave based

tequila, which is a high-level ingredient for bartenders while preparing

their famous cocktails.”

Barry Geoghegan comments, “Corralejo is one of the fastest growing

premium tequila brands in the Americas and we are delighted to bring this

iconic brand with its very distinctive bottle to our customers.”

Triple power for Tequila Corralejo

From left: Raffaele Berardi, FraternitySpirits; Laura Klingeman, Seva Group;Barry Geoghegan, Barry Global Inno-vation.

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News

Familiar value items prosper

Investing in the right range during difficult times is the directionsome Latin retailers have taken, according to Geoff Biggs, Regional Di-rector Americas, Bacardi Global Travel Retail.

“Brazil’s border stores continue to be particularly exposed on ex-change rates and many retailers will revert to focus on known valueitems,” says Biggs.  “However some retailers are turning this to their ad-vantage.  For example, London Supply and Shopping China, operatewith a longer-term strategic vision focusing on investment in the rightrange through shared customer insight and category management.”

Biggs says the white spirits category is doing well across the Ameri-cas.  “In gin we are witnessing strong growth for Star of Bombay inLatin America, especially in Argentina, Brazil and Colombia wherehome cocktail making is a growing trend with shoppers at the secondstage of luxury.” 

Bacardi Global Travel Retail has started managing the distribution ofLEBLON cachaca. We see great opportunity for the brand in Travel Re-tail, especially in the main market Brazil.

Biggs says Bacardi will use the IAADFS show to introduce newpackaging for several of its Bacardi lines. “As the world leader in rum,our ambition matches our market-leading capability to transform thisgenuinely exciting category, which offers massive growth potential ver-sus domestic markets, because it is so under premiumised in globaltravel.”

Scotch whisky continues to be a strong category for Bacardi GlobalTravel in the Americas, driven by the fact that the group is offering trav-elling shoppers a diverse portfolio of aged blends and single malts, saysBiggs.

Cruise lines continue to be important to Bacardi. “We have recently delivered significant success with Starboard on

several luxury ships with a shared approach to category management,which has enabled both companies to maximize the engagement oppor-tunity with new malt shoppers and discerning collectors motivated bythe discovery of something niche and outside the mainstream,” saysBiggs.

Airports in Rio de Janeiro, Mexico City, and São Paulo are amongthose where Bacardi will introduce new promotions. “When shoppersare excited by a new whisky discovery, invited to taste the liquid itselfand to listen to its story from our brand ambassadors, the conversion im-pact is immediate,” says Biggs.

in weak economies:Bacardi

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CIR offers sneak peek into LatinTR spending habits

Retail analyst Counter Intel-ligence Retail (CIR) says SouthAmerican travellers are cuttingback on purchases in duty freeand travel retail stores.

Data was gathered from4,000 online participants fromBrazil, Chile, Argentina andColombia in December 2015

and January 2016.More than 50% of all respon-

dents from the four nations whotravelled in the past six monthsand visited a duty free store in amajor airport said they plannedon spending less at the storesthis year.

Colombians had the highest

rate of impulse visits at arrivalstores, at 70%. The studyshowed 57% of Chileans visitduty free stores to get betterprices. As well, 53% of Ar-gentina shoppers visited thestores to browse. And, 50% ofBrazilians said they were mostlikely to make an impulse pur-chase.

According to CIR, Chileansand Colombians lead thegrowth market for duty freeshopping in 2015. Brazilianslead in nationalities who checkprices prior to going to a dutyfree shop, want gifts with pur-chase and travel retail exclu-sives.

For more information on thereport, or to purchase reports,visitcounterintelligenceretail.com.CIR is currently offering a10% discount on its LatinAmerica report.

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www.IAADFS.org/DutyFreeShow

Follow us on Twitter @IAADFS

DUTY FREE RETAILERS from

EXHIBITORS showcasing thousands of brands to

BUYERS representing

COUNTRIES

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News

Sunny days for Sunglass Hut

Sunglass Hut opened 10 new locations in LatinAmerica airports alone last year, and the companywill continue its expansion this year.

The company opened 25 new travel retail storesworldwide in 2015, bringing its global airport foot-print to 155 standalone stores and kiosks.

“Sunglass Hut’s success in the travel retail chan-nel emphasises the power of the brand and the incre-mental and non-canabalising potential of standalonesunglass concepts,” said Francis Gros, Head ofGlobal Channels, Luxottica. “The growing apprecia-tion among retailers and airport authorities for thebenefits of multi-formatting gives us confidence inour expansion opportunities for 2016, including a

new presence for Sunglass Hut at some of the mosthigh-profile airports in the world.”

Sunglass Hut opened Mexican locations in Can-cun, Zihuatanejo, Veracruz, Mexicali, Los Cabos, LaPaz. In Chile, new locations were Calama and Santi-ago. In Brazil, the company opened shops at SãoPaulo Guarulhos and Rio De Janeiro Galeão airports.

Through Luxottica Global Channels, Sunglass Hutcontinues to apply a flexible business model ap-proach to the travel retail channel, with a combina-tion of directly run stores, and those operated incollaboration with travel retailers and local franchisepartners, says Gros.

Latam openings part of worldwide expansion

Sunglass Hut at Guarulhos International Airport in São Paulo.

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News

South America‘full of potential’ forPVM

Perfetti Van Melle saysdespite slow sales in SouthAmerica, it believes thereis still great potential.

It has not been all plainsailing in the region forPVM. “The fluctuatingBrazilian Real made busi-ness in South America verychallenging for us last year,especially in the bor-der trade betweenUruguay and Brazilwhere we have seen adrop in sales,” ex-plains Susan De Vree,Global Travel RetailManager, PVM.

“Fortunately, theArgentineans werespending more thanthey were in 2014, butregrettably this doesnot cover the gapcaused by the Brazil-ians.

“We started a newretailer partnership in Venezuela last year and itwill be very interesting to gauge performance inthis market. All in all, our results in South Americawere majorly influenced by economic and politicalfactors, nevertheless this region remains an areastill full of potential.”

Those visiting the IAADFS show in Orlando cansee the Perfetti Van Melle booth (1223) where re-tailers can not only view the colourful and fun new

product line up for 2016 but also hear about thecompany’s strategic plans for this year. Focusingon the check-out-sales potential for Mentos GumBottles, Mentos Now Mints and the Mentos Pouchbag, PVM wants to ensure that it has high visibil-ity in travel retail stores throughout the Americas.

In addition to POS, PVM will also be highlight-ing merchandising solutions in various sizes aswell as custom-made displays, backwalls, gondolasand corners. “Providing eye-catching, colourfuland exciting displays is essential to ensure that ourbrand is as highly visible as possible. Sugar is stilla very small part of the confectionery section, soensuring that it is at the front of travellers mind assoon as they enter the store is vital,” says De Vree.

The past few years hasseen significant develop-ment of the Americas regionfor PVM. “It is an importantpart of our business andbased on the novelties weare introducing this year, Ibelieve we will have astrong year in the region.”

New lines on show in Or-lando this year include:

Mentos Book:Within this SecretBook you can storeall your little secretswithout anyone notic-ing it. The moderntravel design makes itthe perfect premiumgift item for youngadults.

Mentos Mini UfoDispenser: A playfulgift that can be deco-rated with nine stick-ers of little aliens.The UFO functions as

a dispenser and can be easily refilled. This giftcomes with eight mini Mentos rolls.

Chupa Chups Sweet Magnet: Each sweet mes-sage comes with eight different mini fruity lol-lipops.

Chupa Chups Pouch Bag Mini Sour: This pouchbag comes with 40 mixed sour fruit mini lollipops.

Mentos Now Mints: This travellers exclusiveitem comes in three different tastes. Each tin con-tains 120 mints.

‘Fortunately, the Argentineanswere spending more than theywere in 2014, but regrettablythis does not cover the gapcaused by the Brazilians.’

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November 13–16 Hyatt Regency

TORONTOOntario - Canada

31st Annual Convention31e Convention annuelle

“Canada’s Exclusive Duty Free Convention”

2016

TORONNovember 13–16 Hyatt Regency

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er 13–16 Hyat

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November 13–16 Hyatt Regency

www.fdfa.cawww.fdfa.ca

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News

The William Grant & Sons booth at the Duty FreeShow of the Americas this year is testament to the com-pany’s belief in high impact, experiential activations thatbring alive its brand essence in positive and engagingways. Visitors to the booth can not only view the latestproduct launches to travel retail for 2016, but experienceat first hand how WGS goes beyond the norm to capturethe travelling public’s attention and encourage them tosample its range of outstanding liquids, says WGS Re-gional Director Stephen Corrigan.

With examples of activations for Tullamore Dew,Monkey Shoulder and Grant’s Elementary, WGS usestheatrical activations and category management princi-ples to build excitement and drive footfall into retailstores – helping to grow the entire category, not just itsown brands, says Corrigan.

Showcase brand experience

“Key to activations – in an increasingly competitivemarket – is that they are relevant to the brand and ratherthan stand alone, link to highly gift-able travel retail ex-clusive products, that together create a compellingoffer,” says Corrigan. “Here in Orlando we’re showingjust how effectively we can offer the best possible brandexperience to travellers.” Supporting the introduction of50cl versions of Tullamore Dew Cider Cask and Tullam-

ore Dew Phoenix in gift cartons, the WGS booth high-lights two activations planned for this year which aim topromote both lines as gifts at a more accessible pricepoint.

Destination Monkey Drinks Trolley

Recently voted the world’s top trending Scotch in apoll of the world’s top 250 bars as surveyed by DrinksInternational, Monkey Shoulder has become a globalbrand, establishing itself with its premium liquid creden-tials and mixable drinks strategy. In Orlando, visitors areinvited to discover ‘Destination Monkey’ – an activationplatform that will appeal across the travel retail channel.

The Destination Monkey Drinks Trolley, can be posi-tioned anywhere within the retail space for manning bya “Destination Monkey” host. As in airports, visitorswill be invited to sample a Ginger Monkey and pre-sented with a special safety card to ensure they under-stand the correct procedure for making and enjoying thedrink.

This year also sees WGS taking additional space withan adjoining booth, which will be devoted to Grant’s El-ementary. The first travel retail exclusive range from thebrand, this trio of age statement whiskies celebrates the‘three hero elements’ of whisky making.

WGS showcases engagingactivations in Orlando

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Products

Bibeo

Bibeo introduces a deluxe baby bottle designed for trav-ellers. Bibeo is a baby feeding and drinking bottle, spacesaver and light in weight. Bibeo also can store milk powder.Parents can prepare their bottles in advance for long trips, fillthe folded bottle with infant formula and unfold it when ar-riving abroad, by expanding the bottle to add water. Bibeo isready to use, the first time in the plane, or in the duty freearea, and is reusable. It is BPA free, and made of vegetal biosourced materials.

The travel baby bottle comes in 330 ML, and can be used for all ages.

INCC

INCC Parfums showcasesits top seller Mercedes-Benzat this year’s Orlando show.The range includes fra-grances for both men andwomen. INCC also brings itsnewest line, Monaco Par-fums, to the Americas. Therange is the first licensed bythe Principality of Monacoand was introduced inCannes last year.

Madison

Madison Perfume Ltd. Reports great suc-cess with its Arsenal line of fragrances bydesigner French Gilles Cantuel. The fra-grance retails for approximately US $30. Itis Madison’s top selling perfume in Centraland South America.

Furla

Furla introduces its limited edi-tion crossbody bag, in SaffianoLeather, which inside contains asmaller detachable pouch and willbe available in three colour com-binations. Each has an adjustableand detachable strap.

Gerry Munday, Furla’s GlobalTravel Retail Director, states:“This is the third season that Furlahas offered a travel retail exclu-sive to retailers. The success ofthe previous exclusives supportsthe growing demand by retailersand consumers for exclusives inthe fashion sector. The compactand stylish bags are ideal for acosmopolitan, dynamic and joyfulwoman and we can’t wait to re-veal it in Orlando.”

Spongellé

Spongellé is an all in one soap, oil, fra-grance and skin care treatment that can beused multiple times. It was named one ofOprah Winfrey’s favourite products. Spongelléreplaces the everyday body wash with a body

buffer infused with skin care ingredients.The sponge is available in high-end depart-ment stores worldwide and in duty free storesworldwide.

Spongellé will exhibit at the Orlando showwith INCC at Booth 1717.

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Products

GO Travel

Go Travel is expanding its Kids Pillow Collection in 2016 withtwo new designs. A Giraffe Neck Pillow will sit alongside itsjungle buddy, the Lion Neck Pillow, adding fun new characters toGo Travel’s much-loved animal tribe.

Machine washable, these new pillow designs from Go Travelcan be kept pristine at all times

Go Travel also introduces its Double Decker Pillow, featuringa patent-pending, multiway design offering two different sleepingmodes for maximum convenience in transit.

The inde-pendent layersof micro poly-beans providechangeablesupport for thehead or neck,depending onyour personalrequirements.The bottomlayer featurestwo arms that are attached to the top layer using poppers. Thearms can be unclipped and fed into a handy rear “tuck-away”pocket to instantly double your head support.

Travel Blue

Travel Blue introduces a range of RadioFrequency ID products, aimed to help trav-ellers protect their personal information. Therecent introduction of contactless paymentshas also come hand-in-hand with an influx ofpersonal identification fraud, meaning theneed to protect one’s personal information ismore vital than ever.

Jonathan Smith, Travel Blue’s Travel Re-tail Director comments, “Security is of the ut-most important to everyone, not justtravellers but with travelling continuing to bevoted one of the most stressful experiencesfor many individuals, it is essential that theftof personal information is not an addition tothis already stressful environment.”

The new products include an RFID moneybelt, neck wallet and passport protector.

Revlon

Revlon will debut newTravel Exclusive Collec-tion sets at an expandedbooth (No. 623) at theDuty Free Show of theAmericas. David Car-valho, Senior Vice-Presi-dent and GeneralManager for Global Dis-tributors, Licensees andTravel-Retail business atREVLON comments,“The Americas is a vi-tally important region forRevlon’s global travel re-tail strategy, and launch-ing our new TravelExclusive Collection setsat IAADFS reaffirms thesignificance of this re-gion to Revlon.”

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Products

Mars

Mars International Travel Retail(MITR) introduces new productsin both its Skittles and Extra port-folio. MITR has previously statedits commitment to developing thegum and sugar confections cate-gory given the enormous amountof headroom for growth in the seg-ment. “In domestic markets, gumand sugar confections can repre-sent over 40% of total confec-tionery sales and yet in travelretail they deliver less than 10% oftotal sales, so the potential is enor-

mous.” says MITR Category Di-rector, Matt Boulter.

“Confectionery is perfect for

driving conversion in travel retailas it is an impulsive category andfull of some of the world’s mostloved brands. This is as true in theAmericas as anywhere with Snick-ers and M&M’S the preferred con-fectionery brands in the Americasat #1 and #2 respectively. Our ob-jective for 2016 is to step changegrowth, with North America as afocus market, by implementing theLaws of Growth through thePower of a Smile category vision.With 50% or more of passengersnot even entering the dutyfree/travel retail shops and only

Marie Brizard

Marie Brizard Wine & Spirits will undergo a ‘radical evolution’, drawing from itsorigins in 1755 which will be brought right up to date with a contemporary new look.

Core to the company is its award-winning range of liqueurs and syrups from its fa-mous, crystal-clear, Marie Brizard Fine Anisette through to its indulgent ChocolatRoyale and on to the wide range of flavoured Liqueurs.

At this year’s Orlando show, Marie Brizard Brand introduces Gautier Cognac,which has won 15 awards last year. The company will also unveil Shotka, a hemp li-quer targeted to rebellious night-clubbing fans. Says Kevin Baker, MBWS GlobalTravel Retail Director: “We are delighted to be exhibiting for the first time in Orlandoas Marie Brizard Wine & Spirits. We have a strong distribution base and high levels ofconsumer awareness in the Americas and so we aim to extend this strength into TravelRetail. Travel Retail buyers are always on the look out for something fresh and differ-ent, and while some retailers may find the idea of Shotka too daring and challenging asa brand concept, some of the more progressive buyers will embrace its potential.”

Deau

Deau Cognac will exhibiting its upgraded Privilège cuvée - aunique blend of Cognacs, slowly matured in ageing cellars.

“We received a great deal of positive feedback about our Privi-lege Cognac last year, but we knew we could improve the productto make it a more premium item. Travellers and retailers expect thebest when it comes to the travel retail market, so we knew we had toproduce an outstanding product, and this is what we have done,”comments, Olivier Hidier, Commercial Director.

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Products

Distell

Distell Global Travel Retail is show-casing a hand-picked selection of the

company's exclusive duty-free offer-ings at this year's IAADFS show.

Also on display will be winesfrom Nederburg, South Africa's

most awarded winery as well as Amarula Cream, an-other South African success story. Nederburg, alreadya leading brand in Brazil's duty free channel, is a regu-lar recipient of awards from the International Wine &Spirit Competition, the International Wine Challengeand the Decanter World Wine Awards, says AndreaBaumgartner, Marketing Director of Distell's GlobalTravel Retail division.

Stoli

Stoli Vodka announces the launch of Stoli Gluten Free, marking the firsttime a global vodka brand is creating a completely new gluten-free recipeto meet the needs of gluten-free consumers. Made with 88% corn and 12%buckwheat, Stoli Gluten Free will launch nationwide in April 2016.

“Innovating within the Vodka category has remained an integral part ofStoli’s DNA for 80 years and counting,” said Patrick Piana, President andCEO, Stoli Group USA. “As with all of our innovations, we conduct con-sumer research and discuss with our trade partners to identify unmet con-sumer needs in the marketplace. Stoli Gluten Free will resonate withyounger legal drinking age consumers who have an active lifestyle andgreater focus on the products they consume.”

Added Piana, “Our distributors have given very positive feedback to-date. We believe that Stoli Gluten Free is an incredible opportunity for Stoliand that it will help us continue to grow our market share.”

Jack Daniel’s

America’s oldest registered distilleryturns 150 this year. The Brown-FormanGlobal Travel Retail team will mark theoccasion with a 150th An-niversary kick-off at theIAADFS Show in Orlando.This celebration will be fol-lowed throughout the year bya series of anniversary-themed displays and promo-tions at select internationalairports around the world.Discussing the Jack DanielDistillery’s 150th Anniver-sary, Marshall Farrer, the

managing director of Brown-FormanGlobal Travel Retail, cited the venerableTennessee distillery’s slogan of “makingfriends and whiskey for 150 years.”