Final Pitch

Artist:

• Tyler The Creator

• Tyler is a young alternative Hip-Hop artist. He is known for being spontaneous and unconventional.

• A member of Odd Future

Album:As for the album it will be a Yonkers EP with exclusive tracks.

1. Yonkers ( original)

2. Yonkers (radio edit)

3. Yonkers (money team mix)

4. Yonkers (instrumental)

5. Yonkers special

6. Interview with Tyler

7. Tyler freestyle with Odd Future

8. Tamale finale

DVD

• Our DVD will include a 5 minute documentary styled video with producers: Edward Boon, Oliver Ridsdale and Edward Lee. We will be talking about each of our contributions (ie: cinematography, producing, editing etc) we will be taking clips filmed from when were drafting ideas to when we are on set shooting the video. As well as this the final music video will be included on the DVD.

Digipak Cover

• The Digipak will have a dark colour scheme; blacks greys and some whites for highlighting. The front cover of the Digipak will feature a heavily edited picture of the location we shot at. It will have a radial gradient overlay to emphasise the shape of the tunnel and to draw attention toward the album title. We are following a convention of Tyler's by including the Golf Wang cat logo. The back cover will be the same – however it will have the track list, barcode, EEO logo and small print, to add validity to the cover. The inside cover will be an oversized picture of Rory's face (the actor in our video,) this image has also been used on the album poster advert which helps create brand recognition and consistency.

Audience Profile

• All of the design work is in light of how Tyler’s would be. This means that the target audience will be attracted to it and may potentially want to buy it. Our cover closely follows some of Tyler conventions – Satanism for example with the inclusion of upside down crosses, dark colours and unexplainable extras – Rory's face for example.