final ppt_suarez final version as of aug 5
TRANSCRIPT
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Students· Level of Satisfaction on InstitutionalServices of Central Philippine University
Concurrent session on
´Assessment in Organizational and Human ResourcesµSecond National Conference on Educational
Measurement and Evaluation (NCEME)
Authors:
Florabel S. Suarez and Gift D. Tragico (2007)
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Presentation Outline
Background and rationale
Study objectives
Methodology
Major Findings
Implications and recommendations
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Background and Rationale
Strong emphasis on quality in contemporary
higher education
Universitys mission to commit to EXCEL
(Exemplary Christian Education for Life)
quality policy geared towards
enhancement of services to ensure
quality service
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ISO 9001:2000
Measurement of customer perception(Applicable ISO requirements 8.4)
Background and Rationale
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Determine students demographic background
for SY2005-2006:
college or department
place of residence religious affiliation
sex
Objectives of the Study
type of school attended
type of student
year level
years of residency
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Academic services
Academic support services
Admission and registration
Fees & billing practices
Objectives of the Study
Determine students level of satisfaction on
the Universitys institutional services:
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Campus support services
Scholarships / grants-in-aid
Campus safety and security
Student spiritual life
Objectives of the Study
Determine students level of satisfaction on
the Universitys institutional services:
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Responsiveness to diverse
population
Service excellence
Student centeredness
Campus climate
Objectives of the Study
Determine students level of satisfaction on
the Universitys institutional services:
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Objectives of the Study
Comparison of study results with
baseline data
Identify improvement areas
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Institutional Services
Academic services:
assesses the studentsacademic experience, the
curriculum, and the campus
overriding commitment to
academic excellence
10 -item subscale
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Institutional Services
Academic support services:
assesses the adequacy
of the services students
utilize to achieve their
academic goals
9-item subscale
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Institutional Services
Admission and
registration:
assesse
s the
universi
tys
ability
to
enroll
student
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Institutional Services
Fees and billing practices:
assesses the universitysability to offer
reasonable tuition fee,
miscellaneous, and
other charges and feesto students and the
policies involved in such
transactions
-
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Institutional Services
Campus support services:
assesses the quality of theuniversitys support programs
and services which students
utilize to make their
educational experiences moremeaningful and productive
14-item subscale
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Institutional Services
Scholarship / grants-in-aid:
assesses the effectiveness and availability
of financial aid and scholarship programs
offered to students
5-item subscale
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Institutional Services
Student spiritual life:
assesses the universitys
programs to enhance students
spiritual life and manage their
spiritual concerns
5-item subscale
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Institutional Services
Campus climate:
assesses the extent to which the universityprovides experiences that promote a sense
of campus pride and feeling of belonging
assesses the effectiveness of the
universitys channels of communication forstudents
6-item subscale
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Institutional Services
Student centeredness:
assesses the universityseffort to convey to students
that they are important to
the university; it measures
the extent to which they
feel welcome and valued
7-item subscale
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Institutional Services
Responsiveness to diverse populations:
assesses the universitys services to cater
without biases and/or discrimination to
different groups of students
7-item subscale
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Institutional Services
Service excellence:assesses the approachability and
helpfulness of especially front-line staff
and administrators toward students
pinpoints the areas of the campus where
quality service and personal concern for
students are rated most and leastfavorably
3-item subscale
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n = 384
Methodology: Study Population
Proportionate stratified random sampling
according to 12 academic units
College and 4th year high school students
enrolled during the SY 2005-2006
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Instrumentation
(SSI) satisfaction indicators identified from FGD
with student leaders; pretested and item-analyzed
= 80 items (baseline study, Suarez & Tragico, 2005)
Survey questionnaire divided into 3 parts:
P art I Demographic variables
P art II Student Satisfaction Inventory (SSI)P art III Suggestions for improvement
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Instrumentation
revised and validated inventory = 91 items coveringthe original 12 satisfaction indicators
items retained have high item-total
correlations (with acceptable levels: r > .25)
the need to accommodate qualitative responses:
students comments for each satisfaction indicator
2nd Student Satisfaction Survey:
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Data Analysis
SSI uses a 7-point Likert scale, 1= very dissatisfied to
7=very satisfied )
Use of mean scores to reflect level of satisfaction on
each institutional service
Ranking of institutional service based on the meanscores
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Major Findings
1. Demographic profile as of second semester of the
School Year 2005-2006 ( Table 1) :
Majority were females (20.7%), Roman Catholic
(68.2%), and residing within Iloilo City (42.4%) and
in other municipalities (39.8%)
Highest number of enrollees among freshmen (32.3%)and the College of Nursing (31.5%)
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Major Findings
1. Demographic profile as of second semester of the
School Year 2005-2006 (Table 1) :
Majority were regular students (71.9%), graduated
from public-rural (37.8%) and private-urban (31.3%)
high schools and spent > 1year but <5 years in the
University (51.6%)
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Major Findings
2. Level of satisfaction on the institutional services(Table 2) :
student spiritual life (M=5.76, SD=1.06)
campus climate (M=5.63, SD=1.03)
responsiveness to diverse populations (M=5.57, SD=. 94) campus safety and security (M=5.42, SD=. 96)
student centeredness and service excellence (M=5.42, SD=. 96)
service excellence (M=5.33, SD=. 85)
Overall rating: Satisfied (M=5.31,SD= .79)
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Major Findings
Comments
³CPU develops the different aspects of the human being; not
only mental and intellectual but also spiritual«´
³CPU promotes faith and God loving community«´
³The most important thing I¶ve learned here in CPU is to put
God at the center of my life. Program teachers and even
advisers nurture the spiritual growth of the students«´
Student Spiritual Life
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Major Findings
Comments
Campus Climate
³The campus is comfortable to students to stay and study.
I like the ambiance«´
Responsiveness to diverse populations
³I am very satisfied with CPU as a Christian school, students
are treated equally«´
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Major Findings
2. Level of satisfaction on the institutional services(Table 2 and Table 3) :
fees and billing practices (M=4.53, SD=1.08)
admission and registration (M=5.16, SD=1.07)
academic support services (M=5.17, SD= 1.03) campus support services (M=5.22, SD=. 91)
scholarships/grants-in-aid (M=5.27, SD=1.02)
academic services (M=5.29, SD=. 81)
Slight satisfaction on the ff. services:
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Major Findings
Comments for Slightly Satisfied services
³We paid for high tuition but if we need some services here
in campus, we need to pay and it is quite expensive...´
³Hope that tuition fee and miscellaneous would be more
affordable to students« ³
³Foods in the canteen are so expensive« ³
³Work student tuition fees are not clearly presented«´
³Some staff are not responsive and sometimes doesn¶t
give clarification on registration«´
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Major Findings
overall level of satisfaction may be affected by the
distribution of responses on the various levels of
satisfaction
Observation on the top 3 institutional services with
highest and lowest ratings
e.g. academic services, student spiritual life,
fees and billing practices
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Major Findings
2. Comparison of present data with baseline data
(Table 4):
2004-2005 survey = Slightly Satisfied
2005-2006 survey = Satisfied
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Conclusion
Students of Central Philippine University as of
2
nd
Sem, SY2005 2006 were generallySatisfied with the different institutional
students recognition of the Universitys
effort to render quality service
expectation to enhance the delivery of the
different institutional services
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Recommendations
Study findings and recommendations forwarded
to the Development Planning Office
Study finding and recommendations were given
to concerned units
Regular conduct of the survey
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Conclusion
F ees and Billing P ractices falling on the top end
for the past 2 surveys ( Neutral to Slightly Satisfied)
Students need to participate in timely
consultations re: increase of tuition fees
and other institutional charges
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Conclusion
General satisfaction on: Student Spiritual Life
and Campus Climate
1. Students recognition of CPUs continued effort to
provide varied avenues to nurture and strengthen
the spiritual growth of students
2. Students appreciation of the University as anenvironment conducive for learning and
socialization and a general sense of campus pride
and feeling of belongingnesscoined as the
Central Spirit
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THANK YOU.
End of Presentation