final pr presentation
DESCRIPTION
Power Pint presentation of TTG PR proposalTRANSCRIPT
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Township Theater Group
By: Daniel Lee Hue
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Mission Statement
•The Township Theater Group is a non-profit organization that provides entertainment from play to musicals to Long Island, and Queens residents.
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VisionVision•Our vision is to provide people with more interesting and inexpensive workshops plays, and musicals. While at the same time increasing our profits.
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• Expanding brand awareness• Increase promotional efforts through new channels• Attract younger crowd• Expand ticket market• Increase revenue• Ticketing solutions• Expand target demographic• Workshops and community outreach
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Threats• Off Broadway Shows• Economic crisis • More challenges to our performers• Change in audience attendance
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Opportunities
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Expanding Demographics
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Brand Awareness
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Location : Bryant Park
Time : 2:00 P.M.
Theme: Shakespeare's Romeo & Juliet
Spring Fling Drama Workshop
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Marketing Plan Overview
Problem: Increase revenue while expanding member base
Plan: Offer packaged membership deals, Expand theatre to schools, Offer drama workshops, Seasonal Promotions
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SurveyWho To Survey•Schools•Community Groups
Why•To see if there is interest in new target markets•Determine prices•Determine what shows and workshops would be most popular and effective
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Expand Brand Awareness• Schools• Word of Mouth Advertising• Penetration Pricing• Tiered Memberships
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Future Goals To Be Achieved With New Marketing Strategies
• Make Township Theatre Premiere Community Theatre Group• Cultivate Local Talent• Make Budget Available To The Public
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Current Financial Position • Operating at a significant loss • Decline $52,000 – Under $40,000 per year
• Donations• Gift giving
• Fall in amount of ticket sales• Drop from 400 – 125 per showing
• Current rent
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The Marketing Mix Product
• The product is the performance itself
• 3 productions of 6 shows 18 shows in total. • Talent • Presentation• Packaging
• Workshop Package• Seasonal Membership• Access to all shows (9) within that
particular season at one flat fee, at $180 a $5 savings per show.
• Private Package
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The Marketing MixPlace
• Venue• Influences target
demographic and also maximum income per show.
• Dix Hills Center for the Performing Arts at Five Towns College• $15,000 to $7500.
• Box Office • Online Purchases• “Ticket Mania• Wanttickets.com,
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The Marketing Mix Pricing
• Pricing • Ticket pricing• Adults $35, Kids 12 and under $15, Student, Seniors $25• Penetration marketing• Seasonal pass year round $360• 18 shows for price $20 per show• Offered all of 2011-2012• One year test after which can renew
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The Marketing Mix
• Promotions• Change Target Demographic
• Mass Media• Television, print and internet ads• Arts community supporter’s… bulletin boards etc.• Public relations
• Community value added• Sales promotion in short term
• Coupons• Free admission for wearing… for off nights
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Evaluation• Success is determined by not showing losses
• new target markets. • break-even point• a 20% increase in revenue within a 12 month implementation of our
new plan.
• We would like to be widely known as an educational group that is carrying out a valuable function with both our community and theater in general.• Increase in our viewership through ticket sales• facebook followers• website Alexa ranking which currently does not rank at all.