final pres

PROJECTEricsson Response

DATEJune 2nd, 2011

IEDBarcelona

HELLO, WE ARE


DATEJune 2nd, 2011

IEDBarcelona

Communication Kit

Increase the external knowledge about Ericsson Response trough

social media tools

Increase the internal knowledge about Ericsson Response using

existing channels

INCREASE KNOWLEDGE ABOUT ERICSSON

RESPONSE

10th Anniversary of the partnership

between OCHA & ER

BRIEF


DATEJune 2nd, 2011

IEDBarcelona

FRONTLINE SMSBy leveraging basic tools already available to most NGOs — computers and mobile phones FrontlineSMS enables instantaneous two-way communication on a large scale.

Offers to download a program, contact mobile phone and send a message.

INVENEOInveneo is a non-profit social enterprise whose mission is to connect and empower rural and underserved communities in the developing world with information and communications technologies (ICTs).

Inveneo deliver highly sustainable and affordable ICT solutions for organizations that provide vital services - education, healthcare, economic development.

INTRAHEALTH

IntraHealth dedicated to working with developing countries to improve their public health capabilities.

IntraHealth is launching a partnership with Hope Phones and Medic Mobile to provide mobile phones to African health workers who offer maternal and child health services, including obstetric consultations, safe deliveries, family planning, and malaria and HIV prevention and treatment.

OTHER NGO’S


DATEJune 2nd, 2011

IEDBarcelona

CONCEPT

WEconnectCONSTRUCTRESPONd


DATEJune 2nd, 2011

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VIDEO


DATEJune 2nd, 2011

IEDBarcelona

DEVELOPMENT & PRODUCTION STAGES

1. 2. 3.• Ideas and Brainstorming.• Development of primary ideas.• Writing synopsis and sketching.

• Writing scripts.• Final storyboard.• Looks and feel.

• Look and feel development.• Recording of voice over.• Animation.


DATEJune 2nd, 2011

IEDBarcelona

SYNOPSIS & SKETCHING


DATEJune 2nd, 2011

IEDBarcelona

SCRIPT & STORYBOARD


DATEJune 2nd, 2011

IEDBarcelona

LOOKS & FEEL


DATEJune 2nd, 2011

IEDBarcelona

VOICE OVER


DATEApril 1st, 2011

IEDBarcelona

VIDEOVoice Reference

VOICE REFERENCE

ACTOR PROFILE


DATEJune 2nd, 2011

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ANIMATION


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IEDBarcelona

FINAL VIDEO

http://vimeo.com/24446415


DATEJune 2nd, 2011

IEDBarcelona

INTERNAL COMMUNICATION


DATEJune 2nd, 2011

IEDBarcelona

Ericsson asked us to develop a “Content Mix” for Ericsson Response to launch in september-december 2011 internally (87000 employees)

1. To spread the work of Ericsson Responseto all Ericsson’s employees.

2. To create an emotional link between Ericsson’semployees with Ericsson Response.

-87.000 employees of Ericsson.

OBJECTIVES TARGET


DATEJune 2nd, 2011

IEDBarcelona

BASICS WHY?WHAT? WHO? HOW?WHEN?Internal Social CorporateResponsability Project.

To let employess know what is Ericsson Response

To stablish a link between the company and its social work with the employees

Profile Ericsson worker:· 87.000 people· 39 years old on average· Cultural diversity· 140 countries

· Opportunities and self-realization

· Recognize their accomplishments

·Make employeers feel committed to thecompany.

Make them feel connected to Ericsson Response

Three times per year.


DATEJune 2nd, 2011

IEDBarcelona

“WE RESPOND, ERICSSON RESPONSE”

In order to stablish a link between the employees and Ericsson Response, we propose to make “ac-tions” three times per year.

In this way, Ericsson Response will develop a pro-cess in which the information will be given in a ef-fective, unexpected and joyfull way.

CONCEPT


DATEJune 2nd, 2011

IEDBarcelona

REFERENCESFUN THEORY: Fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.


DATEJune 2nd, 2011

IEDBarcelona

INFO ONTHE BOARDTo use the informative board of Ericsson to put posters with volunteers ex-periencesWe catch the attention of workers in a normal day with nice and new infor-mation they are not really expecting. To play with the “sudden”news.

WHAT THESOUND?There is a sound the worker cannot recognize. A spoon. A laugh. He or she cannot know why he o she is lis-tening to it. At the end it is revealed that thanks to ER work X ammount of people can eat or laugh.Again we are playing wth the mistery and the senses.

SECRET DONORTo create a game in which the workers must answer correctly to 10 questions and help a “secret donor” help other people.By creating the profile of volunteers the other work-ers can analize what are the conditions and skills needed.


DATEJune 2nd, 2011

IEDBarcelona

FIRST ACTION: online gameTo develop an online game that will be send to the employees via internal network.

The game will follow the format of: Question, 4 answers which can be answered on 30 seconds.

The idea is to illustrate the experience and skills Ericsson Response volunteers have got on the fields.

The questions will be develop by the volunteers. In this way, the user will learn and fiund out real facts.

The game will be launch on September 2011.

#1


DATEJune 2nd, 2011

IEDBarcelona

REFERENCES FOR THE GAMEWho wants to be a millionaire:An international reference of a cultural and infor-mative game.

Objects from classic movies:A game in which images are related to a correct answer (in this case the name of the movie)


DATEJune 2nd, 2011

IEDBarcelona

BASICS OF THE GAME


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WORKFLOW


DATEJune 2nd, 2011

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TYPOGRAPHIC DETAILS


DATEJune 2nd, 2011

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EXTERNAL COMMUNICATION


DATEJune 2nd, 2011

IEDBarcelona

OBJECTIVES FB APP• Spread knowledge about Ericsson

Response and it’s partners among the general public

Why a Facebook Application?

• Potential (60 million active users)

• Low cost of development.

• Worldwide accesibility

• Serve as a link between the general public and W communication channels of Ericsson Response

• Raise Ericsson Response presence on social media.


DATEJune 2nd, 2011

IEDBarcelona

THE IDEAWe Connect

Simulate the actions of an aid worker when they arrive to a disaster site and find their help efforts limited due to the lack telecommunication. The aid worker (User ) must call it’s partner Ericsson Response to establish telecommunications among the aid workers.

The applicaton will also share data about the helpo given by Ericsson Response partners in the disaster site.


DATEJune 2nd, 2011

IEDBarcelona

REFERENCEPlayspent.org

It’s a game simulating the the life of a person living with very low income. The goal is to make it till the end of the month, by making decisions about how to spend your money.


DATEJune 2nd, 2011

IEDBarcelona

FLOWCHARTADD Application

Disaster Representation Main Site - Scenario 1 Click on Phone

hover on Icons Phone Input Field Website - New tabGet phone number

Wrong Number Right NumberGet the right number message

Main Site - Scenario 2Hover Icons

Links to other ER links

Post in Wall - Invite to the app

Facts about ER partners efforts in the

disaster site

Facts about the disaster aftermath

Ericsson Response Partners


DATEJune 2nd, 2011

IEDBarcelona

FEEL & LOOK


DATEJune 2nd, 2011

IEDBarcelona

LOGO & NAMEWe Connect

With the logo and the name we stick to the main concept “WE CONSTRUCT, WE CONNECT, WE RESPONSE” by focusing in the “WE CONNECT” since the application relates to this title in the following ways:

• The action of connecting the aid workers between each other to make teir work more effective in the application.

• The fact that facebook is a social network ,makes an application designed for it, a way to reach out and share information to other people, therefore Connecting them somehow through a concept or topic.


DATEJune 2nd, 2011

IEDBarcelona

THE PRODUCT


DATEJune 2nd, 2011

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COMMUNICATION


DATEJune 2nd, 2011

IEDBarcelona

PROMOTION• The application can be spread by the

Ericsson Response Volunteers and workers in facebook.

• Linking from other Ericsson sites

• Linking between the other Ericsson Response communication channels, such as the internal game, the event minisite, or the video description.

• Through Ericsson response partners post in their facebook pages.

• Facebook ads and other convetional on-line advertising channels


DATEJune 2nd, 2011

IEDBarcelona

FACEBOOK ADVERTISINGOn Facebook commercial advertisement can be posted where everyone can see it, raising the the awareness of any given website ,facebook page, appplication, etc. Although these service is not for free, it can be choosed to pay the minimum per day (around 1€), of course meaning that the ad will be shown less times than the others which cost more.


DATEJune 2nd, 2011

IEDBarcelona

ERICSSON RESPONSE & OCHA ANNIVERSARY


DATEJune 2nd, 2011

IEDBarcelona

Y E A R S C O L L A B O R A T I N G !


DATEJune 2nd, 2011

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EVENT

Call for the loved ones

Message for the volunteers

Recording Viral video

COMMUNICATION

Internal eMail Facebook Profile

Microsite Press Release

Objectives Concept

INTRO

WORKFLOW

ObjectivesConcept

Internal eMail Facebook Profile MicrositePress Release

Recording Viral video

Call for theloved ones

Message for the volunteers

INTRO COMMUNICATIONEVENT


DATEJune 2nd, 2011

IEDBarcelona

INTRODUCTION


DATEJune 2nd, 2011

IEDBarcelona

OBJECTIVES• To celebrate the 10 years of

partnership within ERICSSON RESPONSE and OCHA.

• ERICSSON RESPONSE: let to know that the company has partnership with consolidate NGOs.

• OCHA: show that the organitzation is working with a private partner.


DATEJune 2nd, 2011

IEDBarcelona

CONCEPT & INSPIRATION• Lack of communication in times of disaster


DATEJune 2nd, 2011

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EVENT


DATEJune 2nd, 2011

IEDBarcelona

OBJECTIVES TARGETS• Direct contact of a volunteer with the

people of the street.

• To reflect the labor that these volunteers are doing.

• Involvement with the labor of the volunteers

• To transmit or to generate nearness and motivation to the volunteers.

• ER • OCHA internal • WPF/UNICEF and others partners

BARCELONA CITIZENS

• SECONDARY TARGET AUDIENCE:

• Others NGOs • OCHA partners • Bloggers in the area • Ericsson customers


DATEJune 2nd, 2011

IEDBarcelona

Groups will be distributed on strategic points of the city of Barcelona. A series of questions will be realized:

" If there was a catastrophe in Barcelona with whom would you like to contact? "

" ¿how will you do it if the media were broken? "

THE ACTION THE ACTIONGroups will be distributed on strategic points of the city of Barcelona.

A series of questions will be realized:

“If there was a catastrophe in Barcelona with who would you like to contact?”

“How will you do it if the media were broken?”


DATEJune 2nd, 2011

IEDBarcelona

THE ACTIONWill be explained to them the labor that OCHA and ERICSSON RESPONSE are carry out in case of catastrophe.

Making clear in addition, that they are celebrating ten years of partnership.

Will be explained to them the labor that OCHA and ERICSSON RESPONSE are carry out in case of catastrophe.

Making clear in addition, that they are celebrating ten years of partnership.

THE ACTION


DATEJune 2nd, 2011

IEDBarcelona

THE ACTIONWe will offer him a call of 30” in order that they could call the person that they wish.

Once the call is finish...

We will o�er him a call of 30 " in order that they could call the person that they wish.

Once the call is finish …

THE ACTION


DATEJune 2nd, 2011

IEDBarcelona

THE ACTIONWe will offer them the opportunity to record a message of congratulation to all the volunteers of OCHA and ERICCSSON RESPONSE.

At last we will o�er them the opportunity to record a message of congratulation to all the volunteers of OCHA and ERICCSSON RESPONSE.

THE ACTION


DATEJune 2nd, 2011

IEDBarcelona

THE ACTIONFinally, we will provide a card to them with the direction of the microsite.

Where they will be able to find more information about OCHA and about ERICSSON RESPONSE and, in addition, all the recordings of spirit and support.

Finally, we will provided a card to them with the direction of the microsite.

Where they will be able to find more information about OCHA and about ERICSSON RESPONSE and, in addition, all the recordings of spirit and support.

THE ACTION


DATEJune 2nd, 2011

IEDBarcelona

LOCATIONGROUP #1:

UNIVERSIDAD UPC - 9:00am to 11:30am UNIVERSIDAD POMPEU FABRA - 12:00am to 1:30pm MARIA CRISTINA - 3:00pm to 5:30pm

GROUP #2:

MERCADO SAGRADA FAMILIA - 9:00pm to 11:30pm MERCADO BOQUERIA - 12:00pm to 1:30pm PASEO DE GRACIA - 3:00pm to 5:30pm


DATEJune 2nd, 2011

IEDBarcelona

EACH GROUP HAS:

We will give a card to each participant with the microsite created for the event, where they will reach all the messages and link them to their social media profiles and share themwith their friends.


DATEJune 2nd, 2011

IEDBarcelona


DATEJune 2nd, 2011

IEDBarcelona

RESOURCES

EACH GROUP HAS:

• 1 person giving infomation • 1 person with telephone • 1 camera• 1 vest per person • 1 cap per person Diets • 1 camera per group (+battery replacement) • 1 microphone per group• 2 phones per group • 1 mobile for Internal communication Flyers

with Information about the microsite Dis-placements Merchandising item (gift)


DATEJune 2nd, 2011

IEDBarcelona

COMMUNICATION


DATEJune 2nd, 2011

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- Send a press realse to specific medias. - Send an email to the others NGO:

-  The United Nations -  World Food Program (WFP)

-  The United Nations Children s Fund (UNICEF)

-  Red Cross/ Red Crescent Movement -  Swedish Rescue Service Agency – MSB

-  Save the Children Sweden

EXTERNAL

- Send an email to the 2761 E/// employers working in Spain

informing about the anniversary and the next event make it in

Barcelona. - Link to the other channels

INTERNAL

DATE June 2nd, 2011

EXTERNAL

Send a press realse to specific medias.

Send an email to the others NGO:

• The United Nations• World Food Program (WFP) • The United Nations Children’s Fund (UNICEF) • Red Cross/ Red Crescent Movement • Swedish Rescue Service Agency • MSB • Save the Children Sweden

INTERNAL

Send an e-mail to Ericsson Response and OCHA employers informing about the anniversary, the guerrilla action in Barcelona and the OCHA December event.


DATEJune 2nd, 2011

IEDBarcelona


DATEJune 2nd, 2011

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FAN PAGE NAMING: OCHA & ERICSSON RESPONSE CELEBRATE

ACTIONS:

- Welcome Landing Page - Link to the specific event site - As a information point - Create an open event

DATE June 2nd, 2011

FAN PAGE NAMING: OCHA & ERICSSON RESPONSE CELEBRATE

ACTIONS:

• Welcome Landing Page• Link to the specific event site• As a information point• Create an open event


DATEJune 2nd, 2011

IEDBarcelona

DATE June 2nd, 2011


DATEJune 2nd, 2011

IEDBarcelona

TIMELINE


DATEJune 2nd, 2011

IEDBarcelona

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

Search providers Elaboration of the layout proposal

Layout approval by OCHA&ER Stamping

Volunteers kit preparation Graphic proposal (flyer)

Flyers approval by OCHA&ER Flyers printing

Volunteers recruitment Selection of the volunteers

Training Arrival of the technical material

Elaboration of the 'story' proposal Story' approval by OCHA&ER

Recording of the Video Edition of the video

Video launch to OCHA&ER Final editing Video

Video approval by OCHA&ER Elaboration of the FB layout proposal

FB layout approval Implementation of FB proposal

Elaboration of the microsite proposal Microsite proposal approval

Implementation of microsite proposal e-mail proposal (internal: OCHA&ER)

e-mail proposal approval by OCHA&ER Press Release Elaboration

Press Release Content Approval

11.21.2011


DATEJune 2nd, 2011

IEDBarcelona

THANK YOU FOR YOUR ATTENTION!

final pres

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