Layout For Big Bazaar Loop Layout

Spread in an area of 55000 sq ft. The arrangement of products gives us the

feel of a proper bazaar. They have successfully replicated it in Food bazaar.

The Store has three floors:1)Ground Floor2)Mid level Floor3)First Floor

Home linen

& Bath Linen

Kitchen&

utensils

CrockeryElectric

appliancesMobile store

Stair case

Slope

Religious Stuff

Shop-in-shop Personal Care

Personal Care

Food Bazaar

LuggageCheckout counters

ElectronicsPlastic-ware

Festive Area

Bumper offer

CAR

Perfumes

GROUND FLOOR

KIDS

FURNITURE

GAMES

ELECTRICAL

APPLIANCESSLOPES

WOMENS’

ETHNIC

MENS’

ETHNIC

FOOTWEAR

LINGERIE

WOMEN’S INDIAN WOMEN’S

WESTERN

SHOP-IN-SHOPS

CASUAL WEAR

FORMAL GONDOLAS

FIRST FLOOR

Product Categories

Home Linen Home & Décor

Kitchen Ware Artificial Flowers

Appliances Personal Care

Mobile Bazaar Cosmetics

Food Grocery

Fashion Jewellery Luggage

Feng Shui Books

Apparels Stationary

Kids Wear Music CDs

Consumer Durables Movies

Home Entertainment Gift Articles

Laptops & Computers Toys & Games

Optical Footwear

Layout For Star India Bazaar

Free Form and loop Layout A pleasant shopping atmosphere where it is

spread in an area of 50000 sq ft. In the relaxed environment, customers feel

at home which facilitates browsing and shopping .

There was an open display on the left side of mall from entrance to give a customer feel of lifestyle products like perfume, jewellery,watches and sunglasses.

The Store has three floors:1)Basement2)Ground Floor3)First Floor

Store Rooms-Basement

Cold Storage

Area

Normal Storage Area

4Fish and Meat Area

Cart AreaWatches, Perfumes,Mobiles, Jewellery

123

wafers

chocolates

eggs

baby care

skincare

detergents

haircare

breakfast

canned food

ToILetCleaner

Cleansingaids

Petcare

cosmetics

5

6 7

IN

OUT

8

Bakery (19)8

20

10

11

99

12 12

Cereals&flourr

rice

13

a c db e gf ih kj

o

m

n

lqp

ALCOHOL

15

16

Packaged Foods

99

Edible Oil

OUT

18

Ground Floor Layout Of Star India Bazaar,Oshiwara,Mumbai

Customer

Service Desk along with

Security

office

21

1st Floor

1. Baggage Counters (Collection from Inside and Return from Outside)2. Promotional Offers3. Mega Offers – Best Buys4. Non-Veg food Storage Area5. Stand for Bottles of soft drinks, juices, etc.6. Stand for tea, coffee, etc. 7. Manned Counter for Dry Fruits8. Snacks9. Vegetables and fruits10. Plastic Storage containers shelf11. Kitchen utensils12. Flat Bed Escalators for going up to and coming down from the 1st floor13. Basement Area 14. a-q – 17 check out counters15. Weighing Machine 16. Stainless Steel Utensils17. Stands of chocolates near check out counters18. Chips And Ready to Eat items 19. Live Bakery counter along with the packed items. (A few tables in front of the bakery

for people who wish to eat). A separate billing counter.20. Manned Diary Counter – Including Variety of cheese.21. Free Exit Zone past the Checkout Counters

Ground Floor Layout Details

First Floor Layout of Star India Bazaar,Oshiwara,Mumbai

Home Linen Men’s Wear Women Wearlu

ggag

eSp

orts

Books And Cd’s

1

Ladies Footwear

Ladies Apparels

Kids Wear

Kids Wear

A

B

C

D

Apparels

Toys Kids items

Accessories

Hand Bags & Purses

Kids Weari ii iii iv

Stationery

Gift Items

Health

Appliances

Appliances

Door Mats

Home Linen

Bed Sheets

4

4

Ground Floor

1

5

First Floor Layout Details

1. Cash Counter/Check out Counter For books and Cd's

2. A,B,C,D –Trial Rooms For Men And Women

3. i,ii,iii,iv – Check Out Counters

4. Elevators for coming to the 1st floor

5. Special Discount Products-Low Cost Items

6. There were also Gents Toilet and Ladies Toilet located in the First floor.

Big Bazaar Star BazaarCosmetics•Nivea •Garnier•Neutrogen•Color Bar•Loreal

•Ponds•Olay•Revlon•Lakme

Cosmetics•Maybelline•Chambor•Garnier•Street wear•Neutrogen

•L’Oreal•Ponds•Revlon•Lakme

Eyewear,Watches and Sunglasses•Idea•Fastrack•Tommy Hilfiger•Baywatch•Escort

Eyewear ,Watches and Perfumes•Fast track •Titan•Police•Esprit•Axe•Hugo Boss

Festive Counter(Diwali) &Religious counter Jewellery Local and small brands

Comparison of Shop in Shop for both the Stores

Big Bazaar Star BazaarMobile Shop•Nokia•Samsung•Motorola•FlyService Provider•Vodafone•Idea•Airtel

Mobile Shop •Nokia•Samsung•LG•Sony Ericsson•Motorola

Comparison of Shop in Shop for both the Stores

Home Linen2% Kitchen Ware

7%Appliances

3%Mobile Bazaar

2%Shon in shop

5%Luggage

2%Personal Care

5%

Cosmetics3%

Food Bazaar15%

Decorative items and miscellaneous items2%

Books5%

Apparels30%

Consumer durables7%

Home furniture4%

Foot ware3%

Toys and games3%

Sport Equipments2%

Segmentation of Categories accord-ing to Area in Big bazaar

Segmentation of Categories according to Area in Star Bazaar

Food Bazaar; 30%

Personal Care; 5%

Cosmetics; 5%

Bakery; 3%Gift Items; 7%

Apparel; 20%

Book Store; 10%

Appliances; 4%

Sports; 4%

Luggage; 3%Toys; 3%

Footwear; 2% Home Linen; 4%

Categories Big Bazaar Star Bazaar Floor Presence for Big Bazaar

Floor Presence for Star Bazaar

Home Linen •Bed sheets•Romantex towels

Bed sheetsBath linenPillows

Ground Floor First Floor

Kitchen Ware(UTENSILS & CROCKERY )

•Nirlep•Prestige•Nirali•Dreamline (inhouse)•Corelle•Luminarc•Treo•Borosil•Laopala

•Nirlep•Corelle•Yera•Thermoware•Alfa•Others

Ground Floor GroundAnd First Floor

Product Assortment and Variety

Categories Big Bazaar Star Bazaar Floor Presence(BB)

Floor Presence (SB)

Kitchen Ware(Glassware and

plastics)

•Ocean•Oasis•Cello •Milton•Dreamline (in house)

•Borosil•Milton•Yera•Cello

Ground Floor

First Floor

Appliances •Fans – Usha, Philips, koryo, bajaj•Hair Dryers – Philips, koryo•Ovens & microwaves – Panasonic, Samsung, Philips•Water purifier – 0B, aquaguard, pureit, forbes,•Mixer & blender – koryo, Samsung, morphy Richards •Iron – Philips, koryo

•Philips•Panasonic•HP

Ground Floor

First Floor

Product Assortment and Variety

Categories Big Bazaar Star Bazaar

Floor Presence(BB)

Floor Presence (SB)

Consumer Durables

•TV-Samsung,LG,Kroyo•Refrigerator-Wirlpool,Samsung ,LG•Washing machine-Wirlpool,Samsung,LG•Music system-Panasonic,BPL•AC-LG,BlueStar•Cameras & handy cams-Kodak,Polariod

DVD player-philips,soneyMusic System-Philips,Panasonic

Ground and First Floor

First Floor

Product Assortment and Variety

Categories Big Bazaar Star Bazaar Floor Presence (BB)

Floor Presence (SB)

Luggage •VIP•Safari•Also China & Korea made bags.

• VIP•American Tourister•Alfa

Ground Floor

First Floor

Stationary & Sports

•Books – children, reference, cooking, fiction. (wrong signs)•Diary•Calenders•Cd, Dvd, Audio, VideoA few cycles

All present in hyperbooks

Mid level

First Floor

Product Assortment and Variety

Categories Big Bazaar Star Bazaar Floor Presence for Big Bazaar

Floor Presence for Star Bazaar

Personal Care •Shampoo•Tooth Paste•Tooth brush•Face wash•Washing powder•Deo•Tissues•Foils wraps

•Shampoos and conditioners•Tooth Paste•Tooth brush•Face wash•Face and Body Lotions•Hair oils•Washing powder•Deo•Tissues

Ground Floor

Ground Floor

Product Assortment and Variety

Categories Big Bazaar Star Bazaar Floor Presence (BB)

Floor Presence (SB)

Little Bazaar •Pink & blue (in house)•Disney•Tango•Infants to 10-12yrs – games

Toys • Fisher Price•Playschool• BarbieApparel•E-teens•Tango• Lil star•Tammy

First floor

First floor

Men’s Wear •D J & C ( in house) both casual & formals•Wrangler•Buffalo•M & M•Nyx•Levis•Lee cooper•Knighthood •Privilege club – formals•Sach (organic clothing)

•Edward (in house) both casuals & formals•Spike(in house) fomals•Peter England•Giovani•Accessories

First Floor and mid level

First Floor

Product Assortment and Variety

Categories Big Bazaar Star Bazaar Floor Presence for Big Bazaar

Floor Presence for Star Bazaar

Men’s Wear ETHNICShatranjNirvana

NA First floor

Women’s Wear DRESS MATERIALS•Star parivar•SrishtiSAREE•Meena Bindro – Biba•Srishti•Ric rituWOMEN’S WEAR WESTERN•D J & C•Hot & spicy•Shyla•Spykar

•Navya•Tatva•Diva•Shringar•Icemint•Just Zoge•Kaya•Sonari

First Floor First Floor

Product Assortment and Variety

Categories Big Bazaar Star Bazaar

Floor Presence for Big Bazaar

Floor Presence for Star Bazaar

Footware •Puma•Nike•Addidas•Reebok•Fila

Not there

First floor NA

Gondolas •Gym bags•College bags•Balls•Hangers•Water bottles•Strainer ( tea wala)•Small toys•Plastic containers•Cd cases•Pencil boxes

• cheap clothes•Caps•Foot mats•Plastic bottles•Socks•Handkerchiefs

Ground and first floor near cash counters

Ground and First floor

Product Assortment and Variety

Suggestions

Big Bazaar Star BazaarEnsure enough space between aislesCan create sitting areas for customer to relaxEscalator should be made available to the customers Ensure that products are displayed and arranged in a proper mannerShould place proper signage and displaysThere should be more no. of displays to guide the customers about location of different sections.Better Interiors.

Home delivery counter cannot be noticed easily; hence cashier should inform the customer of their home delivery feature.

Wine section should be with the non-veg. section.

Poor management of non-veg. section might annoy strictly vegetarian customers.

Gym should be removed or promoted .

Need to highlight promotions near the groceries for hyper books(their book stall).