The Unexpected Experience, in an Internship with IIM professor

Vishal YadavGHRCEM, Amravati

Batch 8th June – 5th July

Presentation skills

Harvard case

presentation

Kotler chapter

and question

Harvard Business

cases

Module1. Presentation skills

How can a presentation help an individual ?Lee Iacocca says

What makes a Presentation worse ?

It’s not the presentation that sucks, it is the speaker who screw up the presentation.

What are the things that should be avoided ?

Adding excess of data…….

1. Data Management……..

2.

Because……….

Then

But why ?

To avoid this.

Module 2-Marketing Management Chapter Insights (Philip Kotler)

Module 2

This module started by analyzing two important concepts.

1. Defining Marketing for the 21st Century: It becomes both an art and a science as marketers strive to find creative new solutions to often complex challenges amid profound changes in the 21st century marketing environment. We describe how top marketers balance discipline and imagination to address these new marketing realities.

2. Developing Marketing Strategies and Plans: Key ingredients of the marketing management process are insightful, creative strategies and plans that can guide marketing activities. Developing the right marketing strategy over time requires a blend of discipline and flexibility.

Identifying Values3. Scanning the market environment and conducting marketing research.4. Creating customer values and customer relationships.5.Analyzing consumer market.6. Analyzing business markets.

Choosing Values which covers :-

7. Identifying market segment and target.8. Competitive Dynamics.9. Crafting the brand positioning.10. Creating Brand equity.

11. Setting product strategy.

12. Designing and Managing services.

13. Developing pricing strategies and program.

Delivering Value

14. Designing and Managing Integrated Marketing Channels.

15. Managing retailing, wholesaling and logistics.

Communicating Value

16. Designing and managing integrated marketing communications.17. Managing Mass Communications.18. Managing Personal Communications.

Sustaining Growth and Value

19. Introducing new market offerings.20. Tapping into global market.21. Managing a Holistic Marketing Organization for the long run.

Module 3: Read and analyze a case published by the Harvard Business School.

1. The Springfield Nor’easters: Maximizing Revenues in the Minor League.

2. A brand is forever! A framework for revitalizing declining and dead brand.

3.Mountain Man Brewing Company : Bringing the Brand to light.

A brand is forever! A framework for revitalizing declining and dead brands.

A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed.

Then what is Brand Decline ?

When a brand has high awareness and consumers ‘‘hold strong, favorable, and unique brand associations,’’ it is considered to have strong equity. However, brand equity may declinewith the passage of time, sometimes leading to a brand’s decline.

Rebuild quality

Three ways to

overcome declining

brand

Resist temptation to milk the brand

Pursue a defined target market

3. Mountain Man Brewing Company: Bringing the Brand to Light Case study

Module 4

Harvard Business Review's mission is to improve the practice of management in a changing world. Through the flagship magazine, licensed editions, website, and books, HBR provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

“What with ad-optimizing technologies and filter-defying product placement, search-based ad serves, real-time media bidding, and location-based features for mobile devices,” the author writes, “it would be easy to conclude that advertising has flipped to all science and no art.” But she highlights six campaigns to prove that advertising creativity will never cease:

1. Variations on a Meme: Wonderful Pistachios

2. The Ad as a Game: Coca-Cola China

3. Collaborating with the Crowd: Oreo Cookies

4. Just Enough Humor: Kia Motors America

5. A New Social Movement: Marks and Spencer

6. Ads That “Go Native”: Neiman Marcus and Target

1. Variations on a Meme: Wonderful Pistachios

Wonderful Pistachios, whose ads include memes such as YouTube’s infamous Honey Badger and Secret Service agents partying with prostitutes

2. The Ad as a Game: Coca-Cola China

Coca-Cola China, which created a TV-plus-smart phone game for the Hong Kong market.

3. Collaborating with the Crowd: Oreo Cookies

Nabisco’s “Daily Twist” campaign for Oreo cookies, in which members of the public nominated news pegs and company designers sculpted cookies to illustrate them

4. Just Enough Humor: Kia Motors America

Kia Motors America, whose ads are populated with anthropomorphic hamsters

5. A New Social Movement: Marks and Spencer

Marks and Spencer, which introduced “shwopping”—a campaign with Oxfam to encourage clothing recycling

6. Ads That “Go Native”: Neiman Marcus and Target

Neiman Marcus and Target, which teamed up on some merchandise, became the sole sponsors of ABC’s drama Revenge, and then hired the cast to perform in five long-form commercials

Extra expense and tricky constraints are involved when a brand chooses to assimilate with indigenous content. But those that can move comfortably with creativity in this realm may never go home again.

And finally a big thanks to Prof. Sameer Mathur, we interns are grateful that we were being guided by the expert of the experts. The way sir connected our modules and unknowingly wrote a story of few interns how they evolved from nascent to adroit.

1. https://prezi.com/gggedvk66sh4/mountain-man-brewing-company/2. https://prezi.com/zlrz2btzcqqm/mountain-man-brewing-company/3. http://www.iiminternship.com/ 4. https://in.pinterest.com/ 5. http://www.slideshare.net/114iiminternship/a-brand-is-forever-a-fram

ework-for-revitalizing-declining-and-dead-brands-50044657

6. http://www.hbr.org

Created By-

Vishal Yadav, GHRCEM, Amravati

During an Internship by

Prof. Sameer Mathur, IIM Lucknow

www.IIMInternship.com