final project

7/17/2019 Final Project

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ACKNOWLEDGEMENT

I take this opportunity t chance the UNIVERSITY OF MUMBAI for giing !e chance to "o this

pro#ect$

I e%press !y sincere gratitu"e to principa& sir 'r$ S$S$ (hu&ari) course cor"inator (rof$ S*apna&i

+aka"e) pro#ect gui"e (rof$ Ta!see& Shah#ahan an" our &i,rarian an" other teachers for their

constant support an" he&ping for co!p&eting the pro#ect$

I a! a&so gratefu& to !y frien"s for giing support in !y pro#ect$ -ast&y) I *ou&" &ike to thank

each an" eery person *ho he&pe" in co!p&eting the pro#ect especia&&y !y parents

D. G TATKARE MAHAVIDHYALAYA MANGAON-RAIGAD


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DECLARATION

I a! Mr$ .henara! 'easi Stu"ent of BMS /r" year 01th Se!ester2 at '$3$TAT+ARE

MA4AVI'YA-AYA MAN3AON here,y "ec&are that this "issertation tit&e" 5.-IENT

(ER.E(TION ON 'T4 SERVI.E6 Su,!itte" ,y !e to T4E '$3$TAT+ARE

MA4AVI'YA-AYA MAN3AON Mu!,ai uniersity in the partia& fu&fi&&!ent of re7uire!ent of

BMS progra!!e" is ,onafi"e *ork carrie" out ,y !e$ This has not ,een su,!itte" ear&ier to any

other uniersity or institution for any 'egree8'ip&o!a8.ertification or (u,&ishe" any ti!e ,efore



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INDEX

Sr$

No

.ontent (age No

9 E%ecutie Su!!ary

: Intro"uction

9$ Research Metho"o&ogy

:$ -i!itations

/$ O,#ectie of stu"y

/ .o!pany (rofi&e

; Theoretica& Backgroun"

1 'ata ana&ysis

< Fin"ings an" interpretations

9$ Fin"ings

:$ Interpretation

= Suggestion

> .onc&usion

? Anne%ure

9@ Bi,&iography



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EXECUTIVE SUMMARY

The report is an earnest en"eaour !a"e to un"erstan" the present !arket scenario in ,iscuits

capture" ,y the (ar&e an" the other co!petitors ,ran" i$) Britannia) (riyago&" ) an" IT.$ Ce

are re7uire" to see the coerage ,y the (ar&e (ro"uct (t$ -t"$) an" ,ring out the potentia& an"

&oya& retai&ers so that the co!pany cou&" !aintain the !arket &ea"ership in the e%isting ,usiness

scenario in the ,iscuit an" the confectionaries$ The stu"y enco!passes the penetration of the

e%isting (ar&e (ro"ucts 0Biscuits an" .onfectionaries2 an" the !arket potentia& for the ne*

pro"uct &ike 3o&"en Arch) Ni!kin) Monaco Funion) Me&o"y Softee) Mae&o$ Their !oties *ere

to stu"y the *orking of the "istri,utors in Mangaon ta&uka !arket$ They hae !entione" the

pro,&e!s an" the &oop ho&es in the (ar&es "istri,ution syste! an" the pro!otiona& too&s) *hich

they hae foun" "uring the course of stu"y an" reco!!en"e" arious correctie !easures for it$

I a&so stu"ie" the ,ehaiour of consu!er a,out their preferences for Biscuits) .an"ies) an" their

oera&& ,uying ,ehaiour *ith the he&p of 7uestionnaire$



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INTRODUCTION:-

(ar&e (ro"ucts has ,een In"iaDs &argest !anufacturer of ,iscuits an" confectionery for

a&!ost >@ years$ Makers of the *or&"Ds &argest se&&ing ,iscuit) (ar&e3) an" a host of other ery

popu&ar ,ran"s) the (ar&e na!e sy!,o&ies 7ua&ity) nutrition an" great taste$ Cith a reach

spanning een to the re!otest i&&ages of In"ia) the co!pany has "efinite&y co!e a ery &ong

*ay since its inception$ Many of the (ar&e pro"ucts ,iscuits or confectioneries) are !arket

&ea"ers in their category an" hae *on acc&ai! at the Mon"e Se&ection) since 9?=9$ Cith a ;@

share of the tota& ,iscuit !arket an" a 91 share of the tota& confectionary !arket in In"ia) (ar&e

has gro*n to ,eco!e a !u&ti!i&&ion "o&&ar co!pany$ Chi&e to the consu!ers itDs a ,eacon offaith an" trust) co!petitors &ook upon (ar&e as an e%a!p&e of !arketing ,ri&&iance$ Oer the

years (ar&e has gro*n to ,eco!e a !u&ti!i&&ion"o&&ar co!pany *ith !any of the pro"ucts as

!arket &ea"ers in their category$ (ar&e (ro"ucts ,egan !anufacturing ,iscuits) in a""ition to

s*eets an" toffees$ 4aing a&rea"y esta,&ishe" a reputation for 7ua&ity) the (ar&e ,ran" na!e

gre* in strength *ith this "iersification$ (ar&e 3&ucose an" (ar&e Monaco *ere the first ,ran"s

of ,iscuits to ,e intro"uce") *hich &ater *ent onto ,eco!e &ea"ing ,ran" na!es itse&f for great

taste an" 7ua&ity$

To"ay) the great strength of (ar&e (ro"ucts is the e%tre!e&y *i"esprea" "istri,ution net*ork$

Een at the re!otest p&aces) you can ,uy (ar&e ,iscuits an" s*eets fro! the &oca& grocer$ It has

taken years to create this e%tensie net*ork$ (ar&es sa&es force starte" *ith one sa&es!an in

Bo!,ay an" so!e agents in fe* other cities$ 3ra"ua&&y) (ar&e (ro"ucts e%pan"e"$ Soon s*eets



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an" ,iscuits *ere ,eing sent ,y rai& to .a&cutta) 'e&hi) +arachi) Ma"ras an" other !a#or cities$

As pro"uction increase") "istri,ution *as a!p&ifie"$ Fu&& ti!e sa&es!en *ere appointe" in

"ifferent areas$ .urrent&y) (ar&e (ro"ucts has oer //) @@)@@@ "istri,ution out&ets$ 4ygiene is the

precursor to eery process at (ar&e$ Fro! husking the *heat an" !e&ting the sugar to "e&iering

the fina& pro"ucts to super!arkets an" store she&es nation*i"e) care is taken at eery step to

ensure the ,est pro"uct of &ong&asting freshness$ Eery ,atch of ,iscuits) confectioneries G

snacks are thorough&y checke" ,y e%pert staff) using the !ost !o"ern e7uip!ent$ This ensures

consistent an" perfect 7ua&ity across the nation an" a,roa"$ .oncentrating on consu!er tastes

an" preferences) the (ar&e ,ran" has gro*n fro! strength to strength eer since its inception$ The

factories at Baha"urgarh) 4aryana an" Nee!rana) Ra#asthan are the &argest ,iscuit an"

confectionery p&ants in the country$ The factory in Mu!,ai *as the first to ,e set up) fo&&o*e"soon ,y the one in Banga&ore) +arnataka$ (ar&e a&so has 9@ !anufacturing units for ,iscuits an"

=1 !anufacturing units for confectioneries on contract$ A&& (ar&e pro"ucts are !anufacture"

un"er the !ost hygienic con"itions$ 3reat care is e%ercise" in the se&ection G 7ua&ity contro& of

ra* !ateria&s) packaging !ateria&s G rigi" 7ua&ity stan"ar"s are ensure" at eery stage of the

!anufacturing process$ Eery ,atch of ,iscuits G confectioneries are thorough&y checke" ,y

e%pert staff) using the !ost !o"ern e7uip!ent$ The .are is taken at eery step to ensure the ,est

pro"uct of &ong&asting freshness$ Eery ,atch of Biscuits) .onfectionaries G Snacks are

thorough&y checke" ,y e%pert staff using the !ost !o"ern e7uip!ent$ This ensures consistent

an" perfect 7ua&ity across the nation an" a,roa"$



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RESEARCH METHODOLOGY

The focus of this chapter is on the !etho"o&ogy use" for the co&&ection of "ata for research$ 'ata

constitutes the su,#ect !atter of the ana&yst$ The pri!ary sources of the co&&ection of "ata are

o,serations) interie*s an" the 7uestionnaire techni7ue$ The secon"ary sources are co&&ection of

"ata is fro! the printe" an" annua&&y pu,&ishe" !ateria&$

Primary daa:-'ata that is co&&ecte" for the specific purpose at han" is ca&&e" as pri!ary "ata$

Infor!ation re&ating to the pro#ect *as co&&ecte" "uring for!a& an" infor!a& "iscussions *ith the

account officer

S!"#$dary Daa:-Secon"ary "ata is the "ata ,orro*e" fro! secon"ary sources ,y the

researcher$ Secon"ary "ata can ,e interna& or e%terna& i$e$) interna& recor"s of the co!pany or

infor!ation aai&a,&e fro! &i,rary an" other statistica& organiation$ In a !arket Research (ro#ect

Fie&" Cork has a ery ita& ro&e to p&ay$ As a !atter of fact) its the ,ack ,one of any Market

Research (ro#ect Fie&" *ork ,asica&&y consists of co&&ection of pri!ary "ata) In this pro#ect)

researcher ha" to un"ergo a &ot of Fie&" Cork$ For the purpose researcher has isit arious

cine!a ha&&s) pu,&ic attractie p&aces) co&&eges G schoo& canteens etc$ The *ho&e area *hich *as

to ,e sureye" *as "ii"e" into "ifferent seg!ents ran"o!&y$ Si!u&taneous&y surey of ,oth

retai&ers an" consu!ers *as carrie" out$ The researcher *orke" in the fie&" for a span of one Gha&f !onths$ -ater on *ho&e "ata *hich *as co&&ecte" fro! fie&" *as *e&& scrutinie" G

ta,u&ate" for ana&ysis$ Its interpretation has ,een proi"e" in !ost easy to un"erstan" !anner

*ith the he&p of suita,&e "iagra! G charts$



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LIMITATION O% THE STUDY

92 This pro#ect is rusticate" to Mangaon ta&uka on&y$:2 To create goo" i!age) respon"ents !ay gie responses ary fro! the facts$/2 So!e respon"ents hesitate" to gie the actua& situationH they feare" that any other *ou&"

take any action against the!$;2 The retai&ers se&ecte" for fee",ack *ere$$$$hence a&& retai&er of area *ere not taken into

consi"eration$12 The ti!e re7uire" for the pro#ect *as &i!ite"$



9/68

O&'ECTIVES

92 To stu"y the arious pro"ucts of (ar&e$

:2 To stu"y the factors inf&uencing the retai&er for the purchase of (ar&e pro"uct$

/2 To stu"y the !arket strength of (ar&e ,y SCOT ana&ysis$

;2 To stu"y the arious co!petitors of (ar&e$

12 To stu"y the retai&er perception to (ar&e pro"uct$

.OM(ANY



10/68

(ROFI-E

.OM(ANY (ROFI-E



11/68

.o!pany Na!e (ar&e

Ty(! priate &i!ite"

Trad!d a) Un&iste"

I$d*)ry Foo"

%#*$d!d 9?:?

%#*$d!r .hauhan fa!i&y

H!ad+*ar!r) Vi&e (ar&e0East2) Mu!,ai)Maharashtra) In"ia

Pr#d*") (ar&e3

W!,)i! ***$par&epro"ucts$co!

VISION MISSION

VISION

https://en.wikipedia.org/wiki/Types_of_business_entityhttps://en.wikipedia.org/wiki/Private_company_limited_by_shareshttps://en.wikipedia.org/wiki/Ticker_symbolhttps://en.wikipedia.org/wiki/Food_and_Beveragehttps://en.wikipedia.org/wiki/Vile_Parlehttps://en.wikipedia.org/wiki/Mumbaihttps://en.wikipedia.org/wiki/Mumbaihttps://en.wikipedia.org/wiki/Maharashtrahttps://en.wikipedia.org/wiki/Parle-Ghttp://www.parleproducts.com/https://en.wikipedia.org/wiki/Private_company_limited_by_shareshttps://en.wikipedia.org/wiki/Ticker_symbolhttps://en.wikipedia.org/wiki/Food_and_Beveragehttps://en.wikipedia.org/wiki/Vile_Parlehttps://en.wikipedia.org/wiki/Mumbaihttps://en.wikipedia.org/wiki/Maharashtrahttps://en.wikipedia.org/wiki/Parle-Ghttp://www.parleproducts.com/https://en.wikipedia.org/wiki/Types_of_business_entity


12/68

The !ain ision of (ar&e3 to concentrate on consu!er tastes an" preferences) the (ar&e ,ran"

has gro*n fro! strength to strength eer since its inception$ For fu&fi&&ing its ision they "o

eery ,atch of ,iscuits an" confectioneries are thorough&y checke" ,y e%pert staff) using the

!ost !o"ern e7uip!ent hence ensuring the sa!e perfect 7ua&ity across the nation an" a,roa"$

MISSION



13/68

4in"ustan +i Taakat For oer


14/68

Par! "#m(a$y !/r!m!y d!i01!d # a$$#*$"! 1a 2! 1a3! ,!!$Ra$4!d 51i$ 1!&ra$d

E+*iy6) M#) Tr*)!d &ra$d 7897.

Right since the co!panyDs inception) *e hae a&*ays strie" to gie our consu!ers the ,est

a&ue an" keep the! satisfie" through the 7ua&ity of our pro"ucts$ Ce hae a&*ays *orke" har"

to "e&ier ,est resu&ts an" *e are ery happy that the consu!ers hae a&i"ate" our efforts in

giing the ,est 7ua&ity of pro"ucts$ Being ranke" =th a!ongst the top ten !ost truste" ,ran"s ,y

Econo!ic Ti!es is "efinite&y an honor an" *e are gratefu& to consu!ers for trusting us *ith our

pro"ucts an" 7ua&ity an" *e sha&& continue to "e&ier ,est a&ue to our consu!ers$



15/68

VA-UES OF (AR-E .OM(ANY

An in"epth un"erstan"ing of the In"ian consu!er psyche has he&pe" (ar&e "ee&op a !arketing

phi&osophy that ref&ects the nee"s of the In"ian !asses$ Cith pro"ucts create" ,earing in !in"

,oth hea&th an" taste) (ar&e pro"ucts e7ua&&y appea& to fun &oing ki"s G youth$ Een to"ay) the

great tra"ition of taste an" nutrition is consistent in eery pack on the store she&es$ The a&ue

for!oney positioning a&&o*s peop&e fro! a&& c&asses an" age groups to en#oy (ar&e pro"ucts tothe fu&&est$



16/68

CORPORATE SOCIAL RESPONSI&ILITY

OVERVIEW:

Since 9?:?) (ar&e (ro"ucts) *ith its *i"e p&atter of ,iscuits an" s*eets is a&so actie&y engage"

in changing an" up&ifting the socia& face of In"ia$ As part of its .orporate Socia& Responsi,i&ity(o&icy) (ar&e is keen&y ino&e" in the oera&& "ee&op!ent of the younger generation) *ith a

focuse" en"eaor to ,ui&" the Ne* Face of In"ia an" sprea" happiness an" #oy a&& oer$

So!e of our ,est ha,its) as *e sai") are a&so our o&"est$ Many of the! "ate ,ack to the &ast

"eca"e of the 9?th century$ It *as in the 9>>@Js that the &ate Mohan&a& 'aya& ca!e to Bo!,ay

fro! his i&&age (ar"i) in the "istrict of Surat) to *ork as a "usting ,oy at a si&k !erchantJs$ Chat

a &ong *ay that ,right &itt&e ,oy ca!eK First) the har" apprenticeship an" the gra"uation to Master

.utter) then the e&ite tai&oring esta,&ish!ent that eentua&&y "ee&ope" into a *ho&esa&e ,usiness

to fina&&y) the ne* ,usiness in confections an" ,iscuits$ A&*ays) the accent *as on se&f

sufficiency$ Mohan&a& 'aya& *as not #ust a progressie an" astute ,usiness!an$ 4e neer gae into the sense of in"ifference that often co!es *ith the co!!ercia& out&ook$ A&& through his &ife) he

*as "eep&y conscious of his "uties to*ar"s society an" the co!!unity$ 4e ,ui&t the Shri

Mohan&a& 'aya& (rasuti 3raha an" 3enera& 4ospita& in (ar"i) *hich is !aintaine" through

charity t

usts set up ,y hi!$ The Shri Mohan&a& 'aya& Sanatoriu! an" 4oste& at Matunga in Bo!,ay is

another such institution$ In his !e!ory an" after his e%a!p&e) his sons hae "onate" significant

su!s to set up the .hauhan Institute of Science at Vi&e (ar&e$

(ar&e .entre of E%ce&&ence) as an institution) is "e"icate" to enriching the &ies of peop&e ,y

con"ucting arious cu&tura& progra!s across a&& regions to faci&itate the a&& roun" "ee&op!ent of

chi&"ren$ Eery year) (ar&e organies Saras*ati Van"ana in the state of Cest Benga& "uring the

festia& of Saras*ati (u#a) initing schoo&s fro! a&& across the state to participate$ The eent is

one of !uch fanfare an" ce&e,ration) keeping a&ie the cu&ture an" tra"itions$ The ino&e!ent in

cu&tura& actiities has seen the inception of 3o&u 3a&ata in Ta!i& Na"u) he&" "uring Naratri$ It

proi"es a&& the !e!,ers of a househo&" a p&atfor! to sho*case their creatiity an" ,e #u"ge" ,y

e!inent persona&ities$ Thousan"s of fa!i&ies participate an" ce&e,rate the occasion on a gran"



17/68

sca&e$These eents gie us a chance to interact *ith chi&"ren on a onetoone ,asis) an" pro!ote

our ,e&ief of fun an" hea&th for the *ho&e fa!i&y$

PARLE SARASHWATI VANDANA

A "istinguishe" pane& of #u"ges *i&& ,e isiting the schoo&s an" *i&& #u"ge on the arious aspects

of the pu#a &ike the (an"a&) the (rati!a 0i"o&2) the cro*") the a!,ience) "iscip&ine) "eotion)

e%tra "ecoration8craft *ork "one ,y stu"ents an" oera&& appea& of the pu#a$ The contest is open

to a&& the schoo&s in +o&kata) 'urgapur) Si&iguri) La&paiguri) 4o*rah) Asanso&e) +haragpur GMi"napore .ity) Bur"*an) Ma&"a .ity) Berha!pur) +rishnanagar) Raigun#) Ranaghat G Bo&pur

0Santiniketan2 situate" *ithin the city &i!its$



18/68

GOLU GATAKA

(ar&e (ro"ucts is in the ,usiness of !anufacturing an" !arketing ,iscuits an" confectioneries

since 9?:?$ Oer these years (ar&e has ,een actie across regions con"ucting arious socia&

actiities as part of our .orporate Socia& Responsi,i&ity po&icy$

In Ta!i& Na"u) tra"itiona&&y) *o!en "ecorate arious "o&&s !a"e of c&ay "uring Naaratri

ce&e,rations ,y setting up =? steps$ This "isp&ay is *e&& "ecorate" an" frien"s an" re&aties are

inite" to *itness the sa!e$ Through a "etai&e" research) (ar&e foun" that "ue to ti!e pressures)



19/68

this tra"ition is s&o*&y "ying an" is getting restricte" to a se&ect fe* househo&"s$

Thus) to reie the fa"ing eent) (ar&e intro"uce" this noe& pro!otion ca&&e" (ar&e 3o&u 3a&ata

contest$ 3o&u !eans 'o&& G 3a&ata !eans 'ha!!a&$

GREEN PLANET O% PARLE

I!agine a *or&" thatDs c&ean an" fresh as the *ay *e inherite" it$ I!agine a *or&" fu&& of trees)

,ir"s an" ani!a&s$ The fact that *e hae to i!agine it) speaks o&u!es a,out the state of our

p&anet$

The *or&" is a ho!e not #ust to hu!an ,eings ,ut a&so to a *i"e ariety of ani!a&s an" p&ants$

A&& of the! are "epen"ent on each other for suria&$ Chen *e take these natura& resources for

grante" or "istur, the natura& har!ony of things) *e face conse7uences &ike g&o,a& *ar!ing$

(ar&eDs pro"ucts hae ,een truste" ,y !others an" chi&"ren across age groups as a nutritious

snack that has he&pe" the! gro* hea&thy an" strong$ It is ,ut natura& that (ar&e (ro"ucts *ou&"

&ike to return the faour to a generation that has he&pe" it gro*$ (ar&e (ro"ucts fee&s this is the

,est gift that *e can gie our ki"s$ A c&eaner) greener p&anet that they can treasure for generations

to co!e$

My 3reen (&anet is an initiatie that takes "efinitie steps to*ar"s consering our ecosyste!$

(ar&e (ro"ucts is contri,uting in its o*n *ay ,y taking up arious initiaties &ike p&anting !ore

trees aroun" In"ia) consering *ater) po*er an" recyc&ing *aste$ My 3reen (&anet *orks across



20/68

&ee&s fro! schoo& stu"ents to eniron!enta&ists to !e"ia professiona&s an" through the!

e"ucate an" e!po*er eeryone a,out the cause of eniron!ent conseration$ Ce ,e&iee that *e

haenDt inherite" the earth) ,ut !ere&y ,orro*e" it fro! our chi&"ren$

HISTORY

(ar&e (ro"uctJs fa!e an" fa!i&iarity is un"enia,&e$ .onsi"ering its e%tensie reach) the ,ran"

(ar&e is kno*n an" recognie" ,y eeryone$ Oer the years) (ar&eJs s*eets an" ,iscuits hae

,eco!e a househo&" na!e$ Fro! ki"s to a"u&ts) eeryone &oes an" cherishes these treats$ It

gies us great p&easure to see our consu!ers en#oy an" e!,race (ar&e pro"ucts on "ai&y ,asis$

Our confectioners an" chefs hae the ut!ost authority at (ar&e$ 4a" it not ,een so) the ,eginning

of (ar&e *ou&" hae ,een 7uite "ifferent$

In 9?:? a s!a&& co!pany ,y the na!e of (ar&e pro"ucts e!erge" in British "o!inate" In"ia$ The

goa& *as to sprea" #oy an" cheer to chi&"ren an" a"u&ts a&ike) a&& oer the country *ith its s*eets

an" can"ies$ A&though) the co!pany kne* that it *ou&"nJt ,e an easy task) they "eci"e" to take

the ,rae step$ A s!a&& factory *as set up in the su,ur,s of Mu!,ai to !anufacture

confectionery pro"ucts$ A "eca"e &ater this factory *as upgra"e" to !anufacture ,iscuits as *e&&$

Since then) the (ar&e na!e has sprea" in a&& "irections an" has *on internationa& fa!e$ (ar&e has

,een s*eetening the &ies of peop&e a&& oer In"ia an" a,roa"$



21/68

Apart fro! the factories in Mu!,ai an" Banga&ore) (ar&e a&so has factories in Baha"urgarh)

4aryana an" Nee!rana) Ra#asthan$ These are the &argest ,iscuit an" confectionery p&ants in the

country$ A""itiona&&y) (ar&e (ro"ucts a&so has 9@ !anufacturing units an" =1 !anufacturing units

on contract$

Mi!)#$!) - T1! D!"ad!) # Pr#0r!))

9?:? The first year of operation$ Our on&y assets *ere har" *ork an" hope$

9?/? Ten years of "eter!ine" effort ,rought resu&ts$ Things ,egan to take shape$ An" *e

trie" een har"er$

9?;? The for!atie years *ere oer$ Ce ha" co!e of age$

9?=; 4ere *as the first ei"ence of (ar&e as it is to"ay$



22/68

COMPANY OVERVEIW

(ar&e (ro"ucts has ,een In"iaDs &argest !anufacturer of ,iscuits an" confectionery for a&!ost >@

years$ Makers of the *or&"Ds &argest se&&ing ,iscuit) (ar&e3) an" a host of other ery popu&ar

,ran"s) the (ar&e na!e sy!,o&ies 7ua&ity) nutrition an" great taste$ Cith a reach spanning een

to the re!otest i&&ages of In"ia) the co!pany has "efinite&y co!e a ery &ong *ay since its

inception$

Many of the (ar&e pro"ucts ,iscuits or confectioneries) are !arket &ea"ers in their category an"

hae *on acc&ai! at the Mon"e Se&ection) since 9?=9$ Cith a ;@ share of the tota& ,iscuit

!arket an" a 91 share of the tota& confectionary !arket in In"ia) (ar&e has gro*n to ,eco!e a

!u&ti!i&&ion "o&&ar co!pany$ Chi&e to the consu!ers itDs a ,eacon of faith an" trust) co!petitors

&ook upon (ar&e as an e%a!p&e of !arketing ,ri&&iance$

A3aia,! A$y21!r!:

To"ay) the great strength of (ar&e (ro"ucts is the e%tre!e&y *i"esprea" "istri,ution net*ork$

Een at the re!otest p&aces) you can ,uy (ar&e ,iscuits an" s*eets fro! the &oca& grocer$ It has

taken years to create this e%tensie net*ork$ (ar&eJs sa&es force starte" *ith one sa&es!an in



23/68

Bo!,ay an" so!e agents in fe* other cities$ 3ra"ua&&y) (ar&e (ro"ucts e%pan"e"$ Soon s*eets

an" ,iscuits *ere ,eing sent ,y rai& to .a&cutta) 'e&hi) +arachi) Ma"ras an" other !a#or cities$

As pro"uction increase") "istri,ution *as a!p&ifie"$ Fu&& ti!e sa&es!en *ere appointe" in

"ifferent areas$ .urrent&y) (ar&e (ro"ucts has oer //) @@)@@@ "istri,ution out&ets$

THEORETICAL

&ACKGROUND



24/68

VARIOUS PRODUCTS O% PARLE



25/68

&ISCUITS

Par!-G:



26/68

;G #r G!$i*)< aa# ,a$ay! 4a 4a 0!$i*)=

Eery nation "rea!s of a ,etter to!orro*$ An" eery nationDs to!orro* &ies in

the han"s of its chi&"renH the young stars *ho shape the future of the nation$ So) itDs i!portant to

nourish these young stars) after a&& itDs a 7uestion of the nationDs future$

Fi&&e" *ith the goo"ness of !i&k an" *heat) (ar&e3 is a source of a&& roun"

nourish!ent$ Treat yourse&f to a pack of yu!!y (ar&e3 ,iscuits to e%perience *hat has

nurture" an" strengthene" !i&&ions of peop&e for oer =@ years$ A !ea& su,stitute for so!e an" a

tasty an" hea&thy snack for !any others$ .onsu!e" ,y so!e for the a&ue it offers) an" !any

others for its taste$ Chateer the occasion) it has a&*ays ,een aroun" as an instant source of

nourish!ent$ -itt&e *on"er that itDs the &argest se&&ing ,iscuit ,ran" in the *or&"$

Rs$ :) Rs$ /) Rs$ ;) Rs$ 1) Rs$ 9@) Rs$ :@) an" Rs$


27/68

Li! $am4!!$ ,a$aiy!!

Chen &ife hits a "u&& patch) #ust pu&& out a (ar&e Monaco to !ake it e%citing$ The &ight) crispy

,iscuit sprink&e" *ith sa&t) is the perfect na!keen t*ist you can a"" to your or"inary ,oring

!o!ents$ 3o ahea") -ife na!keen ,anaiye) any*here) anyti!e *ith (ar&e Monaco$

To spice up your &ife further) try the ariant of (ar&e Monaco The a,ar"ast Leera$ This sa&te")

crispy ,iscuit "e&icate&y seasone" *ith #eera) has a uni7ue taste that !akes those na!keen

!o!ents een !ore e%citing$

Monaco .&assic Sa&te" Rs$ 1 Rs$ 9@ Rs$ 91 0Ne* S+U2 Rs$ :1

Hid! a$d )!!4:

;K1a! 1i di AA >ay!=

(&ay a ga!e of hi"e an" seek *ith your taste ,u"s$ In"u&ge in the !outh*atering "e&ight of

In"iaJs ,est !ou&"e" choco&ate chip ,iscuits) 4i"e G Seek$ A&& it takes is one ,ite) an" you are

transporte" to choco&ate 4eaen$ (acke" *ith a ,ounty of choco&ate chips) once you try 4i"e G

Seek) you *i&& neer *ant any other ,iscuit again$ A treat for the !outh) an" the heart) khate hi"i& aa #ayeK

Rs$ 1) Rs$ 9@) Rs$ :@) Rs$ /@) an" Rs$ 1@

Parle Marie:



28/68

There are t*o types of peop&e in this *or&"$ Those *ho &oe to ta&k) an" those *ho &oe to &isten$

Not surprising&y) ,oth types &oe (ar&e Marie$ Because itDs !uch !ore than a Marie ,iscuit$ ItDs as

&ight as the #okes your ,est frien" cracks$ As crisp as your unc&eDs co!!entary on po&itics$ As

tasty as the #uicy ru!ours your sister ,rings to the ta,&e$

It is) in short) the perfect acco!pani!ent to chats) argu!ents) "iscussions an" gossip sessions$

An" yes) itDs hea&thy too$ So the ne%t ti!e youDre in goo" co!pany) gra, your faourite cuppa

an" open a pack of (ar&e Marie$ Ce pro!ise the conersations that fo&&o* *i&& ,e as a""ictie

Rs$ 1) Rs$ 9@) Rs$ 91) Rs$ :@ an" Rs$ ::

Nim4i$:

Crispy, zingy, salted crackers.

The perfect accopanient for tea ties. o"e o"er #land #isc$its, tea tie %$st

got so $ch ore interesting.

Tasty crackers #aked to a golden perfection, sprinkled &ith salt for that added zest

'ikin is the perfect tea tie snack. ($t &ith a cracker so tasty, &hy %$st lea"e it

for tea, yo$ can ha"e it any tie of the day

Crisp salted crackers, #aked to a golden perfection

Rs.) and Rs.*+

Ha((y Ha((y:



29/68

-perience a &orld of happiness &ith arle Happy Happy Cookies. (aked to

perfection, these cookies are topped &ith delicio$s choco/chips to gi"e yo$ that

ne"er/ending feeling of $n#ridled %oy. 0$st open a pack of arle Happy Happy Choco/

Chip Cookies, pop one in yo$r o$th and feel yo$r senses coe ali"e.

Rs. ), Rs. *+ and Rs. 1+

Coconut:

arle Cocon$t Cookies / the goodness of cocon$t co#ined &ith the cr$nch of

cookies. It2s crispy, delicio$s, and 3lling. l$s the nat$ral aroa of cocon$t akes it

e"en ore desira#le. It2s a &holesoe di"ine snack, &hich not %$st satis3es yo$r

h$nger #$t also pleases yo$r taste #$ds and at a "ery reasona#le price.

Rs. ) for 4+g and Rs. *+ for *1+g

Jam In:



30/68

(ar&e La! In is a fruitf&aore" crea! san"*ich ,iscuit *ith rea& fruit #a!$ Re&ish the tasty fusion

of ,iscuit an" crea! *ith a sugar topping$ Cith

eery ,ite) e%perience a party of f&aors in your !outh as the "e&icious crea! !e&ts a&ong *ith

the &ingering taste of #a!$ A&& this ,un"&e" up *ith

crispy ,iscuits on ,oth the si"es$ (ar&e La! In a heaen&y ,&en") a su!ptuous "e&icacy for

eeryone$

Rs$ 9@ 0 Rs$ : off on Rs$ 9: MR(2 =1g Rs$ :@ 0 Rs$ / off on Rs$ :/ MR(2 91@g.

Gold Star:

Ma"e fro! the choicest of ingre"ients) (ar&e 3o&" Star co!es in ; "e&icious ariants Butter)

.ashe* an" Butter) .hoco&ate .hip an" .hoco&ate G Nut$ (erfect&y ,ake" cookies *ith the

richness of ,utter) nuts an" choco&ate !ake it an in"u&ging e%perience) the "e&ightfu& taste

&ingering &ong after youJe re&ishe" it *ith p&easure$



31/68

Magix:

I!agine a ,iscuit *ith the goo"ness of a hea&th ,iscuit an" fun of rich cocoa an" crunchy

cashe*s$ Magi% is an ec&ectic !i% of taste an" hea&th$ Bri!!ing *ith = ita& ita!ins an" :

!inera&s) thereDs no *ay that !o!s can refuse to &et you hae so!ething that is crunchy) hea&thy

an" tasty$

Rs$ < G Rs$9@

Hid! a$d S!!4 &a"4 *r,#$

For those *ho "esire nothing ,ut the ,est$ For those *ho &oe to in"u&ge in a&& the finer things

&ife has to offer$ To appea& to the taste of eery "iscerning consu!er)

(ar&e ,rings 4i"e an" Seek B&ack Bour,on .re!e San"*ich an e%otic co!,ination of rich

crea! nest&e" a!i" perfect&y ,ake" "ark .hoc ,iscuits$

'resse" in purp&e for Vani&&a an" "ark ,ro*n for .hoco)

its pre!iu! packaging perfect&y co!p&e!ents its "e&ecta,&e taste$ .hoose your faorite f&aor

to"ay an" treat your taste ,u"s to the !ost "e&ightfu& p&easure they hae eer kno*n$

.hoco&ate9@@MR(:1

Vani&&a 9@@g MR( :1.



32/68

Parle Rusk:

Since ages) peop&e across "ifferent age groups en#oy haing Rusk *ith their "ai&y cup of tea$

An" no*) this popu&ar teati!e snack gets a pre!iu! touch fro! In"iaJs &argest ,iscuit)

confectionery an" snacks !anufacturer$

(resenting (ar&e Rusk .rispy an" crunchy toasts !a"e fro! the choicest of ingre"ients$

Bake" to perfection an" enriche" *ith E&aichi) itJs the perfect co!panion to your "ai&y cupof piping hot chai$

Chi&e the "e&icious snack *i&& appea& to your taste ,u"s)

the "istinctie packaging *ith a conte!porary &ook an" fee& *i&& !ake you *ant it a&& the !ore$

:@@g MR( :1

Ma0i/ Cr!am:

3et rea"y to escape into the "e&icious Magica&

Masti of rich crea!y goo"ness *ith (ar&e Magi% .rP!e Biscuits$ 'iscoer a ne* !agica&

e%perience *ith our interesting f&aours that are guarantee" to satisfy eery one of your taste

,u"s$ the$ Or #ust pa!per your taste ,u"s *ith the !outh*atering E&aichi f&aour$ No* in"u&ge

in the taste of su!!er) a&& year roun" *ith the "e&icious Mango f&aour or !ay ,e try the perfect

tropica& treat *ith the (ineapp&e f&aour$ So *hat are you *aiting for) pick your faourite Magi%

.rP!e f&aour) c&ose your eyes) &ick the "iine crea!y center) ,ite into the crunchy "e&icious

,iscuit an" &et the enchanting #ourney of Magica& Masti ,egin

Roun" Orange) .hoco&ate an" E&aichi Rs$ 1 an" Rs$ 9@) Mango an" (ineapp&e Rs$ 1



33/68

78-78:

KHAO< SHORT ME NIPTAON.

I!agine ,iting into a cookie that ooes *ith irresisti,&e taste of fresh) *ho&eso!e

,utter an" sho*ere" *ith crisp) crunchy cashe*$$!!!!$$$$sheer heaen$ :@:@ cookies are

,ake" to a go&"en ,ro*n crispiness to !e&t in the !outh an" &eae you *ith the taste of

perfection$

Once you open a pack) you can ,e sure its going to ,e oer ,efore you can een say (ar&e :@:@

cookies khao) short !ein niptaon$ :@:@ cookies can ,e eaten at any ti!e of the "ay) ,ut !ay *e

suggest you aoi" tea ti!esK You "onDt *ant to share it *ith anyone at a&&$

So en#oy (ar&e :@:@ cookies) fi&&e" *ith the richness of cashe* an" the goo"ness of ,utter$$$

Butter QRs 1) 9@ an" 9>

.ashe*Q Rs 1) 9@) 91 an" :@$

ide seek !our"on:

The nae itself s$ggests e"erything.

The oent yo$ take a #ite yo$r tong$e starts playing hide n seek &ith the rich

chocolaty crea resting #et&een t&o lo"ely s$gar/coated #isc$its.

The elting chocolate crea &ill feel rich and l$scio$s in yo$r o$th.

It5s a coplete treat for yo$r taste #$ds. oreo"er, it2s like falling in lo"e at 3rst

#ite.

So &hat are yo$ &aiting for6 Try it.



34/68

Rs. ), Rs. *1 and Rs. 17

Mia$#:

ThereJs !ost "efinite&y a secret$ After a&&) ,ehin" eery prie" cookie is a *e&& guar"e" recipe$

ThatDs ,ecause the Mi&ano is no or"inary cookie$ Aai&a,&e in .hoco&ate .hip) Butterscotch)

Butter Nut an" .hoc nut) eery Mi&ano is as rich an" e%otic as it is pre!iu! an" "e&icious$

In"u&ge in the sinfu& taste of Mi&ano) a cookie *ith a reputation for ro!ance) an" en#oy

eerything that fo&&o*s$

Rs$ :1

G#d!$ Ar"):

Introd$cing irresisti#le 8olden 9rcs, 3lled &ith rich Straerry, 9pple, Orange

Choco ;illings. They are #est descri#ed as 2elt/in/yo$r/o$th2, soft shelled fr$it

rolls and cr$nchy choco 3lls &hich are perfect for an anytie snack.


35/68

follo& $s on T&itter and ;ace#ook for $pdates on free#ies as &ell as o$r latest

o>erings.

Rs. 1+ and Rs. ?)

T#(:

It is the $ltiate crispy cracker &ith the 3nest taste of #$tter, especially ade to

eserize yo$ &ith its soothness. The $nspoken drea or the &ildest

iagination gets real, &ith the sooth te-t$re of #$tter. So take a #ite and escape

into yo$r o&n &orld &here it &ill #e %$st a#o$t yo$ and e"erything else fades into

o#li"ion. @et no one coe #et&een yo$ and A($ttery Taste ($ttery


36/68

crea!) co!es the heaen&y taste of "e&icious choco chip cookies$ Aai&a,&e in ; e%citing

f&aoursK Tru&y) a crea!y ,eginning an" choco&atee en" for yourtaste ,u"sK

$R#C$ J#C$

&'#S'E $# D()!*E R(*E J( $(* S#$'# ##P $I !I P(*E

arle introd$ced India5s +rst , originals&eet and salty #isc$it Brack%ack in *DE1,&hich &ent on to #ecoe one of the ost lo"ed #isc$its. It5s a crispy and delicio$s

#isc$it &ith a perfect #alance of s&eetness and saltiness. Once yo$ start relishing it,

yo$ &on5t #e a#le to stop the longing for ore. Tho$gh rack%ack s&eet and salty

#isc$its can #e en%oyed anytie, it goes &onderf$lly &ell &ith yo$r e"ening c$p of

tea.

The $niF$e d$al tastes of s&eet and salty ha"e a perfect analogy &ith the d$al

personality of an indi"id$al, #e it a politician or a other/in/la&G.Taste ka do$#le

role %o khol sakta aap ki #hi pole.Rs. ), Rs. *+, and Rs. 1)

P#R*E G(*D

@ike relationships, o$r #isc$its too #ecoe #etter &ith tie. resenting the #igger,

richer and tastier arle 8 8old. ore ingredients and a richer for$lation ha"e gi"en

India5s fa"o$rite #isc$it a #igger and #etter #ite. 'o &onder these golden #aked



37/68

#isc$its are the perfect tri#$te to yo$r e"er e"ol"ing good taste. Open a pack to

e-perience enhanced goodness and taste today. (eca$se soeties, e"en age old

relationships deser"e soething ne&.

Rs. *+, Rs. 1+

MI*$ S#$'I

Creay, ilky goodness, no& &ith a dash of f$n. Introd$cing ne& ilk Shakti ilky

Sand&ich #isc$its feat$ring To 0erry. ;illed &ith y$y, creay goodness of

ilk in delicio$s #isc$its of yo$r all/tie fa"oriteS toons. 8ra# a pack today.

9nd get ready for a %oy/3lled ride of f$n and taste!

Rs. *+, Rs. 1+

#PP- #PP- CRE#MS

'o#ody $nderstands kids2 taste #etter than arle.

9nd no&, arle is presenting the ne-t chapter in the 2Happy2 story #y la$nching2

Happy Happy Creas2.



38/68

9 delicio$s layer of crea hidden inside rich, dark Choco shells B tr$ly a tasty treat

for the little ones. In keeping &ith the kids2 taste, e"en the packaging is attracti"ely

designed &ith a ontage of #right colors and playf$l ill$strations.

Happy Happy Crea / prei$ sand&ich #isc$its for e"ery little one.

4+g *+

*1+g 1+

S.EE'S

(R#NGE !I'E

The s&eet n2 tangy taste of oranges, 3lled in a y$y candy. arle Orange (ite. 9

delicio$s, =a"o$red candy that2ll thrill yo$r taste #$ds to no end. 8one is the need

to h$nt for oranges. 'o ore &aiting for its season to coe. 0$st pop in a arleOrange (ite candy instead and disco"er a y$y, orangy taste, anytie and

any&here yo$ &ish.

Rs. )+ paise

*(ND(N DERR-



39/68

&'#S'- /ER-0 /ER-

8et a taste of the rich nglish/Irish c$lt$re, right here in India. ith @ondonderry, an

e-F$isite hard/#oiled candy ade fro ilk and Carael. ith a nae inspired #y

an act$al to&n in Ireland, the creay, e-otic taste of this delicio$s candy &ill ake

yo$ disco"er the glories of the a%estic nglish/Irish c$lt$re. 0$st pop/in a

@ondonderry candy and e-perience the agical &orld of @ondonderry.

Rs. )+ paise

ME*(D-

&ME*(D- I'NI C(C(*#'- $-) ('I #I1

Carael eets chocolate to yield an o$tcoe nothing less than delecta#le. arle

elody coes &ith an irresisti#le layer of carael on the o$tside and a delightf$l

chocolate 3lling &ithin. op it in yo$r o$th and relish the $niF$e e-perience. It

&on5t #e too long #efore yo$ 3nd yo$rself asking the age old F$estion Jelody itni

chocolaty kyon hai62

Rs. *

M#NG( !I'E



40/68

#M $I R#SI*I G(*I0 ENJ(- /EEEEER-

S*(....*-

This &as not only India2s 3rst ango candy, #$t e"en today, is the only candy &ith

the richness of real, %$icy s&eet angoes. op in a ango (ite and yo$ &ill &ant to

ake it last longer and longer, don2t #e in a h$rry to eat it $p. Take yo$r tie, roll it

aro$nd on yo$r tong$e , feel the taste of real ango go do&n yo$r throat and en%oy

it "ery slo&ly ango (ite candiesK eat the any&here, at hoe, at school, on

picnics or &ith friends. ($t %$st ree#er, en%oy it "eeeeerrryyy

slooooo&llllllyyyyyy

ango (ite is India2s 3rst ango candy &ith real ango.

Rs. )+ aise

$#CC# M#NG( !I'E

&$#CCE ##M $I M#S'I #N-'IME0 #N-.EREL

The !astifu& f&aour of su!!er no* co!es in a can"y$ Lust pop a +accha Mango Bite an"

e%perience the natura& tangy s*eetness of a rea& ra* !ango$ ItDs the on&y can"y that is a rea&

kacche aa! ka ero%$ So *hen youDre craing for the tanta&iing khatta!eetha taste of ra*

!ango #ust reach out for a +accha Mango Bite an" en#oy rea& kacche aa! ki !asti) anyti!e)

any*here$

Rs$ 1@ paise

P(PPINS



41/68

&G(*I R#IN!(. .#*I0 D(( $-#

(inky &oes re"$ Rahu& &oes ye&&o*$ Mini a&*ays asks for green$ An" naughty Vicky fights for

purp&e$ So !any f&aours an" so !any co&ours thereJs a&*ays so!ething for eeryone$ So share

your faourite (oppins *ith frien"s for a rea&&y co&ourfu& ti!e$ A&& you nee" to "o is ask) 'oon

+ya

Rs$ : an" Rs$ 1

M#2E*(

&!#S $#( #)R M#2E*(

(ar&e Mae&o is a fruityf&aoure" "eposite" can"y$ Aai&a,&e in fie !outh*atering

f&aours App&e) 3uaa) Cater!e&on) Banana an" -itchi$ The s*eet an" tangy taste *i&& tick&e

your taste ,u"s an" 7uench your fruity craing$ Lust popin any of these f&aours an" en#oy the

"e&icious fruity &oops in your !outh$ Bas khaao aur Mae&oK

Rs$1@ 0(o&y ,ag2) Rs$9@@ 0Lar2 an" Rs$/@@ 0Lar2



42/68

ItJs eerything that the +is!i Toffee Bar is) on&y s!a&&er$ Crappe" in the "istinct f&aour of

e&aichi 0car"a!o!2 this toffee is sure to sen" your s*eet tooth on a #oyri"e$

KISMI GOLD

Cith a perfect ,&en" of .ara!e& G E&aichi) the ne* (ar&e +is!i 3o&" is ,oun" totake ro!ance to an entire&y "ifferent &ee& an" !ake it !ore irresisti,&e than eer ,efore$ 4ae

one to e%perience ro!ance at its ,est$

Ki)mi Rs$ 1@ (aise

3 IN 4 EC*#IRS

ItJs a crea!y) "e&icious ,argainK Saour the "e&icious crea! fi&&ing oerf&o*ing fro! a go&"en

cara!e& she&&$ 'e&ight your taste ,u"s *ith rich taste of crea! an" cara!e&$ ItJs Ec&airs : in 9) a

s*eet "e&ight to "ou,&e your p&easure an" tre,&e the funK An" re!e!,er) t*oJs a&*ays ,etter than

one$

Rs$ 1@ (aise



43/68

VARIOUS COMPETITORSO% PARLE

&RITANNIA

Ce "e!an" the ,est of ingre"ients

an" package their natura& goo"ness in our pro"ucts) *ithout co!pro!ise$



44/68

9:/ years ago) in a s!a&& house in centra& .a&cutta 0no* +o&kata2 an intrepi" ,aker !a"e a ,atch

of "e&icious) go&"en ,ro*n ,iscuits$ These *ere !eant for officers of the British Ra# an" their

fa!i&ies) peop&e use" to the e%acting stan"ar"s of Eng&ish teati!e snacking$ Fro! the paeans of

ecstasy for that first ,atch of aro!atic) f&aourso!e ,iscuits *as ,orn a &ong tra"ition of

"e&ecta,&e ,aking an" its In"ian custo"ian) Britannia$

Oer the &ast century an" a 7uarter) Britannia has ,een sering the In"ian consu!er *ith a range

of fresh) nutritious an" f&aourrich pro"ucts$ Ce take pri"e in our foo" !aking tra"itions an" in

our innoations) in e7ua& !easure$ Ce "e!an" the ,est of ingre"ients an" package their natura&

goo"ness in our pro"ucts) *ithout co!pro!ise$ Ce "e&ier a co!p&ete sensory e%perience) in

eery pro"uct) eery ti!e$

To"ay) Britannia is a &ea"ing foo" co!pany in In"ia *ith oer Rs$


45/68

of the co!panyJs reenue$ Britannia !arkets its "airy portfo&io on the ,ack of a *e&& integrate"

co&" chain &ogistics net*ork an" reaches / !i&&ion out&ets across the &ength G ,rea"th of this

country$ Our re&ent&ess focus on 7ua&ity an" freshness has *on us prestigious acco&a"es inc&u"ing

the 3o&"en (eacock Nationa& ua&ity A*ar" an" the Ra!akrishna Ba#a# Nationa& ua&ity A*ar"$

4o*eer) the a*ar" that *e cherish the !ost is the one gien ,y our consu!ers$ Our core

e!phasis across portfo&ios is on hea&thy) fresh an" "e&icious foo"$

Britannia is recognie" as one of the !ost truste") a&ua,&e an" popu&ar ,ran"s a!ong In"ian

consu!ers in arious repute" sureys$

Ce rea&ie our responsi,i&ity to continue "e&iering fresh) nutritious an" fun pro"ucts an" it is

our !ission to ,e an ar!stretch a*ay) any ti!e of the "ay$

So) the ne%t ti!e you i!agine the aro!a of oenfresh cakes) the tanta&iing "rop of rich

choco&ate crea! on crisp) cocoa,ro*n cookies) the satisfying !outhfu& of crunchy ,iscuits or a

sinfu& ,ite of !e&te" cheese on fresh&y toaste" ,rea") i!agine 4ea&thy 3oo"ness$



46/68

PRIYAGOLD



47/68

Surya foo" G agro &t"$ Cas incorporate" in noe!,er 9??: an" co!!ence" its co!!ercia&

operations of !anufacturing G se&&ing of ,iscuits un"er ,ran" 5priyago&"6 in octo,er 9??/

Oer a perio") *e hae esta,&ishe" strong !anufacturing capa,i&ities an" hae ineste"

su,stantia&&y in "ee&oping consu!er preference for our pro"ucts$ Our tra"e!arks 8 ,ran"s 5

se !aango6 G 5priyago&"6 hae e!erge" as one of the !ost po*erfu& ,ran"s in the f!cg

sector$ Ce are co!!itte" to inest in ,ran"s) !anufacturing capa,i&ities) "e&iera,&es an"

"istri,ution strength$

Ce hae three p&ants &ocate" in greater noi"a) &uckno* G surat$ Ce a&so outsource so!e of our

re7uire!ents to another p&ant &ocate" in hy"era,a"$ Our capacities hae reache" 9)1@)@@@ !t

p$a$) *hich a&ong *ith strong ,ran" ,ui&"ing an" "istri,ution capa,i&ities hae ena,&e" us to

co!!an" a sia,&e !arket share in the ,iscuit !arket "espite co!petition fro! *e&&esta,&ishe"

p&ayers in the in"ustry$

After esta,&ishing our footho&" in ,iscuit in"ustry) *e continue" to a"opt strategy to i"entify

an" co!!ercia&ie profita,&e gro*th opportunities ,y &eeraging esta,&ishe" ,ran" an"

"istri,ution net*ork$ Fo&&o*ing this strategy) *e "iersifie" into !anufacturing of 5fruit

#uices6 through our *ho&&y o*ne" su,si"iary 5surya fresh foo"s &t"$6 In #anuary :@@1

No6 o; retailer Percentage ?@8'/ adds AB 367Magaines AA AA%riends A3 6Dealer 3A 67'otal A 4AA

TP adds agazines ;riends


63/68

retai&er thinks frien"s inf&uence to get this pro"uct in his shop$ re;erence e giFes to Parle1

No6 o; retailer Percentage ?@84st>re;erence 3 B673nd>re;erence A 46

rd>re;erence A AAt>re;erence A AA'otal A 4AA

+

*+

1+

?+

7+)+

4+

E+

M+

D+

*++

M4.4E

*?.??

+ +

Interpretation:



64/68

;ro this graph, M4.4EN of the retailer thinks c$stoer gi"es *st

preference to arle prod$ct and *?.??N of the retailer thinks

c$stoers gi"es 1ndpreference to arle prod$ct.

56H8 9ic o; te Parle >roduct giFes =ou uge reFenue1

No o; retailers >ercentageParle "iscuits 3H H67Cocolate AA AASnacks AA AA(ter A4 6'otal A 4AA

arle #isc$its Chocolate Snacks Other+

1+

7+

4+

M+

*++

*1+

D4.4E

+ +?.??

Interpretation



65/68

Fro! this graph) ?re;er "= cildrens o; Parle

>roduct1

No o; retailer Percentage ?@8Po>>ins A4 6Mango !ite A7 36

Melod= 4B A$ismi A 46total A 4AA

oppins ango (ite elody isi+

*+

1+

?+

7+

)+

4+

E+

?.??

1?.??

4+

*?.??

Interpretation:



66/68

Fro! this graph) /$// of the retai&er thinks a,out chi&"ren prefer poppins choco&ate) :/$//

a,out !ango ,ite)


67/68

$9:2 'o you take fee",ack fro! custo!ers regar"ing (ar&e pro"uct

No of retai&er (ercentage 02

Yes @< :@

No :; >@

Tota& /@ 9@@

1+N

M+N

Yes

'o

Interpretation

Fro! this graph on&y :@ of the retai&er gies fee",ack fro! custo!ers an" >@ of the retai&er

not gies fee",ack fro! custo!ers$



68/68

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arket scenario

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