final project - packaging (davidoff & pepsi)
TRANSCRIPT
INNOVATIVE PACKAGING
What is packaging?
The process of containing goods with
the intention of preserving, protecting
and act as a tool for promoting the goods
itself.
Packaging is a silent Salesman
Packaging helps the consumer quickly
understand what the product is all about
Packaging is the most relevant element of a
trademark and conduces to advertising or communication
TRANSPORT PACKAGING
TYPES OF PACKAGING
CONSUMER PACKAGING
TO PROTECT FROM ANY CLIMATIC
CONDITIONS
TO PROTECT FROM
CONTAMINATION OF HAZARDOUS
CHEMICALS
TO PROTECT FROM DAMAGES, LOSS AND THIEF
TRANSPORT PACKAGINGFUNCTIONS
CONSUMER PACKAGING
IT IS THE PACKAGING WHICH IS IN
CONTACT WITH THE PRODUCT
THAT USUALLY
TAKEN HOME
What is the role of this package for
the marketing and sales ?
A SOPHISTICATED DESIGN YOU CAN’T
DENY
Easy to be identified and
recognized from other brand
THE INNOVATIVE DESIGN THAT
LOOKS ATTRACTIVE WHEN IT IS ARRANGED IN
THE SHELF
THE PACKAGING INCREASE THE
QUALITY OF THE COFFEE AND ITS
SELF LIFE.
RICH AROMA OF THE COFFEE
INCREASES CONSUMER
EXPECTATION
PACKAGING THAT
SPEAKS
COMES WITH GIFT BOX
PERFECT FOR GIVEAWAY
THUS, AUTOMATICALLY
INCREASE CONSUMER
SATISFACTION
PROVIDES CONVENIENCE TO
CUSTOMER
The package may also perform a
further function once the contents have
been used (e.g. storage container,
toy).
MARKETING MIX ( 4 P’S )
PLACE Strategic location such as Hua Ho Kiulap, Hua ho
Tanjung Bunut, Hua Ho Petani Mall etc.
Easy to reach consumer
PRODUCT The product itself promises you the great quality
Therefore, increases the consumer to purchase it again
PRICE Affordable price Buy in a gift box get free Davidoff coffee cup.
PROMOTION The packaging itself is attractive Comes with gift good for promotion
Presented exclusively by:Fiqah Husin
Fadhli JamuddinKhairul Kifle
ADVERTISEMENT
WHAT IS ADVERTISEMENT? A public promotion
of some product or services.
A form of communication used to encourage persuade an audience to buy the product.
Medium of ADVERTISEMENT
Newspaper, magazines, billboard
Television, radio
Internet such as websites, blog
What is the purpose of advertising?
Promote the sale of a product
Inform the customer about its features.
Increase company security
Capture consumer’s attention
Effective Advertisement Ability to get the customer’s attention
Ability to sustain the customer’s attention
Ability to send the message
Ability to convince potential customers to accept the message and the advertisement
• It’s an advertisement about Pepsi shooting in Africa during World Cup 2010.
• The advert is using famous football players (Kaka, Arshavin, Messi, Drogba) and also famous singer (Akon).
• This famous player wanted to drink Pepsi from the African boy
• The African boy insist instead challenge the famous player into a duel
• The famous player chuckles and said that they are the most popular player in the world
What is the advert is all about?
What is the advert is all about?
• Then the African boy showed his shirt with the name Henry in it.
• The famous player all laugh and agreed to the duel
• The African boy whistle and all the crowed form an imitate football field.
• All of them enjoyed the game and using Akon “oh Africa” song as background music.
OBJECTIVE
• To get the audience att ention that even the professional footballer also drink Pepsi.
• To tell the audience that people who drink Pepsi will feel the refreshing taste.
• To tell the audience that Pepsi is a worldwide product that can reach even in the remote areas such as Africa.
• To att ract many customers and show the powerful of the company.
The advertisement
• The Pepsi company is using television to make the advertisement, also they are using a famous football player and a singer.
• This advertisement is shown during a World Cup, and after that it is continuously shown in a television and the internet.
• PEPSI advertise their products on big events to persuade their customers.
The Advertisement
Probably if you choose PEPSI, you can fly to South Africa to watch FIFA world cup 2010
This advertisement uses football stars to persuade people.
PEPSI is the best choice if you want to be more professional, energetic and relax.
• PEPSI persuade viewers by sponsoring FIFA world cup tournament to sale their products.
• The rhetoric was created syntactically and semiotically in the image and video.
• The clothes that used by football players, design with PEPSI logo blue.
• It represent aggressive manner
The Advertisement
Appeal used
• Humor Appeals : – t h ey u s e h u m o r to a c h i eve t h e p ro m o ti o n a s
h u m o r a re u s u a l l y att ra c t s a u d i e n c e att e nti o n
• Subl iminal Adverti sing: – T h i s a d ve r ti s i n g a p p e a l m a ke s u s e o f s u b l i m i n a l
m e s s a ge s , s u c h a s t h e a d ve r t ta ke s p l a c e i n A f r i ca i n ste a d o f N Y o r LV.
• Testi monial : – t h ey u s e fo o t b a l l p l aye r a s a n a m b a s s a d o rs s o
fa n a u d i e n c e ca n b e l i ke t h e c e l e b r i ti e s .
Appeal used• Repetition: – uses the technique of repeati ng the product name
several ti mes during an adverti sement. Example; the Pepsi logo, Pepsi drink can.
• Audio-Visual Media Advertising: – used audio and visual to promote the product.
Example; television and radio
• Covert Advertising: – This is the practi ce of achieving indirect publicity of
a product by adverti sing it through movies and TV shows.
As Marketer1. It is suitable for Pepsi company to advertise their product especially
during big event such as World Cup
2. The perfect timing makes it easy and convenient to advertise such product
3. Not only that, perfect location plays an important role since Africa is Home country so why not used that.
4. Not only promote Pepsi but also promote Africa. Win-win situation
5. Media type used will be television as it captures audiences instantly
Fiqah HusinFadhli Jamuddin
Khairul Kifle
Presented exclusively by: