final project pdf
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CAN’T FIND THE RIGHT WORDS? TRUST HALLMARK.
Jennifer GaravagliaNew Media Drivers License-Final Project
Sunday, December 2, 2012
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“WE WILL BE THE COMPANY THAT CREATES A MORE EMOTIONALLY
CONNECTED WORLD BY MAKING A GENUINE DIFFERENCE IN EVERY
LIFE, EVERY DAY.”
Sunday, December 2, 2012
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“Everyone Has Something They Need To Hear.”
Large Target Range--Ages 4-100
Product Variation--Interactive Products
--Greeting Cards
--Movies
--Idea Blogs
Sunday, December 2, 2012
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Americans purchase
F i v eB i l l i o n greeting cards a
year.
T h a t m e a n s o n a v e r a g e
13 million c a r d s a r e
p u r c h a s e d i n a s i n g l e d a y ,
j u s t i n t h e U n i t e d s t a t e s !
Hallmark publishes cards
in more then
30 languages
and distributes them in over
100 countries
Sunday, December 2, 2012
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Be simpleTrigger emotionsMore pictures, less words
Candid PhotographsHave a marketing strategy for all products available
Hallmark channel, greeting cards, keepsakes, personalized products, and interactive products.
All product campaigns have similar agendas but differ in the individual qualities of each product.
Change themes with the seasons
BIGthe
idea
Sunday, December 2, 2012
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Start Every Day Like It’s Your
Birthday!..............
Sunday, December 2, 2012
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Storytime Bring
to life.
Sunday, December 2, 2012
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Keep the family smiling fromscene to scene
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Sunday, December 2, 2012
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Sunday, December 2, 2012
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TOO SAND TACTICS
Website-Hallmark and Hallmark Corporation
Social Media-to promote Facebook and Twitter
Instagram-to engage
Use of #hashtags and the relationship importance factor
Sunday, December 2, 2012
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BUDGET
10% Mobile5% Content
20% Search Engine Optimization
30% Pay Per Click
5% Email
30% Social
Sunday, December 2, 2012
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“When You Care Enough To Send The Very Best”
Sunday, December 2, 2012
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Hallmark Products
Hallmark Corporation
Sunday, December 2, 2012