final project presentation by ryan poissont h e l o c a l a g e n c y . c o m . a u  

t h e l o c a l a g e n c y . c o m . a u  

digital marketing done differently.

who we are

marc managing director

t h e l o c a l a g e n c y . c o m . a u   persona

male 55-65 

married, no kids

university graduate

worked in same company

composed & professional

communicates via phone &

email

not active on social media /

undecided about

importance of social media

no marketing team

female  35-55

mother of young children

worked as personal

assistant

created startup company

self disciplined & motivated

active on social media, email

& phone

juggles varying

responsibilities

time poor

jenni small

business owner

"i am currently managing the social media platforms on behalf of the company

however it is very time consuming and I should be utilising my time elsewhere in

the business."

"time-poor"

t h e l o c a l a g e n c y . c o m . a u   opportunity

"instead of you doing it yourself, leave it to the local agency to create content,

publish posts, setup campaigns & manage your social community."

"we'll manage your

socialcommunity for

you"

t h e l o c a l a g e n c y . c o m . a u   solution

t h e l o c a l a g e n c y . c o m . a u  

acquisition

current status

t h e l o c a l a g e n c y . c o m . a u  

audience

behaviour

current status

t h e l o c a l a g e n c y . c o m . a u  

increase website traffic

1. increase avg. session duration to      00:05:33 over three months       2. increase number of sessions to 500 p/m      over three months

3. increase number of website users to 200 p/m      over three months

objective & kpi

t h e l o c a l a g e n c y . c o m . a u  

redesign landing page

to include ebook

download 

add video

content 

 

add 1800

number add

testi- monials 

ux design - tactic 1

t h e l o c a l a g e n c y . c o m . a u   ux design - example

t h e l o c a l a g e n c y . c o m . a u   social media campaign - tactic 2

objective: traffic 

link clicks 

single video 

t h e l o c a l a g e n c y . c o m . a u   social media campaign - example

The Local Agency

t h e l o c a l a g e n c y . c o m . a u   email marketing - tactic 3

monthly newsletter 

digital  news, stats,

trendsopen

rate & ctr

t h e l o c a l a g e n c y . c o m . a u   email marketing - example

Editors Choice

Best of The Local Agency

the local agency

t h e l o c a l a g e n c y . c o m . a u   metrics

t h e l o c a l a g e n c y . c o m . a u   questions