APROJECT REPORT

ON

TATA PHOTON+(Prepaid) VS 3G

SUBMITTED TO:- SUBMITTED BY:-

SHIVANI GAGNEJA AMIT DHADWAL (A.P, Mgmt. , CTIMIT) 1173142 MBA

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STUDENTS DECLARATION

I declare that, I am a student of MBA has undergone research work and have prepared the Project Report

entitled “Tata photon+ vs 3 G”. This is an original & purely authentic work and this project has not been

published or submitted by anyone till the date.

Date:-

Amit Dhadwal

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GUIDE CERTIFICATE

This is to certify that the student of MBA has prepared research project on the topic “Tata

photon+ vs 3 G” under my supervision and guidance. During this course they were found sincere

and hard working. To the best of my knowledge the work has not been presented anywhere else.

Date:- Shivani Gagneja

(A.P, Mgmt. , CTIMIT)

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ACKNOWLEDGEMENT

We wish to acknowledge a great sense of attitude to all those who are concerned with the

presentation of this report. Some of them are so deeply concerned that this work would not have

been possible without their overwhelming support and cooperation. We would like to thanks Ms.

Shivani Gagneja(A.P, Mgmt. , CTIMIT)who gave me an opportunity to work on this topic.

We express our thanks to mam for showing trust in us and assigning us such an important and

interesting project and also for sparing time from her busy schedule to discuss and clarify issues

related to this research project.

During the project work Ms. Shivani Gagneja (A.P, Mgmt., CTIMIT) has been a source of

inspiration through his constant guide, personal interest, encouragement and help. We convey

our sincere thanks to her in spite of his busy schedule she always found time to guide us through

the project. We are also grateful to her for reposing confidence in our abilities and giving us the

freedom to work on our project.

Further, we express a sense of gratitude to all the staff members for their affectionate support and

cooperation.

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TABLE OF CONTENT

Chapter No. Particulars Page No.1 Introduction

TATA Photon+TATA TeleserviceTATA docomoTATA virgin mobiles

7-16

2 SWOT analysis 17-18

3 Objectives 19-20

4 Research methodology 21-24

5 Limitations of Research 25-26

6 Data Analysis and Interpretation 27-40

7 Findings 41-42

8 Suggestions 43-44

9 Conclusion 45-46

10 Bibliography 47-48

11 Annexure 49-52

Questionnaire

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EXECUTIVE SUMMARY

Telecommunication is a medium through which one can contact with the people who is very far from them within the seconds with the dial of the number on the telephone or the mobile. Telecommunication gap can delay a lot of work and can limit the speed of the people. Hence it plays a vital role in our day to day life. Our today’s life cannot be imagined without the communication together with the food, shelter and clothes.

Today most of us have a different identity rather than their name that is the mobile number of individuals. Due the competition and the regulation of the Telecom Regulatory Authority in India, telecommunication has become so cheaper that most of the people can easily avail the facility.

Tata Teleservices is also one of the market leaders in the telecom industry service with its CDMA technology with low congested network. More ever Tata DoCoMo was the first telecom company to introduce per second plan giving the customer a freedom to pay as you talk. It also provides the net connectivity at the broad band speed with its Tata Photon and Tata Plus device to the person and the organization.

Today, Tata Teleservices Limited, along with Tata Teleservices(Maharashtra) Limited, serves over 58 million customers in more than 410,000 towns and villages across the country, with a bouquet of telephony services encompassing mobile services, wireless desktop phones, Public Booth Telephony and WirelineServices.

Other services include value-added services like Voice Portal, Roaming, Post-paid Internet Services, Three-way Conferencing, Group Calling, Wi-Fi Internet, USB Modem, Data Cards, Calling Card Services and Enterprise Services. Some of the other products launched by the company include Pre-paid Wireless Desktop Phones, Public Phone Booths, Mobile Handsets and Voice& Data Services such as BREW Games, Voice Portal, Picture Messaging, Polyphonic Ring Tones, and Interactive Applications like news, cricket, astrology, etc.

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INTRODUCTION

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BRIEF INTRODUCTION ON TOPIC

Communication has been one of the most important aspects of the growth of human society and culture. Telecommunications, the transmission of signals over a distance for a purpose of communication, is also very important. It provides business, money and market stability in the world. The telecom sector is one of the leading contributors to India's flourishing economy. Telecommunication Sector Opportunities in India assures a transparent, safe, and secured ambiance for the telecom market. It includes introduction of Internet telephony services, privatization of VSNL, and introduction of a number of international long distance services sector. The opportunities in the Indian telecom sector is increasing at a massive pace with the introduction of newer and innovative schemes in various sectors and at present the telecom sector in India is claimed to be one of the major contributors in India’s flourishing economy

TATA is a rapidly growing business group based in India with significant international operations. The TATA name is a unique asset representing leadership with trust. TATA Teleservices spearheads the Group’s presence in the telecom sector. Incorporated in 1996, TATA Teleservices was the first to launch CDMA mobile services in India with the Andhra Pradesh circle. TATA Teleservices has established a robust and reliable 3G ready telecom infrastructure that ensures quality in its services. Today TATA has its vast presence in the telecom sector with its presence through Tata Teleservices CDMA service, Tata DoCoMo GSM Service and Virgin Mobile GSM & CDMA services with the prepaid and post-paid options available to the wide range of customer and more efficiently its broadband services like Tata photon wiz and plus which allow user to surf and download the net services at an tremendous speed.

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About Tata Photon+

Tata Teleservices Limited, the mobile service provider who always comes up with revolutionary

ideas, has now announced a new usage tariff for its lightning speed mobile broadband device

Photon Plus. Ever since the launch of Tata photon plus along with the post-paid usage plan, the

graph of people who opt for the service has never been negative. This made Tata to launch

Prepaid usage tariff to accompany Photon plus. Among the companies that provide mobile

broadband service, TTL’s Photon+ can raise its head a bit higher due to the high quality service

the user can enjoy by using it. The congestion free network of Tata Teleservices Limited

(Certified by Telecom Regulatory Authority of India) is the secret behind the high speed internet

browsing experiences that a user gets when he pays for photon plus service.

The flexibility of photon plus usage has now doubled with the introduction of prepaid tariff .You

can enjoy speed up to 3.1 Mbps. Here it’s worth mention that the speed depends on various

factors such as · time of surfing (peak hours/night hours); · number of simultaneous users (one

base station caters to many users in the area in whose jurisdiction subscriber is present); · Signal

strength is reduced due to any physical obstructions between the base station and the location of

the connection. ·Web page accessed (other site’s server may not respond with good speed and

depend sin which country the server of site accessed is situated, like for www.yahoo.co.in- server

is located in India and provides faster access and for www.yahoo.com, server is located outside

India and hence slow); · No. of web pages accessed at a time ( in case user has opened multiple

windows e.g. downloading the data from one and sending data through other, total sped gets

divided and consequently results into slow speed); · No. of hops i.e. Gateways in between e.g.

from Tata it may go onto VSNL and to any other before hitting the target and the capacity would

respond according to speed/ capacity offered by other gateways.

Tata photon plus prepaid users can access mobile internet of speed up to3.1 mbps. The actual

speed spends on network congestion, location of usage and may other factors. However we got a

speed around 1 mbps in our locality. Each new Tata photo plus user gets 6GB free internet

usage. Cost of the USB device is Rs1150.

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.UNIQUE SERVICE POINT OF TATA PHOTON+

1. CDMA.

2. 874 MHZ.

3. ROAMING FREE.

4. DEEP PENETRATION IN THE WALLS.

5. CLEARITY.

TATA TELESERVICE LTD

Tata Teleservices Limited spearheads the Tata Group's presence in the telecom sector. The Tata

Group had revenues of around US $75 billion in financial year 2008-09, and includes over 90

companies, over 350,000employees worldwide and more than 3.5 million shareholders.

Incorporated in 1996, Tata Teleservices Limited is the pioneer of the CDMA1x technology

platform in India. It has embarked on a growth path since the acquisition of Hughes Tele.com

(India) Ltd [renamed Tata Teleservices (Maharashtra) Limited] by the Tata Group in 2002. It

launched mobile operations in January 2005 under the brand Tata Teleservices and today enjoys

a pan-India presence through existing operations in all of India's 22telecom Circles. The

company is also the market leader in the fixed wireless telephony market with its brand walk.

The company has recently introduced the brand Photon to provide a variety of options for

wireless mobile broadband access. The company's network has been rated as the ‘Least

Congested' in India for last five consecutive quarters by the Telecom Regulatory Authority of

India through independent surveys. Tata Teleservices Limited now also has a presence in the

GSM space, through its joint venture with NTT DOCOMO of Japan, and offers differentiated

products and services under the TATA DOCOMO brand name. TATA DOCOMO arises out of

the Tata Group's strategic alliance with Japanese telecom major NTT DOCOMO in November

2008.

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TATA DOCOMO has received a pan-India license to operate GSM telecom services-and has

also been allotted spectrum in 18 telecom Circles. The company has rolled out GSM services in

14 of India's 22 telecom Circles in a quick span of under six months. The company plans to

launch pan-India operations by the end of FY 2009-10. Today, Tata Teleservices Limited, along

with Tata Teleservices(Maharashtra) Limited, serves over 58 million customers in more

than410,000 towns and villages across the country, with a bouquet of telephony services

encompassing mobile services, wireless desktop phones, Public Booth Telephony and Wire line

Services. Other services include value-added services like Voice Portal, Roaming, Post-paid

Internet Services, Three-way Conferencing, Group Calling, Wi-Fi Internet, USBModemS, Data

Cards, Calling Card Services and Enterprise Services. Some of the other products launched by

the company include Pre-paid Wireless Desktop Phones, Public Phone Booths, Mobile Handsets

and Voice & Data Services such as BREW Games, Voice Portal, Picture Messaging, Polyphonic

Ring Tones, and Interactive Applications like news, cricket, astrology, etc. In December 2008,

Tata Teleservices Limited announced a unique reverse equity swap strategic agreement between

its telecom tower subsidiary, Wireless TT Info-Services Limited, and Quipped Telecom

Infrastructure Limited-with the combined entity kicking off operations in early 2009 with18000

towers, thereby becoming the largest independent entity in this space-and with the highest

tenancy ratios in the industry. The WTTIL-Quipped combine is targeting over 50,000 towers by

the end of FY 2010-11.

Tata Teleservices Limited spearheads the Tata Group's presence in the telecom sector. The Tata

Group had revenues of around US $62.5 ban in Financial Year 2007-08, and includes over 90

companies, around 350,000employees worldwide and more than 3.2 million shareholders.

Incorporated in 1996, Tata Teleservices is the pioneer of the CDMA 1xtechnology platform in

India. It has embarked on a growth path since the acquisition of Hughes Telecom (India) Ltd

[renamed Tata Teleservices (Maharashtra) Limited] by the Tata Group in 2002.

It launched mobile operations in January 2005 and today enjoys a pan-India presence through

existing operations in all of India's 22 telecom Circles. The company is also the market leader in

the fixed wireless telephony market. The company’s network has been rated as the 'Least

Congested' in India for last four consecutive quarters by the Telecom Regulatory Authority of

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India through independent surveys. In December 2008, Tata Teleservices announced a unique

reverse equity swap strategic agreement between its fully-owned telecom tower subsidiary,

Wireless TT Info-Services Limited, and Quipped Telecom Infrastructure Limited-with the

combined entity kicking off operations with18,000 towers, thereby becoming the largest

independent entity in this space. Tata Teleservices' bouquet of telephony services includes

mobile services, wireless desktop phones, public booth telephony and wirelineservices..

TATA DOCOMO

Tata Teleservices Limited now also has a presence in the GSM space, through its joint venture

with NTT DOCOMO of Japan, and offers differentiated products and services under the TATA

DOCOMO brand name. TATA DOCOMO arises out of the Tata Group's strategic alliance with

Japanese telecom major NTTDOCOMO in November 2008. TATA DOCOMO has received a

pan-India license to operate GSM telecom services-and has also been allotted spectrum in

18telecom Circles and will roll out its services shortly, starting with South India. TATA

DOCOMO marks a significant milestone in the Indian telecom landscape, as it stands to redefine

the very face of telecoms in India.

Tokyo-based NTTDOCOMO is one of the world's leading mobile operators-in the Japanese

market, the company is the clear market leader, used by over 50 per cent of the country's mobile

phone users. TATA DOCOMO is Tata Teleservices Limited's (TTSL) telecom service on thugs

platform-arising out of the Tata Group's strategic alliance with Japanese telecom major NTT

DOCOMO in November 2008.

Tata Teleservices has received a pan-India license to operate GSM telecom services, under the

brand TATA DOCOMO and has also been allotted spectrum in 18 telecom Circles. TTSL and

has already rolled out its services in various circles. The launch of the TATA DOCOMO brand

marks a significant milestone in the Indian telecom landscape, as it stands to redefine the very

face of telecoms in India. Tokyo-based NTT DOCOMO is one of the world's leading mobile

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operators-in the Japanese market, the company is clearly the preferred mobile phone service

provider in Japan with a 50 per cent market share.NTT DOCOMO has played a major role in the

evolution of mobile telecommunications through its development of cutting-edge technologies

and services.

Over the years, technologists at DOCOMO have defined industry benchmarks like 3G

technologies, as also products and services like the i-modeTM, mobile payment and a plethora of

lifestyle-enhancing applications. Today, while most of the rest of the industry is only beginning

to talk of LTE technology and its possible applications, DOCOMO has already started

conducting LTE trials in physical geographies, not just inside laboratories! DOCOMO is also a

global leader in the VAS (Value-Added Services) space, both in terms of services and handset

designs, particularly integrating services at the platform stage. The Tata Group-NTT DOCOMO

partnership will see offerings such as these being introduced in the Indian market under the

TATA DOCOMO brand. TATA DOCOMO has also set up a 'Business and Technology

Cooperation Committee, comprising of senior personnel from both companies.

The committee is responsible for the identification of key areas where the two companies will

work together. DOCOMO, the world's leading mobile operator, will work closely with the Tata

Teleservices Limited management and provide know-how on helping the company develop its

GSM business. Despite being a late entrant, Tata Teleservices, TTSL's CDMA brand, has

already established its presence and is the fastest-growing pan-India operator.Technology and its

possible applications, DOCOMO has already started conducting LTE trials in physical

geographies, not just inside laboratories! DOCOMO is also a global leader in the VAS (Value-

Added Services) space, both in terms of services and handset designs, particularly integrating

services at the platform stage.

The Tata Group-NTT DOCOMO partnership will see offerings such as these being introduced in

the Indian market under the TATA DOCOMO brand. TATA DOCOMO has also set up a

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'Business and Technology Cooperation Committee, comprising of senior personnel from both

companies. The committee is responsible for the identification of key areas where the two

companies will work together. DOCOMO, the world's leading mobile operator, will work closely

with the Tata Teleservices Limited management and provide know-how on helping the company

develop its GSM business. Despite being a late entrant, Tata Teleservices, TTSL's CDMA brand,

has already established its presence and is the fastest-growing pan-India operator

TATA VIRGIN MOBILE

UK based mobile company, virgin mobile forming a 50:50 JV with Tata TeleServices (TTSL).

The JV will be more towards adding Value Added Services and handsets targeting youth, which

comprises 50% of Indian mobile market, rather than owning the network. This implies that Tata

Teleservices would be a mass market brand, while Virgin would become a premium brand.

However, there may be a conflict of interest as Assar already has a partnership with Virgin for

opening mobile shops ‘The Mobile Store’ throughout India.

We doubt whether Tata would be able to fully leverage on its partner strength, as it has more to

do with a brand rather than actual improvement in product offering. Tata also needs to merge all

its telecom subsidiaries to derive proper valuation and then offer a stake to raise funds In the

CDMA space, Tata Teleservices is a laggard as compared to Reliance Communications, but

given Virgin’s expertise in CDMA space in USA and South Africa, it will definitely benefit from

the JV and expand its ‘Teleservices ’brand.

Tata may also have a long term goal plan as given Tata’s appetite to go global, these two

companies may start their services in other countries too by acquiring stake of new operators or

starting their own just as Ariel and Vodafone have done in Ireland. Venture Itch adds that Tata’s

has a scattered and multiple telecom businesses depriving it of providing a bundled offering.

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BOARD OF DIRECTORS

Mr. Ratan N. TataDesignation: ChairmanCompany: Tata Teleservices Ltd.

Mr. KishorChaukarDesignation: Managing DirectorCompany: Tata Industries Ltd. 

Mr. SrinathNarasimhanDesignation: Managing DirectorCompany: Tata Teleservices Ltd.

Mr. N ChandraDesignation: Chief Executive OfficerManaging DirectorCompany: Tata Consultancy Services Limited (TCS).

Dr. Kiyohito NagataDesignation: Senior Vice President Responsible for Product Business StrategyCompany: NTT DOCOMO, INC. 

Mr. Masatoshi SuzukiDesignation: Senior Executive Vice President and Member of Board of Directors Company: NTT DOCOMO, INC. 

Mr. Kazuto TsubouchiDesignation: Executive Vice PresidentChief Financial Officer

Mr. NS RamachandranDesignation: Independent DirectorCompany: Tata Teleservices Ltd.

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Company: NTT DOCOMO, INC.

  

Mr. Cyrus P. MistryDesignation: DirectorCompany: Tata Teleservices Ltd.

 

Mr. I. HussainDesignation: DirectorCompany: Tata Sons Ltd.

 

Mr. AnujMaheshwariDesignation: DirectorCompany: Temasek Holdings Advisors India Pvt Ltd., ("THAIPL")

 

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SWOT Analysis

AIRCEL (3G) TATA PHOTON+ (3X)

- 3G can offer faster data transfer rates, which will up to 2 Mbps.

- 2G (digital radio wireless technology)

Strength

3G (7.2mbps) Fast downloading speed Affordable

Strength

Free Roaming Deep penetration walls 847mhz

Weakness

Network problem Roaming charges Disconnect Having less market

Weakness

Speed slow Costly plan Network problem No market promotion Unsatisfied old customers

Opportunities

Increase promotion Awareness program Consumers will continue to replace

handsets with newer technology at a rapid rate, desire the higher data capacity rates, the growth opportunity for 3G is very optimistic

Opportunities

Already have strong market, solve the old problems of old customer

Increase promotion for sale & awareness

Significant steps in R&D department

Threat

2G (established in market) 4G (up coming threat)

Threat

3G 4G Lack of awareness (new schemes) Unsatisfied (old customer)

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SWOT Analysis

Reliance (3G) TATA PHOTON+ (3X)

- 3G can offer faster data transfer rates, which will up to 2 Mbps.

- 2G (digital radio wireless technology)

Strength

- High downloading speed.- Never disconnected. - Better service

Strength

Free Roaming Deep penetration walls 847mhz

Weakness

- Network problem- Less awareness - Costly- Roaming charges

Weakness

Speed slow Costly plan Network problem No market promotion Unsatisfied old customers

Opportunities

- Increase promotion- Awareness program- Consumers will continue to replace

handsets with newer technology at a rapid rate, desire the higher data capacity rates, the growth opportunity for 3G is very optimistic

Opportunities

Already have strong market, solve the old problems of old customer

Increase promotion for sale & awareness

Significant steps in R&D department

Threat

- 4g

Threat

3G 4G Lack of awareness (new schemes) Unsatisfied (old customer)

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OBJECTIVES

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OBJECTIVES OF STUDY

1. To study the awareness of product regarding Tata photon+(prepaid)& 3G.

2. To check the customer satisfaction regarding TATA photon+ (prepaid) vs 3G.

3. To compare TATA photon+(prepaid) with 3G.

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RESEARCH METHEDOLOGY

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RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research problem. The Research

Methodology includes the various methods and techniques for conducting a research. “Marketing

Research is a systematic design, collection, analysis and reporting of data and finding relevant

solution to a specific marketing situation or problem”. S. Slesingerand M. Stephenson in the

encyclopedia of social science defines research as “the manipulation of things, concepts or

symbols for the purpose of generalizing to extend, correct or verify knowledge, whether that

knowledge aids in construction of theory or in the practice of an art”.

RESEARCH DESIGN: - Exploratory & Descriptive

DATA COLLECTION

Data collection is a term used to describe a process of preparing and collecting data, for

example, as part of a process improvement or similar project. The purpose of data collection is to

obtain information to keep on record, to make decisions about important issues, to pass

information on to others. Primarily, data are collected to provide information regarding a specific

topic.

Data collection usually takes place early on in an improvement project, and is often formalized

through a data collection plan which often contains the following activity.

1. Pre collection activity — agree on goals, target data, definitions, methods

2. Collection — data collection

3. Present finding – usually involves some form of sorting analysis of and/ or presentation.

For our study we are using Primary as well as secondary data

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TYPES OF DATA COLLECTION

1. PRIMARY DATA

Primary data is defined as the data collected for the first time. It is new on nature. The primary

data for this study was collected by questionnaire method. In questionnaire method, a structured

and non-designed questionnaire was personally produced to the respondents with a request to

answer the question given therein and then return it to researcher.

2. SECONDARY DATA

This type of data has already been collected by someone else and has already passed through

statistical process. The sources of secondary data of related to impact of technology are:

# Websites of company

# Magazines

# Journals

# Newspapers

SAMPLE PLAN: -Sampling can be defined as the section of some part of an aggregate or

totality on the basis of which judgment or an inference about aggregate or totality is made. The

sampling plan helps in decision making in following area:-

SAMPLE SIZE: – Sample size refers to the total numbers of items about which the

information is desired. The sample size of study is 100 respondents.

SAMPLE UNIT: - People of Jalandhar.

SAMPLING TECHNIQUE: -Non-probability/Convenience Sampling.

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DATA ANALYSIS AND INTERPRATATION

For the data analysis and interpretation we are using percentages, weighted average, pie-charts, graphs.

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LIMITATIONS

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LIMITATIONS OF THE STUDY

Every study has some limitation. The survey is accomplished by the following limitations:-

Indifferent Attitude: few of the respondents reacted to the study indifferently and do not

provided the satisfactory answers.

Biased information: though every care has been taken to eliminate every sort of bias but

considering the human factors, the possibility of small bias having coming up can’t be

ruled out.

Due to busy schedule of the respondents, there was delay in collection of data.

Time and money constraint.

Research is limited to Jalandhar only and cannot be journalized to whole of INDIA.

Sometimes people do not give appropriate information and fill the questionnaire just for

the sake of fun.

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DATA ANALYSIS

&

INTERPRETATION

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DATA ANALYSIS AND INTERPRETATION

Age of the Respondents

Age No. of Respondents %age of Respondents18years-25years 59 59%26years-32years 25 25%32 above 16 16%Total 100 100

5925

16

no. of respondents

18years-25years26years-32years32above

Interpretation:-

From the above graph it is clear that majority (59%) of the respondents are from the age group 18years – 25years, than 25% are from 26years-32years in the end 16% respondents are from the age group of 32year above.

TATA photon+ (3X) 3G18years-25years 27 1825years-32years 8 1032above 6 3

It is clear that majority (27) of respondents are from 18years-25years age group who are using Photon+ & only 18 of them who are using 3G.

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Gender

Gender No. of respondents %age of respondentsMale 58 58%Female 42 42%Total 100 100

58

42

No. of respondents

MaleFemale

Interpretation:-From the above graph it is clear that majority (58%)of the respondents ismale and 42%

are female.

TATA photon+ (3X) 3GMale 26 16Female 15 15

It is clear that, majorities (26) of the male are using photon+ & 16 of them are using 3g. about Female they are equal.

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Qualification:-

Qualification No. of respondents %age of respondentsSenior secondary 36 36%Under graduation 34 34%Post graduation 30 30%Total 100 100

36

34

30

No of repondents

Senior secondaryUnder GraduatePost Graduate

Interpretation:-

From the above graph it is clear that majority (36%) are from senior secondary, 34% are from

under graduation and only 30% are from post graduation.

TATA photon+ (3X) 3GSenior secondary 16 10Under graduation 13 11Post graduation 12 10

From the above data we measure that 16 respondents are using photon+ from senior secondary and 10 respondents are from senior secondary &post graduation each who are using 3G.

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Q1. Do you use dongle (prepaid), if not then specify?

Response No. of respondents %age of respondentsYES 72 72%NO 28 28%Total 100 100If no then specify:-

Response No. of respondents %age of respondentsLandline satisfied 28 28%No information about dongle

00 00

72

28

No. of respondents

yesNo

Interpretation:-

From the above graph we can interpret that majority (72%) of respondents make use of dongle. Only 28% respondents are not using technology. 28% respondents are satisfied from their land line connection.

TATA photon+ (3X) 3GYes 41 31

Here majorities (41) of respondents are using photon+ and (31) respondents are using 3G.

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Q2. Which service are you using?

Response No. of respondents %age of respondentsTATA photon+ (prepaid) 41 57%3G (specify the company) 31 43%Both 00 00Total 72 100

57%

43%

no. of respondents

TATA photon+ (prepaid)3GBoth

Interpretation:-

From the above graph we can interpret that majority (57%) of respondents make use of TATA

photon+ (prepaid). Only 31% of them are using 3G.There is respondent who use both the

service.

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Q3. How often do you use Dongle?

Response No. of respondents %age of respondentsDaily 48 67%Weekly 18 25%Fortnight 6 8%Monthly 0 0Total 72 100

67%

25%6%

No. of respondents

DailyWeeklyFortnightMonthly

Interpretation:-

From the above graph we can interpret that majority (67%) of respondents have daily usage of

dongle. Than 25% of people have weekly usage and only 8% have fortnight usage of dongle.

There is no respondent who use dongle in a month.

TATA photon+ (3X) 3GDaily 29 19

Weekly 10 8

Fortnight 2 4

Monthly 0 0

Majority of respondents (29) are using photon+ on daily base and only 19 are using 3G on daily

bases.Followed by weekly and fortnight.

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Q4. Who suggest you to use this dongle?

Response No. of respondents %age of respondentsRetailer 15 21%Friends 31 43%Family 14 19%Business associated 12 17%Total 72 100

21%

42%

19%

17%

No. of respondents

RetailerFriendsFamilyBusiness associated

Interpretation:-

From the above graph we can interpret that majority (43%) of respondents gets suggestion about

dongle from their friends circle. Than 21% gets from retailer, 19% from family circle and 17%

gets from business associated.

TATA photon+ (3X) 3GRetailer 6 9Friends 20 11Family 8 6Business associated 7 5

Majority (20)of the suggestion given by friends about photon+ and about 3G is suggest by 11. The retailers mostly suggest about 3G.

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Q5. Rate the dongle on following parameter:-

1. Average 2. Good 3. Very Good 4. Excellent

TATA photon+ Average Good Very good Excellent WeightedSpeed 13 24 2 2 1.892Range 6 30 3 2 1.439Price 30 10 1 0 1.292Monthly recharge 30 9 2 0 1.317Extra benefit 33 3 2 2 1.292Customer report 18 20 2 1 1.658

Here in the rating of TATA photon+ the majority of respondent said that the speed (1.9) was good, range(1.5) was also good, about price (1.292), monthly recharge(1.317), extra benefit(1.292) it’s on average, and customer report is good (1.658).

3G Average Good Very good Excellent WeightedSpeed 5 16 8 2 2.225Range 14 16 1 0 1.322Price 18 12 1 0 1.451Monthly recharge 19 3 9 0 1.677Extra benefit 26 2 1 2 1.322Customer report 23 7 1 0 1.290

Here above table shows that the 3G respondent rated speed(2.225) and range(1.322) good about price(1.451), monthly recharge(1.677), extra benefit(1.322), customer report(1.290) they all are rated on average.

35

Q6. How often do you face problem, while using dongle?

Response No. of respondents %age of respondentsOften 13 18%Some time 37 51%Many time 17 24%Never 05 7%Total 72 100

18%

51%

24%7%

No. of respondents

OftenSome timeMany timeNever

Interpretation:-

From the above graph we can interpret that majority (51%) of respondents are faced problem some time,

than 24% on many time, 18% on often and 7% respondent never faced any kind of problem. After a

survey we came to know that 6% of the people are using TATA photon+(prepaid) who never faced any

kind of problem and 1% who are using 3g who never faced problems.

TATA photon+ (3X) 3GOften 7 6Some time 22 15Many time 8 9Never 4 1

Majority (22) of respondents said that they faced problem some time and about 3g 15 respondents faced problems.

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Q7. Types of problem faced while using dongle?

Response No. of respondents %age of respondentsSpeed 25 35%Downloading data 22 30%Range 25 35%Total 72 100

35%

30%

35%

No. of respondents

responseSpeedDownloadingRange

Interpretation:-

From the above graph we can interpret that majority (35%) of respondents are faced the problem related to Speed & range, 30% are suffering from downloading data.

TATA photon+ (3X) 3GSpeed 20 5Downloading data 17 5Range 4 21

Here majority (20) respondents have problem with speed of photon+ and 21 respondents have problems related to range who are using 3G.

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Q8. Which special quality do you find in it?

Response No. of respondents %age of respondentsFlexible plan 18 25%Downloading speed 28 39%Network coverage 26 36%All the above 00 00%Total 72 100

25%

39%

36%

No.of respondents

Flexible planDownloading speedNetwork coverageAll the above

Interpretation:-

From the above graph we can interpret that majority (3%) of respondents are selected the Downloading speed as a special quality in their dongle, than 36% for network coverage and 25% towards Flexible plans.

TATA photon+ (3X) 3GFlexible plan 6 12Downloading speed 12 16Network coverage 23 3All the above 0 0

Here majority(23) of respondents said that network coverage is the special quality of TATA photon+ and 16 respondents said that downloading speed is the quality of 3G.

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Q9. For what purpose are using it?

Response No. of respondents %age of respondentsFor downloading 7 10%Professional use 25 35%Personal use 31 43%All the above 9 12%Total 72 100

10%

35%

43%

12%

No. of respondents

For downloadingprofessionalPersonal useAl the above

Interpretation:-

From the above graph we can interpret that majority (43%) of respondents are using their dongle as personal use, than 35% as professional use, than 12% as all the above and in last 10% as for downloading purpose only.

TATA photon+ (3X) 3GFor downloading 4 3Professional use 15 10Personal use 17 14All the above 5 4

Here 17 respondents said that the purpose of using photon+ is personal use and 14 respondents for the same by 3G users.

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Q10. Overall satisfaction from the product?

Response No. of respondents Summated score Very good 2 2*2=4Good 26 26*1=26Neither good nor bad 39 39*0=39Bad 5 5*-1=-5Very bad 0 0*-2=0Total 72 69-5=64

Weighted average score = 64_= 0.89 72

Interpretation:-

From the above graph we can interpret that the overall satisfaction of the respondents are Neither good nor bad.

TATA photon+ (3X) 3GVery good 0 0Good 16 10Neither good nor bad 21 18Bad 6 1Very bad 0 0

Here we measure that majority of the respondents are having the satisfaction of neither good nor bad.

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FINDINGS

41

FINDINGS

1. Majority of respondents are from age group of 18yrs-25yrs & among them most of are

males.

2. Most of the respondents are having qualification of senior secondary followed by under

graduates & Post graduation.

3. Majority of respondents i.e 72% are making use of dongles and only 28% respondents are

not using dongles.

4. Maximum customers are using TATA photon+(prepaid).

5. Most of customers are using dongle daily followed weekly & fortnightly.

6. Majority of respondents gets suggestion from their friend circle followed by retailer,

family and business associated.

7. We can say that majority of respondents are facing problems sometimes while using

dongle.

8. Majority of 3G respondents have problem with network coverage.

9. Few of customers are satisfied with the speed TATA photon+(prepaid).

10. Majority of respondents are using dongle for their personal usage.

11. Here respondents said that network coverage is the special quality of TATA photon+,

whereas 3G respondents said that downloading speed is the quality of 3G

12. Majority of respondents are neutral about the satisfaction level of the product. TATA

photon+(prepaid).

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SUGGESTIONS

43

Suggestions.

Competition is very tough so TATA photon+ (prepaid) should come with flexible

or extra benefit so that they can capture more market share.

TATA photon+ (prepaid) should work on speed as it matter a lot in today’s world.

people prefer internal with fast speed.

Range is important parameter while purchasing a connection effort should be

made to improve its range especially during bad weather conditions.

TATA photon+ (prepaid) should try to made its customers fully satisfied through

better service & plans as it will result in positive word of mouth and ultimately it

will help them to increase its sales.

44

CONCLUSION

45

CONCLUSION

This study was designed to examine the TATA Photon+ (prepaid) vs 3G. The various

dimensions studied in this regard which one is better and what kind of improvements we need to

make the product better.

From the study it is analyzed that both products have positive as well as negative market. As

TATA Photon+ provides clarity, better range, downloading speed and update information but at

the same time customers said that the cost of monthly plan was too costly. There should be a

three monthly plan for unlimited usage.

Provide the same service Villages, small town, back ward areas also for the better growth and

development.

46

BIBLOGRAPHY

47

BIBLOGRAPHY

http://www.tatateleservices.com/t-aboutus-ttsl-organization.aspx

http://www.tatadocomo.com/

http://www.tatateleservices.com/t-aboutus-ttml-organization.aspx

http://www.virginmobile.in/ttrb-stores.aspx

http://www.tataphoton.com/tata-photon-prepaid.aspx

48

ANNEXTURE

49

QUESTIONNAIRE

I am a student of MBA at CTIMIT, Jalandhar are undergoing a project on “TATA Photon+

(prepaid) vs 3G”. For which we need to get this questionnaires filled. Your cooperation would be

highly appreciated.

Personal detail:-

Age: - a) 18years – 25 years _____ b) 25years – 32years _____

c) 32 above_______

Gender:- a) Male ____ b) Female ____

Qualification:- a) Senior Secondary _______

b) Graduate ________

c) Post Graduate ________

Q1. Do you use dongle (prepaid), if not then specify?

Yes ______ No_____ Landline satisfied__________

No information about dongle ___________

Q2.Which service are you using?

TATA photon+ (prepaid) _________ 3g (Specify the company) _________ Both _________

50

Q3. How often do you use dongle?

Daily _______ Weekly _______ Fortnight _______ Monthly _______

Q4. Who suggest you to use this dongle?

Retailer _______ Friends _______ Family _______ Business associated _______

Q5. Rate the dongle on following parameters?

1-Averge 2-Good3-Very good 4-excellent

Tata photon+ 3gSpeedRangePriceMonthly rechargeExtra benefitCustomer report

Q6. How often do you face problem, while using dongle?

Often _______ Sometimes _______ Many time _______ Never _______

Q7. Types of problem faced while using dongle?

Speed ________ Downloading data ________ Range ________

Q8. Overall satisfaction from the product?

Very good ________ Good ________ Neither good nor bad ________ Bad ________ Very bad _________

51

Q9. Which special quality do you find in it?

Flexible plan ________ Downloading speed ________

Network coverage ________ All the above ________

Q10. For what purpose are using it?

For Downloading ________ Professional use _________ Personal use _________ All the above _________

Suggestion _____________

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