final project shweta
TRANSCRIPT
-
8/10/2019 Final Project Shweta
1/38
Final Project
On
SUBMITTED IN THE PARTIAL FULFILLMENT OF THEDEGREE OF MBA, GGSIP UNIVERSITY, DELHI(2004 2006)ATBLS INSTITUTE OF MANAGEMENT
Subm!!"# B$%VIVEK BANSAL
Batch 2004-2006
Roll no.- 0091173904
-
8/10/2019 Final Project Shweta
2/38
ACKNOWLE!E"EN#
I &'*+"#-" m$ ./**u# -/&!!u#" mm"1" /"1."'!
!*+&/#1 M/ 3u#"". 3&u(L"'!u/"/, BLSIM) */ 1 -u#&'" "'*u/&-"m"!, +' "."# m" mm"1"$ m&- !1./*5"'! & /"&!$, +!*u! +*1" "" !"/"1! '*1!&!"'*u/&-"m"! ! +*u# *! &" b"" .*11b" !* '*m."!" !1./*5"'!
I &1* "7./"11 m$ 1'"/" !&1 !* D/ A5&$ 3um&/ &
!" *!"/ &'u!$ m"mb"/1 * BLS I1!!u!" * M&&-"m"! */!" u1"u ". ./*#"# '*m."!* * !1 ./*5"'!
VIVE3 BANSALMBA M&/"!- (2004 2006)
BLS I1!!u!" * M&&-"m"!
M*& N&-&/, G&8&bGu/u G*b# S- I#/&./&1!& U"/1!$
3&1m"/" G&!", N"+ D"
-
8/10/2019 Final Project Shweta
3/38
#a$l% o& Cont%nt'
TITLE PAGE NOSE9TION : 6 ; :69&!"-*/"1 * N* A'**' B""/&-"1 9&/b*&!"# S*! D/1;G/*+! T/"#1 ::9SD; M&/"! S&/" A&$11 :2
F/u! ?u'"1; M&/"! S&/" A&$11 :@P&'&-"# &!"/; M&/"! S&/" A&$11 :6
SE9TION 2 :< ; @6B/" Ab*u! 9*'&;9*& :>9*'&;9*& B""/&-"1 26B/" Ab*u! P".1 @:P".1 B""/&-"1 @6
SE9TION @ @< ; 29*1um"/ R"1"&/' @>@ &!"/ & -&. * :6 $"&/1 -- & "+!umb1 u. !* !" I#& S*! D/ M&/"! I !" 1&m" $"&/, !"9*m.&$ !** *"/ *+"/1. * !" &!*K1 !*. 1*!;#/b/ b*!!- "!+*/ N* +*#"/, !1 b/ &"
&11um"# & '*' 1!&!u1 !" m#1 * !" '*1um"/1
A %alth !*oth #o In,an Econo@
E"/ S'", 9*'&;9*& I#& &1 m" 1-'&! "1!m"!1 !*bu# '*!u&$ '*1*#&!" !1 bu1"11 !" '*u!/$,'u#- "+ ./*#u'!* &'!"1, +&1!" +&!"/ !/"&!m"!.&!1, #1!/bu!* 1$1!"m1 m&/"!- '&"1
-
8/10/2019 Final Project Shweta
15/38
9*'&;9*& I#& 1 &m*- !" '*u!/$1 !*. !"/&!*&"1!*/1, &- "1!"# m*/" !& US : b* I#&+! & #"'" * !1 ./"1"'" u/!"/ ."#-"# &*!"/ US:00 m* 200@ */ !1 *."/&!*1
A Pu/" 9*mm!m"! !* T" I#& E'**m$T" 9*m.&$ &1 *! *$ 1&"# u. !" I#& '&/b*&!"##/1 m&/"!, -" '*1um"/1 !" ."&1u/" * +*/#;'&11#/1 !* u. !"/ $#/&!*, /"/"1m"! C u!/!* ""#1bu! &1 &1* b"" 1!/um"!& -- & "7.*"!& -/*+!
!* 5*b *..*/!u!"1
9/"&!- E*/m*u1 ?*b O..*/!u!"1%
! /!u&$ & !" -**#1 1"/'"1 /"u/"# !* ./*#u'"
m&/"! 9*'&;9*& b"- m" I#&, !" bu1"11 1$1!"m *!" 9*m.&$ #/"'!$ "m.*$1 &../*7m&!"$ 6,000 ."*.", #/"'!$ '/"&!"1 "m.*$m"! */ m*/" !& :2,000 ."*." /"&!"# #u1!/"1 !/*u- *u/ &1! ./*'u/"m"!, 1u..$ #1!/bu!* 1$1!"m
IS#RIB;#ION NE#WORK
T" &1! I#& *."/&!*1 '*m./1"1 2 +*$;*+"#;'*m.&$;*+"# b*!!- *."/&!*1 &*!"/ 24 /&'1"";*+"# b*!!- *."/&!*1 T&! &.&/!, & "!+*/ * 2: '*!/&'!;.&'"/1 &1* m&u&'!u/"1 & /&-" * ./*#u'!1 */ !" 9*m.&$
O !" #1!/bu!* /*!, :0;!*" !/u'1, *.";b&$ !/"";+"""/1 !&! '& &-&!" !" &//*+ &"$+&$1 * I#& '!"1
'*1!&!$ "". *u/ b/ &&&b" ""/$ ** '*/"/ *"" !" '*u!/$1 /"m*!"1! &/"&1
-
8/10/2019 Final Project Shweta
16/38
T"1" &/" *$ 1*m" * !" &'!1 !&! 1."& &b*u! *u/'*mm!m"! !* !" -/*+! * !" I#& E'**m$
8RO;C#S O COCA-COLA
9*'&;9*& 1"/"1 I#& 1*m" * !" m*1! /"'&"# b/&'/*11 !" +*/#, +' 'u#" &m"1 1u' &1 9*'&;9*&, D"!9*", S./!", F&!&, &*- +! !" S'+".."1 ./*#u'! /&-"T" &'u1!* * Tum1 U. b/*u-! 1*m" * !" "-&!*& 1*! #/1 " Tum1 U., Lm'&, M&&8&, 9!/& G*# S.*! u#"/ !1 umb/"& T* # !* !1, 3"$ m"/&+&!"/ +&1 &u'"# !" $"&/ 2000T" 9*m.&$ /&- u. /1!1 !" !/*#u'!* *9&"# PET 1*! #/1, "#- m&'"1 b&'.&' #1."1"/1*/ '/*+#1 * '/'"! 1u..*/!"/1
-
8/10/2019 Final Project Shweta
17/38
COCA COLA BEVERA!ES
BRANS Tum1 u.
M&&8& S./!"
F&!&
9*'& '*&
D"! '*" 3"$
Su
G"*/-&
#;"S-;8
O/-&$ !/*#u'"# :>@#h@' ;/1 & "- '&/b*&!"#1*! #/ m*1! !/u1!"# b/ I#& Tum1 U. 1 *+
*/ !1 1!/*-, 88$ !&1!" !1 '*#"!, m&!u/" uu"$m&1'u" &!!!u#" T1 b/ '"&/$ 1""1 !* 1".&/&!" !" m"
-
8/10/2019 Final Project Shweta
18/38
/*m !" b*$1
"AAA
M&&8& +&1 &u'"# :>>>S./!" 1 ."/'""# &1& $*u! '* ! & 1!/*- &.."& !* !" $*u!, S./!" &1 1!**#*/ & 1!/&-!*/+&/# *"1! &!!!u#" I!1 '"&/ '/1./"/"1- !&1!" "'*u/&-"1 !" !*#&$K1 $*u! !* !/u1! !"/1!'!1, u"'"1 !"m !* b" !/u" !* +* !"$ &/" !* *b"$!"/ !/1! S./!" 1 &&&b" &/*u# !" '*u!/$ 200m,@00m, 00m, 00m :00m /"", :!/, 2!/, 22!/
@@0m '&1SLO!AN -S/*t% B=ha% Onl 8aa' Ba All Baaa'
AN#A
F&!&; T" K*/&-"K #/ * T" 9*'&;9*& 9*m.&$1 1"" &1 *" * !" &*/!" #/1 1'" :>40K1 F&!& "!"/"#!" I#& m&/"! !" $"&/ :>>@ P"/'""# &1 & u $*u!
-
8/10/2019 Final Project Shweta
19/38
b/, F&!& 1! */ !1 b/&! '**/, !"m.!- !&1!" !-- bubb"1 !&! *! 5u1! u.!1 ""-1 bu! &1* ".1 /""1./! !u1 "'*u/&-- *" !* #u-" !" m*m"! T1
.*1!" m&-"/$ 1 &11*'&!"# +! &..$, '""/u 1."'&!m"1 +! /"#1
LI"CA
B*/ :>
-
8/10/2019 Final Project Shweta
20/38
!EOR!IA
G"*/-&, u&!$ !"& '*"", 1"/"# /*m 1!&!" * !" &/!
"#- m&'"1 1 .*1!*"# !* !&. !* !" &!*1 b--"1!b""/&-" '&!"-*/$ G"*/-&, +' ./*m1"1 & -/"&! !&1!-,'*11!"!, $-"' &*/#&b" 'u..& 1 &&&b" & /&-"* < 188- &*/1 /&, "&', m&1&& .& !"&,'&..u''*, m*'&''* /"-u&/ '*""
!EOR!IA !OL
!%o*+a !ol, 1 !" ./"mum b/, +' '&!"/1 !* !"'**11"u/ M" /*m /"1$ /*&1!"# -/*u# '*""b"&1, G"*/-& G*# 1 #"'*u1 !&1!- &/*m& +! !"!&!&8- &/*m& * /"1 '*""
'to* o& 8%/'
IN#RO;C#ION
-
8/10/2019 Final Project Shweta
21/38
9&"b B/&m * N"+ B"/, N*/! 9&/*&, & 1*#&*u!& 1 #/u-1!*/", +"/" " 1"/"# 1 'u1!*m"/1/"/"1- #/1, !&! " '/"&!"# m1" H1 m*1! .*.u&/
b""/&-" +&1 1*m"!- " '&"# B/K1 #/ m" *'&/b*&!"# +&!"/, 1u-&/, &&, /&/" *1, .".1 '*& u!1B/J1 #/, '/"&!"# !" 1umm"/ * :=>@, +&1 &!"/ /"&m"#P".1 9*& :=>= &!"/ !" .".1 '*& u!1 u1"# !"/"'."
EARL< !ROW# 8ASEF/*m !" b&' /**m * 1 .&/m&'$, 9&"b m7"# 1*# *"/
=,000 -&*1 * 1$/u. 1 /1! $"&/ H&- & &../"'&!* u#"/1!- * !" &u" * "/!1-, " "1!"# :,>00 *1 "&/$ ./*!1 ./*m*!* * 1 "+ #/B$ :>0@, B/&m *u!-/*+ !" b&' /**m * 1 #/u-1!*/", m*"# 1 $*u- '*m.&$ !* !"m.*/&/$ /"!"#u&/!"/1 */ &m*1! & $"&/ b"*/" &$ 1"!!- !* !1."/m&"! *m", *+ &1 B1*.1 &'!*/$, N"+ B"/ A!
!&! !m", " &1* #"# b*!!- "1 !* 1 -/*+- 1$/u.m&u&'!u/- bu1"11
9&"b "1!&b1"# !"" #!*& b*!!- .&!1 b$ :>06!* &!!/&'! !" "&/$ P".1 G""/&!*1B$ :>0
-
8/10/2019 Final Project Shweta
22/38
! +*u# /1" "" -"/, B/&m b*u-! &/-" &m*u!1 &1 &"#-" &-&1! '/"&1"# ./'" ""1 B$ :>20, 1u-&/ ./'"1 #/*.."# !* & *+ * !/"" '"!1 & .*u#, !" "# * !" /1!
'&.!"/ * P".1K1 1!*/$ +&1 5u1! & m&!!"/ * !m"B$ :>22, !" P".1;9*& 9*m.&$ +&1 1*"! F&$, *M&/' 2, :>2@, b&/u.!'$ +&1 #"'&/"#, 9&"b B/&m/"!u/"# !* 1 .&/m&'$ "# !* *b1'u/!$ I :>@:,!" L*! 9$ 9*m.&$ L*! ./"1#"!, 9&/"1 G Gu! +*/"*/mu&!"# !" .*.u&/ 1*! #/, b*u-! P".1 9*& Gu!1!/u--"# !* m&" & 1u''"11 * P".1
D1"&/!""# b$ 1 &' * 1u''"11 ./*m*!- P".1;9*&,Gu! &../*&'"# 1 *# ""m$, !" 9*'&;9*& 9*m.&$ *A!&!&, +! & *"/ !* 1" 9*'&;9*& #"'"# !* "" *"/ &b#
RISE O 8E8SI! * .*!"!& bu$"/1, Gu! +"! b&' !* 1 'u1!*m"/1 +!
!" "+$;'/"&!"# :2 *u'" b*!!", bu! *$ '&/-"# !" 1!&/#" '"! ./'", 1*#& #/"/1 *u# !" /1! -**# /"&1* !*m&" & m&11" 1! !* P".1I :>@=, ./*!1 /*m !" P".1;9*& 9*m.&$ 1*&/"# !* &&1!*u#- 42 m* #*&/1I :>4:, !" P".1;9*& 9*m.&$ +"! .ub', */ !" /1!!m" !1 1!*/$, +&1 1!"# * !" N"+ Y*/ S!*' E7'&-"
A*!"/ m*" +&1 m" b$ !" '*m.&$ :>4= !* @;"1! 6@!* D* 3"#& , +* !** *"/ &1 ./"1#"!I :>64, D"! P".1 +&1 !/*#u'"#
8E8SI IN INIA
B$ m*1! &''*u!1, P".1 -&"# "!/$ !* I#& :>== b$'/"&!- & 5*! "!u/" +! !" Pu5&b -*"/m"!;*+"#Pu5&b A-/* I#u1!/& 9*/.*/&!* (PAI9) V*!&1 I#&
http://www.answers.com/main/ntquery;jsessionid=2ish12137vxo?method=4&dsid=2222&dekey=1988&curtab=2222_1&sbid=lc03ahttp://www.answers.com/main/ntquery;jsessionid=2ish12137vxo?method=4&dsid=2222&dekey=Punjab&curtab=2222_1&sbid=lc03ahttp://www.answers.com/main/ntquery;jsessionid=2ish12137vxo?method=4&dsid=2222&dekey=1988&curtab=2222_1&sbid=lc03ahttp://www.answers.com/main/ntquery;jsessionid=2ish12137vxo?method=4&dsid=2222&dekey=Punjab&curtab=2222_1&sbid=lc03a -
8/10/2019 Final Project Shweta
23/38
Lm!"# T1 5*! "!u/" m&/"!"# 1*# L"&/ P".1 u!:>>: +" !" u1" * */"- b/ +&1 &*+"# P".1 b*u-!*u! !1 .&/!"/1 "#"# !" 5*! "!u/" :>>4 :20Q
P".19* "m.*$"# m*/" !& 4,000 ."*." I#& #/"'!$ *"/ 60,000 #/"'!$ +! !1 '*'".! * '*!/&'! &/m- I#& I! &1 /"&!*1.1 +! *"/ 2,000 &/m"/1 T" '*m.&$!/*#u'"# &/m"/1 I#& !* 17 -;$"# .*!&!* &/"!"1 "."# #""*.m"! * "+ 1""#1 +' "."# '/"&1" !"!*!& &u& ./*#u'!* * !*m&!*"1 /*m 2=,000 !*"1 !* *"/20,000 !*"1 Pu5&b
F8%/'Co no ' a o*l, l%a,%* n $%)%*a+%' th *%)%n%'o& @o*% than 32 $llon an, @o*% than 17000 %@/lo%%'G.
PEPSI BEVERAGES
SECTION 3
Contents:-
http://www.answers.com/main/ntquery;jsessionid=2ish12137vxo?method=4&dsid=2222&dekey=1994&curtab=2222_1&sbid=lc03ahttp://www.answers.com/topic/pepsi-cola-1#wp-_note-95%23wp-_note-95http://www.answers.com/main/ntquery;jsessionid=2ish12137vxo?method=4&dsid=2222&dekey=1994&curtab=2222_1&sbid=lc03ahttp://www.answers.com/topic/pepsi-cola-1#wp-_note-95%23wp-_note-95 -
8/10/2019 Final Project Shweta
24/38
Consuer Researc! "oun#stersan$ %ouse&i'es
(uestionnaire Fin$in#s an$ Anal)sis
A Consuer Researc!
A*out t!e sa+le
Sa+le si,e: ..Restricte$ on: "oun#sters /-01 )rs 21.Restricte$ on: %ouse&i'es 3.-41 )rs 21.
Sa+le Areas: 5o$el To&n As!o6 Vi!ar
7era&ala Ta#ore Par6
(8ESTIONNAIRE>Coca-Cola?
-
8/10/2019 Final Project Shweta
25/38
2%ouse&i'es 9 "oun#sters
1 Whch So&t *n ,o o @o'tl /*%&%*H
9&/b*&!"# S*! #/1 &!"/ ?u'" O!"/1 (Nmbu .&, Su&1"1 "!')
2 What ,o o loo &o* n a 'o&t ,*nH T&1!" B/ A&&b!$ R"/"1-"11
3 o ,o o *an &ollon+' on o* /*o*tH T&1!" S+""!"11
R"/"1-
B/ &m" A&&b!$ 9""b/!"1 F88
4 o o&t%n ,o o con'@% a 'o&t ,*nH D&$ O'" !+* #&$ O'" +""
O'" & */! -!
. o ,o o +o &o* /*cha'%H
Im.u1" bu$- P/";#"'#"#
6. o $*an, loal o a*%H
L*$& !* !" b/ - !* '*1#"/ #"/"! *.!*1
-
8/10/2019 Final Project Shweta
26/38
7. Whch ' o* &a)o*t% $*an,H
D. *o@ h%*% ,o o /*%&%* to $ 'o&t ,*nH
G/*'"/$ 1!*/" D".&/!m"!& 1!*/" R"1!&u/&! O!"/1 ('&!"", "!')
9. What %&&%ct ,o%' /*o@otonal 'ch%@%' ha)% on o*/*cha'%H
V"/$ mu' S*m"+&! N* ""'!
10. Whch 'o&t ,*n a, o l% @o't hH
:: What ,o o ant to $% chan+%, o* @/*o)%, n th% 'o&t,*n'H
Sa@/l% S5% : 0
R%'t*ct%, on - 16
:2 *'?
-
8/10/2019 Final Project Shweta
27/38
n,n+'
Youngsters refer CSD!s "ore thanjuices#$heir consu"tion is a%"ost dai%& oronce in 'da&s#$he urchase is "ost%& i"u%se andnot re-decided #
Youngsters are not "uch brand %o&a%# ()* are brand %o&a% as er the+ndings#
Sat'&n+ acto*'
T" /"1"&/' 1*+1 !&! m*1! * !" $*u-1!"/1", >6, /& !" /"&1*1 b"# !"/ - *1*! #/ &1%:T&1!"
2S+""!"11@A&&b!$4R"/"1"11F8869""b/!$
-
8/10/2019 Final Project Shweta
28/38
8*%&%**%, So&t *n A@on+
-
8/10/2019 Final Project Shweta
29/38
T" 1!u#$ 1*+1 !&!
-
8/10/2019 Final Project Shweta
30/38
Sa@/l% S5% : 0
R%'t*ct%, on o'%)%'>30-4*'?
n,n+'
H*u1"+"1 ./""/ 5u'"1 C "m*"1 m*/"!& 9SDJ1T" '*1um.!* * 9SDJ1 *u1"*#1 1
*'" & +"" (40), *'" !+* #&$1 (@0),#&$ (@0)T" .u/'&1" 1 m&$ ./";#"'#"#=06= * !" *u1"+"1 &/" *! b/ *$&T" /"&1*1 * '*1um.!* *u1"*#1 &/"%
;F*/ -u"1!1; 60S!*' 1umm"/1; 40
8*o@otonal Sch%@%'
-
8/10/2019 Final Project Shweta
31/38
n,n+'
-
8/10/2019 Final Project Shweta
32/38
A&&b!$ D-"1!" "11
#h%#*J! +&! &$ '&-" !"/ 9SDJ1 T" /"1! 42J* !" *u1"+"1 +&!% ; L"11 1+""! P/'" mm8&!* N* #J1 1'"m"1 M*/" 88 (" !" *# '*'& '*&) M*/" u&!!$ 1&m" ./'"
8*%&%**%, 8lac% o* 8*cha'%
G/*'"/$ S!*/"1 &/" !" m*1! ./""//"# .&'" *
.u/'&1" */ b*! *u1"+"1 $*u-1!"/1
AVORI#E BRAN A
W
-
8/10/2019 Final Project Shweta
33/38
COCA : COLA
G**# '*'".!, D"/"! &-u&-"1,
E!"/!&-, Hum*/*u1I!1 "/$ '/"&!"$ #*", '&m.&- 1 *'u1"#9&!'$, "/$ "$8E8SI
G**# 5-" (O$" bubb$)9/.$, E7'!-, '""b/!$ ("- SR3)#;"S - ;8
S!'1 !* !" m"11&-" Y*u!u"11 (Tum1;u.)S8RI#E
T&'!u, I#"& +" "7"'u!"#
SEC#ION : 4
CON#EN#S-
n,n+' Chan+n+ t*%n,' n 'o&t ,*n n,'t*
Chan+n+ t*%n,' n $n+ $%ha)o*
R%co@@%n,aton' &o* Co%
-
8/10/2019 Final Project Shweta
34/38
CAN!IN! #RENS IN SO# RINK
IN;S#R
-
8/10/2019 Final Project Shweta
35/38
A1 & /"1u! 1*! #/1, m.u1" **#1 /"-1!"/-;#*ub" #-! -/*+! /&!"
Fu/!"/ &1 h%alth an, con)%n%nc% '*!u"!* b" "$ !"m"1 */ '*1um"/1 !" +*/# *"/
I " +! -*b& !/"#1, !" ""# */'*""'" #"1/" * "&!"/ ./*#u'!&!"/&!"1 1 &1* ./"'.!&!- !" -/*+! *
*;'&/b*&!"# 1*! #/1
A '/"&1"# ./""/"'" */ 1u' ./*#u'!&!"/&!"1 " F/u! ?u'"1 &.."&/1 !* b"1!"mm- u.
RECO""ENA#IONS OR COCA-COLA
Co@@ncaton-
N""# !* '*mmu'&!" &u";./*.*1!*1&11*'&!"# +! B/ L*$&!$ 9*1um"/11*u# "" P/#" b"- &11*'&!"# +!
9*'&;9*& B/ 9*" 1*u# #"1- m*/" &!!/&'!"
./*m*!*& 1'"m"1 !* &!!/&'! !" &!!"!* *'*1um"/1
N""#1 !* .u! m*/" *'u1 * !" F/u! ?u'"1
1"-m"! &1 ! 1 & /&.#$ -/*+- m&/"!
-
8/10/2019 Final Project Shweta
36/38
3"". "7."/m"!- +! F&*/1 **/1 " P".1 B"'&u1" '*1um"/1 "
!/$- *u! "+ &*/1 '**/1 D"1" &../*./&!" 1!/&!"-"1 !* 9&.!u/"
M&/"! S&/" B*!!"# &!"/ 1"-m"! N""# !* '&/$ !" #"/"!&!*/1 b"!+""
9SDJ1, .u/" 5u'"1, C 5u'";b&1"# #/1
S%+@%ntaton- I#"!$ *'u1 * &../*./&!" !&/-"!
&u#"'"1 D"1" &../*./&!" 1!/&!"-"1 */ "&' 1"-m"!
* '*1um"/1
't*$ton-
S!/*-"/ #1!/bu!* "!+*/ B"!!"/ /"!& /"&!*1. m&&-"m"!
ANNEM;RE
-
8/10/2019 Final Project Shweta
37/38
RESEARC "E#OOLO!