final questionnaire - draft 1

7/29/2019 Final Questionnaire - Draft 1

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Q1. Please rate the following employer branding attributes on a 5 point Likertlike scale where 1 = 'Not at all Important', 2 = 'Slightly Important', 3 ='Important', 4 = 'Very Important' and 5 = 'Of Utmost Importance'. Your ratingwill depend on the level of importance given by you to each one of theundermentioned attributes while choosing an organisation to work with.

Employer Branding Attribute Your Rating (Between 1 to 5)

Job Profile 5

Career Development 4

Compensation and Benefits 5

Rewards and Recognition 5

Work Environment 4

Career Communictaion 4

Q2. In the Tables that follow, rate each retailer (mentioned retail vertical-wise),on your perception of the retailers' attractiveness to begin a career with them,across the given attributes, on a 5 point Likert like scale where 1 = 'VeryNegative', 2 = 'Slightly Negative', 3 = 'Average', 4 = 'Slightly Positive' and 5 ='Very Positive'. In case you are NOT sure about or have NOT heard of a specificretailer, please mark all the mentioned attributes as '0' (Zero).

Table 1.

Sr.No.

DepartmentStores (MultiBrand

Outlets)

JobProfile

CareerDevelopment

Compensationand Benefits

RewardsandRecognition

WorkEnviron-ment

CareerCommun-ication

1. Globus 3 2 3 3 3 3

2. Lifestyle 4 4 4 3 3 3

3. Pantaloons 4 4 4 4 4 4

4. Shoppers

Stop

5 5 5 5 5 5

5. Westside 5 4 5 4 4 4

6. Reliance

Trends

4 4 4 3 3 3

7. Central 3 4 3 3 4 3


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Table 2.

Sr.No.

ApparelRetail (SingleBrand

Outlets)

JobProfile

CareerDevelopment



WorkEnviron-ment


1. United

Colours ofBenetton

5 5 5 5 5 5

2. Arrow 5 4 5 5 5 4

3. Levi's 4 3 3 3 4 3

4. Marks and

Spencer

2 3 3 2 2 3

5. Peter England 3 3 3 3 3 3

6. WillsLifestyle 3 3 4 4 3 3

7. Park Avenue 3 3 3 3 3 3

8. ZARA 4 4 4 4 4 4

9. Pepe 5 4 4 4 5 4

10. Celio 3 3 2 2 3 3

11. GAP 4 5 4 4 4 4

12. Tommy

Hilfiger

4 5 5 5 4 4

Table 3.

Sr.No.

Food andGrocery

JobProfile

CareerDevelopment



WorkEnviron-ment


1. Big Bazaar 2 2 2 2 2 2

2. D - Mart 1 1 1 1 1 1

3. Easyday 2 3 3 2 2 2

4. Hypercity 1 1 1 1 1 15. Food Bazaar 1 1 1 1 1 1

6. More Hyper 1 1 1 1 1 1

7. Nature's

Basket

1 1 1 1 1 1

8. RelianceFresh

1 1 1 1 1 1

9. Spencer's 1 1 1 1 1 1

10. Star India

Bazaar

1 1 1 1 1 1

11. Max Retail 1 1 1 1 1 1


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Table 4.

Sr.No.

QuickServiceRestaurants

JobProfile

CareerDevelopment



WorkEnviron-ment


1. Haldiram 1 1 1 1 1 1

2. Pizza Hut 3 3 3 3 3 3

3. Barista 3 4 4 3 3 3

4. Cafe CoffeeDay

2 2 2 2 2 2

5. Starbucks 4 3 4 4 4 3

6. McDonalds 2 2 2 2 2 2

7. Dominos 2 2 2 2 2 2

8. Nirula's 1 1 1 1 1 19. Subway 4 3 4 4 3 3

10. KFC 4 4 3 3 3 3

11. SpaghettiKitchen

2 2 2 2 2 2

12. Copper

Chimney

4 3 4 4 3 3

13. Baskin

Robbins

1 1 1 1 1 1

14. GelatoItaliano

2 1 1 1 1 1

15. Costa Coffee 2 2 2 2 2 2

Table 5.

Sr.No.

OnlineRetailers

JobProfile

CareerDevelopment



WorkEnviron-ment


1. Flipkart 4 3 4 4 4 3

2. Amazon 5 4 5 5 4 4

3. ebay 5 5 5 5 5 5

4. Jabong 3 3 3 3 3 3

5. Babyoye 1 1 1 1 1 16. Myntra 1 1 1 1 1 1

7. Infybeam 1 1 1 1 1 1


4/8

8. Rediff 2 1 2 1 1 1

9. Snapdeal 2 2 2 2 2 2

10. Ferns n Petals 1 1 1 1 1 1

11. Bookmyshow 3 3 3 3 3 3

12. Makemytrip 4 3 4 4 3 313. Yatra 5 4 4 4 4 4

Table 6.

Sr.No.

Jewellery JobProfile

CareerDevelopment



WorkEnviron-ment


1. Gitanjali 3 3 3 3 3 3

2. Tanishq 4 4 4 4 4 4

3. Reliance

Jewels

3 4 3 3 4 3

4. TribhovandasBhimji Zaveri

3 3 3 3 3 3

5. Kirtilals 2 2 2 2 2 2

6. Joyalukkas 1 1 1 1 1 1

7. Kalyan

Jewellers

3 3 3 3 3 3

8. Malabar Gold 2 2 2 2 2 2

Table 7.

Sr.No.

Entertainm-ent andGaming

JobProfile

CareerDevelopment



WorkEnviron-ment


1. Big Cinemas 3 4 3 4 4 4

2. Cinemax 4 3 3 4 3 33. PVR 3 3 3 3 3 3

4. Fame

Cinemas

4 4 4 4 4 4

5. INOX 4 4 4 4 4 4

6. Fun Republic 4 4 4 4 4 4

7. SatyamCineplexes

2 2 2 2 2 2

8. The Games

Shop

1 1 1 1 1 1

9. Time Zone 1 1 1 1 1 1


5/8

10. Game4U 1 1 1 1 1 1

Table 8.

Sr.No.

Leisure JobProfile

CareerDevelopment



WorkEnviron-ment


1. CrosswordBookstores

3 3 3 3 3 3

2. Landmark

(Tata Group)

2 2 2 2 2 2

3. Music World 1 1 1 1 1 1

4. Archies 4 3 4 4 2 3

5. Hamleys 2 2 2 2 2 26. Planet M 2 2 2 2 2 2

7. Decathlon 2 2 2 2 2 2

Table 9.

Sr.No.

Pharmacy JobProfile

CareerDevelopment



WorkEnviron-ment


1. Apollo

Pharmacy

4 4 3 3 3 3

2. HimalayaHealthcare

1 1 1 1 1 1

3. Medplus 2 3 2 3 3 3

4. ReligareWellness

3 2 2 2 2 2

5. Guardian 2 2 2 2 2 2

Table 10.

Sr.No.

ConsumerElectronics

JobProfile

CareerDevelopment



WorkEnviron-ment


1. Croma 1 1 1 1 1 12. eZone 1 1 1 1 1 1

3. Jumbo 1 1 1 1 1 1


6/8

Electronics

4. Next Retail 2 2 2 2 2 2

5. Reliance

Digital

2 2 2 2 2 2

6. Vijay Sales 2 2 2 2 2 2

7. The Mobile

Store

2 2 2 2 2 2

8. Univercel 1 1 1 1 1 1

Table 11.

Sr.No.

Home andInteriors

JobProfile

CareerDevelopment



WorkEnviron-ment


1. @Home 2 2 2 2 2 2

2. Home Centre 1 1 1 1 1 1

3. Home Stop 2 3 2 3 2 2

4. Home Town 2 1 2 1 1 1

15. GodrejInterio

3 3 2 3 3 2

6. Evok 1 1 1 1 1 1

Q3. In the Table that follows, rate each retail vertical, on your perception of the

retail verticals' attractiveness to begin your career with them, across the givenattributes, on a 5 point Likert like scale where 1 = 'Very Negative', 2 = 'SlightlyNegative', 3 = 'Average', 4 = 'Slightly Positive' and 5 = 'Very Positive'. In caseyou are NOT sure about or have NOT heard of a specific retail vertical, pleasemark all the mentioned attributes as '0' (Zero).

Table 12.

Sr.No.

RetailVerticals

JobProfile

CareerDevelopment



WorkEnviron-ment


1. Department

Stores (MultiBrand

Outlets)

3 3 2 3 2 2

2. Apparel

Retail (SingleBrand

Outlets)

2 2 2 2 2 2

3. Food andGrocery

2 2 2 2 2 2

4. Food Service 3 2 3 3 2 2


7/8

5. Online Retail 3 4 3 4 4 4

6. Jewellery 2 2 2 2 2 2

7. Entertainment

and Gaming

3 3 3 3 3 3

8. Leisure 2 3 2 2 2 2

9. Pharmacy 2 2 2 2 2 2

10. Consumer

Electronics

2 3 2 2 2 2

11. Home andInteriors

2 2 1 2 1 1

Q4. Please answer the following questions by selecting the best option as peryour opinion:

(a). I recommend retailing as a good sector to work with.

(i). Never(ii). Rarely

(iii). Sometimes(iv). Often

(v). Always(b). Considering everything, retailing is a good sector to work in.

(i). Strongly disgree(ii). Disagree

(iii). Neither disagree nor agree(iv). Agree

(v). Strongly agree

(c). Retail is a satisfying sector to work with.

(i). Strongly disgree

(ii). Disagree(iii). Neither disagree nor agree

(iv). Agree(v). Strongly agree

Q5. Please answer the following questions by filling up the relevant bubble:

(a). Stage in Post Graduate Programme: Year 1 Year 2

(b). Annual Household Income:

Less than INR 1,00,000

INR 1,00,001 to INR 2,50,000

INR 2,50,001 to INR 5,00,000 INR 5,00,001 to INR 7,50,000

INR 7,50,001 and more


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(c). Region where your MBA / PGDM University / Institute is located in the country:

East

West

North

South

final questionnaire - draft 1

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