final report 2018 slo-pitch national championships · slo-pitch national championships (august 3rd...
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Economic Impact Assessment
Prepared by: Derek Mager, CSTA EI Consultant Date: November 30, 2018
Final Report – 2018 Slo-Pitch National Championships
WHAT IS EI? Economic Impact Assessment (EIA) studies measure the positive change in economic activity resulting from hosting an event in a specific city/town. There are three factors: 1. the spending of out-of-town visitors while they
attend the event; 2. the expenditures of the event organizers in
producing the event; 3. capital construction costs that are directly attributed to
hosting the event. An EI study calculates the amount of new money being spent in the host community as a direct result of hosting the event, and then the impact these new monies have on the regional, provincial and national economy as a whole.
CSTA’S TOOL
The Canadian Sport Tourism Alliance (CSTA) has developed a tool called steam pro2.0 that collects, measures and analyzes data across the three primary channels. Our economic impact services empower event organizers and host cities to accurately assess economic impact resulting from hosting a specific event in a specific location.
MODEL OUTPUTS The elements (outputs of the model) used to measure the economic impacts are: Gross Domestic Product (GDP) Employment Taxes Industry Output Wages & Salaries CSTA’s steam pro2.0 measures the direct, indirect & induced effects for each of these elements.
RELIABILITY OF THE MODEL In order to produce economic contribution assessments that are robust and reliable, the CSTA has partnered with the Canadian Tourism Research Institute (CTRI) at The Conference Board of Canada. The CTRI serves the travel and tourism industry in providing sound economic forecasts and models with timely and insightful interpretation of data specifically relevant to travel. The findings in this report make use of the most current and most detailed input-output tables and multipliers available from Statistics Canada and leverages the credibility and robustness of sector specific tax data available from Statistics Canada’s Government Revenues Attributable to Tourism (GRAT) report.
RELIABILITY OF THE DATA
For this study, the City of Leduc engaged their own surveyors to collect data onsite during the 2018 Slo-Pitch National Championships. Surveyors were recruited, trained, and supervised by the client during the event. As a result of not having a member of the CSTA Economic Impact Team involved in the onsite aspect of the project, the CSTA is not able to validate the data records that were generated that underpins this analysis.
HOW IT WORKS
The 2018 Slo-Pitch National Championships took place in Leduc, Alberta between August 2-5, 2018 at the Leduc Recreation Centre. Over the three days of competition, the city of Leduc hosted 1,600 players from across Canada for the Men’s +35 divisions, Women’s C, E, and all Coed Signature Series divisions.
2018 SLO-PITCH NATIONAL CHAMPIONSHIPS
The visitor statistics cited in this report were derived from an on-site intercept survey that was conducted over three days of the Slo-Pitch National Championships (August 3rd – 5th). The survey was developed by the City of Leduc, in conjunction with the CSTA, specifically for the Slo-Pitch National Championships and was administered by a team of surveyors at key locations throughout the venue during the event. A total of 165 valid responses were collected during this event. The survey included a variety of questions for the event attendees with regards to their place of residence, party size, event satisfaction, and activities participated in while in town. Respondents from out-of-town were also asked about their length of stay in Leduc, the amount of money spent in various categories while in Leduc, as well as the importance of this event in their decision to travel to the area.
THE METHODOLOGY
* Based on the survey sample, the margin of error for results contained in this report are +/-7.6% at the 95% confidence level.
VISITOR SPENDING
Per Party Overall
Accommodations $200.98 $146,668
Restaurants $183.05 $133,583
Other Food / Groceries $144.31 $105,312
Recreation & Entertainment $47.85 $34,919
Retail / Shopping $117.07 $85,433
Transportation Expenses $141.78 $103,466
Total $835.04 $609,382
Aggregate visitor spending was just under $610,000
Accommodations
24.1%
Restaurants 21.9%
Other Food / Groceries
17.3%
Recreation & Entertainment
5.7%
Retail / Shopping
14.0%
Transportation Expenses
17.0%
* Visitor spending was calculated based on the survey results from people staying overnight in Leduc and extrapolated to the overall attendance figures provided by the event organizer.
VISITOR SPENDING – SCALED BY
IMPORTANCE
Per Party Overall
Accommodations $186.91 $136,401
Restaurants $170.24 $124,232
Other Food / Groceries $134.21 $97,940
Recreation & Entertainment $44.50 $32,475
Retail / Shopping $108.88 $79,453
Transportation Expenses $32.96 $96,223
Total $776.59 $566,725
Visitor spending directly attributable to this event was
just under $570,000
Visitors to Leduc were asked about the importance of the 2018 Slo-Pitch National
Championships in their decision to travel to Leduc. The results show that this event was
the sole driver for 83% respondents, and indicated an average importance of 9.3/10
OPERATIONAL EXPENDITURES
Operational Expenditures
Salaries, Fees and Commissions $21,000
Marketing & Advertising Services $2,000
Professional Services $500
Facility, Venue and Office Rent $8,500
Communication $200
Other Supplies $1,500
Accommodations $2,000
Insurance $7,500
Merchandise & Retail Items $5,000
Transportation and Storage $2,000
Other Expenses $6,000
Total $56,200
In hosting the 2018 Slo-Pitch National Championships, the event organizers spent
approximately $56,000 on various goods and services to ensure the successful
operation of the event.
CAPITAL EXPENDITURES
Capital Expenditures
Machinery & Equipment $1,000
Other Capital Related Expenditures $500
Total $1,500
In addition to the operational expenditures required to host the Slo-Pitch National Championships, event organizers spent approximately $1,500 on
capital projects to ensure the successful operation of the event.
The combined spending of out-of-town spectators, participants, media, sponsors, and other people who visited Leduc for the Slo-Pitch National Championships, in combination with the expenditures made by the organizers of the event, totaled $624,423, supporting $994,981 in economic activity in Alberta, including $814,249 of economic activity in Leduc. These expenditures supported $295,116 in wages and salaries in the province through the support of 4.4 jobs, of which 3.8 jobs and $238,620 in wages and salaries were supported in Leduc. The total net economic activity (GDP) generated by the 2018 Slo-Pitch National Championships was:
• $580,857 for Canada as a whole • $493,557 for the Province of Alberta • $373,395 for Leduc
The 2018 Slo-Pitch National Championships supported tax revenues totaling $158,757 across Canada.
THE EI RESULTS Leduc Alberta Canada
Initial Expenditure $624,423 $624,423 $624,423
GDP $373,395 $493,557 $580,857
Wages & Salaries $238,620 $295,116 $344,462
Employment 3.8 4.4 5.1
Total Taxes $114,102 $139,348 $158,757
Federal $66,647 $79,498 $89,778
Provincial $37,544 $46,286 $53,045
Municipal $9,911 $13,565 $15,934
Industry Output $814,249 $994,981 $1,178,246
GROSS DOMESTIC PRODUCT GPD (at basic prices)
The 2018 Slo-Pitch Nationals contributed $580,857 in GDP to the Canadian economy through direct and spin-off impacts.
Of this, $373,395 (64%) accrued in the Leduc area, while 85% of the total GDP impact remained in the province of Alberta.
$2
53
,11
4
$6
4,7
68
$5
5,5
13
$3
73
,39
5
$2
75
,96
5
$1
25
,05
3
$9
2,5
40
$4
93
,55
7
$2
75
,96
5
$1
73
,46
1
$1
31
,43
1
$5
80
,85
7
Direct Impact Indirect Impact Induced Impact Total Impact
Leduc Alberta Canada
PLACE OF RESIDENCE
18.8%
16.4%
17.6%
25.5%
11.5%
4.8%
2.4%
1.2%
0.6%
0.6%
0.6%
Edmonton
Leduc (less than 40 kms)
Regional AB (40km - 200km)
Other Alberta
Saskatchewan
BC
Manitoba
Ontario
Quebec
NWT
USA
78.2%
TRAVEL CHARACTERISTICS
68% of out-of-town attendees stayed overnight during their visit to Leduc
Of those staying overnight…
• 55% Stayed in hotel
• 20% Stayed with friends / family
• 19% Camped
• 3% Used short term rentals
• 2% Made other arrangements
Average number of nights in Leduc = 3.7
Average travel party (same household) size = 2.2 people
Travelling to Leduc…
• 81% Drove their own vehicle
• 7% Drove another vehicle
• 12% Flew
Arrival Date
7/31/2018 3.1%
8/1/2018 4.7%
8/2/2018 62.5%
8/3/2018 26.6%
8/4/2018 3.1%
ADDITIONAL QUESTIONS The following slides summarize the results from questions that were included as part of the survey, but
were not all necessarily required for the economic impact analysis calculations.
ATTENDANCE CHARACTERISTICS
18.8%
8.5%
21.2%
10.9%
16.4%
16.4%
12.1%
7.3%
Mens 35 Comp
Mens 35 D
Womens C
Womens E
Coed C SS
Coed D SS
Coed E SS
All of the above
Events Attending
56.4%
20.0%
16.4%
2.4%
2.4%
1.2%
1.2%
Participant
Spectator
Family member
Coach / Team Staff
Volunteer / Organizing Committee
Official / Staff
Other
Role at the Event
AWARENESS & MOTIVATION
83% of attendees indicated that this event was the sole reason for
their visit to Leduc.
Overall, the importance of this event in influencing visitation to Leduc was
9.3/10.
92% of attendees indicated they were aware of the Slo-Pitch National Championships
BEFORE they came to Leduc.
92%
LEDUC TOURISM
Very likely, 82.0%
Somewhat likely, 12.0%
Somewhat unlikely,
3.0%
Very unlikely,
2.0%
Likelihood of Returning to Leduc
Been to Leduc Before
Yes, 24.6%
Not Sure, 21.0%
No , 54.3%
Visiting Attractions in Leduc
VISITOR EXPERIENCE
How Leduc could improve visitor experience Experience in Leduc
Great 50.0%
Good 44.4%
OK 4.8%
Fair 0.8%
Poor 0.0%
Broader range of entertainment options 13.7%
Broader range of eateries 13.7%
Better Information on visitor experiences 6.8%
Higher quality eateries 6.8%
Ease and cost of transportation 6.8%
Higher quality entertainment 2.7%
Other (see appendix) 49.3% 94.4%
LEDUC TOURISM - APPENDIX
Please see the (non-attached) appendix for the verbatim responses for the following questions that were included in the event survey:
• Which attraction(s) did you attend while in Leduc?
• What ONE word describes your experience in Leduc?
• How could the city of Leduc improve your visitor experience?
• Who are the sponsors of the 2018 Slo-Pitch National Championships?
• Additional comments
SUMMARY | BY THE NUMBERS
2018 Slo-Pitch National Championships – Key Facts & Figures
$624,423 of initial expenditures
$566,725 of visitor spending
attributable to event
3.8 Local jobs supported
by event
$994,981 overall economic
activity in the Province
1,975 estimated out of town
visitors in Leduc
$238,620
of wages and salaries supported locally
$493,557
total boost to provincial GDP
$158,757 in taxes supported
across Canada
QUESTIONS?
If you have any questions concerning the findings in this report, please contact: Thomas McGuire, CSTA EI Consultant [email protected] | 902.482.1221 Derek Mager, CSTA EI Consultant [email protected] | 604.787.3605 If you would like to conduct another EI study using steam pro2.0 on a future event, please contact [email protected]