A PROJECT REPORTONDemand Analysis

FORBLUEART GRANITO PRIVATE LIMITED.

Submitted to

Kum.m.h.gardi school of it & managementIn partial fulfillment of the requirement of the award for the degree ofMaster of Business AdministrationUnderGujarat Technological University Under the guidance of

Faculty Guide: Company Guide: Pro.Nilesh ankleshvariya Gautam Patel(Assistant Professor) (Marketing executives)Submitted bySanandiya AlpeshEnrolment No.: 137270592023MBA Semester IIIKum.M.H.Gardi School of ManagementMBA ProgramAffiliated to Gujarat Technological UniversityAhmedabad

STUDENT DECLARATION:

I Sanandiya Alpesh c. hereby declare that report for summer training project Demand Analysis If a result of my own work and my indebtedness to other work publications references .if any have been duly acknowledged.Date: Place: Rajkot ( Signature ) Sanandiya Alpesh C.

PREFACE

The processes of extraction, Production, conversion, processing or fabrication of products are described as industry. These products of industry are sold either for further transformation into finished goods or for ultimate consumption goods used by consumers are caller consumers goods. BLUEART GRANITO PVT LTD also produces consumer goods.

BLUEART GRANITO PVT LTD is a partnership firm. It has its factory at 8-A NATIONAL HIGHWAY. Marketing management assumes unique importance under the widened marketing Concept.

Personnel management is that part of management process which is primarily concerned with the human constitution of an organization.

ACKNOWLEDGEMENT It is my greatest pleasure to present this report before you. I would like to thank all who helped me in the preparation of this report. First of all I would like to thank BLUEART GRANITO PVT LTD for greeting me permission to prepare a report on their firm and also for their excellent guidance with the complete interest. I express my sincere thanks to dean Dr. Reddy Sir of Marwadi Education Foundations Group of Institutions, Rajkot, for my training. I express my many thanks to Mr.Ruturaj Doshi helped me a lot to prepare this report. I would like to thank my project guide Mr.Gautam patel who helped me in preparing the project report.

INDEX

Sr. No.ParticularsPage No.

Part I General Information

1Industry overview

1.1 History8

1.2 Growth and Development11

1.3 Performance and other statistical data 13

1.4 Market players in the industry15

2Company Overview

2.1 History16

2.2 Growth and Development17

2.3 Products/ Service overview 21

2.4 Departmental overview25

2.5 SWOT and/or PESTEL Analysis27

Part II Research Work

3Introduction of study

3.1 Background of the study29

3.2 Review of literature31

3.3 Statement of problem33

3.4 Objectives of the study34

3.5 Contribution and learning from the project35

4Research Methodology

4.1 Research design37

4.2 Sampling Method38

4.3 Sampling Size 39

4.4 Sources of data40

4.5 Data collection method41

4.6 Data collection instrument42

5Analysis and Interpretation of data43

6Results and findings55

7Suggestions and conclusion56

8Limitations of the study58

9Bibliography 59

10Annexure61

Part-I General Information

Industry Overview1.1 HistoryCeramic Tiles today have become an integral part of home improvement. It can make a huge difference to the way your interiors and outdoors look and express. The Indian tile industry, despite an overall slowdown of the economy continues to grow at a healthy 15% per annum. Investments in the last 5 years have aggregated over Rs. 5000 crores. The overall size of the Indian ceramic tile industry is approximately Rs 18,000 crore (FY12). The production during 2011-12 stood at approx. 600 million square meters. The Indian tile industry is divided into organized and unorganized sector. The organized sector comprises of approximately 14 players. The current size of the organized sector is about Rs 7,200 Crores. The unorganized sector accounts for nearly 60% of the total industry bearing testimony of the growth potential of this sector. India ranks in the top 3 list of countries in terms of tile production in the world. With proper planning and better quality control our exports (presently insignificant) contribution can significantly increase.Apart from their decorative looks, Ceramic Tiles are primarily hygiene products and that is how our broad spectrum of consumers view the product. This is fairly evident from its varied usage from bathrooms and kitchens in average Indian households to medical centers, labs, milk booths, schools, public conveniences, shopping malls and numerous other centers; which dot our day to day life. A ceramic tile is basically a "utility product" and that remains our promotional slogan. Popular housing projects are increasingly switching over to Ceramic Tiles moving away from the traditional use mosaic and even granite or marble, owing to several factors viz. ease in laying ability, versatility, low price and hygiene.Nevertheless, this decorative aspect of a Ceramic Tiles has forever been in the forefront. Heavy churning out of bolder and colorful designs by the industry are testament to the fact that most households4 regard a ceramic tile as an "adornment" for an otherwise "drab look" of their age-old floorings or an unfurnished wall. Ceramic tiles as a product segment has grown to a sizeable chunk today at approximately 680 Millions Square meters production per annum. However, the potential seems to be great, particularly as the housing sector, retail, IT & BPO sectors have been witnessing an unprecedented boom in recent times. The key drivers for the ceramic tiles in India are the boom in housing sector coupled by government policies fuelling strong growth in housing sector. The retail boom in the Indian economy has also influenced the demand for higher end products. Overall the bullish growth estimates in the Indian economy has significantly influenced the growth of the Indian Ceramic tile industry.The main product segments are the Wall tile, Floor tile, Vitrified tile and Industrial tile segments. The market shares (in value terms) are 20%, 23% 50%, and 7% respectively for Wall, Floor, Vitrified, and Industrial tiles. The tiles are available in a wide variety of designs, textures and surface effects. They cater to tastes as varied from rustics to contemporary marble designs in super glossy mirror finishes.Both, traditional methods of manufacturing (tunnel) and the latest single fast firing methods are deployed in manufacturing. Some of the latest trends in manufacturing methods can be seen in India. The industry also enjoys the unique distinction of being highly indigenous with an abundance of raw materials, technical skills, infrastructural facilities despite being fairly capital intensive. A total of over 5,50,000 people are employed in the sector. Out of this, 50,000 people are directly employed and 5,00,000 are indirectly associated. The potential is huge considering the per capita consumption of ceramic tiles in India. Currently it is at 0.50 square meters per person in comparison to over 2 square meters per person for like countries like China, Brazil and Malaysia As a foreign exchange earner or a global player, Indian Tile industry has captured the attention of the world in the ceramic tiles segment. To compete internationally, our plants must be geared up to large units currently operating in China and Turkey are driven by economies of scale. These will also help us in lowering our cost of production significantly. Also, infrastructural support is a key factor that determines the speed of growth. Better infrastructure will bring in better growth in terms of consistency and sustenance. Freight, supply of power and gas remains the key cost-related issues impacting the industry. Availability, consistent supply and reasonable rates are extremely important for the growth of the ceramic tile industry.

1.2 Growth and Development

Industries are one of the major players of economic development in this fast changing world. Many developed and developing countries depend significantly on industries. BRICS countries, (Brazil, Russia, India, China and South Africa), which are now booming economically, have made a remarkable achievement in industrialization. Industrialization will also contribute to the growth of a large number of production units especially in fast developing countries like Ethiopia. Ethiopia has become a country where enterprises make a significant progress in industrialization.

The dynamic characteristic of ceramic industry is attracting a growing number of customers who adopt new living styles and follow latest fashions of life. This is a change that follows changes in economic status, and over a period of time such change influences the living patterns of a society at large. The ceramic industry grows as the status of a society grows. For instance, having a good house is a dream of every individual. That will at the same time make the ceramic industry to flourish.

The ceramic industry lays an important role in modern manufacturing, and this role expands with each major improvement in technology. Since the dawn of the 21st century, a large percentage of electronics and other goods have continued to contain some form of ceramic products. The use of ceramic products has grown immensely in mobile phones, medical equipment, and other items. Part of the reason why manufacturers choose ceramic products is due to their strength and durability apart from their not metallic character. Their non-metallic character makes ceramic products more suitable for many purposes since they give services that metals give without the need for thermal and electrical current transfer associated with metallic products.Ceramic industry has several categories of products including sanitary ware, refractories, cement, advanced ceramics and ceramic tiles. Ceramics is a broad term used to describe natural and synthetic materials with a crystalline structure. Ceramic products like crockery, sanitary ware and tiles play a very important role in our daily lives. Thus, the industry gives opportunities for production and distribution of ceramic products to both the domestic and international markets.

The emergence of the ceramic industry dates back thousands of years back. In fact, much of modern archeology deals with extracting and studying clay pots. By the 20th century, manufacturers had developed a number of synthetic ceramics that could be used in more advanced and technical applications. In this century, the field of nanotechnology has opened new doors for the ceramic industry, as manufacturers seek materials that can be used in impossibly small-scale applications.

The global ceramic industry has undergone a period of significant changes over the years, driven by the demands of the globalized economy. While the traditional markets of Europe and the US continue to grow, primarily led by public sector investment, the most significant developments are however to be found in the emerging economies. In recent years emerging economies also have become among the most significant players in the ceramic market, in terms of consumption and investment

1.3 Performance and other key performing data

High-performance ceramic coatings are one of the special classes of ceramics that are beneficial in extending the shelf life of various products. The rising applications for the market are due to the heightened interest in these coatings from different industries. The market is segmented based on the technologies that are utilized such as thermal spray, physical vapor deposition (PVD), and chemical vapor deposition (CVD).Increasing applications in different industries and ongoing research in this field are the primary driving factors fuelling the market globally. High performance ceramic coatings are widely preferred nowadays by many manufacturers and include fiber-optic communications, aerospace, medicine, defense, automotive and environmental protection sectors. The market has gained popularity in different sectors since it extends the life span of various products due to its application. The extended life of different products is one of the basic requirements for many consumers due to which different industries are adhering to the utilization of high performance ceramic coatings. The government is supportive of the research carried out by most of the leading players of the market.Some of the companies in this industry include Accuwright Industries Inc., APS Materials Inc., Praxair Surface Technologies Inc., American Roller Company, Flame Spray Coating Company Inc., Heany Industries Inc., High Performance Coatings Inc., Aremco Products Inc., Cetek Ltd., Materials and Electrochemical Research Corp., Honeywell International Inc., Precision Coating Inc., and Sermatech International Inc.

This report provides comprehensive analysis ofMarket growth driversFactors limiting market growthCurrent market trendsMarket structureMarket projections for upcoming yearsThis report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porters five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.

1.4 Market players in the industry

1) Siyaram vitrified 2) Simpolo vitrified3) Coral Vitrified4) Zed Vitrified5) Lenz ceramic6) Varmora Vitrified

2. Company Overview

2.1 HistoryEstablished in the year 2008, we Blue Art Granito Private Limited is a Major Manufacturer.Exporter and Supplier of an array of Vitrified Tiles. Ours it a Sole proprietor firm, with a huge turnover of around up to Rs 1 crors Aprprox. Owing to the high quality design of our products, we are bound to serves in the leading sectors of the industry such as retail and construction companies.To deliver a flawless range of products, we have established a commodious and sound manufacturing unit at our premises. As we are a quality-oriented firm, we procure the raw material from trusted vendors of the market. These production process is scrutinized by our team of quality controllers and continuous monitoring is kept at every stage of post production activities. The operations are manged by our adept professionals who hold years of industrial experience. We also provide customized solutions in the designing of our products as per the preferences of our valued clients. All the consignments are properly stored and packed using quality packaging material. We have developed a huge client base in the Indian Subcontinent, East Asia, Middle East and South-East Asia over the years and also endeavor to capture other major markets.Under the missionary guidance of our mentor Mr.Gautam Patel we have been able to position ourselves as one of the leading manufacturers and exporters in this domain. His rich experience of this domain and ethical business policies have enabled us to lead over our competitors in this competitive industry.

2.2 Growth and DevelopmentSize of an organization depends of their capital investment in fixed assets industries are divided in 4 parts. Tiny scale industry Small scale industry Medium scale industry Large scale industry

So, BLUE ART GRANITO PVT. LTD. ceramics in a private company established under the companies act 1956

Thus, BLUE ART GRANITO PVT. LTD. ceramics is a medium scale industry. It is limited on membership, restriction on public is issue of shares, and ownership is separate, legal existence. In short, we can say that this company is Pvt. Ltd. company.

Established in the year 2008, we, BLUE ART Granito Private Limited, are an ISO9001: 2000 certified firm engaged in manufacturing, supplying and exporting a wide collection of Wall, Floor and Vitrified Tiles. Manufactured using high quality raw material, procured from esteemed vendors, our products are known for features such as innovative designs, smooth finish, uniform dimension and low maintenance. Owing to these quality features, our tiles have gained a wide demand in the Middle East, Sri Lanka., Germany, U.S.A., U.K, Trinidad & Tobago, Kenya, Mauritius, Singapore, Turkey and Oman among others.

BIO DATA OF THE COMPANY

Name of the Firm: BLUEART GRANITO PVT.LTD.

Year of Establishment: 2008

Form of Organization: Private limited.

Size of Organization: Medium scale

Location of Office:Paneli road, 8-A National highway, Morbi-363641 Location of Factory : BLUEART GRANITO PVT.LTD. Paneli road,8-A National highway,Morbi 363641

Cell no :997888884

E-mail : blueart granito@gmail.com

Web site : www.blueart granito.com

Product: Vitrified tilesName of Promoters : Shri.Gautam.B.Patel Shri.Sailesh BhaiM.Patel Shri.Vijay Bhai R. PatelBanker: HDFC BANK S.B.I. Bank Objective of the To became the huge exporter andOrganization : manufacturer of vitrified tiles . No. of Employee:101-500 workers

Investment:15 crores

Market:National and international

AWARDS/CERTIFICATE

ISO: 9001:2000 NSIC (National Small Scale Industries Certificate)LEVEL OF GUJARATD.G.S.D. (Director General Of Suppliers & Disposal.)IEC (Importer Exporter Coder)

2.3 Products/ Service overview

PRODUCTION PROCESS (FLOW CHART) Clay & Mineral Slurry Feeding Air Heating Spray Drying of Slurry Storage of powder SievingPowder Feed Pressing Fettling Loading into Dryer Drying Unloading of Transfer car Screen Printing of Tiles Firing Sorting & Packing F.G. dispatch

(2) Batching includes the following types of clay:- Ukraine Clay : - 16 %Ball Clay : - 05% China Clay : - 20% Soda Feldspar : - 19% Potash : - 35% Quiroz : - 05%

ABOUT PRODUCTS

The unit is ultimately concerned with the final product. Products are the final out comes of the whole manufacturing process.

Different Plain Color of Ceramics vitrifide tiles:- The colors which are used in their products are........ WHITE PINK BLUE GREEN GREY BLACK ORANGE Different Marble of Ceramics Vitrifide Tiles:-

Vogue, Venice, Valencia, Vixen, Volcano, Virgin, Type of Production1. Continuous Production Process2. In term3. Edited Production Process

LIST OF MACHINARY The Manufacturing of vitrified process are depends at list of machineries. So the most of machines is Italian & the plant is already Italian. Thus, machineries used by BLUEART ceramics for preparing vitrified tiles are as under.1) Ball mill2) Spray dries3) Slip pump4) Vibration5) Roller plant 6) Press7) Water system8) Fully automatic & unloading machines.9) Glaze line10) Plastic strapping machines

2.4 Departmental overview

The production manager has full responsibility, authority and accountability of any task related to the production. In short, the production manager is the top accountable person of the production department. The authority line of the department flow from top to the bottom and responsibility from bottom to the top. The production manager is answerable to the managing director.

Management Group

Directors : Mr. Gautam BhaiFinance Manager : Mr. Vijay BhaiAccount : Mr. Viral BhaiOffice Work : Mr. Ravi BhaiSales Executive : Mr. Ramji BhaiFactory In charge : Mr. Jit BhaiProduction in Charge : Mr. K.B. PatelManagement in Charge : Mr. L.J. Amrutiya

ORGANIZATIONAL CHART

2.5 SWOT Analysis Evaluation of a companys strengths, weakness, opportunities, and threats is called SWOT analysis.Strengths: 1. A good reputation & a strong Brand name. 2. Better export policy

Weaknesses: 1. Inability to take outside Advice. Opportunity: 1. New technology,2. Improved access to potential New customer and markets. 3. The development of new Distribution channels Threat: 1. Price rises from suppliers.

Part II Research WorkIntroduction of the study

3.1 Background of the study

Definition: Demand is the amount of goods that consumers or buyers are willing and capable to buy at a specific price in a specific time period all else remaining the same.Demand is an economic principle that describes the willingness and desire of consumers to purchase specific goods or services at a specific ceteris paribus.Law of Demand:The Law of Demand describes the inverse relationship of price and the quantity demanded, all else remaining constant. If the price is high, the quantity demanded decreases and if the price goes down, the quantity demanded will increase.Substitution Effect:In substitution effects, when the price of a good or product decreases, the relative price of that good makes buyer more eager to buy that good or product.When the price of a good increases, the relative price of that good makes the buyer less eager to buy that good or product. The price of one product is contrasted with the prices of other products, thus causing the substitution effect. Consumers will substitute towards the cheap or less expensive product.Income Effect:Income can be measured in terms of the services and goods that one can purchase. If the price of goods and services decreases and nominal income remains constant, real income increases. In this way, when one can buy goods at the cheapest rate, then ones income goes furthest and thus increases in real terms.Change in Consumer Income:Changes in consumer income causes demand to fluctuate on par to the change in ones income. If income increases, demand for normal goods will increase. If income decreases, demand for normal goods will decrease. Contrarily, if income increases, demand for inferior goods decreases and if the income decreases, the demand for inferior goods will increase.Change in Related Goods Price:Price change in one good can change the demand of other related goods. For example, if the price of one good is increased, more consumers will buy another relative good and if the price of the first good decreases, more consumers will buy it.Change in Consumer Expectations:Any change in consumer expectations affects demand. If a consumer expects his or her income to rise in the future, the existing demand will increase and if the consumer expects his or her income to reduce in the future, the existing demand will decrease accordingly.

3.2 Review of literatureAuthor.- jimmy norrington, demand analysis on ceramic ind. Jun (2013) international monthly referred journal of research in management.Turbocharger rotors represent one of the most likely early uses for engineering ceramics. The use of ceramics in turbocharger rotors is currently limited by technical, institutional, and economic barriers. Cost simulations illustrate that if technical barriers are overcome, in a full-scale production facility ceramic rotors could be produced at a cost level competitive with metallic rotors. Based on a survey of the preferences of turbocharger manufacturers in terms of the value they place on cost, weight and performance, the future ceramic turbocharger market is projected to grow to over $40 million/year by the year 2013. This implies a silicon nitride powder demand of approximately 350 t by the year 2013

Author.- Barbosa stelam , demand analysis on ceramic ind. Jun (2011) international monthly referred journal of research in management. The elemental geochemical compositions of the ceramics from both sites were determined by Instrumental Neutron Activation Analysis (INAA). A statistical treatment of the data, using cluster analysis and principal component analysis, indicates that there are no correlations between these sites.

3.3 Statement of problem

Demand AnalysisFor Blueart granite pvt. Ltd.

3.4 Objective of the Study

Main objective of the study is to Analysis the demand of the tiles To know the probable opportunity and threats the our product. To know the present sells of our product. To know the behavior and perception of customer to our product. To know advertisement effectiveness to demand of our product.

3.5 contribution and learning from the project From this report I has learned that how to do demand analysis Company should focus on more production of size 600*600 tiles, because almost 50% respondent are agreeing with this size. Company should maintain good quality at continue basis.

4.1 Research Design

Market Research is related to survey conducted by the company in the market to know whether customer are fully satisfied with our product or not or if there is requirement of any change in the product. In short, Marketing Research is a systematic study and evaluation of all factors concerning any business operations, which involves the transfer of goods or services from a producer to customer. BLUEART GRANITO PVT.LTD.is conducting marketing research through Questionnaires and through customers reply towards the product.

Research : DescriptiveData source : Primary data and secondary data Research method : QuestionnairesType of Questionnaire : StructuredType of questions : open ended and closed ended No of questions : 13Sampling technique : ConvenienceSample size : 50

4.2 Sampling Method

Probability sample a method of sampling that uses of random selection so that all units/ cases in the population have an equal probability of being chosen. Non-probability sample does not involve random selection and methods are not based on the rationale of probability theory. Four main types of probability sampling: 1. Simple random sample2. Systematic sample3. Stratified random sample4. Cluster/ multi-stage random sampleThree main types of non-probability sampling: 1. Convenience2. Quota3. Snowball

I have chosen simple random sample for my report. Stages in random sampling:Define population - Develop sampling frame -Assign each unit a number - Randomly select the required amount of random numbers -Systematically select random numbers until it meets the sample size requirements

4.3 Sampling Size

POPULATION: the total element of the universe from which sample is selected for the purpose of study is known as population. The population of my research is the employees/workers/customer/ of company. The total size of the population is 50(including workers and employees).

SAMPLE: All the items consideration in any field of inquiry constitutes a universe of population. In this research only a few items can be selected from the population for our study purpose. The items selected constitute what is technically called a sample. Here out sample size is 50 customers from the total population to conduct the study

4.4 Sources of data1. Secondary data2. Primary data Secondary data There are numerous source a of secondary data. Each year quantity of secondary source a material expands of a tremendous rate. Secondary data is ready to use. It is much cheaper to use. Primary data It is a vital role for any research. It is act base for preparation of any project. In my project work I adopt is survey method. A questionnaire was drafted and further it was analyzed to prepare the project.

4.5 Data Collection

All marketing researchers can two type source of data for research.1. Internal data2. External data Internal data is companys own records, register, documents, etc. The internal data source helpful for me while preparing my report. External data those data which are collected from market. It is availed by Contacting the retailers by meeting them personally.

4.6 data collection instrument Questionnaire is a device of marketing research to collect information. It is a technique of communication with the respondent. It may be simply defined as formal list of questions designed to gather information from respondent on a given topic. Open-ended question Multiple Choice question An open ended question has no fix alternates to which the answers must conform. The responds answers in his own words and at length he choice. Multiple questions is one which provide several objectives to answer for it. It is longer and complex. I use multiple choices dichotomous.

1. Do you know about Granito Tiles ?YESNOTOTAL

500050

INTERPRE1TATION:-

Above graph represent that 100% respondents are know about the granito tiles.

2. Do you purchase granito tiles ? YESNOTOTAL

45550

INTERPRETATION:-Above graph represent that 90% respondents are purchasing grantio tiles and remaning 10% respondents are not purchasing granito tiles .

3. For what purpose do you use granito tiles? Household Business Total

15 35 50

INTERPRETATION:-From the above graph we can said that 30% of the respondents are using granito tiles for hosehold and remaining 70% are using granito tiles for business purpose .

4. Which things do you consider when you purchase the grnito tilesPrice 25

Quality 13

Design 5

Color 7

Total 50

INTERPRETATION From the above graph we can say that 50% of the respondents are taking price factor while they are purchasing granito tiles . 26% respondents consider quality while purchasing granito tiles . 10% respondents are consider design while purchasing granito tiles .

5. From whom do you purchase granito tiles ? Factory 15

Show Room 35

Total 50

INTERPRETATION:- In the above graph we can say that 30% of the respondents said that they are buying tiles from the factory. Remaining 70% of the respondents said that they are buying from the showroom.

6. From where do you know about this Granito tiles ?Hoarding 30

Family 7

Friends 3

Other 10

Total 50

INTERPRETATION:- From the above graph we can said that 60% of the respondents are know about granito tiles through holdings. 14% of the respondents are know about granito tiles through family. 6% of the respondents are know about granito tiles through friends and remaning 20% are came to know about granito tiles through others .

7. Are you aware about Blueart ceramic? Yes No Total

40 10 50

INTERPRETATION:- Above graph said that 80% of the respondents are about blue art ceramic and remaining 20% of the respondents are not aware about blue art granito pvt.ltd.

8. Which factories Granito tiles are most preferred according to you in the market?A) Lenz ceramic06

B) Metro city ceramic05

C) Eros ceramic08

D) Blueart ceramic31

INTERPRETATION 12% LENZ CERAMIC Granito tiles are most preferred as per respondents. 10% metro city ceramic granito tiles are most preferred as per respondents.16% eros ceramic granito tiles are most preferred as per respondents.62% blue art granito tiles are most preferred as per respondents.

10.Which grade will u give to the blueart ceramic ?13

25

310

412

520

INTEPRTNETION6% of the respondents are saying that blue art is grad 1 unit , 10% of the respondents are saying that blue art is grade 2 unit, 20% of the respondents are saying that blue art is grade 3 unit , 24% of the respondents are saying that blue art is grade 4 unit , remaining 40% of the respondents are saying that blue art is grade 5 unit .

11) Rate following brands on the basis of various performance standard for Granito tiles?Quality

PriceDesignColor

A) Lenz ceramic1520105

B) Metro city ceramic1015205

C) Eros ceramic2015510

D) Blueart ceramic1520510

Above graph represents brands on the basis of various basis of performance standards , lenz ceramic is having high performance standard in price , metro city ceramic is having high performance design , eros ceramic is having high performance standard in quality and blue art ceramic is having high performance standard in price .

Results and findings Majority of the customers perceive Price and Quality to be an important factors while purchasing Granito tiles. Customers prefer Blueart Ceramic tiles due to its Design and quality The highest awareness for Blueart Ceramic tiles is created through Hoarding, family & Friends Most of the respondents are aware of the Blueart Ceramics and they purchase from its factory.

Suggestions and Conclusion

SUGGESTION

After visiting BLUEART GRANITO PVT LTD. I have some suggestions to give them which are as follows:

A firm has to mainly focus on cost reduction which will reflect in cost of production and firm can sell their tiles at low selling price

A firm has to find new untapped market for selling

They have to mainly focus on need of customers and quality of tilles

CONCLUSION BLUEART GRANITO PVT Ltd. is a very reputed company achieving success in the path of ceramic world.

With wide range of products and other machineries, BLUEART GRANITO PVT Ltd. has a good monopolistic position having effective management. The all over performance of administrators, executives and workers is good.

Seeing the present situation, we can conclude that it has got a bright and delightful future. It has also been successful in establishing total quality assurance system that means the requirements of customer exactly.

They have to make their cost attractive to the consumer.

They should improve their transport facilities.

LIMITATIONS OF THE STUDY Complicated to fill up the questionnaire from the customer Sample size is only 50, which may not represent the overall population. All of them may not give the perfect answer Due to the sufficient knowledge of English language among them responder, it is difficult to get response through questionnaire It may be hard for participants to recall information or to tell the truth about a controversial question

Bibliography

Marketing management-By Philip kotler Marketing management-By S. R Sherlekar

Website www.blueart.inwww.wikipediya.com

JOUNREALMarket research on ceramic vitrifide tiles

Market research demand analysis on BLUEART GRANITO PVT. LTD.

Name:Contect no:Mail id:1)Do you know about granito tiles? A) Yes B) NO

2) do you purchase granito tiles ? A) YesB) No

3)For what purpose) do you use granito tiles ?A)HouseholdB) Business

4) Which things do you consider when you purchse the grnito tiles?A)PriceB) QualityC) DesignD)color

5)From whom do you purchse granito tiles ?A)FactoryB) Show room

6)From where do you know about this granito tile ?A)HoardingB)FamilyC)FriendsD)Other

7)Are you aware about Blueart ceramic?A)YesB)No

8)From where do you know about blueart ceramic?A)YesB)No

9)Which factories granito tiles are most perfared according to you in the marketA) Lenz ceramicB) Metro city ceramicC) Eros ceramicD) Blueart ceramic

10.Which grade will u give to the blueart ceramic ?13

25

310

412

520

11) Rate following brnands on the basis of various performance standared for granito tiles ) Quality

PriceDesignColor

A) Lenz ceramic

B) Metro city ceramic

C) Eros ceramic

D) Blueart ceramic

12) you like particular vitrified manufacturing unit because ?_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________13) Give any suggestion, ________________________________________________________________________________________________________________________________________________________________________________________________________________________

1