final report format - competition

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  • 7/29/2019 Final Report Format - Competition

    1/15

    Please carry a bag with you while going for the audits

    Mark only one option unless specified

    Please provide your comments wherever asked for. Please support every non-confomance that you have specified with a

    detailed reason/description

    AUDITOR 2

    Colour the applicable number / code in yellow color in the visit scenario.

    NAME

    Please code '9' in the Rating column wherever it is Not applicable

    EDUCATIONAL BACKGROUND

    AUDITOR DETAILS

    AGE

    OCCUPATION

    AUDITOR 1

    Please fill in the details of auditor 2 only in case ofcouple visits'

    Please provide your ratings in the rating column - Column L only

    AUDIT GUIDELINES

    Com etition

  • 7/29/2019 Final Report Format - Competition

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    SINGLE 1 COUPLE 2

    MALE 1 FEMALE 2

    MALE 1 FEMALE 2

    25-30 1 30-35 228-30 1 30-35 2

    WEEKDAY 1 WEEKEND 2

    Rating

    I

    1Yes - 1

    No - 2

    Yes - 1

    No - 2Yes - 1

    No - 2

    2Yes - 1

    No - 2

    Yes - 1

    No - 2

    Yes - 1

    No - 2

    Yes - 1

    No - 2

    1

    2

    31

    2

    Yes - 1

    No - 2

    1

    2

    41

    2

    Yes - 1No - 2

    Yes - 1

    No - 2

    II1

    Yes - 1

    No - 2

    12

    Yes - 1

    No - 2

    1

    AUDITOR 1

    c

    Comments:

    Please

    specify Q no.

    also

    The security guard opened the door for you

    The security guard was standing outside the store

    TIME OF EXITING THE STORE

    TIME OF ENTERING THE STORE

    DATE OF AUDIT

    The security guard greeted you with a smile

    The security Guard was standing inside the store

    If there is an Aisle signage please respond to 'Section 1- Aisle signage' else go to 'Section 2- Main Store Signage'

    b

    The signage was clearly and distinctly visible when walking towards the store

    Comments:Please

    specify Q no.

    There was a security guard present at the store

    Security Guard

    c

    DAY OF AUDIT

    The signage was clean, clear and there were no marks/ scratches on it

    VISIT SCENARIOS

    a

    SEX

    STORE DETAILS

    STORE LOCATION

    d The signage was bright and not wearing a faded/ discolored/old/worn out look

    The signage was brightly lit during evening

    The signage was not very well lit/ partly lit during evening

    The exterior of the store was not very well lit during evening

    The exterior /approach to the store was brightly lit during evening

    Exterior / Approach to the store - CleanlinessThe exterior/approach to the store was clean and well mopped

    The exterior /approach to the store was dirty and not properly mopped

    The exterior /approach to the store was blocked and cluttered with cartons/boxes, vehicles

    etc.

    Exterior

    AUDITOR 2

    Was the aisle signage tilted on a particular side?

    a

    b

    c

    CITY

    NAME OF THE COMPETITION

    Aisle signage

    The main store signage was clearly visible from across the street

    The main store signage was clean, clear and there were no marks/ scratches on it

    Was the main store signage tilted on a particular side?

    b

    Main store signage / Flex

    The glass of the display window was clean and free from any smudges

    c

    The mannequins were neatly placed and not cluttered

    If responded 'Yes-1' then please answer the following questions else go to 'Section III - Inside the store'

    Entering the store

    b

    a

    The mannequins were well maintained/ in good condition and not chipped from anywhere

    c

    e

    a

    a

    Display window

    b

    The display window was dirty and had some smudges

    AGEMALE

    FEMALE

    No. OF AUDITORS

    Com etition

  • 7/29/2019 Final Report Format - Competition

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    Rating

    2

    3

    The security guard greeted you but without a smile

    The security guard did not greet you at all

    d

  • 7/29/2019 Final Report Format - Competition

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    Rating

    Yes - 1

    No - 2

    Yes - 1

    No - 2

    g

    III1

    Yes - 1

    No - 2

    1

    2

    3

    1

    2

    3

    2

    a Lighting

    Yes - 1

    No - 2

    b Air conditioner

    Yes - 1No - 2

    Yes - 1No - 2

    c Floor

    Yes - 1

    No - 2

    Yes - 1

    No - 2

    Yes - 1No - 2

    Yes - 1No - 2

    d Wall

    Yes - 1No - 2

    e Ceiling

    Yes - 1

    No - 2

    Yes - 1

    No - 2

    1

    2

    Yes - 1

    No - 2

    ii)

    iii)

    If responded 'Yes-1' then please specify what was stacked and in which section

    Were there any pile of clothes/ cartons stacked inside the store?

    i)

    Comments:Please

    specify Q no.

    also

    i)

    If responded 'Yes-1' then please specify in which section

    Ambience

    If responded 'No-2' then please specify in which section

    The ceiling was neat and clean without any stains/marks

    If responded 'Yes-1' then please specify what was the floor strewn with and

    in which section

    The walls were neat and clean without any stains/marks of tapes/ stickers/ hand etc.

    Did the floor look well maintained and in proper condition (no stains, no visible cracks and not

    damaged)?

    Comments:

    Please

    specify Q no.

    also

    If responded 'No-2' then please specify in which section

    Were there any papers/wrappers etc strewn on the floor?

    If responded 'No-2' then please specify in which section

    If responded 'Yes-1' then continue else go to to Section 2 - Ambience

    In how much time was your presence acknowledged

    30 seconds - 1 minuteb

    a

    within 30 seconds

    Were there any lighting fixtures which were not working?

    The sales personnel greeted you but without a smile

    Where did the security guard place your baggage?

    The sales personnel did not greet you at all

    i) The temperature maintained in the store was appropriate across all sections

    e The security guard was neatly dressed and in proper uniform

    Comments:

    Please

    specify Q no.

    also

    Was your presence acknowledged by a sales personnel when you entered the store?

    i)

    Was there any unpleasant smell in the store?

    Comments:

    Please

    specify Q no.

    also

    If responded 'Yes-1' then please answer the following question else go to 'Section III - Inside the store'

    f

    The water was leaking from A/C ducts or there were water marks around A/C ducts

    c

    Inside the store

    g

    v)

    Comments:

    Please

    specify Q no.

    also

    It was easy to move around the store

    It was difficult to move around in the store.

    f The security guard asked for your baggage on entering the store

    Sales Personnel

    > 1 minute

    ii)

    The floor was well mopped and clean without any stains/ marks

    The sales personnel greeted you with a smile

    If responded 'Yes-1' then please specify in which section

    i)

    Electric wiring was not visible and there were no loose and exposed wiresh

  • 7/29/2019 Final Report Format - Competition

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    Rating

    IV1

    Yes - 1No - 2

    Yes - 1

    No - 2

    Yes - 1No - 2

    2

    d Shelf Display

    Yes - 1No - 2

    Yes - 1

    No - 2

    Yes - 1No - 2

    Yes - 1No - 2

    e Hanging Display

    Yes - 1No - 2

    f

    Mannequins inside

    the store

    Yes - 1

    No - 2

    Yes - 1

    No - 2

    Yes - 1

    No - 2

    j

    V1

    Yes - 1

    No - 2

    Yes - 1No - 2

    Yes - 1

    No - 2

    2

    Yes - 1

    No - 2

    1

    2

    3

    Yes - 1

    No - 2

    Yes - 1

    No - 2

    Comments:

    Please

    specify Q no.

    also

    The garments displayed were without any crease marks and were not carrying a crushed or

    wrinkled look

    Was the sales person able to suggest you merchandise after understanding your

    requirement?iv)

    iii) The sales person proactively tried to understand your requirements?

    The sales person proactively offered you assistance as you started browsing through the

    clothes/accessories

    No one approached you while you were browsing in the store

    The sales person offered you assistance only when you asked for it.

    The sales person appeared cheerful and pleasant.

    Note the name of sales personnel you interacted with and also in which section

    ii)

    If responded 'No-2' then please specify which section

    Browsing through the clothes/ accessories

    There was only one option per stack (only one type of shirts/ t-shirts/ trousers/ jeans etc)

    Product Display

    The SKU's /garments in each shelf were neatly arranged/stacked without any loose/ open

    clothes

    If responded 'No-2' then please specify the name of the fixture and its section

    c

    a

    iv)

    i)

    iii)

    i)

    All the fixtures were well polished

    i)

    i)

    Were any of the fixtures chipped/ broken from anywhere?

    ii)

    Explain the overall product display in terms of attractiveness and overall coordination of Tops and

    Bottoms

    ii)

    Comments:

    Please

    specify Q no.also

    All stacks on a particular shelf were of the same height

    If responded 'No-2' then please specify which section

    If responded 'No-2' then please specify which section

    b

    If responded 'No-2' then please specify which section

    Visual MerchandiseMerchandise Display Fixtures

    All the fixtures were clean and free from any marks/ scratches

    If responded 'No-2' then please specify the name of the fixture and its section

    The SKU's displayed were without any crease marks and were not carrying a crushed or

    wrinkled look

    If responded 'No-2' then please specify which section

    If responded 'Yes-1' then please specify the name of the fixture and its section

    The garments displayed on the mannequins inside the store were without any crease marks

    and were not carrying a crushed or wrinkled lookiii)

    The mannequins inside the store were wearing neat clothes (without any stains)

    i)

    Were all the personnels at the store well groomed? (Men- Clean shaven, trimmed hair.

    Women- Light make up, hair neatly tied in a bun or pony tail.)ii)

    Sales Personnel - Mannerisms and Knowledge

    Comments:

    Please

    specify Q no.

    also

    Comments:

    Please

    specify Q no.

    also

    Was the appearance neat and the uniform was well ironed and crisp looking?iii)

    Were all the personnels at the store wearing a common uniform?

    The mannequins inside the store were well arranged and not blocking the movement inside

    the store

    Answer the following questions only if you had an interaction with a sales personnel else go to Section 3 -Trial

    Room

    Store Personnel (Sales personnel, billing personnel, store manager etc.)-Grooming

  • 7/29/2019 Final Report Format - Competition

    6/15

    Rating

    Yes - 1

    No - 2

    Yes - 1

    No - 2

    Yes - 1

    No - 2

    Yes - 1

    No - 2

    b

    Yes - 1

    No - 2

    Yes - 1

    No - 2

    Yes - 1

    No - 2

    Yes - 1

    No - 2

    3

    Yes - 1

    No - 2

    Yes - 1

    No - 2

    c

    Yes - 1

    No - 2

    Yes - 1No - 2

    Yes - 1

    No - 2

    Yes - 1

    No - 2

    Yes - 1

    No - 2

    d Lighting

    Yes - 1

    No - 2

    e Floor

    Yes - 1

    No - 2

    Yes - 1

    No - 2

    f Furniture

    Yes - 1

    No - 2

    g Mirrors

    Yes - 1

    No - 2

    Yes - 1

    No - 2

    Yes - 1

    No - 2

    1

    2

    3

    4

    VI

    Yes - 1

    No - 2

    Yes - 1

    No - 2

    Was the trial room comfortable and easy to use (spacious)?

    iii)

    The sales person knew about merchandise placement inside the store and was able to guide

    you efficiently?

    The sales person seemed to have enough knowledge about the products features and

    benefits

    v)

    Note the name of billing personnel you interacted with

    i) All the mirrors in the trial room were clean and free from any marks/ stains/ smudges

    > 1 hour

    45 minutes - 1 hour

    iv)

    v)

    ii)

    Unavailability of Merchandise- Scenario 1

    viii)

    vi)

    vii)Did the salesperson undertake any cross-selling/ up selling? (advise you to purchase

    additional merchandise)?

    h

    The floor was neat and clean without any stains/ marks

    ii)

    i)

    Pot pourri

    A stool/ couch

    i)

    i)

    The sales person had good communication skills.(fluency & clarity in speech)

    If responded 'Yes-1' then note what was offered

    i)

    The stool/ couch was in good condition and not torn from anywhere

    If the desired merchandise was available in some other store across the city then the sales

    person requested your contact details to inform you once the merchandise was available

    If the desired merchandise was unavailable at the back end of the store, the sales person

    made an effort to check for its availability across stores within the city

    The trial room was adequately lit

    There were no piles/ stacks of clothes inside the trial room

    Were any of the mirrors in the trial room broken/ chipped from anywhere?

    Billing

    ii)

    Comments:

    Please

    specify Q no.

    also

    i)

    What was the time committed by sales personnel for alteration?

    < 45 minutes

    Scenario 2 - Alteration

    Comments:

    Please

    specify Q no.

    also

    1 day

    Trial Room

    Minimum 2 hangers

    i)

    iii)

    Dustbinii)

    The sales person directed you the way to the trial rooma

    Mirror

    If the desired merchandise was unavailable in the display , the sales person made an effort

    to check for its availability at their back end within the store

    The trial room had

    b

    iv)

    Comments:

    Please

    specify Q no.

    also

    If the desired merchandise was unavailable, the sales person suggested substitutes for it

    Was the billing desk/ cash wrap clean (free of clutter, pens, paper, tags, clips)?

    The billing desk/cash wrap was not chipped/ broken from anywhere

    i)

    ii)

    The trial room was smelling fresh.

    What merchandise/ accessory did you ask for and what was suggested by the sales personnel (if any)

  • 7/29/2019 Final Report Format - Competition

    7/15

    Rating

  • 7/29/2019 Final Report Format - Competition

    8/15

    Rating

    VII1

    2

    Yes - 1

    No - 2Yes - 1

    No - 2

    VIIIYes - 1

    No - 2

    Yes - 1

    No - 2

    IX

    a

    b

    Comments:

    Please

    specify Q no.

    also

    i)The washroom was clean and well kept.

    The washroom was dirty and not well maintained

    Their were sufficient supplies in the washroom (soap, toilet/tissue paper etc.)

    ii) The washroom was smelling fresh

    Washroom

    iii)

    If responded 'Yes-1' then please answer the following questions else go to Section IX

    There was a security guard present at the door when you were leavinga

    b The security guard opened the door for you while you were exiting the store

    Did you encounter/ observe any bad/negative experience with yourself/ any other customer in the

    store? If yes, please describe in detail.

    Comments:

    Please

    specify Q no.

    also

    In addition to above, please answer the following:

    Visual Merchandise Index

    Exiting the store

    Store Index

    Conformance IndexPeople Index

    Please describe in detail one aspect (product or service) of the store which will bring you back to the

    store

  • 7/29/2019 Final Report Format - Competition

    9/15

    Score

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

  • 7/29/2019 Final Report Format - Competition

    10/15

    Score

    FALSE

  • 7/29/2019 Final Report Format - Competition

    11/15

    Score

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

  • 7/29/2019 Final Report Format - Competition

    12/15

    Score

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

  • 7/29/2019 Final Report Format - Competition

    13/15

    Score

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE

  • 7/29/2019 Final Report Format - Competition

    14/15

    Score

  • 7/29/2019 Final Report Format - Competition

    15/15

    Score

    #DIV/0!

    0%#DIV/0!

    #DIV/0!

    FALSE

    FALSE

    FALSE

    FALSE

    FALSE