final report format - competition
TRANSCRIPT
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7/29/2019 Final Report Format - Competition
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Please carry a bag with you while going for the audits
Mark only one option unless specified
Please provide your comments wherever asked for. Please support every non-confomance that you have specified with a
detailed reason/description
AUDITOR 2
Colour the applicable number / code in yellow color in the visit scenario.
NAME
Please code '9' in the Rating column wherever it is Not applicable
EDUCATIONAL BACKGROUND
AUDITOR DETAILS
AGE
OCCUPATION
AUDITOR 1
Please fill in the details of auditor 2 only in case ofcouple visits'
Please provide your ratings in the rating column - Column L only
AUDIT GUIDELINES
Com etition
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SINGLE 1 COUPLE 2
MALE 1 FEMALE 2
MALE 1 FEMALE 2
25-30 1 30-35 228-30 1 30-35 2
WEEKDAY 1 WEEKEND 2
Rating
I
1Yes - 1
No - 2
Yes - 1
No - 2Yes - 1
No - 2
2Yes - 1
No - 2
Yes - 1
No - 2
Yes - 1
No - 2
Yes - 1
No - 2
1
2
31
2
Yes - 1
No - 2
1
2
41
2
Yes - 1No - 2
Yes - 1
No - 2
II1
Yes - 1
No - 2
12
Yes - 1
No - 2
1
AUDITOR 1
c
Comments:
Please
specify Q no.
also
The security guard opened the door for you
The security guard was standing outside the store
TIME OF EXITING THE STORE
TIME OF ENTERING THE STORE
DATE OF AUDIT
The security guard greeted you with a smile
The security Guard was standing inside the store
If there is an Aisle signage please respond to 'Section 1- Aisle signage' else go to 'Section 2- Main Store Signage'
b
The signage was clearly and distinctly visible when walking towards the store
Comments:Please
specify Q no.
There was a security guard present at the store
Security Guard
c
DAY OF AUDIT
The signage was clean, clear and there were no marks/ scratches on it
VISIT SCENARIOS
a
SEX
STORE DETAILS
STORE LOCATION
d The signage was bright and not wearing a faded/ discolored/old/worn out look
The signage was brightly lit during evening
The signage was not very well lit/ partly lit during evening
The exterior of the store was not very well lit during evening
The exterior /approach to the store was brightly lit during evening
Exterior / Approach to the store - CleanlinessThe exterior/approach to the store was clean and well mopped
The exterior /approach to the store was dirty and not properly mopped
The exterior /approach to the store was blocked and cluttered with cartons/boxes, vehicles
etc.
Exterior
AUDITOR 2
Was the aisle signage tilted on a particular side?
a
b
c
CITY
NAME OF THE COMPETITION
Aisle signage
The main store signage was clearly visible from across the street
The main store signage was clean, clear and there were no marks/ scratches on it
Was the main store signage tilted on a particular side?
b
Main store signage / Flex
The glass of the display window was clean and free from any smudges
c
The mannequins were neatly placed and not cluttered
If responded 'Yes-1' then please answer the following questions else go to 'Section III - Inside the store'
Entering the store
b
a
The mannequins were well maintained/ in good condition and not chipped from anywhere
c
e
a
a
Display window
b
The display window was dirty and had some smudges
AGEMALE
FEMALE
No. OF AUDITORS
Com etition
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Rating
2
3
The security guard greeted you but without a smile
The security guard did not greet you at all
d
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Rating
Yes - 1
No - 2
Yes - 1
No - 2
g
III1
Yes - 1
No - 2
1
2
3
1
2
3
2
a Lighting
Yes - 1
No - 2
b Air conditioner
Yes - 1No - 2
Yes - 1No - 2
c Floor
Yes - 1
No - 2
Yes - 1
No - 2
Yes - 1No - 2
Yes - 1No - 2
d Wall
Yes - 1No - 2
e Ceiling
Yes - 1
No - 2
Yes - 1
No - 2
1
2
Yes - 1
No - 2
ii)
iii)
If responded 'Yes-1' then please specify what was stacked and in which section
Were there any pile of clothes/ cartons stacked inside the store?
i)
Comments:Please
specify Q no.
also
i)
If responded 'Yes-1' then please specify in which section
Ambience
If responded 'No-2' then please specify in which section
The ceiling was neat and clean without any stains/marks
If responded 'Yes-1' then please specify what was the floor strewn with and
in which section
The walls were neat and clean without any stains/marks of tapes/ stickers/ hand etc.
Did the floor look well maintained and in proper condition (no stains, no visible cracks and not
damaged)?
Comments:
Please
specify Q no.
also
If responded 'No-2' then please specify in which section
Were there any papers/wrappers etc strewn on the floor?
If responded 'No-2' then please specify in which section
If responded 'Yes-1' then continue else go to to Section 2 - Ambience
In how much time was your presence acknowledged
30 seconds - 1 minuteb
a
within 30 seconds
Were there any lighting fixtures which were not working?
The sales personnel greeted you but without a smile
Where did the security guard place your baggage?
The sales personnel did not greet you at all
i) The temperature maintained in the store was appropriate across all sections
e The security guard was neatly dressed and in proper uniform
Comments:
Please
specify Q no.
also
Was your presence acknowledged by a sales personnel when you entered the store?
i)
Was there any unpleasant smell in the store?
Comments:
Please
specify Q no.
also
If responded 'Yes-1' then please answer the following question else go to 'Section III - Inside the store'
f
The water was leaking from A/C ducts or there were water marks around A/C ducts
c
Inside the store
g
v)
Comments:
Please
specify Q no.
also
It was easy to move around the store
It was difficult to move around in the store.
f The security guard asked for your baggage on entering the store
Sales Personnel
> 1 minute
ii)
The floor was well mopped and clean without any stains/ marks
The sales personnel greeted you with a smile
If responded 'Yes-1' then please specify in which section
i)
Electric wiring was not visible and there were no loose and exposed wiresh
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Rating
IV1
Yes - 1No - 2
Yes - 1
No - 2
Yes - 1No - 2
2
d Shelf Display
Yes - 1No - 2
Yes - 1
No - 2
Yes - 1No - 2
Yes - 1No - 2
e Hanging Display
Yes - 1No - 2
f
Mannequins inside
the store
Yes - 1
No - 2
Yes - 1
No - 2
Yes - 1
No - 2
j
V1
Yes - 1
No - 2
Yes - 1No - 2
Yes - 1
No - 2
2
Yes - 1
No - 2
1
2
3
Yes - 1
No - 2
Yes - 1
No - 2
Comments:
Please
specify Q no.
also
The garments displayed were without any crease marks and were not carrying a crushed or
wrinkled look
Was the sales person able to suggest you merchandise after understanding your
requirement?iv)
iii) The sales person proactively tried to understand your requirements?
The sales person proactively offered you assistance as you started browsing through the
clothes/accessories
No one approached you while you were browsing in the store
The sales person offered you assistance only when you asked for it.
The sales person appeared cheerful and pleasant.
Note the name of sales personnel you interacted with and also in which section
ii)
If responded 'No-2' then please specify which section
Browsing through the clothes/ accessories
There was only one option per stack (only one type of shirts/ t-shirts/ trousers/ jeans etc)
Product Display
The SKU's /garments in each shelf were neatly arranged/stacked without any loose/ open
clothes
If responded 'No-2' then please specify the name of the fixture and its section
c
a
iv)
i)
iii)
i)
All the fixtures were well polished
i)
i)
Were any of the fixtures chipped/ broken from anywhere?
ii)
Explain the overall product display in terms of attractiveness and overall coordination of Tops and
Bottoms
ii)
Comments:
Please
specify Q no.also
All stacks on a particular shelf were of the same height
If responded 'No-2' then please specify which section
If responded 'No-2' then please specify which section
b
If responded 'No-2' then please specify which section
Visual MerchandiseMerchandise Display Fixtures
All the fixtures were clean and free from any marks/ scratches
If responded 'No-2' then please specify the name of the fixture and its section
The SKU's displayed were without any crease marks and were not carrying a crushed or
wrinkled look
If responded 'No-2' then please specify which section
If responded 'Yes-1' then please specify the name of the fixture and its section
The garments displayed on the mannequins inside the store were without any crease marks
and were not carrying a crushed or wrinkled lookiii)
The mannequins inside the store were wearing neat clothes (without any stains)
i)
Were all the personnels at the store well groomed? (Men- Clean shaven, trimmed hair.
Women- Light make up, hair neatly tied in a bun or pony tail.)ii)
Sales Personnel - Mannerisms and Knowledge
Comments:
Please
specify Q no.
also
Comments:
Please
specify Q no.
also
Was the appearance neat and the uniform was well ironed and crisp looking?iii)
Were all the personnels at the store wearing a common uniform?
The mannequins inside the store were well arranged and not blocking the movement inside
the store
Answer the following questions only if you had an interaction with a sales personnel else go to Section 3 -Trial
Room
Store Personnel (Sales personnel, billing personnel, store manager etc.)-Grooming
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Rating
Yes - 1
No - 2
Yes - 1
No - 2
Yes - 1
No - 2
Yes - 1
No - 2
b
Yes - 1
No - 2
Yes - 1
No - 2
Yes - 1
No - 2
Yes - 1
No - 2
3
Yes - 1
No - 2
Yes - 1
No - 2
c
Yes - 1
No - 2
Yes - 1No - 2
Yes - 1
No - 2
Yes - 1
No - 2
Yes - 1
No - 2
d Lighting
Yes - 1
No - 2
e Floor
Yes - 1
No - 2
Yes - 1
No - 2
f Furniture
Yes - 1
No - 2
g Mirrors
Yes - 1
No - 2
Yes - 1
No - 2
Yes - 1
No - 2
1
2
3
4
VI
Yes - 1
No - 2
Yes - 1
No - 2
Was the trial room comfortable and easy to use (spacious)?
iii)
The sales person knew about merchandise placement inside the store and was able to guide
you efficiently?
The sales person seemed to have enough knowledge about the products features and
benefits
v)
Note the name of billing personnel you interacted with
i) All the mirrors in the trial room were clean and free from any marks/ stains/ smudges
> 1 hour
45 minutes - 1 hour
iv)
v)
ii)
Unavailability of Merchandise- Scenario 1
viii)
vi)
vii)Did the salesperson undertake any cross-selling/ up selling? (advise you to purchase
additional merchandise)?
h
The floor was neat and clean without any stains/ marks
ii)
i)
Pot pourri
A stool/ couch
i)
i)
The sales person had good communication skills.(fluency & clarity in speech)
If responded 'Yes-1' then note what was offered
i)
The stool/ couch was in good condition and not torn from anywhere
If the desired merchandise was available in some other store across the city then the sales
person requested your contact details to inform you once the merchandise was available
If the desired merchandise was unavailable at the back end of the store, the sales person
made an effort to check for its availability across stores within the city
The trial room was adequately lit
There were no piles/ stacks of clothes inside the trial room
Were any of the mirrors in the trial room broken/ chipped from anywhere?
Billing
ii)
Comments:
Please
specify Q no.
also
i)
What was the time committed by sales personnel for alteration?
< 45 minutes
Scenario 2 - Alteration
Comments:
Please
specify Q no.
also
1 day
Trial Room
Minimum 2 hangers
i)
iii)
Dustbinii)
The sales person directed you the way to the trial rooma
Mirror
If the desired merchandise was unavailable in the display , the sales person made an effort
to check for its availability at their back end within the store
The trial room had
b
iv)
Comments:
Please
specify Q no.
also
If the desired merchandise was unavailable, the sales person suggested substitutes for it
Was the billing desk/ cash wrap clean (free of clutter, pens, paper, tags, clips)?
The billing desk/cash wrap was not chipped/ broken from anywhere
i)
ii)
The trial room was smelling fresh.
What merchandise/ accessory did you ask for and what was suggested by the sales personnel (if any)
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Rating
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Rating
VII1
2
Yes - 1
No - 2Yes - 1
No - 2
VIIIYes - 1
No - 2
Yes - 1
No - 2
IX
a
b
Comments:
Please
specify Q no.
also
i)The washroom was clean and well kept.
The washroom was dirty and not well maintained
Their were sufficient supplies in the washroom (soap, toilet/tissue paper etc.)
ii) The washroom was smelling fresh
Washroom
iii)
If responded 'Yes-1' then please answer the following questions else go to Section IX
There was a security guard present at the door when you were leavinga
b The security guard opened the door for you while you were exiting the store
Did you encounter/ observe any bad/negative experience with yourself/ any other customer in the
store? If yes, please describe in detail.
Comments:
Please
specify Q no.
also
In addition to above, please answer the following:
Visual Merchandise Index
Exiting the store
Store Index
Conformance IndexPeople Index
Please describe in detail one aspect (product or service) of the store which will bring you back to the
store
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Score
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
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Score
FALSE
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Score
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
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Score
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
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Score
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
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Score
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Score
#DIV/0!
0%#DIV/0!
#DIV/0!
FALSE
FALSE
FALSE
FALSE
FALSE