final report of coca-cola vanilla by araf & novo
DESCRIPTION
AssignmentTRANSCRIPT
Business PlanOf
A new flavored drink, under Coca-cola brand
Course Name: Introduction to Business (BUS 101)Semester: Summer 2011
Section: 02
Prepared For:
Afnan Ahmed
Core Faculty, School of Business
Prepared By:Md. Nasir Uddin Rasel : 1030-810-530
Ahsan Zaman : 1030-211-530
Tasmiha Rahman : 1120-703-030
North South University
11 August, 2011
Table of Contents
Contents.........................................................Page No.
1. Acknowledgement...................................................................................03
2. Executive Summary ................................................................................04
3. Purpose of the Report...............................................................................05
4. Product Review........................................................................................06
Marketing Strategy:
5. Our Target Market....................................................................................07
6. Market Segmentation...............................................................................8-9
7. Competitors Review & Situation............................................................9-12
8. SWOT Analysis.....................................................................................12-15
9. 4P's of marketing:
a. Product.......................................................................................15-18
b. Promotion...................................................................................19-22
c. Price............................................................................................23-24
d. Place............................................................................................25-26
10. Our Social & Ethical Responsibilities......................................................27
11. Budget Statement.....................................................................................28
12. Conclusion................................................................................................29
References
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ACKNOWLEDGEMENT
First and foremost, we would like to thank the Almighty Allah for giving us the moral
integrity, devotion, patience, and the ability to carry out this comprehensive research
oriented project.
We are greatly indebted to our course instructor, Afnan Ahmed for giving us the
opportunity to work on this project of Coca-cola Vanilla. Her direction,
encouragement, guidance, in particular has been invaluable for the improvement of
this business plan.
This report has enabled us to apply all that we have learned in class and gived us the
practical experience of making a business plan. It enhance our knowledge in
Marketing, on how to do the basic strategies and planing for new product in the
market.
We are also genuinely thankful to all our friends and class mates, who have been co-
operative in every aspect. All the other group leaders have also been equally
supportive. It was indeed pleasurable working in the friendly environment.
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EXECUTIVE SUMMARY
Coca-cola is one of the most popular drinks in the whole world and the most widely
consumed beverage in South Asia the demand for cool drinks in Bangladesh is very
high. It’s one of the oldest beverages in our country and we have been drinking Coca-
cola for generations. We have quite stable market demand for Coca-cola in our
country. That’s why it has given birth to quite a number of giant beverage
manufacturers. With a high consumer base competition is very intense among brands
like Pepsi, 7up, Miranda, Virgin, Mojo, Lemu, Frutika, Rc Cola etc.
We, (Coca-cola) are planning to launch Coca-cola Vanilla in Bangladesh, which have
not been produced in Bangladesh before but are availabe in foreign counties by Coca-
cola Company. We believe producing Coca-cola Vanilla in this manner would be a
Hit in Bangladesh. So we have created a business plan for this product. We have
given the description about the market, our competitors and our product. We have
identified the SWOT analysis, Budgeting and have applied 4 P s of marketing mix and
also have created a contingency plan means a backup plan, if somehow our product
fails plan “B” taken to keep us in the market.
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PURPOSE OF THE REPORT
Our aim to make this business plan is to introduce a new product with old ingredients
in our country. Considering our current market situation we have seen that the
beverage industry of Bangladesh is one of the fastest growing local markets. In the
last one Decayed if we follow the trend of the beverage industry we can clearly see
shift in higher demand for different beverages and our industry has grown since then.
Quite a number of different local and foreign soft drink and fruit juice brands have
been introduced in Bangladesh. Around the same time line Bangladesh beverage
market has even been able to set quite a good demand for the energy drink industry.
Since 1997 the beverage industry has a boom in demand for the available drinks and
new innovations.
So we want to make a business plan for Coca-cola Vanilla a new flavored drink in
Bangladesh. It increases the sales of the overall Coca-Cola Company and we can
assure that people will prefer it.
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PRODUCT REVIEW
Our Coca-cola Vanilla will be a new cold flavored drink and it will have the
nutritional benefits along with the refreshment of soft drink. It will be presented in
funky and eye catching bottle and will be in a ready to drink format and will offer
different flavors like Vanilla coke, Diet coke vanilla and Coke vanilla zero.
Marketing Strategy:
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Our Target Market:
To reach the target market, we work through a number of steps to identify our
potential customer. As we are launching an innovative new flavored drink in
Bangladesh. Before launching Coca-cola vanilla we have identified whether there is
any needs or want for this product. The need identified by us is chilled instant such a
drink, which is needed to cool down the heat scorching to sun and give refreshness
and satisfaction to our customers. As the weather of our country is mostly warm and
hot, which lasts around 8 to 9 months, remembering this hot and humid condition of
our country, we have thought that this product will perfectly fit in our country. This
product will be mainly used by the youth of our country as cold drinks are primarily
demanded in this market and so we have identified them as our target market. The
youth is around half of our population and the growth of this population is also very
high. So our product will automatically become successful if we can influence them.
More over the early adopters are mostly from this group, so we will target the early
adopters as they will influence others to buy our product. In recent years demand for
products with optimize productivity and less time consumption has increase
significantly or we can say that demand for convenience products in the food and
beverage industry which are accessible and readily available has increase significantly
in recent years. As our target market are mainly students and new professional who
leads a busy, consumptive and hectic lifestyle our product will easily match their
lifestyle. Today most of the people are health conscious, our product is mainly made
for them as it has nutritional benefit. In addition we will offer them different kinds of
flavors in the form Vanilla coke, Diet coke vanilla and Coke vanilla zero, which will
give them more option to choose the flavor which they like. So our new product is
mainly made for today’s generation that loves to enjoy their life at fullest and chill
out. Instant refreshment is yours at any time with our beverage.
Market Segmentation:
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We have decided to segment the consumer market in order to meet consumer needs in
an exclusive way. We have segment the market in the form of demographic,
geographic, psychographic and product related. The table below shows the
segmentation parts.
1. Geographic
Region Dhaka, Chittagong, Shylet, Khulna as
we will target the metropolitan cities.
Density Mainly urban population of the big
cities.
Climate Any, specially hot weather.
2.Demographic
Age 10-40
Gender Male and female.
Income Above 12000 taka.
Occupation Students, professionals & other
general people.
3.Product Related
Occupation Any
Benefit sought Convenient means easy to take out,
nutritional benefits means healthier
than other, soft drinks, easy
availability, offer in different flavors
and brand power of Coca-cola.
User status Regular users, first time user,
professional users and potential user
will be the people who has enters
teem.
Usage rate Seasonal (peak in summer), daily
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basis, weekly basis.
Loyalty status Royal Stage.
Attitude towards product Good & attractive.
4.Psychographic
Social class Lower middle class, middle class,
upper middle class, upper class.
Lifestyle Most of them are student who depend
on parents, no major responsibilities,
active and outgoing life highly
influence by peer groups.
Personality Brand conscious, anchors in popular
culture, open minded, very tolerant
towards internationalism, quick
maturation with new modern product.
Competitors review & situation:
Though the establish companies running their business from many years and they
contributing in market shares very well, consumers always wants innovative products.
As we are introducing a new product in the market, we dont have any other producer
producing the same product. But our product has a few competitors with in the
beverage industry which has quite different producers of few different beverages. Our
concern is so stablish our product in a compitative market where maximum market
shares are taken by the following beverage producers of Bangladesh:-
1. Transcom Beverage (Pepsi, 7up, Mirinda)
2. Partex Beverage Limited (RC Cola, Lychena)
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3. Akij Group (Mojo, Lemu, Frutika)
4. Agriculture Marketing Company Limited (Pran)
5. Al- amin beverage company Limited (cheaser, Lamon, Thunder)
6. Global Beverage Limited (Virgin)
Competitors Description:
1. Transcom Beverage produces of Pepsi. Pepsi is one of the oldest brands in
Bangladesh. Pepsi first arrived in Dhaka in 1976 with the cola-flavored Pepsi, the
clear-flavored 7up, the orange-flavored Mirinda, later introduced the mango-flavored
Slice and the most favourate drink of the touth Mountain Dew. Most of the Transcom
beverage products have high availability in the market and is direct comptitor of giant
like ours(Coca-Cola). Transcom Beverage Ltd. with 32.44% market shares is
second in market. Transcom beverage has grabed the market of maximum
local food chain like BFC, FFC and international food chain KFC and Pizza
Hut which are franchised by Transcom Foods.
2. Partex Beverage Limited produces of RC Cola, RC Lemon and RC Orange. The
Royal Crown brand managed by Partex are even have Market share of 13.00% which
is quite big, as they sell the same type of soft drink like the Giants.
Partex Beverage is not big threat compaired to ours(Coca-cola) and Pepsi.
3. Akij Group produces Mojo (is a cola flavoured soft drink) and Frutika (Jucie which
delivers the promise of no preservatives. and comes in a number of flavours like
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Mango, Grape, Red orange, Mixed fruit). Akij is a local product and being a new
company they have grabed a market share of about 7.36%. They have strong
marketing campain hand & strong brand recognision in Bangladesh.
4. Agriculture Marketing Company Limited (PRAN) is the first local brand to stablish
mango juice as a local company. They have a very strong brand image and market
share in Dhaka & the out side of Dhaka. Over all it has a market share of is 4.22%.
5. Virgin is renowned worldwide through its brand name. It was introduced in our
country by Global Beverages Ltd and Globe Soft Drinks Limited producer of URO
cola and URO lemon have very in significant market share of 0.30% combined.
6. Al- amin beverage company Limited is also a local brand which producing
different kinds of cold drinks like Lamon, Cheaser, and Thunder. Overall it has a
market share of is 1.41%.
Competitors Market Share
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Note: Coca-cola is not our competitor. We show it in the chart just because to show
its market share and our brands position also.
SWOT Analysis
A swot analysis is an organized approach to a accessing a company’s internal
strength, weakness, its external opportunities and threats. Swot is an acronym for
strengths, weakness, opportunities and threats. The basic premise of swot is that
internal and external reality check that will lead us to accomplish our objectives.
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The internal and external situation analysis can produce a large amount of
information,
much of which may not be highly relevant. The SWOT analysis can serve as an
interpretative filter to reduce the information to a manageable quantity of key issues.
The SWOT analysis classifies the internal aspects of the company as strengths or
weaknesses and the external situational factors as opportunities or threats. Strengths
can serve as a foundation for building a competitive advantage, and weaknesses may
hinder it. By understanding these four aspects of its situation, a firm can better
leverage its strengths, correct its weaknesses, capitalize on golden opportunities, and
deter potentially devastating threats.
Strength:
1. We are multinational manufacturer in Bangladesh although giants like Pepsi
are producing many drinks world wide they haven’t introduced Vanilla flavor
in Bangladesh.
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2. It is portable so people can easily carry it with them where ever they go.
3. Strong R&D system.
4. Strong Brand image.
5. We will offer variety of flavors like Vanilla coke, Diet coke vanilla and Coke
vanilla zero.
6. It is an antioxidant drink which is very healthy as it contains half the calories
of any other soft drink.
7. A set of permanent and loyal customers.
8. Maintaining Strong Ethics
Weakness:
1. More substitute soft drink products like Pepsi, 7up, Rc cola etc.
2. The demand is not so high.
3. As it is a new product distribution will be discouraged to keep the product in
their stored due to near awareness.
4. As we are going to introduce new flavor drinks, there might happen some
producing or distributing problems.
5. Government intervention in expansion leading the process to become tedious.
6. Allocative inefficiency of resources.
Opportunities:
1. Huge market which is essential is increasing as the production is increasing.
2. New products in Bangladesh market will capture early adopters.
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3. There is a increasing trends towards healthy food.
4. Non carbonates drinks are the fastest growing part of the industry.
5. In the long run there is lucrative market for Coca-cola Vanilla.
6. People may like to drink different flavored version of Coca-Cola, so they can
buy it as substitutes.
7. Increasing demand in local and international market.
8. Expand Product Line
Threats:
1. Strong competitors can easily enter the market.
2. People find to hard to accept a new product.
3. It is quite hard to promote Vanilla flavor due to illiteracy of Bangladeshi
people.
4. Political Instability.
5. Major Competitors taking away skilled worker by paying higher wages.
6. Inflation
The Four P’s of Marketing Mix:
1. Product
Coca-cola has enters the Bangladesh market with a new product Coca-cola Vanilla,
which will add new innovation to their product line.
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Core product :
Coca-cola Vanilla in a pre bottle and pre canned, in ready to drink format.
Actual Product:
Product Features: It is a new flavored drink which will come in different flavors like
Vanilla coke, Diet coke vanilla and Coke vanilla zero.It is a healthy nutritious and
refreshing drink which will be available in a ready to drink format in bottle and can. It
is beneficial to your health as it contains anti oxidant properties, Sodium,
Carbohydrates and it contains less than half of the calorie.
\
Nutrition Facts
Augmented product:
People can call us to give feedback about our product for this reason we will assign a
special department. We will launch a website where customers can share problems,
give feedbacks, make us understand our defects, flaws and give us innovative product
ideas.
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Average quantity Per 12 oz (~355 mL)
Per 100 mL( ~3.4 oz)
Energy 150 calories 44 calories
Protein 0 g 0 g
Fat, total 0 g 0 g
Saturated 0 g 0 g
Carbohydrates 41.3 g 11.0 g
Sugar 40.9 g 10.9 g
Sodium 35 mg 10 mg
Branding of Product:
Brand Equity:
Our product Coca-cola Vanilla has a strong positive differential effect. From the
brand name Coca-cola as we already have so many existing products in the market,
which is considered to be the best quality beverage has been highly recognised by the
customer for its sustainable taste. Having so many products is a huge advantage as the
customers peception and feeling about Coca-cola is favourable to us. Our other
advantege is that Coca-cola is internationally recognised brand, which itself has a very
intence brand equity in Bangladesh.
Brand position
As our target market is the youth of Bangladesh, we have decided to position our
product to be a refreshing and cool drink for the customers to chill with.
Our campaing slogan is “Reward Your Curiosity!”
As we, Coca-cola have thought ahead and brought a new product in the market we
want to set an image in our customers mind that, they can think ahead if they drink it.
A sucessful brand positioning can highly attract the youth to find Coca-cola Vanilla is
not just a refreshing but motivation drink.
Brand name and sponsorship
We already have a known logo and name of our brand in the market, which is highly
recognised as we have mentioned before. As Coca-cola Vanilla is a new product, &
we have brand image of Coca-cola so, we will surely launch our product as a
manufacture’s brand.
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Brand extension
Our product is a brand extention. As Coca-cola is an existing brand which intoduces a
new modified flavor of drink, in a new catagory of bevarage.
Packaging
Coca-cola Vanilla will be available in both cans and bottles. Cans will be available in
330ml, but bottles will be available in varied sizes (550ml, 330ml). Bottles will be
colored according to their flavors. The label on the bottles will have information on
the amount, expiry date, manufacturing date, nutrition facts, certifications,
ingredients, contact info, logo of the brand and picture according to the flavors.
Labeling:
Our bottle and can will include the name of Coca-cola Vanilla and its logo. It will
also consist Ingredients, nutritional benefit, weight and expire date. It will also consist
of the name of the manufacturer of the product.
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2. Promotion:
Communication of the value created by the company is very important. In our view
this stage is the trickiest stage of the entire value creation process. It is also equally
important to give importance to communicate the value proposition like developing a
good product, pricing and distributing it attractively. The entire effort of creating
value will go down if the communication is not done properly to the target consumers
or even worse when the consumer gets a wrong message. So it is extremely to know
your promotional objectives, create a promotional strategy, select the media.
PROMOTIONAL OBJECTIVES:
1. To initiate strong awareness about the launch of Coca-cola Vanilla throughout the
country.
2. To create interest among target consumers.
3. To win more market share over our competitors.
PROMOTIONAL STRATEGY:
Initially when our product will enter the market we will have to use mass promotion
for our product to grow awareness and create interest among target market. To do this
we will have to heavily use our different Medias. We will have to highly advertise in
TV commercials, billboards, newspaper, internet, outdoor etc; we will have to do this
so that consumer “find us wherever they look” and we will sponsor social events to
create a good image towards people. As it is a new product so we will have to
strongly build our image in the mindset of the consumers. High promotional strategy
should be consider for long time, we will have the opportunity to boost marketing our
product in the upcoming T20 cricket world cup event so that our sales volume
increases and we automatically gain the recognition from the people. People from
different countries will come in Bangladesh for the world cup and as Coca-cola is a
global brand so the foreigners will also buy as they trust the brand name of Coca-cola.
To create awareness and interest we will sponsor the T20 cricket world cup and other
events where a large number of viewers will be present, this will be a very strong
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promotional activity. We also promote the new promotional strategy in internet, like
Banner ads, pop-up ads, pre-roll video ads, search marketing etc.
Promotion Mix
We have blend all the promotional tools that we will use to build customer
relationship and persuasively communicate customer value. They are:
1. Advertising.
2. Sales promotion.
3. Public relation.
4. Personal selling.
Advertising:
At past advertising means only television but now it has shift to mass marketing like
magazine, newspaper, internet, radio etc. although impact for television has decreased
but still it is the most preferable advertising media because here you can reach a mass
customer with only 1 single message but still others a play important role .
Media strength:
Output Example
Television Bangla Vision, Ntv, Atn bangle, Channel I, Etv, Btv, etc.
Radio Radio foorti, Radio Amar, ABC Radio & Radio Today.
Magazine Daily star, Unmad, etc.
Newspaper Daily Kaler Kontho, Daily Prothom Alo, Ittefaq, Jugantor,
Independent, Daily Star etc.
Internet Face book, bd jobs.com, click bd.
Billboard Basundhara City, DU, NSU, AIUB, EWU etc.
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We will use these television advertisement in between news, reality shows,
cricket matches because at those times a mass viewer watch TV.
Radio is the 2nd most popular advertising media in our country. As there are
few radio channels our youngster are heavy radio listener.
We will publish our advertise on news paper mostly in sports and
entertainment page as our target market is youngster and they often read only
those two page. We will heavily publish advertise on Friday as more people
read news paper on this day as they notice our advertisement.
We will publish at daily star and unmad magazine because these two
magazines is most popular magazine by our target markets the youngster.
We will advertise at face book because this is popular in our country and its
demand is increasing day by day as more and more people going in face book
so this is as effective as television advertisement and we can even create a face
book social game to increase our popularity. We will also advertise at
bdjobs.com as it was the most popular job site in Bangladesh.
Outdoor:
We will advertise big billboard and social places where it will be easily noticeable.
We will use big billboard in familiar shopping malls like Bashundhara city so that it
will it get notice easily by the lot of people who go over there, top universities like
NSU, DU, AIUB, EWU as our prime target market are there. So they can notice our
product which will help them to know about our product and encourage them to buy
it.
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Personal Selling:
It is very effective as here we can have different outlet with the retailers. In personal
selling we will mainly persuade famous food brands in Bangladesh like BFC, FFC,
Captains world, Western grill and all the famous lounges as youngster mainly go over
there. We will be attracting those food brands and lounges by giving them discounts if
they can accomplish a goal. We will give them 5% discount as they can sell our
product 6-7 days to encourage them to keep our product.
Public Relation:
Public relation is believer and seems to be more real and believable than advertise
because the message over here gets as news rather than delay other communication.
For this we have to do press conference, sponsorship cultural events. At our
introduction stage we here to do press conference so crude in the mindset of the
consumers we exist, we will sponsor big event like we are planning to sponsor various
kinds of reality shows and other cultural events which has lot of viewers. This will
automatically influence the buyers to buy our product as they will be attracted by our
product.
SALES PROMOTION:
Sales will be promoted by encouraging sampling, contests etc. For example the target
segments will be given free samples like we will do promotional campaign in top
universities across the country and top school were we will give them free sampling
for just 2 days there we will encourage students to buy our product, they will buy our
product as they will not loose anything. Although the cost is very high in this process
but the revenue we will earn when this people will buy our product at the normal price
will be very high compare to this cost.
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3. Pricing:
Price Strategy:
Our product strategy will be a cost-based one. Which means the cost of making with
the target profit margin will accumulate our prices of the range of products. Ours is a
profit oriented approach. We will set our prices so that our cost are dealt with we
achieve our target profit means our main mission is to cover-up our cost and earn
huge revenues so that we can earn a huge profit
Prices:
We are charging different prices for different product form and size. We are intending
to achieve a profit margin of 40% in our 550 ml bottle.
Our initial pricing will start at 35 taka for 550 ml bottle and our cost to produce that
bottle comes to taka 25.
Likewise our 330 ml bottle will be priced at 25 tk with a cost of 17 taka per unit.
As for our can range of Vanilla flavor we are opting for 220ml can at 22 taka with a
15 taka cost of production. If we manage to pull these costs at our target sale, we can
achieve our target profit. After setting our pricing strategy we will have to consider
other 2 factors which are to be considered as
1. Competitors Approach :
Price of potential substitutes and competitors can also be part of our strategy. As we
are competing in a monopolistic competitive soft drink market, so our main motto is
product differentiation. Our differentiation is that we will offer refreshment with
nutritional benefits, so we will have to charge a high price than our competitors,
because having a price make customer aware of our additional benefits and high
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quality. But still we can’t charge a price which is too high compare to our
competitors, because the competitors will be attract by too much profit and will
charge lower price which will create a problem for us.
2. Consumer Demands :
It is a crucial factor which is driven by taste, income and availability of similar
products at different prices. For a lot of customer higher price means higher value, so
it will support our pricing strategy. Consequently our intention to position our product
as a new, unique, and attractive product gives us a certain control over the price of the
product.
Pricing Strategy
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Product
Type
Cost of production per unit
Profit Margin
Total
550 ml Bottle
25 Tk. 40% 35 Tk.
330 ml Bottle
17 Tk. 40% 25 Tk.
220 ml Can 15Tk 25% 20 Tk.
4.Distribution (Place):
It is not possible for us to sell our product directly to consumers. So, for this reason
we will have to create a marketing channel means a set of independent organization
that will help our product available for consumers. For distributing to our consumers
intermediaries like main distributor to mass retailers and whole sellers are needed who
will use their contacts, experience, specialization and scale of operation will create a
greater efficiency in making goods available to target consumer.
Distribution objectives:
Our distribution objective is to maximize our market coverage. To accomplish this we
will have to use a wide distribution network in the main urban metropolitan cities in
Bangladesh so we will have to use intensive distribution in some selected cities. We
will distribute in the following cities or Divisions:
Dhaka-50%
Chittagong-20%
Others ( Shylet, Khulna, Rajshahi, Barishal, & Rangpur )-30%
In these major cities the company has its ware houses and from warehouses it is
distributed to our company distributors who will supply wholesalers and large
retailers (like Meena Bazar,Genius etc ). The large retailers will directly sell to the
customer, and the wholesaler will distribute to the retailers and ultimately from
retailers it will reach to final consumers. Although most of the transaction with our
distributors will be on cash basis, but we may give credit and allowance to some
major profitable distributors to maintain good relation with them. Our product will
mainly be distributed in super markets, convenience stores, independent food stores,
shopping malls and we will also distribute in some famous Bangladeshi food brands
like BFC, Western Grill, Helvetia, Captains world and top universities like DU, NSU,
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IUB AIUB and other educational institutes canteens as our target market are mainly
youngsters. This channel should help us to earn huge revenue.
Distribution Channels:
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ProducerProducer
DistributorDistributor
Large Retailer Wholesaler Wholesaler
RetailerRetailer
CustomerCustomer CustomerCustomer
Our Social & Ethical Responsibilities
Coca-cola follows a Company Code of Conducts with the commitment of high ethical standards, that we will also follow such ethical deeds, which includes:
No Child Labor (below18years)
No Discrimination (Gender, age, sex, race, political beliefs, maternity status, religion, etc)
No forced Labor.
Rights to the employees.
Minimizing our impact on the environment.
Safe and healthy work place.
Free of harassment, abuse or corporal punishment.
Standard Hours of Work/Overtime.
Secured Environment and
Fair Wages
Coca-cola is not only following economic responsibilities and legal responsibilities
but follows high ethical standards and also contributes remarkably by carrying out
philanthropic responsibilities for social welfare of the people and community at large.
We will establish a Mosque adjacent to the factory premises for the employees and
the local community. This massive contribution will serve the community for a longer
period of time and thus it can be termed as a strategic philanthropy of our company.
Moreover we will follow corporate social philanthropy such as organizing and
sponsoring sports event. We will sponsor the upcoming various cricket events.
We believe in welfare maximization and therefore our company fits perfectly and
completes the 4 parts of Archie Carroll’s CSR Model.
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Coca-cola Vanilla Co. Budget Statement of 2012
Inflow’s : Titles 2012
Jan-Mar2012Apr-June
2012July-Sep
2012Oct-Dec
1. Beginning cash Balance
50,00,000 55,00,000 65,00,000 70,00,000
2. Receipts cash Sales 50,00,000 55,00,000 45,00,000 65,00,000
3. Sales Of Securities 4,50,000 ---- ---- ----
Total Available Cash 1,04,50,000 1,10,00,000 1,10,00,000 1,35,00,000
Outflow’s :
1. Cash Purchases 1,050,000 12,60,000 16,00,000 18,40,000
2. Wages & Salaries 12,00,000 15,00,000 17,00,000 20,00,000
3. Manufacturing Cost 28,50,000 22,60,000 25,00,000 28,00,000
4. Selling & Administrative Expenses
21,50,000 23,90,000 25,00,000 27,00,000
5. Marketing Expenses 13,00,000 10,00,000 8,00,000 12,00,000
6. Tex expenses 4,09,125 4,09,125 4,09,125 4,09,125
7. Track Purchase 8,30,000 ---- ---- 16,60,000
Total Outflow 97,89,125 88,19,125 95,09,125 1,26,09,125
Total [Inflows-Outflows] 6,60,875 21,80,875 14,90,875 8,90,875
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Conclusion
Based on the above analysis we believe that our new product Coca-cola Vanilla will
be profitable as it has strong outlook for market share presence and growth
opportunities. Upon implementing the business plan, we will try to win market share
as much as possible. We will be targeting to earn huge revenue and profit by
satisfying our customer as customer satisfaction is our number 1 priority. As Coca-
cola has the image of producing new and successful products and always diversifying
the market so we hope that our product Coca-cola Vanilla will be successful.
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-:References:-
1. Product review's images & all other images we used in this business plan that collected from Coca-cola Vanilla's image searching from Google.
2. We provided Market Segmentation of our new product based on "David L. Kurtz's" "Contemporary Business" 13 edition. Page no. 401-407.
3. Competitors review &all other information’s are collected from different websites of competitors.
4. All descriptions we submitted hare like SWOT analysis, 4p's of marketing mix, contingency plan etc are analyzed based on "David L. Kurtz's" "Contemporary Business" 13 edition.
5. The Budgeting part of our product is based on our text book "David L. Kurtz's" "Contemporary Business" 13 edition & "Weygandt, Kimmel, & Kieso" "Accounting Principles" 9th edition.
6. Coke ditches three flavors in US (http://news.bbc.co.uk/2/hi/business/4408914.stm)
Nutrition Facts of Coca-Cola Vanilla is submitted hare from the PDF file of Vanilla, which we found in Google.
Coca-Cola extracting Vanilla Coke in U.S. (http://www.msnbc.msn.com/id/9925169/) MSN. 4 November 2005.
Coca-Cola (http://www.cocacola.com/) website
Retrieved from "http://en.wikipedia.org/wiki/Coca-Cola Vanilla.
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