START WITH ART

Paula Lent of

ARTMASTERS

Introduction

“ You don’t have to be great to start but you have to start to be great”. Zig Ziglar

– Create a unique identity – Add soul to a space – Brand identity for

developer – Offers inspiration

Why Start With Art?

i) Design Around the Art

• Avoid practical problems eg. Lighting • Identify key locations • Corners and dead space brought to life

ii) Place The Art Afterwards

• Art required to complete the interior design • Dictated by colours, feel, wall coverings, journey details • Need to fit into the size, hue, texture of the room

BOSWALL HOUSE

STANLEY HOUSE

LETHBRIDGE HOUSE

Commissions

• Talking Point • Added Value • Uniqueness

Why Use An Expert?

• Make the most of all size budgets

• Connections with Galleries

• Connections with Artists

• Art creates impact

SOHO SQUARE

• Challenge: limited dark space • Needed to create impact on entrance • Commissioned artist

FLAT 1, THE FITZBOURNE, NEW CAVENDISH STREET

• Collaboration with Louisa Penn Design

• Soul of the design • Heritage in Modern British Art • Identify key areas • Limited budget • Photography

BOLSOVER PENTHOUSE 91, NEW CAVENDISH STREET

• Theme: Ethnic original works • Bridget Riley influence with

contemporary artists • Design Art

Hard Edged Abstraction (from Californian art critic Jules Langsner)

• Abstract style – geometric abstraction with intense colour and bold unitary forms of colour field – impersonal flat colour - sharp clear edges – Californian artists

• Subdivision post painterly abstraction led to colourfield painting • References Piet Mondrian (1872 – 1944) – Rothko (1903 – 1970)

FLAT 6, 91 NEW CAVENDISH STREET

Design Art Techniques

Media

• Photography • Print • Sculpture • Painting • Drawing • British Landscape • Mixed media

How to get started

• Work with an Art Curator

• Loan artwork from galleries

• Work together with the artist

My niche

• Legal background • Early planning case Palumbo property and art • Skills from a legal background can be

transposed when curating a collection

Art sold more online than in galleries

(Hiscox Report April 26th

2016)

• Online art market grown by 24% since 2014 - $3.27 billion

• online marketing strategy for developers

• 43% of young art collectors purchased artwork directly online 

• Interest in street, urban graffiti, stencil art

Minoli, Art & Porcelain Edmund de Waal

• Edmund de Waal: potter and ceramicist • Worked with porcelain for 25 years • The White Road “It’s really quite simple, a pilgrimage of sorts, to beginnings, a chance to walk

up the mountain where the white earth comes from… I have a plan to go to three places where porcelain was invented, or reinvented, three white hills in China, Germany and England”.

The FutureArt is the soul: Key element of what makes a home.

Thank you for listening

If you have any questions I would be delighted to answer them.

T: +44 7977 018000 E: paula@artmastersds.com W: www.artmastersds.com

Twitter: @ArtmastersDS

Instagram: @ArtmastersDS

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