final working group meeting, wroclaw, 27 january 2006 results of the swot-analysis for the pv sector...

Final Working Group Meeting, Wroclaw, 27 January 2006

Results of the SWOT-Analysis Results of the SWOT-Analysis for the PV Sectorfor the PV Sector

Recommendations for Action PlansRecommendations for Action Plans

J. Baumann (presenter)

I. Weiss, R. Gisler and J. Stierstorfer

WIP Renewable Energies

Dr. Murray Cameron

EPIA President

http://www.pvcatapult.org/default.asp


Objectives and Approach

• Analysis of existing data and information

e.g. EPIA roadmap, PVNet,

• Close cooperation with stakeholders and facilitating exchange

of information

• Interactive work, brainstorming and workshops



Results

• Analysis (SWOT) as basis for strategic planning

• Alternative strategies for the European PV Industry

Creating a vision

to foster strengths,

to overcome weaknesses,

to capitalize on opportunities and

to avoid threats



The SWOT – Analysis as a general tool

Internal

External

positive negative

SStrength

TThreatOOpportunity

WWeakness



Strategy development based on SWOT Analysis

Opportunities

Threats

Strengths Weaknesses

Pursue opportunities fitting the strenghts

Defensive plan:Prevent the weaknesses from suffering by threats

Using the strenghts to reduce vulnerability of threats

Overcome weaknesses to pursue opportunities



WaferCrystallineSi

Cells

Modules Systems

BOSOtherMaterials

Supply Side (Industry) DemandSide

(Market)

Analysis I

Fundamentals

Recycling

Innovative Materials

Analysis II

Production of Wafers, Solar Cells and Modules

Innovative Concepts

Analysis III

PV Components:

PV Modules, BOS and PV Systems

Innovative Concepts

PV applicationThinfilma-Si, Cd-Te, CIS

Solar GradeSilicon

Thinfilm Technology

Feed-in Tariffs



Recommended Actions1. Solar Grade Silicon 1.1 Assure and solve availability issues for SGS at acceptable cost until 2005/06

• Priority on a well defined support framework programme for solar grade silicon (SGS)

Common standards development and quality specifications R&D support, e.g. optimizing manufacturing process Support for start-up plants (European, National, International) (financing

schemes or finding new investors)

• Define and agree binding roadmap with SGS producers at EU/National levels, including R&D & investment support

• Arrange Industry Workshop

Solution oriented to fix the problem (availability + price)



1. Solar Grade Silicon cont‘d

1.2 Monitoring of the semiconductor industry Assessment of price fluctuations, trends of demand etc.

1.3 Creation of a procurement consortium To provide more negotiating power with the semiconductor industry, hence

securing better and more stable prices Possibly, to assist start-up SGS plants by committing to procurement

volumes and prices

1.4 Optimized recycling processes for Si modules



2. Thin Film2.1 Tackling the perception-problem of customers Possible measures:

Reliable long-term test-results by independent institution(s) Improved communication/marketing highlight the advantages (aesthetics, flexibility, BIPV) Standardisation/certification

2.2 Monitoring of the legislation (e.g. the use of certain hazardous materials will possibly be prohibited)

2.3 Further support of R&D (fundamental research) Development of solutions/applications together with other industries Performance issue, (long-term)

2.4 Closer co-operation with other industries Organizing roundtable events in order to discuss the possible advantages co-operation. Glass- and construction-industry (market side) standards for BIPV easy solutions for

architects (aesthetics, function etc.) Display- and equipment-industry (supply side) R&D



2. Thin Film Cont‘d

2.5 Support for high level demonstration projects That help to underline the advantages of thin film technology and increase visibility (e.g. BIPV)

2.6 Prepare targeted information for financial institutions (FI)In order to convince FIs of the reliability of thin film technology – invitation to targeted high level PV events

2.7 Focus on off-grid applications with thin-film in developing countries Lessons-learnt from regions in which thin film has already made an impact (e.g.

Kenya) and transfer to other areas Closer co-operation with international institutions (e.g. World Bank and other ODAs)

to promote thin film in multi- and bi- lateral funded PV projects Mobilisation of political support in developing countries for thin film through forging

contacts with regional political bodies (African Union, ASEAN etc.)



3. Feed-in Tariffs

3.1 Closer co-operation with utilities/understanding of behaviour of electricity industry (roundtables with utilities and related stakeholders)

3.2 Promotion in other EU countries Development of an adaptable feed-in tariff concept incorporating elements such as initial

feed-in tariff followed by net metering regulation over a lifetime of 10-25 years Lobbying, energy-mix with solar electricity as a key element of a realistic future energy

policy

3.3 Monitoring of results of feed-in tariffs Success of feed-in tariffs? Development in Japan and other regions? Possible other instruments? How is public acceptance developing? Changing governments, policies, tools - be prepared!!

3.4 Development of other financing instruments



4. General Recommendation

Market/economical issues 4.1 Optimize small marketing budgets – Form Alliances

PV industry should form alliances with utilities, environmental groups, building developers, etc.

Consultation on the creation of an industry-wide advertising pool for PV

4.2 Prepare ‘Best Practice Stories’ (e.g. Brochure) Achieve awareness and public perception for BIPV incl. thin film technology, off-grid applications + financing instruments by using results from RTD projects (DG TREN) and commercial applications from the PV industry

4.3 Integration of PV systems at an early stage For planning of pre-fabricated and mass manufactured houses

4.4 Focus on the export markets for solar systems Rural areas in Africa, Asia and South America are of particular importance

4.5 Considering specific market segments Customer segmentation criteria: ecology, technology, status, ethic investment, return on

investment



4. General Recommendation (cont‘d)

Technical issues

4.6 Harmonization across EUStandards, guidelines and training are essential for successful market deployment

4.7 Do not Forget: Education and trainingArchitects, designers and installers of PV systems need education and training are essential

4.8 Improve research efforts in the area of hybrid systems

PV array, wind generator, diesel generator mounted in one independent system for remote areas, hotels (tourism) and houses, water pumping systems, weather forecasting stations



Conclusions

Challenging Actions on Short-, Medium and Long-term for the PV Sector

Many weaknesses can be overcome by the PV sector itself (inside), but also support from outside needed, such as closer collaboration with other industrial sectors (building and glas)

Set priorities of actions and consider available budget!!!


final working group meeting, wroclaw, 27 january 2006 results of the swot-analysis for the pv sector...

Documents