Central Washington UniversityAubree Downing | Madalyn Freeman | Masey Peone | Silver Caoili | Robyn Stewart

Faculty Advisor: Kevin Brett

Table of Contents1. Executive Summary..............................................................................1

2. Situational Analysis..............................................................................2

3. Research (Primary & Secondary).......................................................3

4. Key Messages.........................................................................................5

5. Target Audiences..................................................................................5

6. Challenges & Opportunities...............................................................5

7. Objectives, Strategies, Rationales, Tactics.........................................6

8. Budget..................................................................................................10

9. Conclusion...........................................................................................10

10. Appendices - Budget - Calendar & Timeline - Research - Planning - Implementation - Execution - Resources

Executive Summary “When I was 27, I was a single mom going to school, and I bought my first home. There was no way I could have done it without local affordable housing resources and a homeownership program. I can definitely vouch for the need and the success of these resources. It’s so much more than a place to live.” –Kim Hammit, Poulsbo, WA attorney/homeowner.

The 2015 Central Washington University PRSSA Bateman Team compiled research and discovered compelling statistical results on the Home Matters® quality, affordable housing national movement. The house-hold income in Kittitas County is about $16,000 less than the average of Washington state, which ranks our community in the top 22 percent hardest places to live in the United States. Nearly 13 percent of family income in Kittitas County is below the federal poverty level - almost 50 percent more than the rest of the state.

The goal of the Your Home Matters campaign was to recognize the need and provision of quality, affordable housing in Kittitas County and unify local businesses to increase awareness of this local, regional, and national movement.

The “Your” in our campaign name, Your Home Matters, was created to appeal to our target audience individually. The partnerships we built at the Your Home Matters Affordable Housing Fair 2015 were strategically selected and were vital to maintain continu-ity with the Home Matters national movement.

The team recognized that Home Matters wishes to accelerate activities in: Housing, Community, Economic Development, Education, and Learning. The vendors featured at the Your Home Matters Affordable Housing Fair 2015 are listed below to demonstrate how they fall into each of these areas.

Housing • Community Frameworks • Kittitas Yakima Valley Community Land Trust• Habitat for Humanity• Coldwell Banker

Community and Economic Development

• Hopesource• Knudson Lumber

Education and Learning • Umpqua Bank• Allstate Insurance

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In addition to the Your Home Matters Affordable Housing Fair 2015, Umpqua Bank and the Kittitas Yakima Valley Community Land Trust hosted a First-Time Homebuyer Education Class through the Washington State Housing Finance Commission (WSH-FC). Each of the attendees received a Certificate for Down-Payment Assistance Programs granted through the WSHFC to assist with personal home buying success.

Our team lev-eraged the partner-ships we built within the community to establish a permanent impact of the Home Matters national movement. We wanted to display the Your Home Matters campaign through-out the community, therefore we were able to get 24 businesses to sign the Community Support Certificate to stand behind an “Affordable Community and Healthy Economy”. Gallery One, a frequently visited community visual art center, displayed the artwork of 75 children in the community in their front window. Umpqua Bank and the Kittitas Yakima Valley Community Land Trust agreed to combine the Homebuyer Education class with the Your Home Matters Affordable Housing Fair 2015 into an annual event. They want to continue the visibility of Home Matters in the community. Additionally, Community Frameworks, proud sponsor of Home Matters, published a statewide newsletter featuring the Your Home Matters campaign, which highlighted elements of our affordable housing movement.

The Central Washington University’s Bateman Team invites you to read more about the Your Home Matters campaign; supporting the Home Matters national movement www.homemattersamerica.com.

Situational Analysis We created a PEST and SWOT analysis in order to evaluate the Your Home Matters campaign in relation to the Home Matters national movement on quality, affordable housing.

PEST Analysis:

1. National, regional issue2. Low-income housing stigma3. Need for affordable housing 4. Lack of quality housing

Political: Economical:

Sociological: Technological:

1. Rising cost of housing2. Growing number in poverty 3. Lack of housing assistance resources4. Need for housing education

1. Young parents2. Education quality3. Health4. Safety

1. Social media2. Online research3. Greater mobile4. Information overload

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SWOT Analysis:

1. Social media success2. Reached target audiences3. Major vendor participation 4. Community impact

Strengths: Weaknesses:

Opportunities: Threats:

1. Lack of emotional appeal2. Lack of publicity 3. Need to create value 4. Greater vendor participation

1. Annual event2. Quality housing resources 3. Maintain momentum 4. Improve local awareness of affordable

housing

1. Losing momentum 2. Competing events3. Compassion fatigue4. Diffusion of responsibility

Research

Secondary Research:

Home Matters’ identifies a housing crisis in America. Some do not have a home; some are in a home that is not up to quality standards, while others are working more than one job to afford a quality home.

Finding what “quality, affordable housing” is in our community was one of the preliminary questions that needed to be answered prior to launching our campaign. “Home Matters is a national movement that’s redefin-ing the American Dream and Home” this grounded our research to define this in our community. Primary and secondary research was conducted to help identify the importance of quality, affordable housing and how it effects health, safety, education, success, and the economy.

The CWU Bateman Team was able to establish strategies necessary to successfully spread awareness on quality, affordable housing and implement a campaign after assessing several websites, reports, social media campaigns, target audiences, housing needs, and background research on possible partnerships.

Housing and Student vs. Local Population• Over half of Ellensburg’s population is made up of non-residential college students, with most students living off campus, taking up a large portion of available housing.• Comparing the number of students living off campus to the total population in Ellensburg for 2010, 45.7 percent of the residential community was made up of students.• The U.S. Census Bureau shows that the home ownership rate during this time was roughly 30.7 percent. Using these numbers, it can be found that only 2,401 of total housing units were owned. This leaves about 5,422 assumed housing units available for rent.• It is shown that students occupy 68 percent of available rental units. This is over 2/3 of the rental availability.

Target Audiences• Within Kittitas County, the population of baby boomers is 7, 886. This makes up 32 percent of our target audience.• Within Kittitas County, the population of millennials is approximately 10,701. This makes up 63 percent of our target audience.• In Kittitas County, there were 413 births from mothers who were under the age of 15 or over the age of 45.

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Kittitas County Housing Needs Assessment • A minimum wage worker must work 69 hours a week to afford a two-bedroom home or earn $15.92 an hour.• The vacancy rate in Kittitas County is 5.9 percent, which is 75 percent higher than Washington state.• “Affordable housing” is defined as housing that costs no more than 30 percent of an individual’s income.• 66.8 percent of renters spend 30 percent or more of their household income on housing.

Primary Research:With a strong foundation of secondary research, the CWU Bateman was able to further accumulate informa-tion with primary research. The tools used to conduct this research were an online survey of 350 people, per-son-to-person surveys, and individual interviews. Our primary research helped us to reach the target audiences and conduct our Your Home Matters campaign.

Survey• 66 percent of respondents ranked the importance of having a quality, affordable home as “very important”. • 55 percent of respondents ranked the difficulty of renting a quality, affordable home as “difficult” or “very difficult”.• 61 percent of respondents ranked the difficulty of owning a quality, affordable home as “difficult” or “very difficult”.• 70 percent of respondents were female.• The results from asking how often the following were affected by quality, affordable housing are as follows:

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Individual Interviews• “My New American Dream is to be able to provide for my loved ones while not having to spend all my money on housing that will empty my bank account when there are many more options that will reduce my carbon footprint!”• “Everyone deserves a decent, affordable place to live!” Sherri Ott, Executive Director of Kittitas County Habitat for Humanity• We found a common theme when asking students what their American Dream is, which contained being successful, owning a home, and a long lasting career.

Tiles from Sunday Funday• Some things that were found among the tiles were fireplaces, big bedrooms, shiny bathrooms, kitchens with lots of food, cozy blankets, pets, and a pretty yard.

“My American Dream is to be able to do what I want

for a living and doing what I love, that is my real

definition of success, I don’t have to be big and famous.”

“Being raised in a house that wasn’t very “nice” or

good “quality” really effected everything else in my life. I didn’t want to do

my school work at home or even have friends over.

Even now working two jobs, I can’t afford that great of a quality home

and I see the struggle my parents had.” - Tanner W.

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Key Messages1. Community Frameworks (proud supporter of Home Matters) and other Washington state providers are part

of the solution to the affordable housing crisis.2. The Your Home Matters Affordable Housing Fair 2015 brought local community partners together to spread

awareness of quality, affordable housing.3. The Your Home Matters campaign reached out to target audiences including Young Parents, Millennials, and

Baby Boomers to create a lasting impact in our community.

Target Audiences Primary Audience

• Young Parents born between 1991 and 2000

Secondary Audiences• Baby Boomers born between 1946 and 1964• Millennials born between 1992 and 1997

Challenges & OpportunitiesChallenge #1: 69 percent of survey respondents thought it was either difficult or very difficult to own a quality affordable home for themselves and their family. Opportunity: We provided the community with a variety of affordable housing resources to educate and change perceptions of a house compared to a home. We focused on finding resources that could be directly available in our community.

Challenge #2: Five college seniors on our team are very familiar with Kittitas County and our experience in the area is that annual events have higher attendance. This made it challenging to secure vendors for the day of our event.Opportunity: We partnered with businesses and non-profits in the community who work with our target audiences and have experience communicating our key messages effectively. This allowed local businesses to network with each other and learn how they could work together to continue increasing awareness on quality, affordable housing.

Challenge #3: Kittitas County is a rural area which has a much smaller population in comparison to urban areas. Ellensburg has twenty thousand residents, half of which are college students. This makes it near impossible to make a large impact on individuals within our target audience. Opportunity: By partnering with Community Frameworks (with locations in Spokane and Bremerton), the Your Home Matters campaign was able to increase the reach statewide.

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Objectives, Strategies, Rationales, & TacticsObjective #1: To increase awareness of Home Matters and the importance of quality, affordable housing in Ellensburg by reaching 10% of the population from Feb. 1–28.Strategy 1: Create a public relations campaign that relates to the Ellensburg community.

Rationale: According to our research and relationships with local businesses and non-profits, we discovered there was minimal knowledge in the Ellensburg community on the topic of quality, affordable housing. People often associate affordable housing with low-income housing. Therefore, we identified an opportunity to edu-cate the public by creating a campaign that relates to Kittitas County.

Tactic 1: Create a campaign name personalized to the Ellensburg community. Ellensburg residents are independent and invested in the community. Our campaign name, Your Home Matters, was chosen to keep continuity with the Home Matters national movement. We chose the word “your” to appeal to members of our target audience individually. Tactic 2: Create a visually appealing logo that connects the campaign to our region. We designed the “H” of our logo in the form of a house to associate the topic of the campaign to our target audience. We chose the colors brown and green to represent the nickname of Washington state, “The Evergreen State”.

Strategy 2: Reinforce Your Home Matters campaign key messages through increased visibility in the Ellensburg community.

Rationale: In order to share the key messages with our target audience, we utilized several communication outlets to raise awareness. Our campaign was dispersed through different mediums, which gave our target audience several opportunities to capture our key messages.

Tactic 1: Maintain a consistent brand image for our campaign. All of our campaign materials included our name, logo, and the colors brown and green. Many of our documents included orange as well, to keep continuity with the Home Matters national movement.Tactic 2: Create a Facebook page for our campaign. We utilized Facebook to connect with the Ellensburg community. We had 273 fans like our page, with the majority of fans between ages 18-24. Our page had 16,600 impressions, 769 engagements (any clicks), and 698 deeper engagements consisting of likes, shares, etc. Tactic 3: Create an Instagram account for our campaign. We utilized Instagram to share photos of our cam-paign with the Ellensburg community. Our Instagram was the most difficult social media platform to reach our audiences on. We had a total of 21 photos, and 3 videos posted. Our total engagement was 11. Tactic 4: Create a Twitter account for our campaign. We utilized Twitter to further our reach in the Ellensburg community. Over the month of February we had a high of 91 followers and ended the campaign with 90 followers. We had 48 retweets, 140 people favorite a tweet, and 289 profile visits. Tactic 5: Create a Pinterest account for our campaign. We utilized Pinterest to appeal to the visual people of our target audience. This allowed us to reach people who may not be in the Ellensburg area on the Home Matters national movement. Our profile consisted of 12 boards with 457 total pins. Our top pins had a total of 9,553 impressions and a reach of 5,503. We averaged 454 impressions a day and our profile averaged 262 views daily.

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Tactic 6: Inform CWU students of the Home Matters New American Dream message. Our team reached out to students in the CWU Student Union to share information about Home Matters and find out what their New American Dream was. We found that many of these millennials didn’t want the traditional American dream, which coincides with Home Matters’ #NewAmericanDream efforts. Tactic 7: Reinforce campaign messages through media coverage. We were able to earn media coverage on our campaign efforts in the Daily Record, print and online. One of our campaign members was interviewed on the National College Radio Station of the Year, 88.1 The Burg.

Strategy 3: Build partnerships in the community with local housing vendors.Rationale: In order to spread awareness of the Home Matters national movement, we wanted to get local businesses involved to expand our reach. We strategically selected leading housing businesses and non-profits that were interested in partnering with our campaign.

Tactic 1: Plan a local event to educate the community on the affordable housing resources available in the area. We wanted to give the community an opportunity to learn more about the need for affordable housing in Kittitas County. We created an event, Your Home Matters Affordable Housing Fair 2015, to bring the Home Matters national movement to our area.Tactic 2: Contact businesses and non-profits whose goals coincide with Home Matters’ efforts to accelerate activities in housing, community, economic development, education and learning. We drafted a list of all of the businesses and non-profits that fall into each of these areas and invited them to participate in our campaign. Tactic 3: Solidify event vendor list. After inviting several businesses to participate in the Your Home Matters Affordable Housing Fair 2015, we were able to create partnerships with Community Frameworks, Kittitas Yakima Valley Community Land Trust, Habitat for Humanity, Coldwell Banker, Hopesource, Knudson Lumber, Umpqua Bank, and Allstate Insurance. Tactic 4: Create publication materials for the Your Home Matters Affordable Housing Fair 2015. We designed flyers for the event to put up in local businesses and bulletin boards in the community. The flyers included details about the event and vendors that would be present. The flyers were published in English and Spanish to reach a wide demographic of our audience. Tactic 5: Publicize the Your Home Matters Affordable Housing Fair 2015. We distributed 63 flyers to local businesses and bulletin boards in Ellensburg. The local daycares also received flyers for the children to take home to their parents. A press release was submitted to local media in Kittitas County presenting the details of our event. Tactic 6: Host Your Home Matters Affordable Housing Fair 2015. The event took place on Feb. 21, 2015. We had a total of 42 people in attendance. At the event, vendors were able to connect and discuss ways to continue working together on the Home Matters national movement. These vendors provided a wide variety of resources related to the topic of quality, affordable housing to those at the fair.

Objective 1 Outcome: EXCEEDED!Through social media, publicity, and the affordable housing fair, the team reached a total of 45,700 people, which is 228 percent more than our goal. This was exceeded from our total reach of social media platforms, flyers, local media coverage, and working with six successful businesses and non-profits in the community.

Objective #2: Inform parents on the importance of quality, affordable housing by identifying what “home” means to their children.

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Strategy 1: Partner with local art center, Gallery One, to involve the community with our campaign messages. Rationale: Home Matters cites that more than half a million people in the United States do not have a home; a quarter of these individuals are children. Families often visit Gallery One to look at the art pieces. Our partnership with them gives the campaign a way to reach out to parents.

Tactic 1: Sponsor Sunday Funday event. We decided to sponsor their monthly Sunday Funday event, which provides children with the opportunity to participate in a free art project. Tactic 2: Secure donations and supplies for Sunday Funday. We were able to get 200 white ceramic tiles do-nated to our campaign. These tiles were the perfect land-scape for kids to illustrate what “home” meant to them. Tactic 3: Display tiles illustrating what “home” means to the children of Kittitas County. We were able to further our partnership with Gallery One by securing one of their display windows. They agreed to put the ceramic tiles on display for three weeks following the Sunday Funday event. The tiles were featured at the Ellensburg Downtown Association’s First Friday Artwalk. This event is highly attended by the Ellensburg community.

Strategy 2: Connect with Kittitas County schools and daycares to participate in the Your Home Matters cam-paign by asking children to illustrate what home means to them.

Rationale: According to our secondary research, we found that parents are more inclined to understand the importance of a quality affordable home, knowing how it impacts their children’s future. The children were instructed to illustrate and describe what “home” means to them.

Tactic 1: Create a drawing page in English and Spanish. A drawing page of a paper tile was designed to mim-ic the ceramic tiles used at Sunday Funday. We decided to translate the drawing page to Spanish because of the large population of Spanish speaking people in Kittitas County. Each child took home an informational sheet inviting parents to view their child’s artwork at the Your Home Matters Affordable Housing Fair 2015.

Tactic 2: Contact elementary schools principals in Kittitas County. We attempted to contact principals at Ellensburg Christian School, Mount Stewart Elementary, Valley View Elementary, and Lincoln Elementary. We were able to disperse 500 drawing pages at Mount Stewart, and 100 to the Ellensburg Christian School. Tactic 3: Contact daycares in Kittitas County. We attempted to contact the following daycares: AAA Daycare, Little Rascals Day-care, Munchkin Land, Creative Learning, Cornerstone Preschool & Child, Afterschool Safe place, Bright Beginnings for Kittitas Coun-ty, Foursquare Church Daycare. We were able to disperse 25 draw-ing pages to Foursquare Church Daycare, 20 to Creative Learning, and 30 to Munchkin Land. Tactic 4: Display drawing pages at Your Home Matters Affordable Housing Fair 2015. After collecting the completed drawing pages, they were put on display at our event.

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Objective 2 Outcome: Exceeded! With the average attendance at Sunday Funday being 30 children, we exceeded our goal by 69 percent with 43 in attendance. A total of 75 tiles were completed and the children were very engaged and enjoyed telling us and their parents what they loved about their home.

Children at the elementary schools that were unable to attend Sunday Funday, also got to participate by illustrating what home means to them on a paper tile. They were able to find their tile at our event to show their parents.

Objective #3: Engage local businesses and non-profits to support the Home Matters national movement.

Strategy 1: Foster relationships between leading housing vendors in the Kittitas County area. Rationale: By bringing influential businesses and non-profits together at the Your Home Matters Affordable Housing Fair 2015, representatives were able to build relationships. This gave them the opportunity to discuss how to host this fair in the future.

Tactic 1: Contact business and non-profits whose goals coincide with Home Matters’ efforts to accelerate activities in housing, community, economic development, education and learning. See Objective 1, Strategy 3, Tactic 2. Tactic 2: Host Your Home Matters Affordable Housing Fair 2015. See Objective 1, Strategy 3, Tactic 6.

Strategy 2: Maintain campaign visibility after February 2015. Rationale: In order to continue the momentum of our campaign after February, we needed to create a lasting impact in the community. We wanted to ensure that people will come across the Your Home Matters campaign and the Home Matters mission after the competition has ended.

Tactic 1: Find a permanent way to display the completed tiles from Sunday Funday. We approached the CWU Community Garden in an effort to find a permanent home for the 75 ceramic tiles created during our campaign. They partnered with the CWU Bateman Team to place the tiles around the garden once the display at Gallery One is taken down. Tactic 2: Create Community Support Certificates. To engage with businesses and non-profits that were not featured at the Your Home Matters Affordable Housing Fair 2015, we created a Community Support

Certificate. By signing this certificate, businesses and non-profits were able to show their endorsement of an “Affordable Community and Healthy Economy”. Tactic 3: Get Community Support Certificates signed by local businesses and non-profits. The CWU Bateman Team visited busi-nesses and non-profits in the area and asked them to stand behind an “Affordable Community and Healthy Economy” by signing our Com-munity Support Certificate.

Objective 3 Outcome: Exceeded!We exceeded our goal by having 28 local businesses and non-prof-its sign and display the Community Support Certificate standing behind an “Affordable Community and Healthy Economy”.

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Conclusion In an attempt to decrease the housing crisis in America, the Your Home Matters campaign reached out to the small, rural community of Kittitas County to increase knowledge and understanding on the issue. Through the Your Home Matters Affordable Housing Fair 2015 we were able to unify and showcase local businesses and non-profits to increase awareness of the Home Matters national movement. Our partners, Kittitas Yakima Valley Community Land Trust and Umpqua Bank, adopted the Your Home Matters Affordable Housing Fair 2015 to organize in future years. This partnership will ensure that the Home Matters mission will continue its visibility and influence in Kittitas County.

With continued interaction throughout the month of February, the Your Home Matters campaign reached 33,600 individuals through social media, and 12,100 individuals in Kittitas County. We attained community outreach by sharing event flyers at various events, distributing “What Does Home Mean To You” drawing pages to children at local schools and daycares. We engaged local businesses and non-profits to show their support of an “Affordable Community and Healthy Economy”. Media exposure for our campaign was recognized in the Daily Record, Ellensburg’s local newspaper, and 88.1 The Burg, the Central Washington University radio station.

Throughout our campaign we maintained continuity with the project guidelines set by Home Matters. The Your Home Matters campaign accelerated in the areas of Housing, Community, Economic Development, Education, and Learning with our community partners and provided Kittitas County with information on Affordable Rent, Homeownership, and the Quality of Homes in the community.

Budget

The majority of funds received for the Your Home Matters campaign were

in-kind donations, amounting to $520. The remainder of the funds came from the CWU PRSSA chapter, amounting to $219.80. The total amount of funds

used for the campaign is $739.80.

Budget

Item Budgeted Funds Actual Funds Items

Home Matters T-Shirts $63 $63.87

Home Matters T-shirts for each of our team mebers

Bateman registration $50 $50.00

Sharpies for Sunday Funday $24 $23.90 17 Sharpies in various colors

Coffee for event $50 $0.00 Did not purchase for eventDecorations for event $25 $15.12

Table cloths, ribbon, poster board, and pens

Food for event $50 $42.16 Variety pack Wheat Thins, and Chese-It, bottled water

Sharpies for SURC Tabling $7 $6.75

Large black sharpies for New American Dream Poster

SURC Tabling Poster Paper $10 $6.00

Orange butcher paper for New American Dream Poster

Balloons for day of event $20 $12.00

Orange balloons for decorations at event

Total: $299 $219.80

200 Ceramic Tiles $0 $26

White ceramic tiles donated by Home Depot

Drawing Page Printing $60 $54 Printing cost for 600 drawing pagesKnudson Lumber Donation

$0 $320.00 Rulers, pencils and matchbooks for event goodie bags, advertising cost for readerboard

Allstate Insurance Drawstring bags $294 $120.00

Drawstring bags filled with Allstate goodies

Allstate Insurance space rental $0 $0

Cost for using office space day of event

Total: $354 $520.00

TOTAL BUDGET $739.80

PRSSA Funds ($300)

In-Kind Donations ($1,000)

Calendar &

Timeline

August 2014

S u n d a y M o n d a y T u e sd a y W e d n esd a y T h u rsd a y F r id a y S a tu rd a y

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14 Liz Kerns met with Crystal Dawn and Bruce Tabb with Kittitas Yakima

Valley Land Trust

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September 2014

Sunday M o n d a y T u e sd a y W e d n esd a y T h u rsd a y F r id a y S a tu rd a y

1 Labor Day

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26 Met with Kittitas

Yakima Valley Community Land

Trust about a partnership

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October 2014

S u n d a y M o n d a y T u e sd a y W e d n esd a y T h u rsd a y F r id a y S a tu rd a y

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5 Group Meeting:

3p.m.-5p.m. Talked about

research

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7 Group Meeting:

4p.m.-6p.m. Looked at past

campaigns Worked on case

studies and budget

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13 Columbus Day

14 Group Meeting:

4p.m.-6p.m.

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16 Group Meeting:

4p.m.-6p.m. Contacted Carli

Schmitz at Community Frameworks

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21 Group Meeting:

4p.m.-6p.m.

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23 Met with Carli at

Community Frameworks

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28 Group Meeting:

4p.m.-6p.m.

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30 Group Meeting:

4p.m.-6p.m. Brainstormed

campaign ideas

31 Halloween

November 2014

S u n d a y M o n d a y T u e sd a y W e d n esd a y T h u rsd a y F r id a y S a tu rd a y

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4 Group Meeting:

4p.m.-6p.m.

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6 Group Meeting:

4p.m.-6p.m. Modified the Case

Studies

7 Met with Crystal

Dawn with Kittitas Yakima Valley

Community Land Trust

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11 Veterans Day

12 Phone call with Carli

at Community Frameworks

13 Group Meeting:

4p.m.-6p.m.

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18 Group Meeting:

4p.m.-6p.m.

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20 Group Meeting:

4p.m.-6p.m.

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23 Met with Kevin Brett

24 Uploaded contact list

spreadsheet Received update from Carli with

Community Frameworks

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27 Thanksgiving Day

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December 2014

S u n d a y M o n d a y T u e sd a y W e d n esd a y T h u rsd a y F r id a y S a tu rd a y

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3

Group Meeting: 5 p.m. – 7 p.m.

4 Group meeting: Discussed event

venue criteria Talked with possible

vendors

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9 Group Meeting: 5 p.m. – 7 p.m.

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11 Case Study Meeting:

5 p.m. – 7 p.m.

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14 Group Meeting: 5 p.m. – 7 p.m.

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18 Project Planning:

5 p.m. – 7 p.m.

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20 Received 200 tiles from Home Depot

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25 Christmas

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January 2015 S u n d a y M o n d a y T u e sd a y W e d n esd a y T h u rsd a y F r id a y S a tu r d a y

1 New Year's Day

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Group Meeting 2p.m.-3p.m.

8 Visited possible

venue site Group Meeting:

Made list of vendors

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12 Group Meeting:

2p.m.-3p.m. GOST Outline

Finalized vendor list

13 Group Meeting

1p.m.-4p.m.

14 Group Meeting

2p.m.-3p.m.

15 Group Meeting: 1p.m.-4p.m.

Add paper tiles Contacted Kelly Moreland and

Sandra Fretias with MOPS

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19 Group Meeting:

2p.m.-3p.m. Finalized survey Contacted local

businesses

20 Group Meeting:

1p.m.-4p.m. Uploaded survey

Drafted & finalized vendor

letter/application Drafted media alert

& press release

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Group Meeting 2p.m.-3p.m.

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Group Meeting 1p.m.-4p.m.

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Group Meeting 2p.m.-3p.m.

27 Group meeting:

1p.m.-4p.m. Made Social Media

pages Finalized media alert

Posted survey on community pages

Contacted potential vendors

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Group Meeting 2p.m.-3p.m.

29 Community Connect

Day Group Meeting:

1p.m.-4p.m. Continued

contacting potential vendors

Contacted local elementary schools

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February 2015 S u n d a y M o n d a y T u e sd a y W e d n esd a y T h u rsd a y F r id a y S a tu rd a y

1 Activated/published

social media platforms

2 Sent out media alert

Group Meeting: 2p.m.-3p.m. Continued

contacting potential vendors and

elementary schools

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Group Meeting 1p.m.-4p.m.

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Group Meeting 2p.m.-3p.m.

5 Saw venue: Allstate

Insurance Contacted potential

vendors and elementary schools

Printed off flyers

6 First Friday Coffee:

Connected with local businesses & handed

out flyers First Friday Art

Walk: Connected with community and talked about our

event

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9 Group Meeting

2p.m.-3p.m.

10 Printed off kids drawing page

Group Meeting 1p.m.-4p.m.

11 Group Meeting

2p.m.-3p.m.

12 Posted flyers around

town Dropped off drawing

pages

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14 Valentine's Day

15 Sunday funday @

Gallery One

16 News release sent

out Group Meeting

2p.m.-3p.m. Sent reminder to

vendors Dropped off

drawing pages to Day cares

17 Media coverage 88.1 The Burg

“New American Dream” Tabling in the Student Union

Group Meeting 1p.m.-4p.m.

18 “New American

Dream” Tabling in the Student Union

Group Meeting 2p.m.-3p.m.

19 Picked up supplies and drawing pages

“New American Dream” Tabling in the Student Union

Group Meeting 1p.m.-4p.m.

20 Event set up

Picked up drawing pages

Media coverage: Daily Record

21 “Your Home

Matters” Affordable Housing Fair 2015

22 Media Coverage

(Almost) DailyBrett Blog

23 Group Meeting

2p.m.-3p.m.

24 Group Meeting

1p.m.-4p.m.

25 Group Meeting

2p.m.-3p.m.

26 Community support certificates signed by

local businesses

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28 End of campaign and end of social media

platforms

March 2015

S u n d a y M o n d a y T u e sd a y W e d n esd a y T h u rsd a y F r id a y S a tu rd a y

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2 Group Meeting

2p.m.-3p.m.

3 Group Meeting

1p.m.-4p.m.

4 Group Meeting

2p.m.-3p.m.

5 Group Meeting

1p.m.-4 p.m.

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8 Group Meeting

9:30 p.m.-10:30 p.m.

9 Group Meeting

2p.m.-3p.m.

10 Group Meeting

1p.m.-4p.m.

11 Group Meeting

2p.m.-3p.m.

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16 Group Meeting

2p.m.-3p.m.

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18 Group Meeting

10a.m.-5p.m.

19 Group Meeting

10a.m.-5p.m.

20 Mailed Out Final

Documents

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29 National Deadline

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TimelineAugust 14

• Liz Kerns met with Bruce Tabb and Crystal Dawn, of the Kittitas Yakima Valley Community Land Trust to talk about a partnership with the CWU Bateman Team.

September 26• CWU Bateman Team met with the Kittitas Yakima Valley Community Land Trust to talk about a partnership and how it would be valuable on both ends to work together.• Held a meeting to discuss primary and secondary research and ways to distribute information to the community• Created possible case studies topics

October 5• Met as a group and talked about the research that we would be conducting for our campaign. • Topics included: Generational differences with trusting social media, how to use Twitter for nonprofits,

research other land trust that have been developed in Washington StateOctober 7

• Reviewed past campaigns to have for further reference • Created a timeline of due dates for research and final product• Formed a rough draft budget breakdown• Started working on research and case study documents

October 16• Formed a relationship with Carli Schmitz at Community Frameworks because they are involved with the Home Matters national movement. Discussed partnering to help spread awareness about quality, affordable housing.• Added Community Frameworks as a case study to understand how they benefit us as a partner• Continued to work on case studies and research

October 23• Met with Carli Schmitz at Community Frameworks in Bremerton, Washington to discuss event ideas for our campaign, media outlets, and how to make this a statewide campaign.

October 30• Bridging Community Frameworks and Kittitas Yakima Valley Community Land Trust• Brainstormed campaign ideas o Media both conventional and digital

• Youtube Contest• What does home mean to you?• Instagram competition• “What does home look like to you?”• Statewide media coverage

o Activities/ Events• Build Wealth (Get out of Debt) Workshop• Homeownership workshop• How to cost effectively upgrade your home• Kid friendly aspect• Painting tiles about what home is to them• Making it into a mural

November 6• Modified case study topics

November 7• Met with Crystal Dawn and discussed Kittitas Yakima Valley Community Land Trust role in our campaign.

November 12• Phone call with Carli at Community Frameworks to update her on current campaign ideas and align our ideas with hers.

November 20• Decided to move further with the idea of children drawing on tiles and creating a mural/collage of them to showcase what home means to them in the community.• Brainstormed different locations for a mural including, Ellensburg library, community gardens, activity center, and local businesses

November 23• Met with Kevin Brett, faculty advisor, to discuss plans for the campaign• Discussed a PEST vs. SWOT analysis• Looked at resources to get media coverage statewide• Look at options for the length of event and whether is should be a weekend versus a day event

November 24• Madalyn uploaded a Contact List spreadsheet • Received update on partnership with Carli at Community Frameworks• Community Frameworks is on board with the event and gave recommendations on who to invite to our

event. They are also on board with the community mural idea.December 4

• Discussed criteria for event venue• Researched and contacted possible venues such as Hall Home Community Center, Fairgrounds, local hotels, and the Ellensburg High School• Contacted possible vendors for our event

December 20• Received/Picked up 200 tiles from Home Depot for the childrens activity

January 8• Visited possible venue sites• Made list of the vendors we want to invite including Allstate (home insurance), Coldwell Banker (real estate), Knudson Lumber (home improvement), Umpqua Bank (loans, credits checks, home buyers class)

January 12• Worked on our GHOST outline• Started finalizing the list of vendors we would like to ask to be a part of our “Your Home Matters” Affordable Housing Fair 2015

January 15• Added paper tiles to our campaign allowing for more kids to be a part of the movement• Contacted Kelly Moreland and Sandra Freitas with Mothers of Preschoolers (MOPS) about MOPS contributing to our Community Art Project by having the kids participate in our drawing worksheet• Continued working on our GHOST outline• Added case studies: Young child’s perception of life through art, parents decisions based off of children’s feelings, advertising to children and parents decision• Discussed possibility of a press release calling for vendors

January 19th• Put the final touches on our survey• Contacted possible areas/events to conduct our survey: Fred Meyers, Safeway, First Friday Art Walk, Community Connect Day, Community Facebook pages• Compiled a list of local schools to contact for the paper tiles

January 20th• Uploaded survey into Qualtrics and started sending it out• Drafted and finalized vendor letter and application• Drafted media alert/event press release• Got logo design finalized

January 27• Made “Your Home Matters” social media pages: Twitter, Facebook, Pinterest, Instagram, and LinkedIn• Posted to different community Facebook pages about survey• Started contacting potential vendors • Finalized media alert

January 29• Went to Community Connect Day to conduct surveys and connect with different housing resources• Continued contacting potential vendors • Started contacting local elementary schools to hand out paper tile activity

February 1• Activated/published social media platforms

February 2• Sent out media alert • Continued contacting potential vendors and elementary schools

February 5• Visited venue: Allstate Insurance• Continued contacting potential vendors and elementary schools• Printed off flyers for the event

February 6• Went to First Friday Coffee to network with local business and hand out flyers• Went to First Friday Art Walk connected with the community and talk about our event

February 10• Printed off kids drawing page

February 12• Connected with local business and posted flyers around town• Dropped off kids drawing page to participating schools

February 15• Sunday Funday at Gallery One where we had children draw on ceramic tiles what their home meant for them. Handed out flyers for our event there as well.

February 16• Sent news release to several media contacts• Sent a reminder email to our vendors with details for the event and when they could set up. • Dropped of tile drawing pages to local daycares

February 1• Media coverage of our event on 88.1 The Burg• New American Dream tabling in the Student Union at CWU where we asked students what their American dream was. We compiled their answers on a large piece of butcher paper to be displayed.

February 18• New American Dream tabling in the Student Union

February 19• Picked up supplies for our event• Picked up drawing pages from the participating elementary schools• New American Dream tabling in the Student Union

February 20• Set up for event• Picked up drawing pages from participating day cares• Media coverage for our event in the Daily Record

February 21• Your Home Matters Affordable Housing Fair 2015• Started set-up at 8 a.m. with our six vendors• Ended the event at 3 p.m. that afternoon

February 26• Went to local businesses to sign our community support certificate

February 28• End of campaign and closed down social media outlets to analyze our impact

Research

Your Home Matters: Views on Affordable Housing This survey is being conducted by the Central Washington University Public Relations Student Society of America Bateman Team. The results from this research will be used to determine views on quality, affordable housing. This survey should take about 5 minutes and your responses are completely anonymous. Please rank how important it is to have a quality, affordable home. (please select one) m Not Important m Somewhat Important m Neutral m Important m Very Important How difficult is it to rent a quality, affordable home for you and your family? (please select one) m Very Difficult m Difficult m Neutral m Easy m Very Easy How difficult is it to own a quality, affordable home for you and your family? (please select one) m Very Difficult m Difficult m Neutral m Easy m Very Easy

How often does living in a quality, affordable home impact the following?

Never Impacted

Rarely Impacted

Sometimes Impacted

Impacted Most of the

Time

Always Impacted

Community m m m m m Education m m m m m

Health m m m m m Safety m m m m m

Success m m m m m

Please continue to the back of the page

What best describes your current family living situation? (please select one) m Renting an apartment m Renting a townhouse/condo m Renting a single-family residence m Own a townhouse/condo m Own a single-family residence m Other ____________________ What is your gender? m Male m Female m Prefer not to answer Which age range do you fall in? m 15-25 m 26-36 m 37-47 m 48-58 m 59 + What is your family status? (please select one) m Single, with no children m Single, with children m Married, with no children m Married, with children m Relationship, with no children m Relationship, with children m Other ____________________ Please indicate your annual household income range: m $20,000 or less m $20,001 - $30,000 m $30,001 - $40,000 m $40,001 - $50,000 m $50,001 or more m Prefer not to answer

MEMO TO: 2014-2015 Bateman Team FROM: Masey Peone SUBJECT: Kittitas County Housing Needs Assessment DATE: November 7, 2014A case study was conducted on the Kittitas County Housing Needs Assessment, which is directly reflective of the need for quality, affordable housing. This information was conducted through secondary research of a document prepared by Zackery Hanshew for the Homeless & Affordable Housing Network of Kittitas County. Examining this document will help the Bateman Team successfully base decisions off of the research found.

Background This document assesses affordable housing and housing needs in the Kittitas Yakima Valley region. This report was given to the Kittitas Yakima Valley Community Land Trust to assist them in evaluating the housing needs they want to create opportunities for. This assessment concentrates on housing for renters, housing for homeownership, and housing for the baby boomer generation. The baby boomer generation is part of the CWU Bateman Team target audiences.

“The Kittitas County Housing Needs Assessment is intended to assist community planners in determining the need for affordable housing within County Boundaries.” (Hanshew, 2013)

Key Findings The results found were based on the findings of household size, income, householder age, and other factors. These findings will help the CWU Bateman Team to put together a proper survey to further educate the public about the need for quality, affordable housing.

Kittitas County specifically has a higher growing rate than Washington State and the nation; it remains at “62% higher than that of the state.” (Hanshew, 2013) The median household income in Kittitas County increased by 3.6% and Washington State’s only increased by 2.2%. (Hanshew, 2013) Continuing to compare Kittitas Coun-ty housing to Washington State, it has a lower rate of housing units that are “owner-occupied” with 56.5%, while Washington State is at 63.4%. (Hanshew, 2013)

There is a need for housing affordability and understanding how plausible it is for those in Kittitas Coun-ty to own a home. “A minimum wage worker must work 69 hours a week to afford a 2 bedroom home or earn $15.92 an hour,” which is for a single person. (Hanshew, 2013) This shows that even though it’s a possibility, it isn’t a reasonable possibility. In Kittitas County, the vacancy rate is 5.9%, again much higher than the state, 75% higher. (Hanshew, 2013) Since 2011, home sales have increased by 9.5% in the Kittitas region, which can be in direct relation to the vacancy rate increasing. (Hanshew, 2013)

Housing Types in Kittitas CountyOne type of housing defined in this report is permanent housing. This isn’t a life long house, but more of a nor-mal home of your own. Another housing type is permanent supportive housing, which is a place to live for those with special needs such as, physical and mental disabilities. This type of housing has on-site services to help those people have the opportunity to live on their own. Single room occupancy, a one-room apartment is another type of housing. Housing that helps those come out of homelessness or those who have 20 or less of the median income is low-income housing. This difference between this and affordable housing is that affordable housing costs no more than 30 of an individual’s income. Public/Subsidized Housing is where the government pays for a portion of the rent. Mixed Income Housing is an apartment complex or housing development that adjusts its price ranges based on the income level of tenants.

A new type of affordable housing in Kittitas County is Community Land Trust. This is where a nonprofit owns the land and builds housing on the land making it affordable for future homeowners. Senior housing is for the elderly that need assisted living. (Hanshew, 2013)

DataThis report analyzes the possibilities of being able to afford a two-bedroom home in Kittitas County. As previ-ously stated, for a minimum wage worker to afford a two-bedroom house they must work 69 hours per week, 52 weeks per year. At this rate, to afford a two-bedroom room, the household has to have 1.7 people earning mini-mum wage working 40 hours a week, year-round. (Hanshew, 2013)

Data also shows that 66.8% of renters spend 30% + of their household income on housing. (Hanshew, 2013)

According to the report, home sales have increased and were up 18.3% in Kittitas County. Within the state they were up 3.4%. There is a huge gap between Kittitas County statistics and state statistics showing the affordable housing need. This significantly shows in the generation of baby boomers, “Most baby boomers will have lower incomes in retirement than they had while in the work force.” (Hanshew, 2013) Almost a quarter of Kittitas County population is baby boomers. (Hanshew, 2013)

MEMO TO: 2014-2015 Bateman Team FROM: Robyn Stewart SUBJECT: Housing and Student vs. Local Population in Ellensburg, WA DATE: January 7th, 2015Demographic Background Over half of Ellensburg’s population is made up of non-residential college students. Most students move off of campus after their freshman year, taking up a large portion of available housing. According to Central Washing-ton University Institutional Research Reports, the college freshmen population has continued to increase annu-ally.

Population Demographics of EllensburgAccording to the 2013-2014 Institutional Research Report for Central Washington University, there are roughly 11,287 students living in the Ellensburg area. The United States Census Bureau estimates that there were 18,363 total residents living in the Ellensburg area. Using these numbers, the student population makes up roughly 63% of the total population.

Family vs. Student HouseholdsThe website www.city-data.com shows that in 2013 only 39.6% of city households were family households. Whereas the state percentage of family households was 64.4%. The difference in total family households local-ly and state-wide is due in part to the large student population living off of campus. In 2010, there were 11,614 CWU students enrolled (CWU Common Data Set 2010-2011). According to www.city-data.com, only 2,123 of enrolled students lived on campus during the 2010-2011 academic year. Using these numbers, it can be found that only 18% of the student population was living on campus during that year. This leaves 8,362 students living in the residential community during this time. Comparing the number of students living off campus to the total population in Ellensburg for 2010, 45.7% of the residential community was made up by students.

Assuming the percentage of students living on campus has not changed dramatically since 2010, the 18% of students enrolled during the 2013-2014 academic year equals 2,031 students living on campus (CWU Common Data Set 2013-2014). This leaves the 8,126 remaining students living in the residential community. Comparing the number of students living off campus to the total Ellensburg population in 2013, 44.2% of the residential community was made up by students in 2013.

Available HousingAccording to www.city-data.com, there were only 7,823 housing units in Ellensburg in 2010. The U.S. Census Bureau shows that the home ownership rate during this time was roughly 30.7%. Using these numbers, it can be found that only 2,401 of total housing units were owned. This leaves about 5,422 assumed housing units avail-able for rent (some homes may be unoccupied for other reasons). The website www.city-data.com shows that the average household size was 2.2 persons in 2010. Applying this figure to available rental housing units, we can see that 11,928 people are renting, assuming 2.2 persons are living in each household. Using these numbers and the demographic information for 2010, it can be shown that roughly 68% of available rental units are occupied by students. This is over 2/3 of the rental availability.

ConclusionStudents make up over half of the total population in Ellensburg. Because only 18% of students live on campus each year, about 45% of the residential population is made up by students. Because of low home ownership rates in the community (30.7% compared to state level of 63.2%), rental housing units are in high demand. With over 2/3 of rental housing units being occupied by students, a large portion of local residents may be left without the ability to obtain quality, affordable housing.

MEMO TO: 2014-2015 Bateman Team FROM: Masey Peone SUBJECT: Community Frameworks Organization DATE: October 16, 2014A case study was conducted on the Community Frameworks organization whom is directly involved with the Home Matters Campaign. This information was conducted through Internet research. Examining how this or-ganization is structured and their relationship with Home Matters and affordable housing will help the Bateman Team successfully create a partnership. There are five detailed sections this case study includes itemizing details about the organization.

Background: The nonprofit organization Community Frameworks is active in Washington State, working directly in the cities of Spokane, Seattle, and Bremerton. Northwest Regional Foundation, created by the people of Spo-kane in 1974 also known as NRF, had a mission for the “betterment of communities.” (Community Frameworks Website) They later changed to Northwest Regional Facilitators focusing on helping individuals overcome ob-stacles to better their futures. In 2004, NRF decided to focus on creating affordable housing for individuals. NRF branched this into its own nonprofit organization now known as Community Frameworks. This organization focuses on “affordable rental opportunities, homeownership education and development, and affordable housing develop services for other organizations.” (Community Frameworks Website)Objective: The mission of Community Frameworks is to “support and develop affordable housing as a foundation upon which individuals, families and neighborhoods can build vital communities.” (Community Frameworks Website) In order to accomplish this mission, Community Frameworks explains their definition of affordable housing. The goal is that working people have the ability to afford housing and still be able to afford the daily living expenses such as groceries and gas. (Community Frameworks Website) The main objective is to offer affordable housing to people where the housing costs no more than “30% of a household’s income.” (Community Frameworks Website) Community Frameworks found that families tend to find affordable housing through rental housing and the goal is to help those families into homeownership. By moving into homeownership, “families can begin to build assets” which is directly related to the Home Matters Campaign. On the other side of affordable housing, Community Frameworks explains the quality of the house. (Community Frameworks Website) The house should be safe and energy efficient, while also being affordable. This relates to Home Matters focusing on the quality of housing and how it affects work, school, and the commu-nity. Community Frameworks acknowledges the housing crisis and wants to provide secure housing that will help create better work conditions, education, and stability in family life. Strategy: Community Frameworks services many strategies to educate and serve the primary audience, which are families in need of quality affordable housing. One strategy is through education by providing coaching and courses for the families. Community Frameworks provides credit and financial coaching, mortgage education, down payment financing, and new homes to first-time homebuyers. In Spokane, there was a need to strengthen the local community; a strategy Community Frameworks used to help with this was to create rental opportuni-ties along side the homebuyer opportunities. (Community Frameworks Website)Execution & Results: Multiple tactics have been used to implement these strategies. The most successful tactics have been through partnerships and becoming a statewide organization. Community Frameworks localized its education programs starting in Spokane and opened up another location in Bremerton, Washington. (Community Frame-works Website)

In order to provide affordable housing, Community Frameworks had to assure they could build safe and secure homes. Since 1997, they have built 175 homes that were offered to first-time homebuyers. With that, they have renovated 2900 “owner occupied homes.” (Community Frameworks Website) On top of providing housing for first-time homebuyers, Community Frameworks wanted to offer rental opportunities. In 2008, Community Frameworks purchased three apartment developments. They work with Pioneer Park Place, Rockwell Apart-ments, and The Hoffman Apartments. All of these are located in Spokane. Community Frameworks also expand-ed by creating a “Self-Help Homeownership Opportunity Program”, which helps provide loan fund for nonprofit organizations, such as land trusts. (Community Frameworks Website) Community Frameworks is still in process of expanding on homeownership production. It is their hope that the results of their efforts will be producing 500 units being built per year. (Community Frameworks Web-site)

References

Community FrameworksRetrieved January 27, 2015, from http://www.communityframeworks.org

MEMO TO: 2014-2015 Bateman Team FROM: Robyn Stewart SUBJECT: Successful Housing Campaign: Coalition for Nonprofit Housing & Economic Development (CNHED), “Affordable Housing For All” DATE: December 3, 2014History and BackgroundHomelessness in Washington DC is a significant issue. According to the 2014 Point-in-Time Count of Homeless Persons in the Metropolitan Washington Region report published by the Metropolitan Washington Council of Governments’ Homeless Services Planning and Coordinating Committee, 11,946 people in the region self identi-fied as being homeless as of January 29, 2014.

The Coalition for Nonprofit Housing and Economic Development (CNHED) assists nonprofit community de-velopment organizations with finding housing and economic opportunities for residents with low and moderate incomes in Washington DC. CNHED is a 501(c)(3) membership organization founded in the year 2000 after the merging of the Coalition of Economic Development Organizations (CEDO) and the Coalition of Economic Development Organizations (CNHD).

The organization strives to make an impact through: advocating for affordable housing, high quality training of community development workers, researching affordable housing and neighborhood revitalization, and by con-tinuously pushing information out to its members and the public.

The “Housing for All Campaign” is an attempt to get DC government to invest in local affordable housing pro-grams including the “Housing Production Trust Fund, the Home Purchase Assistance Program, the Local Rent Supplement Program, and the Permanent Supportive Housing Program. CNHED believes that the only way to accomplish their mission of affordable housing for all is through the investment and growth of these programs.

ObjectiveThe Coalition for Nonprofit Housing and Economic Development hoped to achieve their mission of “leading nonprofit community development organizations in ensuring that residents with low and moderate incomes have housing and economic opportunities in neighborhoods throughout the District of Columbia” through the “Housing for All Campaign”.

CNHED’s campaign goal was to increase the amount of people living in affordable homes in the Washington DC area. The organization’s objective was to gain the attention of the DC government and ultimately gain funding for affordable housing programs.

Strategy and Execution• Monthly campaign meetings o Free and open to the public• Rallies o Rallied for the Housing Production Trust Fund on November 18, 2014 on location shortly before voting took place• Newsletter o Free e-newsletter including updates, progress, etc.• Provides free campaign resources for staff and residents o Facts and information, communication tips, etc.

• Strong website o Mission, information, why important, how to get involved• Social Media presence o Facebook: https://www.facebook.com/cnhed o Twitter (@cnhed): https://twitter.com/cnhed• Live tweeting during events o LinkedIn: https://www.linkedin.com/company/coalition-for-nonprofit-housing-and-econom ic-development-cnhed- o google+: https://plus.google.com/114366266634485819208/about o Blog: http://www.cnhed.org/housing-for-all-campaign/blog/ • Specifically for campaign • Keeping people informed, up-to-date, pulling at heart strings

Results and Outcome The “Housing for All” campaign was a success. The Coalition for Nonprofit Housing and Economic Develop-ment caught the attention and the support of the DC Council. As a result of the campaign, the organization was able to help sway the Council to approve $100 million annually for the Housing Production Trust Fund.

What the Trust Fund has done for DC• The Trust Fund is crucial to meeting DC’s affordable housing goals of ending chronic homelessness, sup porting first-time home buyers, and creating and preserving high quality rental housing.• It has produced and preserved over 8,500 affordable homes across every ward in the District. There are 2,300 more affordable homes in the pipeline with Trust Fund commitments.• Estimated conservatively, more than 18,000 DC residents currently live in units funded by the Trust Fund.• For every dollar invested from the Trust Fund, $2.50 was invested from other sources.• It has created an estimated 10,000 short-term and permanent jobs.• It has strong guidelines that prescribe levels and lengths of affordability to serve District residents with the greatest housing need.• When used with DC’s Tenant Opportunity to Purchase Act, it provides tenants with the opportunity to stay in their homes and preserve affordable housing for themselves and their neighbors. (Taken from the CNHED blog, http://www.cnhed.org/housing-for-all-campaign/blog/)

Works Cited

Homelessness in Metropolitan Washington. (2014, May 14). Retrieved December 3, 2014, from http://www.mwcog.org/uploads/pub-documents/ql5bX1820140714163555.pdf

The Coalition for Non-Profit Housing and Economic Development. (2014, November 18). Retrieved December 3, 2014, from http://www.cnhed.org/housing-for-all-campaign/

About. Retrieved December 3, 2014, from http://www.cnhed.org/about/

The Coalition for Non-Profit Housing and Economic Development. (2014, November 18). Retrieved December 3, 2014, from http://www.cnhed.org/housing-for-all-campaign/blog/

MEMO TO: 2014-2015 Bateman Team FROM: Masey Peone SUBJECT: Social Media Campaign Case Study DATE: October 16, 2014 A case study was conducted on successful social media campaigns. This information was received through Internet research and scholarly articles. Examining how these campaigns were structured and their relationship to Home Matters and affordable housing will help the Bateman Team successfully create and execute a social media campaign. There are five detailed sections this case study includes itemizing details about the cam-paigns.

Background: A blog written by Erin Skarda in September of 2014 discusses the five most successful social media cam-paigns that were for social change. These are the social media campaigns the Bateman team will be learning and acknowledging in order to help increase awareness about quality, home affordability. Two of the five successful social media campaigns that have recently taken place are the Ice Bucket Challenge and the It Gets Better Proj-ect. The ice bucket challenge started with Pat Quinn, one who was diagnosed with amyotrophic lateral scle-rosis, known as Lou Gehrig’s disease. (Cary, 2014) The challenge was set for people all over the country to dump buckets of ice water over their heads, video record it, then challenge a few friends to do the same in 24 hours. If they didn’t want to do the challenge then they were to donate $100 to the ALS charity fund. (Cary, 2014) Dan Savage and his husband Terry Miller created the It Gets Better Project. (Skarda, 2014) They created this media campaign because of the amount of suicides occurring in teens that were “bullied because of their sexual orientation.” (Skarda, 2014) In September 2010 there were eleven teens that committed suicide because of sexual orientation. (Ward, 2013) Savage saw an opportunity with social media to speak to kids directly and help prevent suicides. (Ward, 2013) The project started with a video on YouTube and became a worldwide movement. (Ward, 2013)

Objective: The objective of the ice bucket challenge campaign on social media was to help raise money for the dis-ease and increase awareness of Lou Gehrig’s disease. (Cary, 2014) The objective of the It Gets Better Project was to let teens know that life will “get better.” (Skarda, 2014) Savage wanted to engage the public while persuading them to take action. (Ward, 2013) The stories shared in the videos were intended to give the campaign an “authentic voice”, which research shows to be important in a public relations campaign. (Ward, 2013) The authentic voice drives social change. The hope is that the videos will let kids know they have a support system and that they are not alone in their struggles. (Ward, 2013)

Strategy: Facebook was the main social media platform used to spread awareness about the ALS ice bucket chal-lenge. (Skarda, 2014) Strategies for the social media campaign was being fun, easy, having a sense of urgency, and leaving people feeling satisfied. (Hansraj, 2014) The challenge was fun to watch, which helped people want to raise awareness about it. Having a deadline of 24 hours to complete the challenge makes people actually com-plete the challenge. Afterwards participant’s felt like they helped make a difference, which in turn helped spread the campaign. (Hansraj, 2014) Studies show that the success of the Ice Bucket Challenge was strategized through social media marketing, celebrities’ influence, word-of-mouth phenomenon, viral marketing and right-timing marketing. (Phing, 2014) This can be directly applied to the Your Home Matters campaign by our social media being fun, yet having a sense of urgency in order to engage the public.

YouTube is the main social media platform used to spread awareness for the “It Gets Better” campaign. Thousands of people are inspired to upload their own messages about the campaign. The goal is to engage the community in person and online for the rights and equality of sexual orientation. (Skarda, 2014) This campaign used social media to create relationships among the public, which research shows are the “key to successful pub-lic relations campaigns.” (Ward, 2013) A strategy used to create a successful campaign is the “Dragonfly Effect”, which is a campaign with a call to action that is easy and fun. (Ward, 2013)

Execution & Results: The ice bucket challenge spread all across the country and has received $15.6 million in donations. (Cary, 2014) Executing the given strategies, more than just the everyday Joe took the challenge, it challenged nation leaders and celebrities. World leaders including Oprah Winfrey, Bill Gates, George Bush, Selena Gomez, and Taylor Swift participated in the ice bucket challenge. (Phing, 2014) Celebrities participating encourage their followers to participate as well. More than 3 million people donated for various ALS organizations and the videos have seen more that 1 billion views. (Skarda, 2014) The “It Gets Better” campaign engaged celebrities, activists, politicians, and the community. Some of those who contributed are Obama, Ellen DeGeneres, and Lady Gaga. (Skarda, 2014) With more than 50,000 videos, this campaign went national and it became more than a social media campaign. (Skarda, 2014) Programs starts, conferences were held, and pride festivals happened reaching out to youths. (Skarda, 2014) The cam-paign was successful because it engaged with a wide diversity of people. Creating the diversity helps to not put limitations on the campaign. (Ward, 2013) This campaign was also successful because “individual needs have remained the forefront of the campaign.” (Ward, 2013)

References Cary, B. (2014, August 21). Ice Bucket Challenge creator Pat Quinn thrilled ALS is getting attention. Retrieved January 28, 2015, from http://www.lohud.com/story/news/2014/08/18/ice-bucket-challenge-creator-thrilled-als-getting-attention/14243223/ Skarda, E. (2014, September 16). What You Need to Know About the 5 Most Successful Social Media Campaigns for Social Change. Retrieved January 28, 2015, from http://nationswell.com/social-media-cam-paigns-successful-at-change/ Hansraj, B. (2014, September 1). Perfect Viral Marketing from the ALS Ice Bucket Challenge. Retrieved January 28, 2015, from http://www.winmarketing.co.uk/perfect-viral-marketing-from-the-als-ice-bucket-chal-lenge.html Phing, A. N. M., & Yazdanifard, R. (2014). How Does ALS Ice Bucket Challenge Achieve its Viral Out-come through Marketing Via Social Media?.What is the It Gets Better Project? Retrieved February 5, 2015, from http://www.itgetsbetter.org/pages/about-it-gets-better-project/ Ward, J. (2013). The Next Dimension in Public Relations Campaigns: A Case Study of the It Gets Better Project. Diversity in Public Relations, 7(2), 157-186. Retrieved from http://www.prsa.org/Intelligence/PRJournal/Documents/20132Ward.pdf

MEMO TO: 2014-2015 Bateman Team FROM: Aubree Downing SUBJECT: Home Matters Case Study Identifying our Target Audiences DATE: January 1, 2015For this case study I was charged with researching the target audience and provide a clear understanding of what they look like in Kittitas County. This evaluation will provide a definition of each target audience which include baby boomers (1946-1964), millennial (1992-1997), and young parents, how they fit into Kittitas County and what type of groups they may be involved in. The purpose of this research is to provide a better understanding of what makes up each group and how we may be able to connect with them in order to inform them of our cam-paign.

Definitions:Baby Boomers: As stated in The Baby Boomers Cohort in the United Stated: 2012 to 2060 by Sandra Colby and Jennifer Ortman, which gives the populations and projections for that time frame, the generation born post-World War II in which a boom of birth took place is referred to as the Baby Boom generation. This boom took place between the years 1946-1964 which would mean that today this generation would be between the ages 54-72. (Colby *=& Ortman, 2012)Millennial: The Millennial generation is made up of people who are born between the years 1981 to the early 2000s. Due to this, the Millennial generation is made up of many different ages ranging from the mid thirties to early teens. While the definition of this generation includes many different ages for the purpose of this competition we will focus on those born between 1992- 1997, making the target audience in the Millennial generation consists of those between the ages 17-22.Young Parents: Understanding that the young parents demographic could include a wide range of ages, through research we deiced to limit the age group of young parents to people between the ages 15-24. Demographics of Kittitas County: Kittitas County is made up of a wide range of people. According to the Census the county has a pop-ulation of 40,915. Within this community the number of Baby Boomers who live here is approximately 7,886. According to the research the young Baby Boomer generation, between the ages 55-59 is the most prominent making up 32% of our target audience in that age range. (Census, 2010) The number of Millennial that make up Kittitas County is approximately 10,701. This number includes people between the ages 15-24. While this number gives more information than just our target audience of those between the ages 17-22, it does give a clear picture of both the Millennial and young parent target audience. Due to the fact that Ellensburg has a university in it the largest part of this target audience comes from those between the ages 20-24 with 6,822 people making up 63% of our total number. (Census, 2010) According to the Washington State Department of Health more than 86,566 births were recorded in 2013. This number includes mothers who are under 15 to over 45. Within our target audience for young par-ents, ages 15-24, the number of births in Washington State in 2013 was 21,786. In Kittitas County there were 413 births to mothers who where between the ages under 15 to over 45. Within our target audience for young parents the number of births included 111.As stated in the of Mother’s Age Group by County Residence 2013, provided by the Washington State Department of Health, the highest number of babies born to mothers between the ages in our target audience was 85 making up 76% of our audience. (Washington State Department of Health, 2013)

Finding our Target Audience Due to the fact that the largest age ranges for those in our Baby Boomers generation is 55-59 we have ome to find that most people in that age range are

come to find that most people in that age range are still working or just now in retirement. They will be promi-nent figures in our community in both the business and social side of the community. In order to make sure that we will inform this age group of our campaign we would look into groups such as Rotary, The Elk, professionals who go to the first Friday coffee talk with business professionals, and many others.

In order to reach the Millennial generations we would have to focus on the University or those who are seniors in high school. This would mean that we would have to go to events or put on events in these locations because that is where our target audience will be. Reaching young parents can be done in many different ways. First we can send information home with kids at the local elementary schools or day cares. We could also find them at places such as Mothers with Preschoolers (MOPS) or get in contact with organizations that work with young parents such as WICK or Hopesource.

Work CitedAmerican FactFinder - Results. (2010, January 1). Retrieved March 19, 2015, from http://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=bkmk

Birth Tables by Topic. (2014, July 1). Retrieved March 19, 2015, from http://www.doh.wa.gov/DataandStatistical-Reports/VitalStatisticsData/BirthData/BirthTablesbyTopic

Colby, S., & Ortman, J. (2014, May 1). The Babohort in the United States: 2012 to 2060. Retrieved March 19, 2015, from http://www.census.gov/prod/2014pubs/p25-1141.pdf

MEMO TO: 2014-2015 Bateman Team FROM: Aubree Downing SUBJECT: Definition of Affordable Housing DATE: October 24, 2014For this case study I was charged with researching affordable housing and what situations those who need it are in. In order to gain a better understanding we will look at different resources for quality affordable housing. These resources will include the United States Department of Housing and Urban Development (HUD), Nation-al Low Income Housing Coalition, and the Washington Low Income Housing Alliance.The purpose of this research is to provide a better understanding of affordable housing so we can in return make an effective campaign.

United States Department of Housing and Urban Development Background- In 1937 the U.S. Housing Act was signed and in 1965 the Department of Housing and Urban became a Cabinet-level agency, with Robert C. Weaver becoming the first HUD Secretary in 1966. Today Julian Castro holds that title. HUD mission is “to create strong, sustainable, inclusive communities and quality afford-able homes for all.” They do this by offering many different programs (U.S. Department of Housing and Urban Development, 2015).

Affordable Housing Defined- According to HUD.gov (2015) families who pay more than 30 percent of their income for housing are considers cost burdened. This means that that renter or home owner may find it difficult to afford common necessities such as food, clothing, or medical care. Today an estimated 12 million renter and homeowners use more than 50 percent of their annual income for housing, thus making the dream of having a quality affordable home for those who work-full time with a minimum wage salary a hard thing to achieve(U.S. Department of Housing and Urban Development, 2015).

National Low Income Housing Coalition

Background- The National Low Income Housing Coalition was founded in 1974 by Cushing N. Dolbeare. To-day the coalition works “to educated, organize, and advocate to ensure decent, affordable housing for everyone.” There goals include “preserve existing federally assisted homes and housing resources, expand that supply of low income housing, and establish housing stability” (National Low Income Housing Coalition, 2015).

Affordable Housing Defined- Like the United States Department of Housing and Urban Development, the Na-tional Low Income Housing Coalition defines an affordable unit as “one in which a house hold, at the defined income threshold, can rent without more than 30 percent of their income on housing and utility costs” (National Low Income Housing Coalition, 2015).

Washington Low Income Housing AllianceBackground- The Washington Low Income Housing Alliance is a statewide organization that works with a wide range of organizations and individuals to advocate for positive policy change, mobilize people to make a differ-ence “to build and protect safe, healthy, affordable homes for everyone in Washington State”(Washington Low Income Housing Alliance, 2015).According to their website:

• In Washington State about 87,000 people face homelessness each year• 250,000 Washington households have to choose between common necessities and rent• 47 percent of families with children make up the homeless population in Washington State

Affordable Housing Defined- As a partner with the National Low Income Housing Coalition, the Washington Low Income Housing Alliance defines affordable housing as allowing people to have a safe, healthy, home that will not take more than 30 percent of renters or homeowner’s income on housing and utility costs. ConclusionThrough research of different organizations that work to provide quality affordable housing to people we have found that most define affordable housing as a home that does not take more than 30 percent of a person’s in-come. We have also found that more people are dealing with this issue due to the fact that they are not receiving a substantial wage that allows them to have an affordable house. It is our hope that with this information we will be able to make an effective campaign.

ReferencesAbout Us: National Low Income Housing Coalition. (2015, January 1). Retrieved March 20, 2015, from http://nlihc.org/about

About Us. (n.d.). Retrieved March 20, 2015, from http://wliha.org/about-us/overview

Affordable Housing - CPD - HUD. (n.d.). Retrieved March 20, 2015, from http://portal.hud.gov/hudportal/HUD?src=/program_offices/comm_planning/affordablehousing

Planning

Vendor Letter & Application

 January  21,  2015    Name  of  Business  Street  Address  City,  State  Zip  Code    Dear  Potential  Sponsor  (Name),    The  Central  Washington  University  Bateman  Team  invites  you  to  become  a  partner  for  our  “Your  Home  Matters  Affordable  Housing  Fair  2015”.  This  informative  fair  will  be  9  a.m.  to  3  p.m.,  February  21,  2015  at  Allstate  Insurance,  1320  S.  Canyon  Rd.,  Ellensburg,  WA  98926.  This  fair  features  multiple  booths,  educating  the  public  on  all  aspects  of  affordable  housing.      Home  Matters  and  the  Public  Relations  Student  Society  of  America  (PRSSA)  sponsor  the  Bateman  Case  Study  Competition.    This  gives  students  an  opportunity  to  implement  full  public  relations  campaigns.  The  goal  of  this  competition  is  to  educate  the  public  about  the  importance  of  local,  affordable  housing,  and  inspire  the  community  to  take  action.    To  help  this  fair  thrive,  and  to  increase  community  outreach,  we  depend  on  partnerships.  As  an  influential  local  business,  we  would  welcome  your  participation  at  this  February  21  fair.  At  this  fair,  you  will  have  the  opportunity  to  market  how  your  business  is  connected  to  the  issue  of  quality,  affordable  housing  in  our  community.      We  will  be  contacting  you  shortly.  We  look  forward  to  your  participation.    Sincerely,    Masey  Peone  CWU  Bateman  Team  masey-­‐peone@hotmail.com    (360)  265-­‐6087  

     

Vendor  Application    Company  Contact:     __________________________________________________________________________    

Company  Name:     ____________________________________________________________________________    

Address:    _____________________________________________________________________________________    

City/State/Zip:    ______________________________________________________________________________    

Phone:     _______________________________________________________________________________________    

E-­‐mail:    _______________________________________________________________________________________    

   By  signing  this  form  you  are  committing  your  participation  at  the  Your  Home  Matters  Affordable  Housing  Fair  2015  on  February  21  from  9  a.m.  to  3  p.m.    Signature:    _____________________________________________    Date:    _______________________________  

Signed Vendor Application

Logo/Design Options

Vendor List1. Mandy Hamlin, Allstate Insurance

mandyhamlin@allstate.com, 509-925-17002. Laurie Armstrong/Jon Guddat, Umpqua Bank

lauriearmstrong@umpquabank.com, 509-925-08293. Debra Clerf, Coldwell Banker

debraclerf@gmail.com4. Kari Shelley, Knudson Lumber

kari@knudsonlumber.com5. Crystal Dawn, Kittitas Yakima Valley Community Land Trust

crystaldawn@kyvlandtrust.org, 509-962-58916. Carli Schmitz, Community Frameworks

carlis@communityframeworks.org, 360-377-77387. Sherri Ott, Habitat For Humanity

kchhabitat.org, 509-962-50588. Craig Kelly, Hopesource

ckelly@hopesource.us.com, 509-925-1448

Campaign Planning

Creating a campaign calendar First campaign brainstorming session

Brainstorming a campaign name

Implementation

Media  Advisory     Media  Contact:  FOR  IMMEDIATE  RELEASE   Silver  Caoili     CWU  Bateman  Team     SilverLCaoili@gmail.com     253-­‐830-­‐4449  

 Your  Home  Matters  Affordable  Housing  Fair  2015  

 ELLENSBURG,  Wash.  (Feb.  2,  2015)  -­‐  The  Central  Washington  University  Bateman  Team  is  holding  the  “Your  Home  Matters  Affordable  Housing  Fair  2015”.  This  February  21  fair  features  multiple  booths,  educating  the  public  on  all  aspects  of  affordable  housing.    WHO:  The  Your  Home  Matters  Affordable  Housing  Fair  2015  will  feature  booths  from  invited  and  confirmed  leading  housing  vendors  including:  Allstate  Insurance,  Bailey’s  Bibliomania,  Coldwell  Banker,  Community  Frameworks,  Cornerstone  Home  Lending  INC.,  Kittitas  Yakima  Valley  Community  Land  Trust,  Knutson  Lumber,  Libenow  Property  Management,  Sherwin  Williams,  Stewart  Title,  and  Umpqua  Bank.      WHAT:  Home  Matters  and  the  Public  Relations  Student  Society  of  America  (PRSSA)  sponsor  the  Bateman  Case  Study  Competition,  which  this  year  focuses  on  the  issue  of  the  provision  of  affordable  housing.  The  fair  features  a  series  of  providers  offering  strategies  to  address  the  difficulties  associated  with  finding  adequate  rental  and  ownership  housing.      WHEN:  Saturday,  Feb.  21;  9  a.m.  to  3  p.m.    WHERE:  Allstate  Insurance,  1320  S.  Canyon  Rd.,  Ellensburg,  WA  98926    WHY:  To  showcase  leading  affordable  housing  experts  in  order  to  address  the  affordable  housing  issue  in  Washington  state.        

Media Alert

News  Release   Media  Contact:  FOR  IMMEDIATE  RELEASE   Silver  Caoili     CWU  Bateman  Team     SilverLCaoili@gmail.com     253-­‐830-­‐4449  

 Your  Home  Matters  Affordable  Housing  Fair  2015  

 ELLENSBURG,  Wash.  (Feb.  18,  2015)  –  The  Your  Home  Matters  Affordable  Housing  Fair  2015  is  9  a.m.  to  3  p.m.  on  Feb.  21  at  Allstate  Insurance,  1320  S.  Canyon  Rd.,  Ellensburg,  WA  98926.  This  fair  features  multiple  booths  from  leading  housing  vendors  to  educate  the  community  on  all  aspects  of  affordable  housing.  This  event  is  free  and  open  to  the  public.      The  vendors  who  will  be  present  at  this  fair  are:  

• Allstate  Insurance  • Coldwell  Banker  • Habitat  for  Humanity  • Hope  Source    • Kittitas  Yakima  Valley  Community  Land  Trust  • Knutson  Lumber  • Umpqua  Bank  

 “Affordable  housing  is  a  big  issue  in  Kittitas  County  with  22.6%  of  the  population  below  the  poverty  line”  said  Robyn  Stewart,  Central  Washington  University  Bateman  team  member.  “This  is  extremely  high  compared  to  the  13.4%  of  people  below  the  poverty  line  in  Washington.”    Central  Washington  University  students  are  organizing  this  fair  as  a  part  of  the  Home  Matters  and  the  Public  Relations  Student  Society  of  America  (PRSSA)  Bateman  Case  Study  Competition.      

###    About  Home  Matters  Home  Matters™  (www.homemattersamerica.com)  is  a  national  movement  that  aims  to  build  public  support  for  the  essential  role  that  Home  plays  as  the  bedrock  for  thriving  lives,  families,  and  a  stronger  nation.  Participating  in  Home  Matters  is  a  coast-­‐to-­‐coast  coalition  composed  of  members  of  the  general  public,  leaders  of  housing  and  community  development  organizations,  as  well  as  other  organizations  concerned  about  increasing  the  positive  impact  of  Home  in  their  communities.  The  coalition  includes  regional  and  local  organizations  from  across  the  nation,  as  well  as  national  entities  like  the  National  NeighborWorks®  Association,  Citi  Community  Development,  and  Wells  Fargo.    

Affordable Housing Fair 2015

Saturday, February 21 drop-in from

9 a.m. to 3 p.m.

• Allstate Insurance• Kittitas Yakima Valley

Community Land Trust• Coldwell Banker• Cornerstone Pie

• Knudson Lumber• Hopesource• Habitat for Humanity• Housing Authority• Umpqua Bank

THE NEW AMERICAN DREAM

This event will feature booths about the importance of quality, affordable housing. These vendors will provide financial help,

insurance advice, community outreach, and home improvement.

Featured Partners:

Allstate Insurance1320 S. Canyon Rd.

Ellensburg, WA 98926

Affordable Housing Fair 2015

Sabado, el 21 de FebreroPasa a las

Nueve del la manana hast alas tres de la noche

• Allstate Insurance• Kittitas Yakima Valley

Community Land Trust• Coldwell Banker• Cornerstone Pie

• Knudson Lumber• Hopesource• Habitat for Humanity• Housing Authority• Umpqua Bank

El Nuevo Sueno Americano

Este evento contará con cabinas de la importancia de la calidad, vivien-do asequible. Estos proveedores se proporcionan ayuda financiera, ase-

soría de seguros, alcance a la comunidad y mejoras de la casa.

Companeros Presentados:

Allstate Insurance1320 S. Canyon Rd.

Ellensburg, WA 98926

Children’s Drawing Assignment

Nombre_______________________________________ Escuela______________________________________Grado________

Que significa La casa para ti?

-------------------------------------------------------------------------------------------Ver lo que significa “ La casa” a tu hijo en la feria de “ Your Home Matters Afford-

able Housing” en Allstate Insurance el 21 de Febrero a las 9 de la manana hast alas 3 de la tarde. Los proveedores de esta feria proporcionará ayuda financiera,

seguros asesoramiento, alcance a la comunidad, y mejoras de la casa.

Averigua mas aqui:

 Visual/Audio  Image  Release  Form  

   I  hereby  grant  permission  to  the  CWU  Bateman  team,  its  employees,  its  officers  and  its  agents,  to  take  and  use  visual/audio  images  of  me.  Visual/audio  images  are  any  type  of  recording,  including  photographs,  digital  images,  drawings,  renderings,  voices,  sounds,  video  recordings,  audio  clips  or  accompanying  written  quotes  and/or  descriptions.  I  agree  that  the  CWU  Bateman  team  owns  the  visual/audio  images  and  all  rights  related  to  them.  The  audio/visual  images  may  be  used  in  any  manner  or  media  without  notifying  me  including,  but  not  limited  to,  CWU  Bateman  sponsored  Web  sites,  publications,  promotions,  broadcasts,  advertisements,  posters,  and  slides  and  like  materials,  as  well  as  for  any  non-­‐Bateman  uses.  I  waive  any  right  to  inspect  or  approve  the  finished  images  or  any  printed  or  electronic  matter  that  may  be  used  with  them.        I  further  acknowledge  that  if  the  audio/visual  image(s)  is/are  submitted  to  the  CWU  Bateman  team  by  me,  I  willingly  transfer  copyright  claims  to  CWU  Bateman  Team.        I  release  the  CWU  Bateman  team,  its  employees,  its  officers  and  its  agents,  including  any  firm  authorized  to  publish  and/or  distribute  a  finished  product  containing  the  audio/visual  images,  from  any  claims,  damages  or  liability  which  I  may  ever  have  in  connection  with  the  taking  or  use  of  the  audio/visual  images  or  printed  material  used  with  the  audio/visual  images.        I  am  competent  to  sign  this  release  and  at  least  18  years  of  age  or  signing  with  a  competent  parent  or  guardian.  I  have  read  this  release  before  signing.  I  understand  its  content  and  freely  accept  the  terms.            _______________________                                              _____________________     ________________    Printed  Name                                  Signature                 Date        __________________                                _______________________          __________________________  Printed  Name  (Minors)        Signature  (Parent  or  Guardian)        Telephone  or  e-­‐mail  Address        ____________________________________________________________________________  Address  (optional)            Project Name:          Photographer name/signature/contact information/notes:        

Media Release Form

Sunday Funday

Sunday Funday event at Galler One Some finished tiles

Mother & daughter displaying theirfavorite part of their home

Children drawing what their home means to them

Sunday Funday

Finished tiles after Sunday Funday event

Finished tiles displayed in Gallery One window

New American Dream

Surveying CWU students abouta New American Dream

A Drama student from California writes his New American Dream

Three CWU students write their New American Dreams

A CWU studnet writes hisNew American Dream

Your Home MattersAffordable Housing Fair 2015

Event Sign

The 2015 CWU Bateman Team

Photo booth

Welcome table & gift bags

Paper tiles displayed at event

Your Home MattersAffordable Housing Fair 2015

Vendor signing support flier

Guests at the event

Guests at the photo booth

Habitat for Humanity booth

A guest at the CommunityLand Trust booth

Your Home MattersAffordable Housing Fair 2015

Allstate Insurance booth

Knudson Lumber booth

Guests at the photo booth

Hopesource booth

Homeowners class by Umpqua Bank

Media Coverage

Bateman Team Leader Madalyn Freeman doing radio spot for Affordable Housing Fair

Madalyn Freeman at 88.1 The Burg

Media Coverage

Article about the Your Home Matters Affordable Housing Fair 2015 published on the Daily Record online

Media Coverage

Article about the Your Home Matters Affordable Housing Fair 2015 published in the Daily Record

Evaluation

SWOT Analysis1. Social media success2. Reached target audiences3. Major vendor participation 4. Community impact

Strengths: Weaknesses:

Opportunities: Threats:

1. Lack of emotional appeal2. Lack of publicity 3. Need to create value 4. Greater vendor participation

1. Annual event2. Quality housing resources 3. Maintain momentum 4. Improve local awareness of affordable

housing

1. Losing momentum 2. Competing events3. Compassion fatigue4. Diffusion of responsibility

PEST Analysis1. National, regional issue2. Low-income housing stigma3. Need for affordable housing 4. Lack of quality housing

Political: Economical:

Sociological: Technological:

1. Rising cost of housing2. Growing number in poverty 3. Lack of housing assistance resources4. Need for housing education

1. Young parents2. Education quality3. Health4. Safety

1. Social media2. Online research3. Greater mobile4. Information overload

My Report Last Modified: 03/09/2015

1. Please rank how important it is to have a quality, affordable home:

# Answer

Response %

1 Not Important

3 1%

2 Somewhat Important

16 5%

3 Neutral

4 1% 4 Important

80 24%

5 Very Important

234 69%

Total 337 100% Statistic Value Min Value 1 Max Value 5 Mean 4.56 Variance 0.66 Standard Deviation 0.81 Total Responses 337

Survey Results

2. How difficult is it to rent a quality, affordable home for you and your family?

# Answer

Response %

1 Very Difficult

57 17%

2 Difficult

137 42% 3 Neutral

96 29% 4 Easy

32 10% 5 Very Easy

7 2% Total 329 100%

Statistic Value Min Value 1 Max Value 5 Mean 2.38 Variance 0.91 Standard Deviation 0.95 Total Responses 329

3. How difficult is it to own a quality, affordable home for you and your family?

# Answer

Response %

1 Very Difficult

107 33%

2 Difficult

107 33% 3 Neutral

54 17% 4 Easy

45 14% 5 Very Easy

11 3% Total 324 100%

Statistic Value Min Value 1 Max Value 5 Mean 2.22 Variance 1.32 Standard Deviation 1.15 Total Responses 324

4. How often does a quality, affordable home impact the following?

# Question Never

Impacted

Rarely Impacte

d

Sometimes

Impacted

Impacted Most of the Time

Always Impacte

d

Total Respons

es

Mean

1 Community 3 12 66 116 101 298 4.01

2 Education 4 16 90 97 91 298 3.86 3 Health 4 14 100 96 84 298 3.81 4 Safety 2 8 74 96 118 298 4.07 5 Success 6 30 89 99 73 297 3.68 Statistic Community Education Health Safety Success Min Value 1 1 1 1 1 Max Value 5 5 5 5 5 Mean 4.01 3.86 3.81 4.07 3.68 Variance 0.81 0.93 0.89 0.81 1.03 Standard Deviation 0.90 0.96 0.95 0.90 1.02

Total Responses 298 298 298 298 297

5. What best describes your current family living situation?

# Answer

Response %

1 Renting an apartment

51 17%

2 Renting a townhouse/condo

21 7%

3 Renting a single-family residence

56 19%

4 Own a townhouse/condo

3 1%

5 Own a single-family residence

147 49%

6 Other

20 7% Total 298 100%

Other RENTING A ROOM MANUFAC.HOME living witg family Renting a house and sub-renting out 4 rooms to keep it affordable. living with parentals! living with family after retirement living in a house my parents own living with parents cant afford housing after divorce on single income renting from family to save money! Statistic Value Min Value 1 Max Value 6 Mean 3.79 Variance 2.73 Standard Deviation 1.65 Total Responses 298

6. What is your gender?

# Answer

Response % 1 Male

49 16% 2 Female

245 82%

3 Prefer not to answer

5 2%

Total 299 100% Statistic Value Min Value 1 Max Value 3 Mean 1.85 Variance 0.16 Standard Deviation 0.40 Total Responses 299

7. Which age range do you fall in?

# Answer

Response % 1 15-25

56 19% 2 26-36

87 29% 3 37-47

61 20% 4 48-58

57 19% 5 59 +

37 12% Total 298 100%

Statistic Value Min Value 1 Max Value 5 Mean 2.77 Variance 1.69 Standard Deviation 1.30 Total Responses 298

8. What is your family status?

# Answer

Response %

1 Single, with no children

49 16%

2 Single, with children

25 8%

3 Married, with no children

26 9%

4 Married, with children

138 46%

5 Relationship, with no children

34 11%

6 Relationship, with children

18 6%

7 Other

7 2% Total 297 100%

Other SEPERATED Grandmother raising children divorced with no children grown children Statistic Value Min Value 1 Max Value 7 Mean 3.56 Variance 2.29 Standard Deviation 1.51 Total Responses 297

9. Please indicate your annual household income range:

# Answer

Response %

1 $20,000 or less

32 11%

2 $20,001 - $30,000

36 12%

3 $30,001 - $40,000

27 9%

4 $40,001 - $50,000

26 9%

5 $50,001 or more

152 51%

6 Prefer not to answer

24 8%

Total 297 100% Statistic Value Min Value 1 Max Value 6 Mean 4.02 Variance 2.39 Standard Deviation 1.55 Total Responses 297

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Blog by Kevin Brett

The (Almost) DailyBrett blog has 55 subscribers and 74,000 page views. The blog about “Your Home Matters” received 76 page views.

Lasting Impact

Community Support Certificate displayed in Ellensburg businesses and non-profits.

Ellensburg CareNet Pregnancy Center Ellensburg Sport of Kings barber shop

Lasting Impact

Community Support flier displayedin the window at Gallery One

Ellensburg Taco Del Mar

Ellensburg Yarn FolkEllensburg O’Reilly’s

ResourcesAbout Us: National Low Income Housing Coalition. (2015, January 1). Retrieved March 20, 2015, from http://nlihc.org/about

About Us. (n.d.). Retrieved March 20, 2015, from http://wliha.org/about-us/overviewAbout. Retrieved December 3, 2014, from http://www.cnhed.org/about/ Affordable Housing - CPD - HUD. (n.d.). Retrieved March 20, 2015, from http://portal.hud.gov/hudportal/HUD?src=/program_offices/comm_planning/affordablehousing

American FactFinder - Results. (2010, January 1). Retrieved March 19, 2015, from http://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=bkmk

American FactFinder-Results. (2015, February 5). Retrieved January 12, 2015, from http://factfinder.census.gov/faces/tableservIces/jsf/pages/productviewxhtml?src=bkmk

American FactFinder-Results. (2015, February 5). Retrieved January 12, 2015, from http://factfinder.census.gov/rest/dnldContrOller/deliver?_ts=439235025152

Birth Tables by Topic. (2014, July 1). Retrieved March 19, 2015, from http://www.doh.wa.gov/DataandStatistical-Reports/VitalStatisticsData/BirthData/BirthTablesbyTopic

Cary, B. (2014, August 21). Ice Bucket Challenge creator Pat Quinn thrilled ALS is getting attention. Retrieved January 28, 2015, from http://www.lohud.com/story/news/2014/08/18/ice-bucket-challenge-creator-thrilled-als-getting-attention/14243223/

Colby, S., & Ortman, J. (2014, May 1). The Babohort in the United States: 2012 to 2060. RetrievedMarch 19, 2015, from http://www.census.gov/prod/2014pubs/p25-1141.pdf

Community Frameworks Retrieved January 27,2015 http://www.communityframeworks.org

Ellensburg (city) QuickFacts from the Us Census Bureau (2015, February 5). Retrieved January 7, 2015, from http://quickfacts.census.gov/qfd/states/53/5321240.html

Ellensburg, Washington (2015, February 5). Retrieved January 9, 2015, from http://www.city-data.com/city/El-lensburg-Washington.html

Hansraj, B. (2014, September 1). Perfect Viral Marketing from the ALS Ice Bucket Challenge. Retrieved January 28, 2015, from http://www.winmarketing.co.uk/perfect-viral-marketing-from-the-als-ice-bucket-challenge.htmlHome. (n.d.). Retrieved March 20, 2015, from http://kyvlandtrust.org

Homelessness in Metropolitan Washington. (2014, May 14). Retrieved December 3, 2014, from http://www.mwcog.org/uploads/pubdocuments/ql5bX1820140714163555.pdf

Home Matters | Home is where it all starts. (2013, January 1). Retrieved March 20, 2015, from http://www.home-mattersamerica.com

Kittitas County Washington (2015, February 5). Retrieved January 9, 2015, from https://www.co.kittitas.wa.us/about/populati on.aspx

Hanshew, Z (2013) Kittitas County Housing Need Assessment

Phing, A. N. M., & Yazdanifard, R. (2014). How Does ALS Ice Bucket Challenge Achieve its Viral Outcome through Marketing Via Social Media?.

Skarda, E. (2014, September 16). What You Need to Know About the 5 Most Successful Social Media Campaigns for Social Change. Retrieved January 28, 2015, from http://nationswell.com/social-media-campaigns-success-ful-at-change/

The Coalition for Non-Profit Housing and Economic Development. (2014, November 18). Retrieved December 3, 2014, from http://www.cnhed.org/housing-for-all-campaign/

The Coalition for Non-Profit Housing and Economic Development. (2014, November 18). Retrieved December 3, 2014, from http://www.cnhed.org/housing-for-all-campaign/blog/

Ward, J. (2013). The Next Dimension in Public Relations Campaigns: A Case Study of the It Gets Better Project. Diversity in Public Relations, 7(2), 157-186. Retrieved from http://www.prsa.org/Intelligence/PRJournal/Docu-ments/20132Ward.pdf

Washington QuickFacts from the US Census Bureau. (n.d.). Retrieved January 7, 2015, from http://quickfacts.census.gov/qfd/states/5300 0.html Washington QuickFacts from the US Census Bureau. (n.d.). Retrieved January 7, 2015, from http://quickfacts.census.gov/qfd/states/5300 0.htmlWhat is the It Gets Better Project? Retrieved February 5, 2015, from http://www.itgetsbetter.org/pages/about-it-gets-better-project/