(final)how to market your hotel & restaurant in the digital age?
TRANSCRIPT
ANTON DIAZ
Founder,
How to Market your Hotel
& Restaurant in the Digital Age in the Social Media Capital of the World?
(8 Practical Tips + Case Study)
All Rights Reserved. 2015
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• #1 Food & Travel Blog (2005) • ~ 1 Million hits per 1.5 months • Go Negosyo: Inspiring Young
Filipino Entrepreneur Award • Dept. of Tourism: Tourism Star
Awardee for Media • Rogue Magazine: 50 Most
Influential Filipinos Online
“Curate your Instagram Feed” 1.
@antondiaz @ourawesomeplanet Use as Social Media or Embody the Instagram Culture?
“Influence What Google Say About You” 2.
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“Engage Influencers like a Friend”
“What other people say about you is more important than what you say about yourself.”
3.
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Ultimate Taste Test (Sept. 12, Glorietta)
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Key to Successful Influencer Engagement:
1). Collaborate to Co-Create Content
2). Have a Good Story to tell. - Origin Story - Legend Story - Credentialize your Story
3). Make a Difference together
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Millennial-ize your Organization
“Millennial-ize your organization.”4.
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Gen X Turns 40 Lifestage
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Kids Rule! Next Gen Influencers…
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“Join the Culinary Revolution in Manila” 5.
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FILIPINO FOOD AS A GLOBAL SENSATION!
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Manila is Singapore 8 years ago
Manila is Singapore 8 years Ago
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The Asian Century
THE ASIAN CENTURY
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“Define your Mobile Social Strategy?”
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6.
@ourawesomeplanet
Top Active Social Platform
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“Take time to create a unique message per social media channel.”
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Prepare for the Age of Video
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“Prepare for the Age of Video.” 7.
@ourawesomeplanet
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“80% of Internet Traffic will be Video in 2019”- Cisco
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www.youtube.com/antondiaz1). Most Awesome Restaurant Video Profiles 2). Restaurant Food Trip or Staycation Vlog 3). How to Build a Resto Series
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“Golden Age of Travel”
8.
“
“Travelling will be just like eating in a high end restaurant.”
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BBC Travel - What Global Travellers want?
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“Manila’s Traffic Problem or Opportunity?
Internet Bandwidth & Road Traffic Congestion”
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“It’s all about the Destination Experience” ~ Club Balai Isabel Case Study ~
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“Instagram Feed (Before)”
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“Instagram Feed (After)”
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“Use Facebook as a Feedback Mechanism”
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“Higher Engagement with Video”
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#InstagramWorkshopWeekend“Orchestrate Awesome Moments”
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Live an Awesome Life!
Anton DiazFounder, OurAwesomePlanet.com
Add me in Facebook: antondiazAdd me in Twitter: antondiaz
[email protected]+63917-5683627