finally finished the body shop (1)
TRANSCRIPT
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H a n n a h . J o n a s . P o p p y . V a u g h a n
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W H E R E W E S T A R T E D
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W H E R E W E S T A R T E D
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W H E R E W E S T A R T E D
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W H E R E W E S T A R T E D
T h e B r i e f
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W H E R E W E S T A R T E D
T h e B r i e f Create a three billboard cohesive campaign
Bring the brand back to life
Celebrate what makes the brand special
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W H E R E W E S T A R T E D
T h e B r i e fW h a t w e t o o k
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W H E R E W E S T A R T E D
T h e B r i e fW h a t w e t o o k Gradually involve potential
customers through the three billboardsFollow the original guide linesRelate the brand to thecustomer
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W H E R E W E S T A R T E D
T h e B r i e fW h a t w e t o o k R e s e a r c h
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W H E R E W E S T A R T E D
T h e B r i e fW h a t w e t o o k R e s e a r c h Founded by Anita Roddick in 1976
Roddick got the idea from a shop in AmericaSold to L’Oreal in 2006
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W H E R E W E S T A R T E D
T h e B r i e fW h a t w e t o o k R e s e a r c h
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W H E R E W E S T A R T E D
T h e B r i e fW h a t w e t o o k R e s e a r c hP r e v i o u s a d v e r t i s i n g
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W H E R E W E S T A R T E D
T h e B r i e fW h a t w e t o o k R e s e a r c hP r e v i o u s C a m p a i g n sL ' o r e a l C a m p a i g n s
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W H E R E W E S T A R T E D
T h e B r i e fW h a t w e t o o k R e s e a r c hP r e v i o u s C a m p a i g n sL ' o r e a l C a m p a i g n sp r o b l e m s
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T h e r e i s a s i g n i f i c a n t d r o p i n t h e
B o d y S h o p s l e v e l o f a d v e r t i s i n g s i n c e L ' O r e a l
t o o k o v e r .
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W H E R E W E S T A R T E D
T h e B r i e fW h a t w e t o o k R e s e a r c hP r e v i o u s C a m p a i g n sL ' o r e a l C a m p a i g n sp r o b l e m s
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W H E R E W E S T A R T E D
T h e B r i e fW h a t w e t o o k R e s e a r c hP r e v i o u s C a m p a i g n sL ' o r e a l C a m p a i g n sp r o b l e m sS o l u t i o n s
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C r e a t e a c a m p a i g n
t h a t s h o w s t h e B o d y S h o p s i n i t i a l v a l u e s i n a m o d e r n
w a y t h a t a l s o r e f l e c t s t h e n e w ' s o p h i s t i c a t i o n '
t h a t t h e y h a v e b u i l t i n r e c e n t y e a r s .
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W H E R E W E S T A R T E D
T h e B r i e fW h a t w e t o o k R e s e a r c hP r e v i o u s C a m p a i g n sL ' o r e a l C a m p a i g n sp r o b l e m sS o l u t i o n s
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W H E R E W E S T A R T E D
T h e B r i e fW h a t w e t o o k R e s e a r c hP r e v i o u s C a m p a i g n sL ' o r e a l C a m p a i g n sp r o b l e m sS o l u t i o n sb i l l b o a r d s
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W H E R E W E S T A R T E D
T h e B r i e fW h a t w e t o o k R e s e a r c hP r e v i o u s C a m p a i g n sL ' o r e a l C a m p a i g n sp r o b l e m sS o l u t i o n sI d e a s
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W H E R E W E S T A R T E D
T h e B r i e fW h a t w e t o o k R e s e a r c hP r e v i o u s C a m p a i g n sL ' o r e a l C a m p a i g n sp r o b l e m sS o l u t i o n sI d e a st o o l b o x
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f o n t
C o l o u r s
Mathilde
KG Always a Good Time
Abadi MT Condensed light
always forever
The only exceptionDawning of a New Day DK Huginn And Muninn
A l l
C & P
S & S
J & S
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T h a n k y o u