final_subway_businessplan
TRANSCRIPT
MISSION STATEMENT
• To acquire and grow local Subway restaurants in order to provide healthy food options to the community.
Organizational Chart Store #22456
AndyGurprit
Store Manager
Sandwich Artist
Sandwich Artist
Sandwich Artist
Sandwich Artist
Sandwich Artist
Sandwich Artist
Local Store Marketing
Free cookie samples to people on the street Free cookie samples to people waiting in lineBOGO coupon dropsBOGO days no coupon necessaryBounce back coupons Survey completion coupons Sign holder on the corner Free Sandwich punch-cardA-frames on the street 50% off purchase of any uniformed police officer if ordered “for-here” Free cookies for customers if time to order exceeds 10 minutes Free delivery to nearby business if raining if purchase over $25 Free delivery to nearby address if purchase is over $75Coupon mailers to local businesses and homes Flyering coupons to the bar-crowd on K street and staying open late on
weekends to catch the business.
Community Involvement
Partner with local gyms, hospitals, and schools
Partner with the Sacramento Convention Center
Partner with the Music Circus
Partner with Sacramento Theater Company
Sponsor little league sports
Goals
Grow average weekly sales 5% annually
Build a solid base store to facilitate future acquisitions
Food cost at 25% or lower
Labor cost at 23% or lower
Maximize customer turnover during 12-12:45 rush
Minimize walk-aways
Break 1000 average customer count all 12 months
Gurprit’s Role
• Graphic design for physical and electronic advertising
• Delivery logistics and confirmation
• Schedule verification
• General employee management
• Camera/security monitoring
• General I.T.
• Dealing with H.R. issues
• Keeping store up to date with posters
Andy’s Role
• Marketing and networking to local businesses in person
• Telemarketing/cold calling to increase customer base
• Inventory management
• Food ordering
• Equipment/location repairs
• Banking and preliminary accounting
• P.R. outreach
Responsibilities
STORE MANAGER
• Policy enforcement
• Managing efficient labor rates
• Managing efficient food costs
• Inventory management
• Shift leaders
Responsibilities
Staff
• Kind and upbeat customer interaction
• Clean and correct food preparation
• Maintaining a clean and sanitary store
• Encourage repeat customers
Employee Training
Initial training on university of Subway
1 week assisted ingredient preparation
(additional as necessary)
1 week assisted sandwich preparation
(additional as necessary)
Quick reference sandwich preparation chart provided
Tested by manager after 2 weeks on job
Monthly individual progress meetings
Encourage employees to ask questions if necessary in order to verify top-tier service
Have managers provide feedback and encouragement often and encourage employees to do the same for one another
Benefits
• Merit pay increase system based on both outstanding job performance and company growth
• Qualified leave of absence
• Short term: sick days
• Long term: child birth
• Employee food discount
• Holiday bonuses based on company performance
• Manager paid vacation
• Promotion from within
Benefits
Manager Vacation PayYears of Service ------ Vacation hours earned
1 24 Hours
2 32 Hours
3 Plus Years 40 Hours
Our vision
• To become an integrated part of the community, and to invest and grow within the community in which we have integrated
• Boost sales on all purchased stores minimum 10%
• Minimize food and Labor costs while maximizing feasible output
• Acquire second location within 18 months of first, third location within 18 months after second, and fourth location 18 months after third
• Revise expansion plan after year five to fit needs
• Goal is to have minimum 6 locations within the first 10 years
Summary
• Acquire, manage, and grow, a portfolio of successful Subway restaurants, starting with store #22456
• To attract each potential customer that walks passed the restaurant, and turn them into repeat customers
• Done through:
• Great, cheerful, consistent service
• Healthy, fresh, consistent food
• Fast and inexpensive transactions
• Hire the best employees we can find, reward their hard work, help them work through mistakes, and make them feel like their place of work truly appreciates them
Summary
• Through a combination of community outreach, social media marketing, outstanding service, and hard work, we believe that we can take this good location and make it great.
• Once well situated with this location we will look to acquire more Subways and look to be one of the premier franchisees in the area.