finance 4 growth - enterprise ireland...• lifes2good is a rapidly expanding, global health &...
TRANSCRIPT
Finance 4 Growth
Clayton Hotel Galway
February 17th 2015
Agenda
Introducing Lifes2good
Our business model
Our Products
Our Customers
People and our approach
Introducing Lifes2good
• Established in 1997 by James Murphy
• Lifes2good is a rapidly expanding, global health & beauty business,
marketing and distributing a portfolio of category-leading, exclusive
and clinically proven brands across Europe, the Americas, the
Middle East and Asia.
• Our flagship brand Viviscal, holds numerous awards and is globally
recognised as the leading hair-growth dietary supplement.
• With endorsements from an A-list line up of red carpet celebrities
and dermatologists, Viviscal has experienced meteoric success as a
result of Lifes2good’s dynamic marketing promotion.
Employing this channel strategy ensures that sales are maximised
across all available platforms.
Lifes2good’s global success is built on a strategy
of developing innovative niche brands that deliver proven results
by employing highly targeted, aggressive marketing activity
to ensure strong sales performance.
Lifes2good deploys a tactical multi channel strategy
to growing its’ business internationally
RETAIL
pharmacy/drug,
healthstore and
department
stores
Direct marketing
campaigns
targeting the
end consumer
Online retailers
Multi-Channel Strategy
Lifes2good (UK) Limited
221 Watling Street
Radlett
Hertfordshire
WD7 7AL
United Kingdom
Lifes2good
4 Rue Torricelli
75017 Paris
France
Lifes2good Sociedade Unipesseal,
Lda
Av. D. João II,
Lote 1.06.2.5B, 4º Piso
1990-095 Lisboa
Portugal
Lifes2good
Apartado de Correos 5042
36208 Vigo
Espana
Lifes2good Inc
150 N Michigan Avenue
Suite 800
Chicago
IL 60601
United States of America
L2G (Canada)
Health & Beauty Limited
McCaughey Consumer Products
3365 Harvester Road
Suite 204
Burlington
ON L7N 3N2
Canada
Lifes2good (Australia) Pty Limited
Level 22 MLC Centre
19 Martin Place
Sydney
NSW 2000
Australia
Lifes2good Benelux BV
Haverkamp 41
2592AW
The Hague
The Netherlands
Lifes2good Offices
Corporate Headquarters
Unit 7 Racecourse Business Park
Ballybrit
Galway
Ireland
Global Footprint
Lifes2good
Brazil
Lifes2good
Mexico
Global Footprint
Viviscal
Viviscal
Over 4 million boxes sold globally – one box of
supplements sold every minute globally in 2014.
Over 9 clinical trials and numerous consumer
research studies support the efficacy and safety
of Viviscal with respect to nourishing thinning
hair and promoting existing hair growth.
Only Viviscal Supplements contain the exclusive
AminoMar C® / AminoMar Marine Complex.
No.1 Hair Growth Supplement in the US.
Award winning hair supplement – Best hair
supplement- Life & Style Magazine, RSVP Hair
Awards, Harpers Bazaar, Best Thickening Treatment
– Health Magazine.
MICRO Pedi Devices
Gift Sets
Canada
Ireland
US
Portugal
FranceSpain
UK
Draft Retailer Page
The growth plan(t)
Channel growth €
New range €
Cle
ar
str
ate
gie
s
KPI’s
Science
Liquidity
Enablers
PEOPLE Research
Clinical Trials
WebsitesBrands
GLAMSNew Market
Toolkit
Quality
COMUNNICATIONCULTURE
Processes
Financial Controls
CRM
Supply ChainTechnology
Growth and the team
YEAR 2010 2011 2012 2013 2014
Group T/O (€million) 9.0 11.3 25.7 32.0 42.3
Senior Team members 3 4 4 5 6
Operations Team members 1 2 5 6 6
STRATEGIC GOALS
grow to €70m by 2015
make Viviscal a
global brand
add brands with potential
develop L2G
as successful trade brand
DISTINCITIVE
COMPETITIVE ADVANTAGES
clinically proven products
- continuous trial investment
Innovation partnerships
advisory panel
growth categories
marketing expertise
good management
relationship with key retailers
products which work
STRATEGIC ACTION
expand existing markets
new strategic markets
new focused products
clinical trials - regulation
add more brands to mix
develop the team
INTERNAL SELECTION
recruit the best people
on boarding
and coaching vital
financing for market launches
regulation paramount
strategic relationships
with key partners
culture eats strategy
for breakfast
no culture
no future!
COMPETITIVE
ADVANTAGES
woman's hair loss
& beauty a growth category
skincare a growth category
new growing markets –
Brazil/Asia
database/online
marketing expertise
STRATEGY
DIAMOND 2012
Culture
CultureBecause ‘Culture eats strategy for
breakfast’ everything we do is
surrounded by the Lifes2good culture
Lifes2good Behaviours
• Supportive teamwork
• Strategically planned
• Great communication
Recruitment and Selection
process
• Clearly defined role specification – pre agreed by team
• Where to look for the right person - advertise, head hunt,
links to existing networks, word of mouth
• Interview process
• Practical element to interview process
Induction Vs Onboard: Event Vs On-going programme
TYPICAL Induction ONBOARDING
Transactional focus and paperwork Strategic focus and objectives
Less than one week Includes first 6 months
Owned and executed by line manager or HR Integrates multiple offices, functions and individuals
Addresses some new employee needs Addresses all new employee needs – from information, equipment and accounts to training and networking. All in the one toolkit
Employee attends Employee is active participant with vested interest in success
Provides new hires with completed paperwork and some general information
Provides successful 6 months for new employees – maximizes employee engagement and retention
Performance Management
Annual PDP (Performance & Development Plan)
Half yearly review
Linked to business plan objectives
Remuneration and bonus targets
Internal Communications
Questions....