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    BENTHAM INSTITUTE OF MANAGEMENT AND LANGUAGES

    OrangePulp

    Financial Appraisal

    R.Avinash Narayana

    3/30/2010

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    Contents

    Contents .......................................................................................................................................................2

    Introduction .................................................................................................................................................3

    Cost and Revenue Forecasting .....................................................................................................................3

    Scatter Plot and free hand graph method analysis ....................................................................................3

    Linear Regression ............................................................................................................................. ..... ..4

    Time-series analysis .................................................................................................................................4

    Method of Least Squares: .................................................................................................................... ....4

    Expenses ..................................................................................................................................................5

    Revenue Forecasting ................................................................................................................................6

    Sources of funds for an organisation ..........................................................................................................12

    Long-Term Finance ...............................................................................................................................12

    Short Term finance ................................................................................................................................14

    Cost of Capital ...........................................................................................................................................15

    Recommendations for obtaining funds ................................................................................... ..... ..... ..... ....16

    Long-term ............................................................................................................................................ ..16

    Short term ..............................................................................................................................................16Conclusion .................................................................................................................................................18

    Bibliography ............................................................................................................................................ ..18

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    Introduction

    Business entities need to plan for the future, must consider alternative management strategies

    and prepare capital and operating budgets, and must also consider alternative funding and cash

    budget possibilities. An important part of the planning process is the preparation of prospectivefinancial statements that attempt to predict the outcome of the business entity's activities in future

    periods. (Bernard Newman, 1999)

    Financial planning is a continuous process of directing and allocating financial resources to

    meet strategic goals and objectives.(Matt H. Evans, 2000a)

    Such planning can be construed only if an extensive understanding of the future is achieved. This

    report provides an accurate and unbiased picture of the financial aspects of the new venture,

    OrangePulp, intended to be started at Hyderabad.

    FloridaOrange is an established company based in Delhi. Using FloridaOranges past experience

    in the field of orange juice production, this report aims at forecasting an estimate of the

    companys (OrangePulp) income, investment and expenses. Hence, a comprehensive prediction

    of the companys growth can be arrived at.

    Cost and Revenue Forecasting

    There are several forecasting methods of which a few are listed below

    Scatter Plot and free hand graph method analysis

    Scatter plots are obtained when two variables are plotted against each other on an x-y plane.

    They are used for analysing numerical data in the free hand graph method by drawing a trend

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    line guessing the general direction of the plotted values. Though easy to understand this method

    provides multiple answers and hence gives little chance for accuracy and reliability.

    Linear Regression

    We can rely on the average relationships between a dependent variable and an independent variable.

    Simple linear regression looks at one independent variable (such as sales pricing or advertising expenses)

    and makes use or a scientific method (ex: Method of least squares) to arrive at a straight line which

    explains the trend of the values.

    Time-series analysis

    This analysis is the same as linear regression model with one difference regarding the

    independent variable which is always time. This analysis tries to establish the future values of the

    dependent variable using the aforementioned trend line

    Method of Least Squares:

    This method is a forecasting technique which has been used in the following cost and revenue

    forecasts. According to S.P.Gupta & M.P.Gupta (2005), this method is most widely used in

    Page 4 of19

    $1,450

    $1,500

    $1,550

    $1,600

    $1,650

    $1,700

    $0 $100 $200 $300

    SalesDollars

    Adver tising Dollars

    Scatter Graph for

    Five Observations

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    practice. It helps to fit a trend line to the data. This trend line helps us to gather future values of

    the corresponding data.

    As an example, the working of Price forecast of one unit of the product, orange juice, has been

    shown in the Revenues section

    Expenses

    Using an initial five-month-projection of the companys expenses in various categories, the

    future costs have been estimated and tabulated, using the straight line trend methods which

    include the method of least squares, as follows. The values have been calculated for the next 24

    months.

    Month (In 000s, Indian Rupees)

    Cost 1 2 3 4 5 6 7 8 9 10 11 12

    Machinery parts 500 500 500 500 500 500 500 500 500 500 500 500

    Maintenance 100 100 100 100 100 100 100 100 100 100 100 100

    Insurancepremium

    300 300 300 300 300 300 300 300 300 300 300 300

    Rent 300 300 300 300 300 300 300 300 300 300 300 300

    Utility bills 100 105 110 115 120 125 130 135 140 145 150 155

    Storageexpenses

    150 155 160 165 170 175 180 185 190 195 200 205

    Inventorypurchase

    2000

    1800

    1400

    1200

    1400

    1800

    2000

    2000

    1800

    2000

    2000

    2000

    Travel , AdminExpenses

    100 105 110 115 120 125 130 135 140 145 150 155

    Selling & DistExpenses

    50 50 55 55 60 65 70 70 75 75 80 80

    Salaries/Wages 1000

    1000

    1050

    1050

    1100

    1100

    1150

    1150

    1200

    1200

    1250

    1250

    Postage 15 16 17 18 19 20 21 22 23 24 25 26

    Legalconsultation fees

    100 100 100 100 100 100 100 100 100 100 100 100

    Reserve 500 500 500 500 500 500 500 500 500 500 500 500

    Running Cost perMonth

    5215

    5031

    4702

    4518

    4789

    5210

    5481

    5497

    5368

    5584

    5655

    5671

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    Month (In 000s, Indian Rupees)

    Cost 13 14 15 16 17 18 19 20 21 22 23 24

    Machinery 500 500 500 500 500 500 500 500 500 500 500 500Maintenance

    100 100 100 100 100 100 100 100 100 100 100 100

    Insurancepremium

    300 300 300 300 300 300 300 300 300 300 300 300

    Rent 300 300 300 300 300 300 300 300 300 300 300 300

    Utility bills 160 165 170 175 180 185 190 195 200 205 210 215

    Storageexps

    210 215 220 225 230 235 240 245 250 255 260 265

    Inventory 2000

    1800

    1400

    1200

    1400

    1800

    2000

    2000

    1800

    2000

    2000

    2000

    Adminexps*

    160 165 170 175 180 185 190 195 200 205 210 215

    Selling&Dist Exps

    85 85 90 90 95 95 100 100 105 105 110 110

    Salaries 1300

    1300

    1350

    1350

    1400

    1400

    1450

    1450

    1500

    1500

    1550

    1550

    Postage 27 28 29 30 31 32 33 34 35 36 37 38

    Legalconsultation fees

    100 100 100 100 100 100 100 100 100 100 100 100

    Reserve 500 500 500 500 500 500 500 500 500 500 500 500

    RunningCost perMonth

    5742

    5558

    5229

    5045

    5316

    5732

    6003

    6019

    5890

    6106

    6177

    6193

    Revenue Forecasting

    The Price per one unit (Y) of orange juice in Indian Rupees for the last fourteen months has been

    given as follows. Based on these values, the future values of the same can be forecasted using the

    Method of least squares.

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    Month

    Price/unit

    Takingdeviations

    from month7 XY X2

    Trendvalues

    Y X Yc

    1 254 -6 -1524 36 251.66

    2 252 -5 -1260 25 252.03

    3 254 -4 -1016 16 252.4

    4 255 -3 -765 9 252.77

    5 253 -2 -506 4 253.14

    6 252 -1 -252 1 253.51

    7 250 0 0 0 253.89

    8 252 1 252 1 254.26

    9 254 2 508 4 254.63

    10 250 3 750 9 255

    11 258 4 1032 16 255.37

    12 255 5 1275 25 255.74

    13 257 6 1542 36 256.11

    14 261 7 1827 49 256.49N=1

    4Y=35

    57 X=7XY=18

    63X2=2

    31Yc=355

    7

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    The straight line trend equation is represented by

    where the values a and b are given by the two equations

    ----- (1) , ------ (2)

    Multiplying equation (2) by two and subtracting equation (1) from it we get

    (-)

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    Trend Line

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    Hence, these values are substituted in the equation for Y c and the trend line equation is obtained.

    As the goods are delivered at the end of the month and payments are made five months after

    delivery of goods, the payment of the output produced on month 1 would be made in month 7

    and so on. Using this equation and substituting values of X>7, we can obtain the future values of

    the price per unit of orange juice the following

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    Month

    X

    values

    Trendvalues Output RevenueY(Rs.) (Rs.)

    1 8 256.86 40000 0

    2 9 257.23 40000 0

    3 10 257.6 40000 0

    4 11 257.97 40000 0

    5 12 258.34 40000 0

    6 13 258.71 40000 0

    7 14 259.09 40000102742

    86

    8 15 259.46 40000102891

    43

    9 16 259.83 40000103040

    00

    10 17 260.2 40000103188

    57

    11 18 260.57 40000103337

    14

    12 19 260.94 40000103485

    71

    13 20 261.31 44000

    103634

    29

    14 21 261.69 44000103782

    86

    15 22 262.06 44000103931

    43

    16 23 262.43 44000104080

    00

    17 24 262.80 44000104228

    57

    18 25 263.17 44000104377

    14

    19 26 263.54 44000

    114978

    29

    20 27 263.91 44000115141

    71

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    21 28 264.29 44000115305

    14

    22 29 264.66 44000115468

    57

    23 30 265.03 44000115632

    00

    24 31 265.40 44000115795

    43

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    Sources of funds for an organisation

    Long-Term Finance

    The long-term investments we make today will determine the value of our business tomorrow.

    (Matt H. Evans, 2000b)

    Long-term investments are made in order to acquire new product lines, new equipment and other

    assets which give their return in the long-term (>1 year). Features of long-term financing are:-

    Higher rates compared to short term sources of financing

    Less liquidity

    Permanent working capital

    Decreased interest rate risk meaning they are less prone to fluctuations.

    Decreased credit risk

    Decreased profitability.

    When a company raises capital, it has three choices - issue

    Debt - Debt is represented by bonds and debentures which are long-term instruments sold

    to investors. The company is required to pay these investors a fixed amount of interest for

    a defined period of time and repay the principal amount after maturity.

    Equity shares - Stock or equity share is the ownership interest of the business and

    depending upon the rules of incorporation, stockholders will have certain rights. These

    equity shareholders are part-owners of the company and are paid dividends after

    preference shareholders.

    Preference shares - Preference shares are similar to equity except that preference

    shareholders are not given rights to the company but are paid their dividends first.

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    In addition to these methods a company can also borrow funds as a loan at a rate of interest for a

    long-term.

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    Stock Debt

    Advantages No fixed payments are required to

    investors; dividends are paid only as

    earnings are available.

    No maturity date on the security, theinvested capital does not have to be

    repaid.

    Improves the credit worthiness of the

    company.Disadvantages

    Dilutes the earnings per share to

    shareholders. Issuance costs are higher than debt.

    Issuing more stock can increase the

    overall cost of capital.

    Dividend payments to shareholdersare not tax deductible.

    Advantages Interest payments are tax deductible.

    Does not dilute earnings per share or

    control within the company.

    Cost is fixed; interest and principal donot change.

    Expected returns to investors are

    usually lower than stock.

    Disadvantages

    Fixed charges must be paid regardless

    of available earnings or cash flow. Adds more risk to the business.

    Has a maturity date and the capital

    invested must be repaid to investors.

    Short Term finance

    Short term funds mainly invested for short term needs mainly in the form of working capital

    finance. They mature very fast usually in less than one year.

    Overdraft: An amount allowed by the bank to its premium customers as credit without interest

    up to a certain limit without having any balance in their account.

    Trade Credit: Credit given by bank to the customer by keeping stock as security.

    Credit sales: Credit against interest given by banks.

    Discounting the bill: Discounting the bill is when a bank provides finance by outright purchase

    or discounting the bill arising due to credit sales. It proves to be a costly source of finance.

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    Letters of credit: It is the guarantee of a bank for the risk against the payment. This is very

    popular source of finance in export and import trade.

    Security: This is known as loan against hypothecation or pledge.

    Factoring: It is known as buying the book debts of a company.

    Accrued Expenses: These are basically liabilities covering expenses incurred on and prior to a

    specified date, payable at some future data.

    Cost of Capital

    The Cost of Capital is the amount, expressed as an annual percentage that a firm must pay to

    obtain adequate funds.

    Components of Cost of Capital for OrangePulp:

    Cost of Equity: Cost of equity is represented by Ke.

    Ke is calculated using the formula

    Ke = D/Po +g. Where g = growth rate, D = Dividend, Po= Share value

    So Ke=3/32 + 7%= 0.16375 = 16.375%

    Cost of Retained Earnings: Cost of retained earnings Kr is calculated as follows.

    Kr = Ke(1-T) In the case of OrangePulp Kr = Ke = 16.375

    Cost of Debt: Taking Kd as cost of debt

    Kd = Interest/Net Proceeds. After tax Cost of debt = Kd (1-tax)

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    For OrangePulp Kd=15% considering no underwriter fees.

    The weighted average cost of capital (WACC) is the rate of return that the providers of a

    companys capital require, weighted according to the proportion each element bears to the totalpool of capital.(Pratt, Shannon P., and Roger J. Grabowski, 2008)

    Recommendations for obtaining funds

    Long-term

    As an initial investment towards purchasing land, building and machinery ten crore rupees are

    required. To raise capital for this amount the company should issues debts worth ten crore rupees

    at 15% for 15 years. In Indian Rupees

    Interest paid per year = 15% x 100,000k = 15,000k

    Interest paid per month = 15,000k/12 = 1250k

    Principal cost per month = 100,000k/(15 x12) = 555.56k

    Cost paid towards debt per month = 1805.56k

    Short term

    As the company doesnt start making profits until the seventh month, the excess operational

    costs incurred in the first sixth months are to be financed with a short term source of finance.

    Short term funds required = 5770.56+5586.56+5257.56+5073.56+5344.56+5765.56

    (in Rs.000s) = 32798.33

    Therefore, debtor factoring would be a viable option this funding

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    Accounts receivable to be factored = 32798.33 x 100/95

    (in Rs.000s) = 34524.56

    Month

    In '000s, Indian Rupees

    Revenue

    Operationalcost Expenditure(inclu

    ding int+prin)

    Profit

    1 0 5215 5770.555556

    -5770.5

    6

    2 0 5031 5586.555556

    -5586.5

    6

    3 0 4702 5257.555556

    -5257.5

    6

    4 0 4518 5073.555556

    -5073.5

    6

    5 0 4789 5344.555556

    -5344.5

    6

    6 0 5210 5765.555556

    -5765.5

    6

    710274.

    29 5481 6036.5555564237.7

    3

    810289.

    14 5497 6052.5555564236.5

    87

    9 10304 5368 5923.5555564380.4

    44

    1010318.

    86 5584 6139.5555564179.3

    02

    1110333.

    71 5655 6210.5555564123.1

    59

    1210348.

    57 5671 6226.5555564122.0

    16

    1310363.

    43 5742 6297.5555564065.8

    73

    14 10378.29 5558 6113.555556 4264.7315 10393. 5229 5784.555556 4608.5

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    14 87

    16 10408 5045 5600.5555564807.4

    44

    1710422.

    86 5316 5871.5555564551.3

    02

    18 10437.71 5732 6287.555556 4150.159

    1911497.

    83 6003 6558.5555564939.2

    73

    2011514.

    17 6019 6574.5555564939.6

    16

    2111530.

    51 5890 6445.5555565084.9

    59

    2211546.

    86 6106 6661.5555564885.3

    02

    2311563.

    2 6177 6732.5555564830.6

    44

    24 11579.54 6193 6748.5555564830.9

    87

    Conclusion

    Financially, OrangePulp is an exciting prospect capable of sustaining a healthy profit which

    would only increase. The risk levels being low and FloridaOrange being an established company

    obtaining funds for this new venture will be smooth. OrangePulp is a healthy project to invest in.

    Bibliography

    Abramson, A. G., & Mack, R. H. (1956).Business Forecasting in Practice: Principles and

    Cases. Wiley.

    Atkinson, A. B. (2004).New Sources of Development Finance. Oxford University Press.

    Gupta, S. P., & Gupta, M. P. (2005).Business Statistics. New Delhi: Sultan Chand & Sons.

    Myhre, T. C. (1992). Financial Forecasting at Martin Marietta Energy Systems, Inc. The Journalof Business Forecasting Methods & Systems, Vol. 11 .

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    Newbury, F. D. (1952).Business Forecasting: Principles and Practice. McGraw-Hill.

    Newman, B. (1999).Financial Forecasts and Projections. Retrieved March 24, 2010, from

    Encyclopedia of Business, 2nd ed..:

    http://findarticles.com/p/articles/mi_gx5209/is_1999/ai_n19125718/

    Powelson, J. P. (1960).National Income and Flow-of-Funds Analysis. McGraw-Hill.

    Pratt, Shannon, P., & Grabowski, R. J. (2008) Cost of Capital: Applications and Examples.

    Hoboken, NJ: Wiley.

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