Finance Case Study

A number of finance clients including Citibank, Standard Chartered, etc. have run more than 30 programs on screen offering bank loans. Viewers supply details on screen and in a follow up phone call details are verified and the load approved (or not).

In the 3 latest programs, each of 1 month: 36,000 viewers enrolled & 7,000 loans were approved

Banking: Personal Loans

New Product Launch On Screen and with DATABASE

Standard Chartered launched a new investment and insurance product..

9 million viewers saw the program on screen and 12,000 were acquired. (The client has not provided data on how many purchased but the program has been repeated several times indicating it was successful.)

An SMS program to Touchmedia’s database produced a further 10,000 respondents, at an even lower cost of acquisition.

Insurance & InvestmentStandard Chartered

HSBC uses golf to target affluent corporate & private consumers in Shanghai, aiming to generate brand awareness and image. Research showed Awareness of the ads was over 70 % Unprompted awareness of HSBC financial products amongst affluent taxi passengers rose from 3 % to 45 %!

Banking: Brand AwarenessFinancial Products

Background• Promote December/January shopping festival

and overseas card usage.

Objective • Drive Visa top of mind brand awareness + brand

popularity• Differentiate Visa benefits and services from

other cards.

What we did• Visa TVC + created an interactive program with

3 messages• Celebrate the shopping festival together

with Visa• Visa: the best payment method in these

places and why• Visa promotion and details

Visa

Results Over the Month• 4 million passengers saw TVC an average of 1.61

times each• Over 400,000 went through the interactive

program; 50 % for more than 80 seconds• Awareness of the campaign was over 40 % .

This was comparable with TV in previous years but at 15 % of the cost.

• Over 90 % of those able to recall the campaign could explain the key message: that VISA is the most popular card to use in Hong Kong, Taiwan and Japan.

Screenshots

Splash Page Shopping Info.

Shopping Info. Shopping Info.