financial services and mobile ux integration
TRANSCRIPT
![Page 1: Financial Services and Mobile UX Integration](https://reader035.vdocument.in/reader035/viewer/2022062503/58d042111a28ab8e5b8b5ce3/html5/thumbnails/1.jpg)
webcredible > customer experience design 1
MOBILE
![Page 2: Financial Services and Mobile UX Integration](https://reader035.vdocument.in/reader035/viewer/2022062503/58d042111a28ab8e5b8b5ce3/html5/thumbnails/2.jpg)
webcredible > customer experience design 2
What next after banking apps go mainstream?
![Page 3: Financial Services and Mobile UX Integration](https://reader035.vdocument.in/reader035/viewer/2022062503/58d042111a28ab8e5b8b5ce3/html5/thumbnails/3.jpg)
webcredible > customer experience design 3
Beyond the day-to-day tasks
Day-to-day or regular tasks
Logging inChecking your balance
Reviewing transactionsTransferring money
Paying a billTaking out cash
Paying something in…
Infrequent but critical tasks
Getting supportMaking a complaint
Querying a transactionRegistering as a new customerApplying for a new product
Comparing productsPlanning for the future
…
![Page 4: Financial Services and Mobile UX Integration](https://reader035.vdocument.in/reader035/viewer/2022062503/58d042111a28ab8e5b8b5ce3/html5/thumbnails/4.jpg)
webcredible > customer experience design 4
Beyond B2C
Consumer banking app Business banking app
2 years behind the consumer appDoesn’t do anything different
![Page 5: Financial Services and Mobile UX Integration](https://reader035.vdocument.in/reader035/viewer/2022062503/58d042111a28ab8e5b8b5ce3/html5/thumbnails/5.jpg)
webcredible > customer experience design 5
Beyond external customers
Attracting & retaining customers Attracting & retaining staff
![Page 6: Financial Services and Mobile UX Integration](https://reader035.vdocument.in/reader035/viewer/2022062503/58d042111a28ab8e5b8b5ce3/html5/thumbnails/6.jpg)
webcredible > customer experience design 6
Beyond your core journeys
Nike+
Dulux Visualizer
![Page 7: Financial Services and Mobile UX Integration](https://reader035.vdocument.in/reader035/viewer/2022062503/58d042111a28ab8e5b8b5ce3/html5/thumbnails/7.jpg)
webcredible > customer experience design 7
Discussion
• What are the non-regular tasks you can support on mobile?
• How could mobile help you support your business customers?
• Which internal tools would be best off as a mobile app?
• Could you break out of your core journeys (and justify the ROI)?
![Page 8: Financial Services and Mobile UX Integration](https://reader035.vdocument.in/reader035/viewer/2022062503/58d042111a28ab8e5b8b5ce3/html5/thumbnails/8.jpg)
webcredible > customer experience design 8
WEARABLES & FUTURE TECH
![Page 9: Financial Services and Mobile UX Integration](https://reader035.vdocument.in/reader035/viewer/2022062503/58d042111a28ab8e5b8b5ce3/html5/thumbnails/9.jpg)
webcredible > customer experience design 9
The evolution of the wallet
![Page 10: Financial Services and Mobile UX Integration](https://reader035.vdocument.in/reader035/viewer/2022062503/58d042111a28ab8e5b8b5ce3/html5/thumbnails/10.jpg)
webcredible > customer experience design 10
Who has an Apple Watch?
44% don’t work in the
tech industry
36% didn’t wear
anything on their wrist prior to Apple Watch
Source: http://www.wristly.co/
![Page 11: Financial Services and Mobile UX Integration](https://reader035.vdocument.in/reader035/viewer/2022062503/58d042111a28ab8e5b8b5ce3/html5/thumbnails/11.jpg)
webcredible > customer experience design 11
Wearables in the enterprise
![Page 12: Financial Services and Mobile UX Integration](https://reader035.vdocument.in/reader035/viewer/2022062503/58d042111a28ab8e5b8b5ce3/html5/thumbnails/12.jpg)
webcredible > customer experience design 12
Breaking news
HSBC to launch digital TV banking15 September 1999
The new service opens for business on 20 September. Viewers in 1.2 million digital satellite households will be able to work out the cost of a mortgage or loan using an on-screen calculator, get a quote for a new car from CarChoice, request information on a selection of products and services and register for the full TV banking package. HSBC head of strategic development Paul Seward said: 'This first national TV banking service in the UK is obviously an exciting development as it brings digital information access to many people, avoiding the need to spend thousands of pounds on sophisticated computer hardware.
![Page 13: Financial Services and Mobile UX Integration](https://reader035.vdocument.in/reader035/viewer/2022062503/58d042111a28ab8e5b8b5ce3/html5/thumbnails/13.jpg)
webcredible > customer experience design 13
Financial services on TV?
![Page 14: Financial Services and Mobile UX Integration](https://reader035.vdocument.in/reader035/viewer/2022062503/58d042111a28ab8e5b8b5ce3/html5/thumbnails/14.jpg)
webcredible > customer experience design 14
Discussion
• What do you wish your customers had in their wallet that might now make it into their smartwatch?
• What do you wish your employees could access all the time in order to better serve your customers?
• Can you see your customers interacting with you via their TV in the future?