Recruiting retailers

is a lot like

herding cats….

….they’re easy to

find, but a little

harder to lasso.

What do retail development and a junior high dance party have in common???

1 2

3 4 4

Start with a great marketing package- (Tell your story)

Big picture (your region, your city, your submarket)

Demographics (1, 3, 5 mile, 10 mile, RTZ, 50 mi, 100 mi)

Just because your city is in their territory don’t assume they

know your market.

Site plan, lease plan, floor plan, elevations

Aerial- A great picture will tell the story for you

Popular attractions

Competing centers

Competition map

Who you are

Include pictures

Customize when necessary- One size does not fit all.

RECRUITMENT TOOLS

A Developer Perspective

21st & Maize Road

Wichita, Kansas

Hyatt Regency Wichita

Exploration Place

WICHITA MSA Population: 637,394

50 Mile Radius Population: 766,973

Retail Trade Zone (RTZ) Population: 800,821 * Established by advertisers in cooperation with

the local newspaper and approved by the

Audit Bureau of Circulation.

100 Mile Radius Population: 1,236,571

Wichita –Regional Hub For nearly 1.5 million people, WICHITA is the closest city providing access to upscale shopping, major airlines,

specialized health care and premier entertainment.

Keeper of the Plains

Intrust Bank Arena

Zoo

An

do

ve

r R

oa

d

Jabara

Airport To El Dorado

We

bb

Rd

.

Gre

en

wic

h R

d.

Slawson Real Estate is a leader in Wichita’s commercial

and residential development industry. Since the early

1980’s Slawson subsidiaries have developed 27 residential

communities and over 1.5 million square feet of

commercial space. An early project, the 800-plus acre

Tallgrass master-planned community, consists of

upscale neighborhoods, championship golf and carefully

integrated commercial development.

is a 120-acre, shopping center under

development in Northwest Wichita. Currently Wichita’s

largest open-air center at 830,000 sf, NewMarket is home

to a host of national and popular locally owned retailers

and restaurants. Anchor stores include Super Target,

Walmart Supercenter, Best Buy, Michael’s, Bed Bath &

Beyond, Sports Authority, Old Navy and Petco. There are

15 restaurants including On The Border, TGI Friday’s,

Olive Garden, Granite City Brewery, and Pei Wei.

When completed, NewMarket Square will encompass

over one-million square feet of commercial space and

span a complete mile along Maize Road. An additional

56,000 sf in Buildings 17-21 between Petco and Michael’s

was completed in 2011 with 7 new stores. Future

development of Buildings 11-13 will add 32,000 sf

comprised of boutique retail, specialty gift stores, teen

oriented stores, specialty foods and a small restaurant.

The fifth and final Phase of NewMarket Square will be a

mixed –use development on a 12 acre site north of Super

Target. Plans call for a mix of lifestyle retail, small

restaurants and second level office with a backdrop of

ponds and a natural conservation area.

Ma

ize

Ro

ad

21st Street

Area Demographics

Population

1 mi 3 mi 5 mi

10,742 56,397 99,423 Source: ESRI 2013 Forecast

2010-2015 Projected Growth

1 mi 3 mi 5 mi

8.3% 6.7% 6.0% Source: Claritas, 2010 estimate

Average Household Income

1 mi 3 mi 5 mi

$88,211 $82,549 $74,395 Source: ESRI 2013 Forecast

• 6th busiest intersection in

Wichita with 48,352 passes a day.

Source: City of Wichita

Shadow Lakes

Evergreen

Lowe’s

Bradford

Fossil Rim

I -235

Reflection Ridge

Tyler Road

Warren Theatre/IMAX

Sterling Farms

Chadsworth

NewMarket Square Ph.-1

Dillon’s Super Store

Sedgwick Co. Park

& Sports Complex

Sedgwick County Zoo

Academy Sports

Fox Ridge

Ridgeport Barefoot Bay

Sam’s Club

Oxford

At

NewMarket

AREA ATTRACTIONS

Warren Theaters:

The 21st Street Warren features

17 separate, unique theatre

auditoriums. One of the largest

theater complexes in the region,

the Warren was the first

multi-screen theatre in the nation

to fully appoint every auditorium

in the motif of the grand movie

houses of the '30s & '40s. IMAX

opened in December 2010.

Sedgwick County Zoo:

The Sedgwick County Zoo is home to more

than 2,500 animals of nearly 500 different

species. This nationally renowned Zoo is the

18th largest in the U.S. with average annual

attendance of over 550,000 visitors/year.

The Slawson Family Tiger Trek

opened May 2009

Northwest

Wichita YMCA:

A Keeper of the

Plains award

winner, this

facility sees 1.4

million people

per year. It is

also completing a

$2.5M expansion.

Sedgwick County Park:

Sedgwick County Park covers 400-acres and has an average of 90,000 monthly

visitors. It is host to a multitude of cultural and sporting events. It also provides

fishing, running and biking paths, softball and soccer fields, volleyball and

basketball courts , enclosed and open shelters, playgrounds, and more.

Via Christi St. Teresa:

This 144.000sf hospital is located on 120-

acres. It features state of the art operating

rooms, diagnostic imaging, and labor and

delivery suites.

Oxford At

NewMarket

WICHITA STATE WEST CAMPUS

21st St

29th St

37th St

13th St

City of Maize

Sedgwick County

Park

Warren Theatres

I-235

Northwest High School

Lowes

Maize School Campus Middle School &

2nd High School Site

West Urban Sports Complex

Sedgwick County

ZOO

Via Christi Medical Campus

Reflection Ridge Country Club

Wesley Rehab Hospital

All Star Sports

FOSSIL RIM

OAKRIDGE

FOREST LAKES

RIDGE

PORT

FOX

RIDGE

SHADOW

LAKES

TYLERS

LANDING

AVALON PARK

HUNTLEIGH

HAMPTON

LAKES

WYN-WOOD

WATERCRESS

FIDDERS COVE

THE SANCTUARY

FONTANA

Barefoot Bay

Evergreen

Autumn Ridge

Hickory Creek

NORTHWEST WICHITA

Wichita’s Fastest Growing Area

Fox Ridge

Reflection Ridge

Northridge Lakes

Academy Sports

Sam’s Club

Menard’s

RECRUITMENT TOOLS

A Developer Perspective

1. Identify your Market’s needs

2. Visit similar markets and surrounding markets

1. We’ve learned most retailers who come to Wichita already have a

presence in either KC or OKC.

3. Make lists of retailers you see in similar settings to your project and follow up.

4. Make a lists of retailers you want and who you believe are appropriate for your

project. Be prepared to explain why they fit in.

1. Know their sq. footage requirements and any other requirements.

2. Determine which retailers are “first in” types and those who will only come

after others show up.

5. Read Industry Trade publications

1. Shopping Centers Today

2. Dealmakers newsletters

3. Crittenden Retail space news/Crittenden Directory of Retail Space Users

4. Plain Vanilla Shell

6. Attend Tradeshows

1. ICSC (International Council of Shopping Centers) Conventions

2. Idea Exchanges-Smaller and more regionally focused

3. Participate in your local CCIM Chapter functions (e.g. leasing mall events)

7. Meet with the top retail brokers and make sure they know about your project

1. Most deals involve a broker or two.

8. Build relationships with your contacts.

1. Email your retail prospects articles of interest

2. Compare your project/location.

3. Encourage market visits.

4. Be prepared for your contacts to change.

9. Think outside box.

10. Be persistent and don’t give up!