Find the best solution, not a better way to doit the old way.

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How do we make something that no one else can?

Inspiration

What does ‘better’ feel like for our customer or end user?

- Describe it(Ask everyone to freely associate ideas out loud and capture them.) Example: They should feel freedom, no hassle, no barriers – like we made something easier for them.

Concepting

What does ‘better’ look like for our customer or end user? How would they use it?

- Draw it(Ask everyone to draw images on paper and share them.) Example: Someone draws a big door with a smile on it that says your name and behind the door people yelling ‘surprise’ like a party.

Evaluation

Which of our concepts and inspirations will help us make something that no one else can?

- Define it(Ask everyone to name the best solution out loud and combine them into one.) Example: I’d like to call this Free Degree – because we’re building a new way for people to get re-skilled so they can get re-employed.

Collaboration

How do we demonstrate our new idea and engage others in our better solution?

- Prototype it(Ask everyone to volunteer specific skills to make a prototype.) Example: I can write a persuasive story of how the future is better for our customers – and us – with this product.

Stop talking and start making.