Finding 2010’s ‘buzziest’ newcomer15th December 2010

The shortlist – news & current affairs

Source : PHD media monitoring / snapshots survey

Nick Clegg

Mary Bale(Cat Bin Woman)

Gillian Duffy(Bigoted Woman)

Julian Assange(Wikileaks)

Vuvuzelas

Robert Green Anna Chapman(alleged Russian spy)

Tony Hayward(BP)

Pastor Terry Jones(Koran protester)

Chilean Miners

Vanessa Perroncel(John Terry linked)

Paul the Octopus

Steig Larsson(Dragon tattoo)

Derek Hough(friend of Cheryl Cole)

Sausage Roll(with more friends on

Facebook than Cheryl Cole)

The shortlist – TV & entertainment

Source : PHD media monitoring / snapshots survey

Matt Cardle

Gillian McKeith

One Direction Cher Lloyd Katie Waissel

Wagner Spelbound(Britain’s got Talent)

Josie Gibson(Big Brother)

Gamu

Rebecca Ferguson

Downtown Abbey Benedict Cumberbatch(Sherlock Holmes)

Isaiah Mustafa(Old Spice)

Corey Monteith(Glee)

Newport State of Mind

Methodology

Source : Google, You Tube, twitter, facebook – data correct as of 10th Dec 2010

# of twitter followers (on all affiliated twitter accounts – official & non-offical)

# of uk local searches

# of facebook likes(accumulative total for 5 most popular groups)

# of video views(based on views of most popular 20 videos)

Each newcomer is ranked relative to the others in each category (30 pts for highest through to 1 for the lowest) with total score based on adding 4 individual scores together)

Overall Rankings

6

Overall Rankings (1-10)

Rank Name Total Points G Y T F

1 Cher Lloyd 118 30 30 28 30

2 Matt Cardle 105 21 28 29 27

3 One Direction 100 25 25 27 23

4 Katie Waissel 91 23 20 23 25

5 Paul the Octopus 86 22 26 12 26

6 Gamu 83 28 23 16 16

7 Cory Monteith 82 16 21 30 15

8 Rebecca Ferguson 79 9 24 24 22

9 Nick Clegg 78 29 6 22 21

10 Derek Hough 74 19 22 25 8

7

Overall Rankings (11-20)

Rank Name Total Points G Y T F

11 Gillian McKeith 71 12 14 17 28

12 Vuvuzelas 70 8 29 14 19

13 Robert Green 67 17 19 7 24

14 Spelbound 65 13 27 13 12

15 Josie Gibson 61 20 2 26 13

16 Cat Bin Woman 59 7 18 20 14

17 Chilean Miners 57 24 16 8 9

18 Wagner 54 3 12 19 20

19 Downton Abbey 54 26 3 15 10

20 Julian Assange 53 4 13 18 18

8

Overall Rankings (21-30)

Rank Name Total Points

21 Isaiah Mustafa 51 2 17 21 11

22 Stieg Larsson 46 14 15 - 17

23 Vanessa Perroncel 40 27 7 4 2

24 Anna Chapman 40 18 10 6 6

25 Benedict Cumberbatch

35 15 5 10 5

26 Tony Hayward 34 11 11 11 1

27 Sausage Roll 31 1 1 - 29

28 Newport State of Mind 25 10 8 - 7

29 Gillian Duffy 23 6 4 9 4

30 Pastor Terry Jones 22 5 9 5 3

Appendix (by medium)

Points # searches

Cher Lloyd 30 2,050,556

Nick Clegg 29 1,482,500

Gamu 28 923,640

Vanessa Perroncel

27 778,200

Downtown Abbey 26 762,190

One Direction 25 684,480

Chilean Miners 24 664,570

Katie Waissel 23 499,492

Paul the Octopus 22 487,520

Matt Cardle 21 431,184

Josie Gibson 20 428,728

Derek Hough 19 385,900

Anna Chapman 18 350,150

Robert Green 17 310,200

Cory Monteith 16 308,800

Points #searches

Benedict Cumberbatch 15 279.200

Stieg Larsson 14 271,600

Spelbound 13 183,798

Gillian Mckeith 12 155,800

Tony Hayward 11 147,880

Newport State of Mind 10 145,521

Rebecca Ferguson 9 139,450

Vuvuzelas 8 135,020

Cat Bin Woman 7 109,200

Gillian Duffy 6 78,982

Pastor Terry Jones 5 74,610

Julian Assange 4 58,960

Wagner 3 28,738

Isaiah Mustafa 2 22,020

Sausage Roll 1 4,653

Source : google local searches 2010 (up to Dec 10th)

Points # views

Cher Lloyd 30 46,676,711

Vuvuzelas 29 23,393,758

Matt Cardle 28 18,519,399

Spelbound 27 9,945,569

Paul the Octopus 26 9,448,327

One Direction 25 8,557,239

Rebecca Ferguson

24 8,274,460

Gamu 23 7,977,771

Derek Hough 22 6,667,305

Cory Monteith 21 6,609,660

Katie Waissel 20 6,586,022

Robert Green 19 5,857,148

Cat Bin Woman 18 4,987,454

Isaiah Mustafa 17 4,379,975

Chilean Miners 16 3,859,991

Points #views

Stieg Larsson 15 3,298,380

Gillian Mckeith 14 3,200,007

Julian Assange 13 3,134,615

Wagner 12 2,525,280

Tony Hayward 11 2,027,291

Anna Chapman 10 1,559,801

Pastor Terry Jones 9 1,555,374

Newport State of Mind

8 943,576

Vanessa Perroncel 7 788,040

Nick Clegg 6 691,654

Benedict Cumberbatch

5 472,622

Gillian Duffy 4 379,759

Downton Abbey 3 324,101

Josie Gibson 2 297,197

Sausage Roll 1 34,246

Source : you tube data up to 13th Dec 2010

Points # followers

Corey Monteith 30 381,023

Matt Cardle 29 205,664

Cher Lloyd 28 193,258

One Direction 27 160,642

Josie Gibson 26 136,050

Derek Hough 25 96,706

Rebecca Ferguson

24 90,495

Katie Waissel 23 72,100

Nick Clegg 22 57,141

Isaiah Mustafa 21 43,738

Cat Bin Woman

20 34,317

Wagner 19 26,093

Julian Assange 18 23,063

Gillian Mckeith 17 8,008

Gamu 16 6.196

Points #followers

Downtown Abbey 15 4,188

Vuvuzelas 14 3.019

Spelbound 13 2,583

Paul the Octopus 12 2,505

Tony Hayward 11 636

Benedict Cumberbatch

10 551

Gillian Duffy 9 454

Chilean Miners 8 262

Robert Green 7 105

Anna Chapman 6 103

Pastor Terry Jones 5 35

Vanessa Perroncel 4 34

Stieg Larsson 0 n/a

Newport State of Mind

0 n/a

Sausage Roll 0 n/a

Source : twitter, dec 10th 2010

Points # likes/fans

Cher Lloyd 30 1,510,339

Sausage Roll 29 1,118,448

Gillian Mckeith 28 695,863

Matt Cardle 27 572,915

Paul the Octopus 26 331,072

Katie Waissel 25 327,686

Robert Green 24 326,808

One Direction 23 301,068

Rebecca Ferguson

22 178,584

Nick Clegg 21 132,382

Wagner 20 126,913

Vuvuzelas 19 121,648

Julian Assange 18 115,519

Stieg Larsson 17 109,670

Gamu 16 92,639

Points #likes/fans

Cory Monteith 15 86,400

Cat Bin Woman 14 55,632

Josie Gibson 13 52,631

Spelbound 12 29,379

Isaiah Mustafa 11 28,498

Downton Abbey 10 18,290

Chilean Miners 9 15,862

Derek Hough 8 15,703

Newport State of Mind

7 12,147

Anna Chapman 6 10877

Benedict Cumberbatch

5 9,093

Gillian Duffy 4 7,419

Pastor Terry Jones 3 5,400

Vanessa Perroncel 2 4,965

Tony Hayward 1 4,549

Source : facebook data up to 10th Dec 2010