Finding and Keeping STAR Employees

Gordon Glenister

Director General - BPMA

Who is the BPMA

@gordonglenister and @bpma

Examples of great companies to work for• Google

• SAS Institute

• WL Gore & Associates

• Dell

• Daimler Financial Services

• Net App

• Belcorp

• Falabella

• Hyatt

Typical challenges in recruitment

• People fall into the industry – its not highlighted as a career

• Talent pool can be very mixed – ie seen as a poor relation to marketing industry

• Desperate to hire with semi-adequate candidate line up mean compromises made

• Expensive to hire through agencies

• Time taken to hire

• Lack of experience

• Some companies don’t have proper training time

• Many media to recruit don’t deliver great candidate results

Where to recruit

Agencies

Newspaper and

magazines

Online sites

Industry job boards

Social Media

Job boards

Testing new recruits

• Two stage interviews

• Presentation on 2nd

• Video presentations

• Trial work periods (3 month probationary)

• Personality profiling tests – type of person you want

Invest in Training

• Create mentor/coach programme

• Proper personal development programme

• Give them special assignments – ie the Automotive sector Ambassador

• Speakers and trainers visit – with role play options

• Scenario buyers

• Learning library

• Stretching KPIs

• Innovation/company away day

Praise – public recognition

• Employee awards

• Highlighting successful wins during sales meetings

• Thank you letters for going above and beyond

• Recognizing birthdays

• Top performers speaking at conferences on how they did it!

• Employee photos on your website with customer testimonials

• Small pin badge of excellence

• Social media recognition

Happy Birthday !

Graduate Scheme – your academy

Graduate Scheme – your academy

• Create your own academy programme

• Use PPAI model

• Practical hands on experience in factories

• Working in different departments

• Focused programme with defined outcomes

Non cash benefits

• Flexible hours

• Company cars (personalized plates)

• Extra holidays

• Wall of fame

• Personal time education eg Learn Spanish

• Concert tickets

• Childcare vouchers

• Office location

• Top of the range chair

• Team night outs for hitting targets

• Celebrating big events eg Halloween, Charity activity

• Reward programmes(points based)

What's important to star employees• Company has a vision

and strategy

• They can make a difference and be rewarded accordingly

• They have adequate support both from the management and also admin/sourcing etc

• Commission is achievable with targets

How could I target them

• New Business

• Sales Revenue

• Gross profit

• New customers

• Retention

• New product drives

• Webstores

• Cost reduction

In summary

• Plan properly what type of people you want

• Sell the company values

• Use social media more

• Engage your staff regularly

• Reward performance

• And remember

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