finding and leveraging opportunities to build a brand - sara bendrick

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Sara Bendrick Landscape Designer & Host of ‘I Hate My Yard’ DIY Network gardenbloggersconference.com 1

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  • Sara Bendrick Landscape Designer & Host of

    I Hate My Yard DIY Networkgarden-bloggers-conference.com 1

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    -Brief introduction and why I never thought I was cut out for TV ! -How I landed in TV. !-The positive and negatives of working for a big network !-What a typical T.V. work day looks like !-How products get featured on the show !-Gorilla Marketing & How I am guiding my branding on Social Media !!!!!

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    BEFORE #IHATEMYYARD

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    AFTER #IHATEMYYARD

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    I Hate MY Yard Reel

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    This is were I started !Daisy pickin creative kid !not your A type student !!!

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    College! Cal Poly San Luis Obispo Landscape Architecture

    Studying abroad

    Running a maintenance route Crew=convicts & lot of pruning

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    C O L E M A N R E S I D E N C EArroyo Grande, California

    Coleman Residence Featured in Stone Elements !& CLCA Beautification Award 2012

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    I dont have a style

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    Getting into T.V. !Finding opportunities -Casting/trying out for existing idea Its competitive, I was lucky & prepared !THEY WILL GOOGLE YOU !Pitching a show idea -production companies production companies are always looking for the next thing -creating a reel -idea sheet, characters etc -Camera presences ( host-y vs authenticwhy are you doing this!) !!!!!!

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    A T.V. Lifestyle Its not real till its real!

    Need to be very flexible I live in SD but was in LA 10 months last year !Have to be a calculated Risks taker quit my regular paying job !You better be able to save $ comes in chunks (unless signed to the network) !Traveling is a usual -homeshows -conferences -traveling for the show !!

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    Benefits of T.V. !Instant Credibility Public portfolio Opportunities come etc

    Drawbacks !Personal time Best behavior when traveling/public Its not predictable etc

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    What a typical T.V. work day looks like #IHATEMYYARD

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    Pwanting Pwants with Sara Bendrick

    Quick pronunciation, energy & confidence tip :)

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    Getting Products Featured

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    Getting Products Featured: !IQ Tools: unofficial feature Dustless saws Desert Steel sculpture

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    Gorilla Marketing on Social Media

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    I like to post at 8 am or 11 am PST if its not spontaneous !!

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    @Prettyhandygirl !-Ask ~10 questions -Sponsor !Q1. What do you like to do yourself vs. pay for? Q2. What DIY project are you most proud of? !!

    TWITTER CHAT #DIYCOURAGE

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    Lets stay in touch @sarabendrick :D !#diycourage #shebuilds #asksarabendrick #IHATEMYYARD