finding and leveraging opportunities to build a brand - sara bendrick
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Sara Bendrick Landscape Designer & Host of
I Hate My Yard DIY Networkgarden-bloggers-conference.com 1
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-Brief introduction and why I never thought I was cut out for TV ! -How I landed in TV. !-The positive and negatives of working for a big network !-What a typical T.V. work day looks like !-How products get featured on the show !-Gorilla Marketing & How I am guiding my branding on Social Media !!!!!
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BEFORE #IHATEMYYARD
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AFTER #IHATEMYYARD
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I Hate MY Yard Reel
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This is were I started !Daisy pickin creative kid !not your A type student !!!
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College! Cal Poly San Luis Obispo Landscape Architecture
Studying abroad
Running a maintenance route Crew=convicts & lot of pruning
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C O L E M A N R E S I D E N C EArroyo Grande, California
Coleman Residence Featured in Stone Elements !& CLCA Beautification Award 2012
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I dont have a style
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Getting into T.V. !Finding opportunities -Casting/trying out for existing idea Its competitive, I was lucky & prepared !THEY WILL GOOGLE YOU !Pitching a show idea -production companies production companies are always looking for the next thing -creating a reel -idea sheet, characters etc -Camera presences ( host-y vs authenticwhy are you doing this!) !!!!!!
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A T.V. Lifestyle Its not real till its real!
Need to be very flexible I live in SD but was in LA 10 months last year !Have to be a calculated Risks taker quit my regular paying job !You better be able to save $ comes in chunks (unless signed to the network) !Traveling is a usual -homeshows -conferences -traveling for the show !!
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Benefits of T.V. !Instant Credibility Public portfolio Opportunities come etc
Drawbacks !Personal time Best behavior when traveling/public Its not predictable etc
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What a typical T.V. work day looks like #IHATEMYYARD
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Pwanting Pwants with Sara Bendrick
Quick pronunciation, energy & confidence tip :)
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Getting Products Featured
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Getting Products Featured: !IQ Tools: unofficial feature Dustless saws Desert Steel sculpture
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Gorilla Marketing on Social Media
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I like to post at 8 am or 11 am PST if its not spontaneous !!
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@Prettyhandygirl !-Ask ~10 questions -Sponsor !Q1. What do you like to do yourself vs. pay for? Q2. What DIY project are you most proud of? !!
TWITTER CHAT #DIYCOURAGE
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Lets stay in touch @sarabendrick :D !#diycourage #shebuilds #asksarabendrick #IHATEMYYARD