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FINDING AND RECRUITING TOP TALENTHedda Parashos, Palisade Realty

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Meet our presenter

HEDDA PARASHOSPremier Agent

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A little background…

Started advertising on Trulia2011

2006 Entered the real estate industry

Purchased Palisade Realty2012

Team of 12 is pacing to do $50M this year2016

2012

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Hire the “right agent” for…

You.

Your team.

Your business model.

Your long-term goals.

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Plan your growth

Know what you’re looking for: Experienced or not?

Identify your leverage: What value do you offer?

Find the right one: How can you leverage your sphere?

Determine required qualities: What can’t you teach?

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What value do you offer?

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Do you have…

Systems and processes to maximize efficiency?

Ongoing training to enhance skills and growth?

Admin support to handle paperwork?

An ISA filling the pipeline with qualified leads?

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Agents want to join a team that…

Provides opportunities for new business

Offers favorable commission splits

Leverage your:

Financial ability to buy online leads Experience with online advertising Ability to funnel them quality leads

Do your research:

What are other teams offering in your area?

What additional value do those teams provide?

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Experienced or not?

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Hiring agents with…

Lots of experience Some experience No experience

+• No training needed• Start responding to

leads right away• Emotionally stable• More appreciative

• Hard-to-break habits • May be unfamiliar

with technology• May be new to

online leads

• Limited training on buying/selling

• Easy-to-break habits• Fairly emotionally

stable

• New to real estate = limited success

• May need training working online leads

• May compare you to previous brokerage

+ +• No habits for you

to break• Moldable to your

unique approach

• Lots of training needed

• Unpredictable hire• More

emotional

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?What can’t you teach?

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Must-have qualities

Entrepreneurial spirit Self-sufficient Tech savvy Customer driven Coachable Passionate Hardworking

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Leverage your sphere

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Utizlize your sphere for recruiting

Co-workers

Past clients

Vendors Friends

Family

Social media

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Next step: Interviewing

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5 great questions I always ask

Why do you think I should hire you?1

How many brokerages have you interviewed with?2

Why didn’t you go with another brokerage?3

How comfortable are you with technology?4

What are your long-term career goals?5

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And finally:Never stop recruiting

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