finding innovation in the 500lbs gorilla
Post on 18-Oct-2014
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DESCRIPTION
Presentation at IA Summit 2007 on how we overcame fear, built trust and made believers out of the team to get time and support for dedicating time for innovation. Updated 2008 for AOL presentation.TRANSCRIPT
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Finding Innovation in the500 lbs Gorilla
~ or ~Overcoming Fear, Building Trust and
Making Believers
Kevin Cheng, Raptr Tom Wailes, Yahoo!, Inc.
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is not
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Justifying design’s role in a project
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Justifying design’s role in a project
How to be creative
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Justifying design’s role in a project
How to be creative
THE Innovation ProcessTM
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Justifying design’s role in a project
How to be creative
THE Innovation ProcessTM
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yHaus
Brickhouse
Yahoo! Berkeley Research
Hack Day
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yHaus
Brickhouse
Yahoo! Berkeley Research
Hack Day
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innovation
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“Creativity is … the act of producing new ideas, approaches or actions, while innovation is the process of both generating and applying such creative ideas…[to] convert them into novel, useful and viable commercial products, services, and business practices.
wikipedia.org
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is
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Making time to innovate
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Overcoming Fear
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Communicating Ideas and Process
Overcoming Fear
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Overcoming Fear
Building Trust
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Overcoming Fear
Building Trust
Making it Happen
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Overcoming Fear
Building Trust
Making Believers
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AN Innovation Process
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AN Innovation Process(that you can do)
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Overcoming Fear
“a distressing emotion aroused by impending danger, evil, pain, etc., whether the threat is real or imagined; the feeling or condition of being afraid.”
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Fear
Wasted Time
High Cost
Diverted Resources
Failure
Missed Opportunities
The Unknown
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photo by cayusa
Start Small
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doing small things
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1 DaySeveral People
Focus on StorytellingBased on Research
Design Day
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1 DayCross FunctionFocus on Users
Fun and Memorable
Local Field Day
1 DaySeveral People
Focus on StorytellingBased on Research
Design Day
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1 DayCross FunctionFocus on Users
Fun and Memorable
Local Field Day
2 Days2 Designers
Stakeholder Review
Design Exploration
1 DaySeveral People
Focus on StorytellingBased on Research
Design Day
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saying small things
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Overcoming FearRecognize the fears
Say small things
Do small things
Let others influence for you
Set expectations
Demonstrate Success
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Building Trust“1. reliance on the integrity, strength, ability, surety, etc., of a person or thing; confidence.
2. confident expectation of something; hope”
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Design Thinking
Design Deliverables
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1 DaySeveral People
Focus on StorytellingBased on Research
Design Day
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1 DayCross FunctionFocus on Users
Fun and Memorable
Local Field Day
2 Days2 Designers
Stakeholder Review
Design Exploration
1 DaySeveral People
Focus on StorytellingBased on Research
Design Day
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Show Me
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Design Thinking
Design Deliverables
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Design Thinking
Design Deliverables
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1 Month
People
IdeaScope
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Involve the Team
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Keep StakeholdersInformed
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Design Thinking
Design Deliverables
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Design Thinking
Design Deliverables
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Building Trust
Mutual respect & honesty
Track record of delivery
Transparency of process
Clear communication (“show me”)
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42
Making Believers“belief is the psychological state in which an individual is convinced of the truth of a proposition.” -wikipedia.org
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Idea Reality
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“The output of a committee is a function of the quality of its members and how they're led.
As the iPod came together, it garnered more and more attention from Jobs, whose insistence on excellence and high standards are stamped onto the gadget as indelibly as Apple's logo.” - Wired
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Béhar ... routinely brings executives to his door, saying,
"We want to be the Apple of our industry."
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Béhar ... routinely brings executives to his door, saying,
"We want to be the Apple of our industry."
And Béhar has an impertinent question for them, too:
"Do you have the guts?"
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“Development of the game took about five years ... to make sure everything was ready for launch.”
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Idea
Outline
Manuscript
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Idea
Outline
Manuscript
Idea Focus
Refinement/Feedback
EditorCover DesignBook DesignAttorney ReviewPrintingIndexingDistributionReview CopiesMedia KitPromotion
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20%
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Overcoming Fear
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Making time to innovate
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Making time to innovate
Building Trust
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Making time to innovate
Communicating Ideas and Process
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Making time to innovate
Communicating Ideas and Process
Making Believers
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Making time to innovate
Communicating Ideas and Process
Making it Happen
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