finding readers for your blog - problogger to find... · 5. engage the readers you already have 6....
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Your Host: Darren Rowseweb: ProBlogger.net
twitter: @ProBloggerfacebook: facebook.com/problogger
Our Webinar Hashtag is #PBWebinar
Finding Readers for Your Blog
To Be Notified of Future ProBlogger Webinars
signup at
ProBlogger.net/Webinars
Questions?
Please submit your text questions and comments using the Questions Panel
Note:
We will do our best to get through as many questions as possible but it is unlikely we’ll get through them all.
Today’s presentation is being recorded and will be provided within 48 hours.
Your Participation
HOW TO FIND READERS FOR YOUR BLOG
DARREN ROWSE: PROBLOGGER.NET
FINDING READERS: THE THEORY
HOW TO FIND READERS FOR YOUR BLOG
FINDING READERS: THE THEORY
HOW TO FIND READERS FOR YOUR BLOG
ProBlogger Digital Photography School
HOW TO FIND READERS FOR YOUR BLOG
1. Identify WHO you Want to Reach
HOW TO FIND READERS FOR YOUR BLOG
• Reader Profiles
1. Identify WHO you Want to Reach
problo.gr/readerprofiles
• Reader Profiles
1. Identify WHO you Want to Reach
HOW TO FIND READERS FOR YOUR BLOG
problo.gr/readerprofiles
• Surveys
1. Identify WHO you Want to Reach
HOW TO FIND READERS FOR YOUR BLOG
surveymonkey.com
• Surveys
1. Identify WHO you Want to Reach
HOW TO FIND READERS FOR YOUR BLOG
• Surveys
1. Identify WHO you Want to Reach
HOW TO FIND READERS FOR YOUR BLOG
• Surveys
1. Identify WHO you Want to Reach
HOW TO FIND READERS FOR YOUR BLOG
• Surveys
1. Identify WHO you Want to Reach
HOW TO FIND READERS FOR YOUR BLOG
surveymonkey.com
• Polls
1. Identify WHO you Want to Reach
HOW TO FIND READERS FOR YOUR BLOG
• Polls
1. Identify WHO you Want to Reach
HOW TO FIND READERS FOR YOUR BLOG
• Polls
1. Identify WHO you Want to Reach
HOW TO FIND READERS FOR YOUR BLOG
• Polls
1. Identify WHO you Want to Reach
HOW TO FIND READERS FOR YOUR BLOG
• Polls
1. Identify WHO you Want to Reach
HOW TO FIND READERS FOR YOUR BLOG
2. Create Content that Meets their Needs(build a useful blog)
HOW TO FIND READERS FOR YOUR BLOG
2. Create Content that Meets their Needs(build a useful blog)
HOW TO FIND READERS FOR YOUR BLOG
having a build it and they will come mentality is not enough!
but....
3. Identify Where they Gather
HOW TO FIND READERS FOR YOUR BLOG
3. Identify Where they Gather
HOW TO FIND READERS FOR YOUR BLOG
4. Build a Presence in those Places(be useful not spammy)
• Guest Posts• Blog Comments• Answer Questions• Build Relationships• Build Authority• Be Useful• Be Generous
HOW TO FIND READERS FOR YOUR BLOG
4. Build a Presence in those Places
HOW TO FIND READERS FOR YOUR BLOG
4. Build a Presence in those Places
HOW TO FIND READERS FOR YOUR BLOG
4. Build a Presence in those Places
HOW TO FIND READERS FOR YOUR BLOG
4. Build a Presence in those Places
HOW TO FIND READERS FOR YOUR BLOG
4. Build a Presence in those Places
HOW TO FIND READERS FOR YOUR BLOG
5. Engage the Readers You Have
(build community)
HOW TO FIND READERS FOR YOUR BLOG
5. Engage the Readers You Have
HOW TO FIND READERS FOR YOUR BLOG
5. Engage the Readers You Have
HOW TO FIND READERS FOR YOUR BLOG
6. Give People Relevant and Easy ways to Subscribe and/or Belong
HOW TO FIND READERS FOR YOUR BLOG
RSS27%
Email73%
HOW TO FIND READERS FOR YOUR BLOG
7. Use those Methods to Engage and Drive Traffic
HOW TO FIND READERS FOR YOUR BLOG
Weekly Update
Weekly Update
Welcome Email
Weekly Update
Promotion
Weekly Update
ThemedUpdate
ThemedUpdate
Weekly Update
Weekly Update
Promotion
Weekly Update
Weekly Update
Email Cycle atdigital-photography-school.com
Reader Subscribes
HOW TO FIND READERS FOR YOUR BLOG
HOW TO FIND READERS FOR YOUR BLOG
8. Create ‘Shareable’ Content(experiment - test - tweak)
HOW TO FIND READERS FOR YOUR BLOG
HOW TO FIND READERS FOR YOUR BLOG
HOW TO FIND READERS FOR YOUR BLOG
HOW TO FIND READERS FOR YOUR BLOG
HOW TO FIND READERS FOR YOUR BLOG
HOW TO FIND READERS FOR YOUR BLOG
http://pinterest.com/source/digital-photography-school.com/
HOW TO FIND READERS FOR YOUR BLOG
HOW TO FIND READERS FOR YOUR BLOG
HOW TO FIND READERS FOR YOUR BLOG
9. Repeat all of the Above
HOW TO FIND READERS FOR YOUR BLOG
1. Identify WHO you want to reach2. Create Content that meets their needs3. Identify where they gather4. Build a presence in those places5. Engage the readers you already have6. Give People a Relevant way to Subscribe/Belong7. Use those Subscription Methods Regularly to Engage8. Write Shareable Content9. Repeat the Above
DARREN ROWSE: PROBLOGGER.NET
HOW TO FIND READERS FOR YOUR BLOG
Techniques for Finding Readers• Guest Posting
• Social Media Sites
• Youtube
• SEO
• Forums
• Pitch other Bloggers
• Leverage other online and offline presence
• Participate in memes and projects of others
• Blogging/Web Communities
• Competitions and Awards
• Speaking at Events and workshops online/offline
• Blog Alliances
• Present Workshops
• Develop Reports/Whitepapers
• Incentivise Subscriptions
• Interview Someone/Be Interviewed
• Comment on others Blogs
• Comment on Readers Blogs
• Promote ‘posts’ or ‘landing pages’ not just your ‘blog’
• Advertise (SU, FB, Myspace, Twitter)
• Submit stories to media/press releases
• Anticipate big events (search traffic)
• Press Releases
Techniques for Finding Readers
Your Host: Darren Rowseweb: ProBlogger.net
twitter: @ProBloggerfacebook: facebook.com/problogger
Our Webinar Hashtag is #PBWebinar
Finding Readers for Your Blog
To Be Notified of Future ProBlogger Webinars
signup at
ProBlogger.net/Webinars
Questions?
Please submit your text questions and comments using the Questions Panel
Note:
We will do our best to get through as many questions as possible but it is unlikely we’ll get through them all.
Today’s presentation is being recorded and will be provided within 48 hours.
Your Participation