finding the elusive link between social data and brand kpis
DESCRIPTION
You've heard all the buzz surrounding big data and analytics and how it can help you maximize your marketing efforts, but do you really understand how to use your massive datasets to uncover signals to drive results? In this webinar, Ari Tuchman, CEO and Founder at Quantifind will provide insights to analyzing social media that goes beyond social buzz and sentiment. Learn about a new technology that analyzes a mix of historical financial data alongside unstructured social media conversations. The lessons explored in this session help marketers bridge the gap between data and business decisions by pulling real meaning out of social conversations. Watch a quick video here: http://vimeo.com/92737630. Key takeaways include: 1. How science plays a role in analyzing social data: Consumer intent cannot be measured by likes, mentions and retweets alone. Find out whether "What a great BMW commercial" really means about a consumer's intent to purchase a new BMW automobile. 2. How to understand and adjust to unexpected conclusions in your data: Determine whether your marketing dollars are being spent in the right place, and on the audience who actually has the intent to move the needle in terms of revenue and market share. 3. Why "negative sentiment" does not always mean your brand is in trouble.TRANSCRIPT
