fine-tune your content marketing strategy with the latest tech tools
DESCRIPTION
Here are the slides from day one of my presentations at PR News's Social Media Summit.TRANSCRIPT
![Page 1: Fine-Tune Your Content Marketing Strategy With the Latest Tech Tools](https://reader034.vdocument.in/reader034/viewer/2022042623/545be058b0af9fa42c8b4574/html5/thumbnails/1.jpg)
@ThomasHynes#prsocial
Fine-Tune Your Content Marketing Strategy
What’s the goal? How do you find what’s being said
about your brand and your industry? How do you identify influence? How do you reach consumers?
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@ThomasHynes#prsocial
ARE YOU EVEN LISTENING?
First Rule: Listen
![Page 3: Fine-Tune Your Content Marketing Strategy With the Latest Tech Tools](https://reader034.vdocument.in/reader034/viewer/2022042623/545be058b0af9fa42c8b4574/html5/thumbnails/3.jpg)
@ThomasHynes#prsocial
Case Study
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@ThomasHynes#prsocial
Monittor
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@ThomasHynes#prsocial
Listening to Engage
![Page 6: Fine-Tune Your Content Marketing Strategy With the Latest Tech Tools](https://reader034.vdocument.in/reader034/viewer/2022042623/545be058b0af9fa42c8b4574/html5/thumbnails/6.jpg)
@ThomasHynes#prsocial
Identifying Influencers
How to gauge the influence in others?
Is it worth engaging with every single person who tweets at you?
How influential is your own message?
![Page 7: Fine-Tune Your Content Marketing Strategy With the Latest Tech Tools](https://reader034.vdocument.in/reader034/viewer/2022042623/545be058b0af9fa42c8b4574/html5/thumbnails/7.jpg)
@ThomasHynes#prsocial
Klout
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@ThomasHynes#prsocial
Klouchebag
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@ThomasHynes#prsocial
bit.ly
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@ThomasHynes#prsocial
TweetStatsTweets by Month
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@ThomasHynes#prsocial
TweetStatsTweets by Day
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@ThomasHynes#prsocial
TweetStats
Tweets by Hour
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@ThomasHynes#prsocial
MentionMapp
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@ThomasHynes#prsocial
TFF RatioBeware! Some are actually not that helpful…
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@ThomasHynes#prsocial
Hootsuite
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Group Twitter
@ThomasHynes#prsocial
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Twitter Team
Victoria Harres ^vh (@victoriaharres)
Brett Simon ^bss(@savsimon)
Christine Cube ^cc (@cpcube)
Thomas Hynes ^th (@thomashynes)
@ThomasHynes#prsocial
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@ThomasHynes#prsocial
Going Mobile
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@ThomasHynes#prsocial
InstagramPicture’s worth a thousand words…
• Over 40 million users
• Over 1 billion photos
uploaded
• 1600% growth between
4/2011 – 4/2012
• Sold to Facebook for
$1 billion
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@ThomasHynes#prsocial
Chobani Instagram
Product Awareness
Humor
Fan Art
CSR Efforts