fintech social media workshop - startupbootcamp
TRANSCRIPT
SOCIAL MEDIA WORKSHOPSTARTUPBOOTCAMP:
Why social media?Build brand awareness
Drive user acquisition
Engage with the community
Respond to questions and complaints
Attract investors and funding
Your Social Media Journey.
Social ListeningSocial PublishingSocial EngagementSocial Analytics
Social ListeningUnderstand your audience
Identify key influencers and advocates
Monitor your key competitors
Discover the latest in your industry
Be Inspired to innovate and improve
Listen first. Listen more.
Social Media PublishingDevelop content themes for your start-up
Curate and create timely, informative content
Ensure consistency and relevance
Generate an approved content calendar
Automate your publishing process
Tell a story.Tug at heart strings.
Social Media EngagementSpeak with curiosity and genuine interest
Respond in a timely manner
Develop a relationship with your audience
Align with the tone of your brand
Have a conversation. Build a relationship.
Social Media AnalyticsMeasure your social media activities
Analyse performance across social channels
Interpret and draw out actionable insights
Optimise social, content, engagement strategies
Measure. Learn. Optimise. Repeat.
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