2014 FALL & WINTERWHOLESALE CATALOG

Inspiring Holiday Traditions

Davis and Gena Knox, Founders of Fire & Flavor

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FALL AND WINTER MONTHS are filled with fun activities and holidays, from football season and tailgating with friends to Thanksgiving and Christmas with family.

Inspiring our customers to embrace the holiday season with new and old traditions is our focus. We are thankful that so many of you have invited Fire & Flavor into your home to be apart of these gatherings year after year. Our Turkey Perfect brines are now a tradition in many of your households and we strive to continue to create products that will make your holidays preparations easy so you can simply enjoy great food and wonderful family and friends.

As parents of three children, we know the importance of family dinners and to help you (and us) we have created several new slow cooker recipes using our favorite Fire & Flavor seasonings and rubs. Helping other families enjoy delicious, healthy meals, without sacrificing time together, is important to us.

As always, thank you for your support. We hope you take time to enjoy our products with friends and family this holiday season. Your feedback is important to us; we look forward to hearing from you.

Best,

Davis and Gena KnoxFounders

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| TURKEY PERFECT

TURKEY PERFECTThe holidays celebrate all the values Fire & Flavor holds dear: family, optimism, and togetherness. With our brining mixes, a holiday meal never tasted better. Trapping moisture and flavor inside the bird, our Turkey Perfect brining mix ensures a delicious and juicy turkey with crisp, golden skin every time. Do your bird a favor, brine with Fire & Flavor.

Turkey PerfectHerb Brining Kit (bag included)

Item #FFB112 | Net wt. 20.8 oz. carton

Everything you need to brine in 1 box. Kit includes enough brine to prepare 1 large turkey plus an El-Zip® zip-top disposable bag large enough to hold turkey and 2 gallons of brine. Herb Brine Mix blends rosemary, bay leaves, and thyme for a traditional flavor.

Turkey PerfectApple Sage Brining Kit (bag included)

Item # FFB111 | Net wt. 18 oz. carton

Enjoy all the brining essentials in a single kit. Apple Sage Brining Kit includes enough brine to prepare 1 large turkey plus an El-Zip® zip-top disposable bag large enough to hold turkey and 2 gallons of brine. Dried apples, cranberries, sage, and other holiday herbs.

Herb BrinedRoasted Turkeywww.fireandflavor.com

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| TURKEY PERFECT SHIPPERS & BRINING BAGS

Mixed Turkey Perfect -Herb & Apple Sage DisplayItem # FFBD122

13 Apple Sage units | 14 Herb units

Turkey PerfectApple Sage DisplayItem # FFBD125 | 27 units

Turkey PerfectHerb DisplayItem # FFBD124 | 27 units

Brining BagItem # FFBB101 | for turkeys up to 25 lbs.

Included in each Turkey Perfect Kit

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| TURKEY RUB

TURKEY RUBFire & Flavor’s Turkey Rub imparts delicious fall flavors such as maple, thyme, brown sugar, and a hint of orange zest. Simply brush skin with oil or melted butter and sprinkle with rub. Pair with Fire & Flavor’s Turkey Brine for unforgettable flavor and a new Thanksgiving tradition.

Turkey RubItem # FFF143 | 2.6 oz

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| GOURMET TURKEY KIT &

GLAZE

Gourmet Turkey Brine KitItem # FFB132 | Net wt. 17.25 oz.

Maple Citrus & Maple Brown Sugar

Gourmet Roasting GlazeItem # FFG108 | Net wt. 8.5 oz.

Pomegranate Citrus

GOURMETTURKEY KIT & GLAZEHoliday celebrations make every at home chef a star and Fire & Flavor’s Gourmet Turkey Kit and Glaze

help them shine. Used together or individually, these products add consistently outstanding flavor to

any kitchen creation. Our roasting glaze is delicious on Christmas ham or year round on pork tenderloin,

salmon, and wild game.

Chicken BrineItem # FFB128 | 16 fl oz

Garlic & Herbs

Pork BrineItem # FFB129 | 16 fl oz

Lemon & Sweet Tea

Beef BrineItem # FFB130 | 16 fl oz

Espresso & Chilies

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| EVERYDAY BRINES

EVERYDAY BRINESBrining adds flavor, tenderness, and incredible moisture to chicken, pork, and tougher cuts of beef. Fire & Flavor’s Everyday Brines make brining easy so your next weeknight meal becomes something special. Simply add water to our brine concentrates, brine for 30 minutes, and cook to your liking.

Flank Steak Tacos withLime Cilantro Slaw————————————————————————————— —————————————————————

Tacos:1½ pounds flank steak, trimmed1 (16-ounce) package Sweet Tea Pork Brine1 tablespoon olive oil2 tablespoons Everyday Rub (see page 9 for rub)1 avocado, thinly sliced½ red onion, thinly sliced12 (6-inch) corn tortillas, warmed

Lime Cilantro Slaw:1 (10-ounce) package angle hair slaw½ teaspoon kosher salt2 tablespoons lime juice2 tablespoons orange juice1 teaspoon honey1½ tablespoons canola oil½ cup roughly chopped cilantro

FIRST Brine flank steak according to package directions. Brush both sides of steak with oil and sprinkle with rub. Let sit at room temperature for 20 minutes.

NEXT While steak is resting, toss slaw in a large bowl with salt. In a small bowl, whisk lime and orange juice, honey, and oil together. Season dressing with freshly ground black pepper and toss with slaw and cilantro; set aside until ready to serve.

LAST Preheat grill or grill pan medium high heat. Sear steak for 4-6 minutes per side, depending on desired doneness. Remove from grill and let rest for 10 minutes. Slice steak across the grain into thin slices. Divide steak evenly among tortillas, top with onion, avocado, and slaw. Serve immediately.

Prepared Tacos pictured on p.4

Flank Steak Tacos withLime Cilantro Slaw

www.fireandflavor.com

1. TENDER IS BETTER, RIGHT? √ Brines Tenderize Proteins Better than Marinades. √ “Brining maximizes juiciness in lean meats. 25% less moisture loss.” – Science of Good Cooking

2. IT’S FAST & EASY. √ 30 minutes prep-time √ Other brines & marinades can take overnight.

3. MARINADES ARE OUT. √ “Flavor Is Only Skin Deep: Welcome to

the Post-Marinade Era of Grilling” – The New York Times, August, 2013

4. BRINES ARE HEATING UP. JUST ASK GOOGLE. √ 256% 5-year increase in brine awareness

– Google trends

5. BRINES GET ALONG ON THE PLAYGROUND. √ Brines complement, rather than compete with

other products on the aisle. √ Brines can be used on their own or in combination with rubs, spices. √ (Drive value with complimentary purchases) Check the recipe bank.

6. PRICE TO VALUE RATIO √ Resealable for multiple uses. √ Brines up to 4 lbs. per pack √ Versatility adds value

7. BRINES CHECK ALL THE BOXES. √ Brines are a healthy alternative to sugary marinades √ Salt content only affected 1/8 teaspoon per serving. – The Science of Good Cooking

SCIENCE IS THE DIFFERENCE Through diffusion and osmosis, brining infuses meat proteins with moisture and flavor throughout, while maximizing overall tenderness. Marinades, on the other hand, merely coat the surface of meats and add very little moisture, flavor or tenderness to the interior.

BRINESINFUSE MEAT

MARINADESREMAIN STAGNANT

AT SURFACE

BRINES vs. MARINADES

30MIN

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| SEASONING RUBS & SHIPPER

SEASONING RUBSA good rub compliments the natural flavors of food without overpowering them. We use only all natural ingredients in our rubs for flavor that makes any at-home cook feel like a chef. Apply directly on meats and seafood to liven up any meal. For best flavor and juiciness, use the rubs in conjunction with our tenderizing brines.

Seasoning Rub Display*Item # FFSD108 | 48 Units

*Minimum Order Required On Shippers

Coffee RubItem # FFF140 | 2.5 oz

Classic RubItem # FFF141 | 2.7 oz

Everyday RubItem # FFF142 | 2.7 oz

Crockpot Chicken withEveryday Rubwww.fireandflavor.com

Cedar Planked Salmon withEveryday Rubwww.fireandflavor.com

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| GRILLING PLANKS

GRILLING PLANKSPremium cedar, sustainable sourcing, and consumer-driven packaging set our grilling planks apart. Soak planks for at least 1 hour, heat on the grill for 3 minutes, flip, smoke food on plank with grill lid closed, and eat a delicious and healthy meal. Planks may be reused if not overly charred.

Large Cedar Grilling PlanksItem FFPD110 | 2 – 3/8” x 5.5” x 15”

Alder Grilling PlanksItem FFPD196 | 2 – 3/4” x 5.25” x 11”

Small Cedar Grilling PlanksItem FFPD175 | 4 – 3/8” x 5.5” x 5.5”

Medium Cedar Grilling PlanksItem FFPD192 | 2 – 3/8” x 5.5” x 11”

Cedar Plank ShipperItem # FFPD104 | 36 Units, 15” Cedar Planks (2pk)

*Minimum Order Required On Shippers

GRILLING PLANK SHIPPERSFire & Flavor grilling plank shippers come in a variety of configurations.

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| CEDAR PLANK SHIPPERS

Mixed Cedar Plank ShipperItem # FFPD105 | 27 Units, 15” Cedar Planks (2pk)

10 Units, 6” Cedar Planks (4pk)

*Minimum Order Required On Shippers

Mixed Cedar Plank & Paper ShipperItem # FFPD161 | 27 Units, 15” Cedar Planks (2pk)

18 Units, Cedar Papers (8pk)

*Minimum Order Required On Shippers

DISPLAY HEADER DETAIL

Cedar Wrapped Salmonwww.fireandflavor.com

CEDAR GRILLING PAPERSCedar papers infuse foods with a subtle smoky flavor while locking in moisture. Soak papers in water for 10 minutes and wrap around seafood or vegetables with fresh herbs. Grill indoors or out and serve straight to the table for an impressive presentation and flavor.

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| CEDAR GRILLING PAPERS & SHIPPER

Cedar Grilling Papers Item # FFPPC86 | 8 – 6” x 8”

Includes String for tying. Can hold up to 10 ounces of meat and vegetables.

Cedar Grilling Papers ShipperItem # FFPPD101 | 36 Units, Cedar Papers (8pk)

*Minimum Order Required On Shippers

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| CHARCOAL &

FIRE STARTERS

CHARCOAL &FIRE STARTERSCreate a truly authentic grilling experience the way nature intended. Made with oak, hickory, and

mesquite, Fire & Flavor lump charcoal is an all-natural way to bring unbelievable wood grilled flavor

to your favorite foods. For best flavor, skip the lighter fluid and use our all-natural Fire Starters.

Oak & Hickory Lump CharcoalItem # FFC101 | 5 lb

All Natural. Made in the U.S.A.

Fire StartersItem # FFFS101 | 24 pieces

All Natural. Made in the U.S.A.

Mesquite Lump CharcoalItem # FFC109 | 5 lb

All Natural.

Cedar Planked SalmonGrilled Over Lump Charcoal

www.fireandflavor.com

| GENA KNOX COOKBOOKS

ERIC HOEFER AWARD

GENA KNOX COOKBOOKSChange the way you think about food and celebrate family and friends with Gena Knox. The award winning Southern My Way series offers a fresh, lighter approach to Southern food. Beautifully photographed with simple recipes, these books have become top sellers. Gena’s first cookbook, Gourmet Made Simple, offers simple, healthy recipes for grilling and enjoying family meals.

In 2011 Southern My Way: Simple Recipes, Fresh Flavors received both the Eric Hoefer Award for Excellence in Independent Publishing and the SIBA (Southern Independent Booksellers Alliance) Award for a cooking publication.

Southern My Way;Simple Recipes, Fresh FlavorsItem # FFBK102 | 6 books

Gourmet Made Simple;A Fresh Approch to FlavorItem # FFBK101 | 6 books

Gena’s approach to

fresh, simple cooking

keeps our customers

coming back for more.

Harriet L. AlleyTable Matters, Birmingham, AL

Southern My Way;Food & FamilyItem # FFBK103 | 6 books

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| FOOD SERVICE

FOOD SERVICEWe take pride in helping restaurants create a dining experience that delivers

both outstanding taste and stunning presentation.

Item # Description Case Pack

M164 Chicken Brine Concentrate – 1 gal 4

M165 Pork Brine Concentrate – 1gal 4

FFRP137 Cedar Grilling Planks – 3/8” x 3” x 5” 75

FFRP101 Cedar Grilling Planks – 3/8” x 4” x 7” 75

FFRP138 Cedar Grilling Planks – 3/8” x 6” x 11” 24

FFRP103 Cedar Grilling Planks – 3/8” x 6” x 6” 48

FFRP105 Cedar Grilling Planks – 3/8” x 6” x 15” 24

FFRPP103 Large Cedar Grilling Papers – 6” x 8” 250

FFRPP104 Large Cedar Grilling Papers – 6” x 8” 100

FFRPP102 Small Cedar Grilling Papers – 6” x 6” 100

FFRSK102 Birch Skewers – 10” 1,000

FFRB105 Brine Bags – for 25lb turkeys 24

FFRB103 Apple Sage Turkey Brine – 14lbs 12

FFRB104 Herb Turkey Brine – 16lbs 12

PRICE LIST REQUEST & QUESTIONSJohn Coffee, Food Service Specialist

john@fireandflavor.com or 866.728.8332

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| TERMS &

CONDITIONSTERMS & CONDITIONSORDERING INFORMATION

6 $300 for 1st Order; Ongoing order minimum of 4 cases. No Split Cases.6 All orders are shipped FedEx ground unless otherwise requested by the customer. If another

shipping service is desired, please state type of shipping and provide your account number.

Pallet minimums on charcoal.

PAYMENT TERMS6 Customers in good standing may apply for Net 30 terms after a one year order history. Contact

Customer Service at 866.728.8332 or info@fireandflavor.com to obtain a credit application.

Allow four weeks for processing.6 Accounts outstanding for 60 days or more will be referred to a collection service. All fees

associated will be billed to customer.6 Prices subject to change without notice.

RETURNS / DAMAGES6 Returns/Damages must be reported within 5 business days. RA# required for any return product. 6 If your shipment arrives damaged in any way, please retain the exterior shipping carton for

FEDEX inspection. FEDEX requires this to process damage claims.

SAMPLES6 Samples for retail demo are sold at 50% off wholesale pricing.

SHIPPER DISPLAYS6 Shipper displays seen in the catalog are available but require a minimum purchase amount.

Please inquire for more details.

CUSTOMER SERVICE

sales@fireandflavor.com | tel: 866.728.8332 | fax: 706.369.9468

We are available Monday-Friday8:30 a.m.-5 p.m. EST.

Thank you for your business!

MAILING ADDRESS

375-B Commerce Boulevard

Athens, GA 30622

FOB SHIPPING ADDRESS

375-B Commerce Boulevard

Athens, GA 30606

F&F Industry ResourcesScan or Click for:fireandflavor.com/industry-resources/

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sales@fireandflavor.com | tel: 866.728.8332 | fax: 706.369.9468

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PLE.Rustic Turkey Minestrone Soup with Basil Pistou————————————————————————————— —————————————————————————————————————————————————— —

PREP TIME 25 minutesCOOK TIME 30 minutesYIELDS 6-8 servings

Soup:2 teaspoons olive oil1 medium onion, chopped3 medium carrots, cut into ½” slices3 cloves garlic, chopped1 (32 ounce) can diced fire-roasted tomatoes6 cups low-sodium organic vegetable or chicken stock½ teaspoon dried thyme1 bay leaf½ cup dried elbow pasta4 cups roughly chopped kale2 medium zucchini, cut into ½-inch pieces, about 2 ½ cups1 can white beans, rinsed and drained2 cups diced leftover turkey or chicken1 tablespoon balsamic vinegarFreshly grated Parmesan cheese for garnish

Pistou:1 small clove garlic, chopped2 cup fresh basil leaves1/3 cup olive oil

FIRST Heat oil in a large Dutch oven over medium-high heat. Add onion and carrots and sauté until slightly tender, about 5 minutes. Add garlic and stir until fragrant, about 30 seconds. Stir in tomatoes, stock, thyme, and bay leaf. Bring to a boil, reduce heat, and simmer for 20 minutes.

NEXT While soup is cooking, puree garlic and basil in a food processor. With motor running, slowly add olive oil until smooth; set aside.

LAST Add pasta to soup and simmer for 5 minutes. Stir in kale, zucchini, beans, turkey, and vinegar. Cook until zucchini is tender, about 5 more minutes. Season to taste with salt and pepper. Ladle soup into bowls and top with a teaspoon of basil pistou.

Fire & Flavor375B Commerce Boulevard

Athens, GA 30606 D E L I V E R T O :

©2014 Fire & Flavor Grilling Co. | Athens, GA 866-728-8332

2014 FALL & WINTER WHOLESALE CATALOG

Look for great recipes and tips at: fireandflavor.com

Everyday Rub Chiliwww.fireandflavor.com