FIRE KILLS CAMPAIGNPARTNER PACK

FIRE KILLS CAMPAIGN Guide for partners

The Home Office is re-launching its Fire Kills national advertising campaign as part of the Government’s on-going commitment to help prevent fatalities and injuries from accidental fire.

During February and March, a TV advert supported by radio, video and digital content will highlight known fire risks including candles and leaving cooking unattended – demonstrating that it only takes one accident to start a fire. The campaign has been designed in collaboration with the National Fire Chiefs Council and fire and rescue services and is based on audience research and partner feedback.

Social media content will support this, providing real-life case studies and signposting to the Fire Kills website, which provides further campaign information and fire safety tips.

The campaign encourages households in England to test their smoke alarms regularly. This year the campaign also addresses the need for the correct placement of smoke alarms. This aims to address the risk that smoke fails to reach a working smoke alarm due to its positioning, or that there are not enough in the home.

In keeping with previous campaigns, we are keen to reach vulnerable individuals, such as older and disabled people, as research shows they are at greater risk from accidental fires.

Working with local fire and rescue services and partners, we aim to build awareness of how people can seek help and be helped by friends, relatives, neighbours and carers. We are particularly highlighting the value of home fire safety checks that local fire and rescue services offer.

We would like to thank you in advance for your support in helping reach as many people as possible. To assist, we have developed a range of materials to help you promote the campaign. Please do share, print, hand out and display the content in this pack and help us save lives.

We will promote the campaign through the Home Office’s social media channels. You can further support the campaign by following us and sharing our posts.

FIRE KILLS CAMPAIGN Content catalogue

FilmsView and download campaign films here.

TV adverts

We have two 30 second television adverts which are showing across England. They depict well known fire risks and encourage all adults to think about the steps they can take to reduce the risk of an accidental fire in their homes and to regularly test their smoke alarms.

Case study

This is a case study film of a home fire safety visit filmed in partnership with East Sussex FRS. The film explains what a home fire safety visit is, why it is valuable and shows footage of the visit.

FIRE KILLS CAMPAIGN Content catalogue

Noticeboard postersDownload and print campaign posters for noticeboards here.

ARE YOU SURE YOUR SMOKE ALARMS ARE WORKING?

DO YOU HAVE SMOKEALARMS ON EVERY FLOOR?

ARE YOU SURE YOUR SMOKE ALARMS ARE WORKING?

DO YOU HAVE SMOKEALARMS ON EVERY FLOOR?

ARE YOU SURE YOUR SMOKE ALARMS ARE WORKING?

DO YOU HAVE SMOKEALARMS ON EVERY FLOOR?

ARE YOU SURE YOUR SMOKE ALARMS ARE WORKING?

DO YOU HAVE SMOKEALARMS ON EVERY FLOOR?

ARE YOU SURE YOUR SMOKE ALARMS ARE WORKING?

DO YOU HAVE SMOKEALARMS ON EVERY FLOOR?

FIRE KILLS CAMPAIGN Content catalogue

SocialDownload content here.

We have produced images and short videos that you can use on your Facebook, Instagram and Twitter channels, on the following page we have given suggested messaging for social posts targeting specific audiences.

FIRE KILLS CAMPAIGN Content catalogue

Social – recommended messagingDownload social content here.

According to research, certain groups are more at risk of fire than others. These groups are young people, older people, people with disabilities, single parents and middle aged, single at-home smokers. Below is suggested messaging to reach these groups.

For more fire safety information, visit firekills.campaign.gov.uk

Young people aged 16-24 (including renters)It is useful to educate this group on the responsibilities of the landlord and them as the tenant in order to ensure that they are fire safe.

Do you live in rented accommodation? 🏠

Do you have working smoke alarms? 🚨

Do you know your rights? ✔

You’re more than 8 times more likely to die in a fire in your home if there are no working smoke alarms. #FireKills

Find out more: firekills.campaign.gov.uk

Do you have a working smoke alarm? If you don’t, your life could be at risk.

Your landlord has a legal responsibility to keep you safe. Find out more about your rights in rented accommodation: firekills.campaign.gov.uk

It may not be your home, but it IS your life. #FireKills 🔥

Landlords – are you breaking the law?

Having working smoke alarms in your properties isn’t the end of your fire safety responsibility. Find out more: firekills.campaign.gov.uk #FireKills 🔥

Landlords – does your property have working smoke alarms?

It’s your responsibility to keep your tenants safe.

Find out more: firekills.campaign.gov.uk #FireKills

Older peopleAs members of this group can be harder to reach, it is often useful to target the message at those closest (family, friends, carers etc) to the people most at risk to fire.

Do your parents have a working smoke alarm? Would they know how to react in a fire? 🔥

Find out how you can help them by arranging a home fire safety visit: firekills.campaign.gov.uk #FireKills

If you have a relative or neighbour who would struggle to react to a fire in their home, you can help them prepare. Find out how to arrange a home fire safety visit: firekills.campaign.gov.uk #FireKills

People with disabilities (both mental and physical) It is useful to highlight the immediate risks of a fire and that it is ok to ask for help to make sure that you feel safe.

People are more than 8 times more likely to die in a fire in their home if there are no working smoke alarms. #FireKills

If you’re worried about a relative or neighbour who would struggle to escape a fire, you can arrange a home fire safety visit to help them prepare.

Find out more: firekills.campaign.gov.uk #FireKills 🔥

It’s OK to ask for help.

If you’re worried about how fire-safe your property is, you can find out more information at: firekills.campaign.gov.uk #FireKills 🔥

FIRE KILLS CAMPAIGN Content catalogue

Social – recommended messagingDownload social content here.

Middle aged, single, at-home smokers This audience may feel like a fire is unlikely to happen to them, it is useful to highlight the risk of fire caused by not properly extinguishing cigarettes.

Do you smoke at home? Make sure you put it out – RIGHT out.

Cigarettes in the home can start a fire.

Find out more: firekills.campaign.gov.uk #FireKills 🔥🚨

Single parents With children living in the household, it is useful to highlight ways that this audience can help to safeguard their family.

You’re more than 8 times more likely to die in a fire in your home if there are no working smoke alarms.

Having one on every floor of your home could help save you and your family.

Find out more: firekills.campaign.gov.uk #FireKills 🚨

FIRE KILLS CAMPAIGN Additional resources for partners

Newsletter contentBelow is some example copy that you can feature in a newsletter highlighting the campaign messages.

50 wordsDid you know that you should test your smoke alarms at least once a month? The Fire Kills campaign returns this month promoting fire safety behaviours to adopt around the home. Visit the website for helpful tips and advice: firekills.campaign.gov.uk

Fire Kills. Let’s prevent it.

or

Did you know that you should have smoke alarms on every floor of your home? The Fire Kills campaign returns this month promoting fire safety behaviours to adopt around the home. Visit the website for helpful tips and advice: firekills.campaign.gov.uk

Fire Kills. Let’s prevent it.

100 wordsDid you know that you should test your smoke alarms at least once a month? Or that you should have smoke alarms on every floor of your home? Or that your local fire and rescue service do free home visits to make sure your home is fire safe?

The Fire Kills campaign returns this month promoting fire safety behaviours to adopt around the home. Visit the website for helpful tips and advice: firekills.campaign.gov.uk

It only takes one accident to start a fire. Fire Kills. Let’s prevent it.

Internal communications ideasBelow are some suggested ideas for how you could communicate the campaign messaging in your organisations internally.

• Ask a member of your local fire and rescue service to come to your workplace to talk about smoke alarm placement and fire safety in the home.

• Encourage members of staff to book in a home fire safety visit for someone they think might be vulnerable to a risk of fire.

• Ask whether any colleagues have had a home fire safety visit to write a blog post on their experience and share via a newsletter.

FIRE KILLS CAMPAIGN Additional resources for partners

Advice and supportThere is a range of guidance material to help individuals protect themselves from fire.

Please see the below guides and visit firekills.campaign.gov.uk/ for more information.

Fire safety in the homewww.gov.uk/government/publications/make-your-home-safe-from-fire

Fire safety advice for tenants and residentswww.gov.uk/government/publications/fire-safety-of-your-building-advice-for-tenants-and-residents

Fire safety advice in shared or rented accommodationwww.gov.uk/government/publications/fire-safety-in-shared-or-rented-accommodation

Fire safety advice for people with sight, hearing or mobility difficultieswww.gov.uk/government/publications/fire-safety-for-people-with-sight-hearing-or-mobility-difficulties

Find your local fire and rescue service www.cfoa.org.uk/frs?postcode=

Book a home fire safety visit www.cfoa.org.uk/frs?postcode=

FIRE KILLS CAMPAIGN

Please send any feedback on this pack to FireKills@homeoffice.gov.uk

THANK YOU FOR YOUR SUPPORT