fire-up your personal brand - debra trappen
TRANSCRIPT
![Page 1: Fire-up Your Personal Brand - Debra Trappen](https://reader034.vdocument.in/reader034/viewer/2022042817/55a678331a28ab860f8b45d5/html5/thumbnails/1.jpg)
Fire-up Your
Personal Brand
D11consulting.com
Debra Trappen
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Brought to you by
@HomesPro
#SecretsWebinars
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CALL:
Agents: (888) 510-8795 Brokers: (866) 697-3308
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with
Chris Sorentti
Account Executive
Homes.com
8 Minute Presentation
Following Debra Trappen
Introducing
Local Connect
![Page 5: Fire-up Your Personal Brand - Debra Trappen](https://reader034.vdocument.in/reader034/viewer/2022042817/55a678331a28ab860f8b45d5/html5/thumbnails/5.jpg)
Fire-up Your
Personal Brand
D11consulting.com
Debra Trappen
![Page 6: Fire-up Your Personal Brand - Debra Trappen](https://reader034.vdocument.in/reader034/viewer/2022042817/55a678331a28ab860f8b45d5/html5/thumbnails/6.jpg)
Rev Up Your
Video Marketing
SecretsWebinars.com
Marguerite Giguere & Anne Jones
April 22 1 pm EDT
You Already Have the Content!
![Page 7: Fire-up Your Personal Brand - Debra Trappen](https://reader034.vdocument.in/reader034/viewer/2022042817/55a678331a28ab860f8b45d5/html5/thumbnails/7.jpg)
FREE Live Webinars every month with the nation's TOP AGENTS and SPEAKERS!
Barbara
Corcora
n
80+ Recorded Webinars available on demand
Allan
Dom
b
Gary
Kelle
r
Larry
Kendall
Michael
J.
Maher
Dave
Liniger
SecretsWebinars.com
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Brought to you by:
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Deb Helleren
&
Mel McMurrin
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Debra Trappen
⦿ Debra was Chief Experience Officer for Coldwell Banker Bain/Seal,
leading programs to attract, train and motivate a team of 1,100+
agents; she was also the company’s lead social media strategist.
⦿ As the founder of d11Consulting Debra helps agents define a solid
brand foundation and vision - and then infuse that message or story
into a simple social media strategy.
⦿ Debra speaks at Inman News Real Estate Connect, LEXI Women’s
Leadership Summit, Oxygen Women’s Conference, Women’s
Council of Realtors, Inman’s Agent Reboot, Real Expo (REX)
D11Consulting.com
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FIRE UP: d11consulting.com/signup
facebook.com/d11consulting
twitter: @debra11 * #FireMeUp11
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#FireMeUp11@debra11
#FireMeUp11#FireMeUp11
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#FireMeUp11
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What words come to mind?
#FireMeUp11
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#FireMeUp11
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DEFINE.
PRIORITIZE.
INFUSE.
• VALUES
• PASSIONS
• PURPOSE
• NICHE
CORE FOUR:
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…inform decisions. #FireMeUp11
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#FireMeUp11
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I work
with
_______
_
Their
problem
_______
_
My
solution
_______
_
My
promise
_______
_
DEFINE YOUR NICHE
+ + +
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#FireMeUp11
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• WHO you follow
• WHAT you read
• WHERE you post
• WORDS you use#FireMeUp11
LET YOUR CORE FOUR
BE YOUR GUIDE
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• Need to increase visibility?
• Want to build credibility?
• Secure new clients?
• Find new and old friends?
• Uncover corporate biz?
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PLATFORM REVIEW
• Facebook Profile
• Facebook Page
• Facebook Group
• Google+
• Blog
• About.me
(debra11.com)
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2 min’ break
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Rev Up Your Video Marketing,You Already Have the Content!
SecretsWebinars.com
Marguerite Giguere &
Anne Jones
April 22nd, 2015
![Page 30: Fire-up Your Personal Brand - Debra Trappen](https://reader034.vdocument.in/reader034/viewer/2022042817/55a678331a28ab860f8b45d5/html5/thumbnails/30.jpg)
CALL:
Agents: (888) 510-8795 Brokers: (866) 697-3308
![Page 31: Fire-up Your Personal Brand - Debra Trappen](https://reader034.vdocument.in/reader034/viewer/2022042817/55a678331a28ab860f8b45d5/html5/thumbnails/31.jpg)
with
Chris Sorentti
Account Executive
Homes.com
8 Minute Presentation
Following Debra Trappen
Introducing
Local Connect
![Page 32: Fire-up Your Personal Brand - Debra Trappen](https://reader034.vdocument.in/reader034/viewer/2022042817/55a678331a28ab860f8b45d5/html5/thumbnails/32.jpg)
d11consulting.com/secrets-freechapter
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Back to Debra T.
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#FireMeUp11
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@debra11 #FireMeUp11
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#FireMeUp11
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#FireMeUp11
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#FireMeUp11
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• Google Alerts
• mention.net
• newsle.com
#FireMeUp11
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• Connection Counts
• Top Engagers
• Buzz Creators
• Platform Performance
• TOP Times
TRACK IT!
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1. DEFINE Your Story (& Niche)
2. CLARIFY Your Goals
3. BE Authentically YOU!
4. SERVE. Amplify. Engage.
Give.
5. LISTEN. Refine. Have FUN.#FireMeUp11 * d11consulting.com/signup * @debra11
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d11consulting.com/secrets-freechapterfacebook.com/d11consulting
twitter: @debra11 * #FireMeUp11
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Question & Answer
Type in the “Question”
section of the
GoToWebinar
control panel
on the right.
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with
Chris Sorentti
Account Executive
Homes.com
Introducing Local Connect!!
Check availability now!! Agents 888-510-8795 Brokers 866-697-3308
![Page 46: Fire-up Your Personal Brand - Debra Trappen](https://reader034.vdocument.in/reader034/viewer/2022042817/55a678331a28ab860f8b45d5/html5/thumbnails/46.jpg)
Check availability now!! Agents 888-510-8795 Brokers 866-697-3308
What is Local Connect?
68% of the Listings on
Homes.com are available for
advertising
90% of Homes.com visitors are
actively searching for their
next home
The opportunity for agents and
brokers to advertise on FREE or
NON-CLIENT listings on
Homes.com
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Connect via Impressions
Check availability now!! Agents 888-510-8795 Brokers 866-697-3308
Impressions are
at the ZIP CODE level
Mobile and Desktop impressions
are sold together
Max Buy-out
is ⅓ of available ZIP codes
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Introducing Local Connect!!
Check availability now!! Agents 888-510-8795 Brokers 866-697-3308
![Page 49: Fire-up Your Personal Brand - Debra Trappen](https://reader034.vdocument.in/reader034/viewer/2022042817/55a678331a28ab860f8b45d5/html5/thumbnails/49.jpg)
Introducing Local Connect!!
Make a Connection!
Check availability now!! Agents 888-510-8795 Brokers 866-697-3308
![Page 50: Fire-up Your Personal Brand - Debra Trappen](https://reader034.vdocument.in/reader034/viewer/2022042817/55a678331a28ab860f8b45d5/html5/thumbnails/50.jpg)
Check availability now!! Agents 888-510-8795 Brokers 866-697-3308
iOS & Android AppMobile
Make a Mobile Connection!
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Introducing Local Connect!!
Local Connect Basics
Check availability now!! Agents 888-510-8795 Brokers 866-697-3308
ZIP CODE pricing increases as availability decreases
Max Buy-out is ⅓ of available ZIP CODE
Add Preferred status for $99.95/month
10% Discount on 6 months pre-pay and
20% Discount on 12 months pre-pay
Any questions?
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Where do you want to be found?
Check availability now!! Agents 888-510-8795 Brokers 866-697-3308
![Page 53: Fire-up Your Personal Brand - Debra Trappen](https://reader034.vdocument.in/reader034/viewer/2022042817/55a678331a28ab860f8b45d5/html5/thumbnails/53.jpg)
Rev Up Your
Video Marketing
SecretsWebinars.com
Marguerite Giguere & Anne Jones
April 22 1 pm EDT
You Already Have the Content!
![Page 54: Fire-up Your Personal Brand - Debra Trappen](https://reader034.vdocument.in/reader034/viewer/2022042817/55a678331a28ab860f8b45d5/html5/thumbnails/54.jpg)
CALL US:
Agents: (888) 510-8795 Brokers: (866) 697-3308
![Page 55: Fire-up Your Personal Brand - Debra Trappen](https://reader034.vdocument.in/reader034/viewer/2022042817/55a678331a28ab860f8b45d5/html5/thumbnails/55.jpg)
Rev Up Your
Video Marketing
SecretsWebinars.com
Marguerite Giguere & Anne Jones
April 22 1 pm EDT
You Already Have the Content!