firefly garden webinar v3.ppt
DESCRIPTION
Slides from webinar #1TRANSCRIPT
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Why Firefly ?What is different?What are our goals?
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30 Years of
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So Why Firefly and what’s different
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The Power of Community
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THE MEDIA
• We all witnessed Upsee.• When you emotionally connect with your audience
you have their vote.• The Media love emotive content• They can pick up on our Campaigns/Lobbying• Their power to get around the world.• They know us now…our voice will never be
stronger
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Power of Community along with an AuthorityTOGETHER WE MAKE A DIFFERENCEAdd the Media to that!
Stacey Lewis and Firefly – shopping trolley
• August ’13 we had approached UK supermarkets• September ’13 we approached German trolley manufacturer, Wanzl• January ’14 Started prototyping a solution for Wanzl• February ‘14 highlighted issue to Stacie Lewis• February ’14, Stacie Lewis blog, Sainsbury’s response, Sun Newspaper & Radio 4• March / April ’14 Sainsbury’s agree to 6 week trial
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Sainsbury's Story and the GoTo Trolley Seat
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What is the Firefly Garden for?
• Change - Policy/Campaigns/Lobbying• Support - Advice and knowledge and comfort and friendship• Development - Ideas/products/trials
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What do you guys bring to the forum?
• Advisory – You are a Parent – People want to talk to you• You are a “Big Knowledge Hub”• Your blogs say it all – Look at your following• Comfort – friendship – loyalty
• Tell us?
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What is in it for you?
• Traffic to your blog? Does it? are we fighting for traffic?
• SEO• The Badge? Authority• Access to marketing support for your own projects• Event Promotion• Webinar Hosting• Video Production• Design work
• Is this enough? What is missing? What do you want?
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Let’s take a sneak peak of what the forum looks like – First phase
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Top 10 key issues
• 1. Portable toilet seat• 2. Changing facilities• 3. Accessible housing/home modifications• 4. Funding for respite care• 5. Air travel support• 6. Public perceptions• 7. Accessible playgrounds• 8. Disability vehicle assistance• 9. Affordable equipment• 10. Community/family participation
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Campaign no 1 suggestion
• DISABLED CHANGING FACILITIES IN PUBLIC PLACE
• Two pronged
• Disabled changing facilities need to be provided• Potential mobile toileting product – Lets look at development
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Commercial or not?
• Never even considered this as an option.• Looking at Mum’s net and what they turn over $64 million!!!!!• Is this something we want to consider? Or not?• Could we have a board/trustees/deciding on how the money is spent• Respite centres everywhere being built with the funds?• What’s your opinion?
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Want Authority?
• The Firefly Garden will offer a ‘badge’ of authority• 5 stages• Work your way to authority• Granted to top contributors and campaigners• Badge becomes synonymous with special needs campaigners,
experts and influencers
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Where’s our starting point?
• Enter the garden as a hedgehog - go on to be a rabbit, a squirrel, a fox or an owl• Serious element to what it means but also a little fun and a sense of
community• Have a look
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The Badge – The Hedgehog Level 1
The Hedgehog is new, they watch and observe others, learning how the Firefly Garden works.
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The Badge – The Squirrel Level 3
The Squirrel is everyone’s friend. They’re resourceful, have more access to the Firefly Garden and go outside their comfort zone.
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The Badge – The Owl Level 5
The Owl is seen as the elder, the wise figure. The Owl observes and sits over the Firefly Garden keeping watch.