Grassroots 2015Amanda Landry – Glastonbury CT

Goals & Objectives • Exceed numbers from previous year – August

8th 2014• Create a fun and successful event for both

the BOSS and employees

Pre-Grassroots• Establish sales/promotions for August 8th

• Create flyer for customers• Spread the word

• Contact local suppliers for support • API• NAPA• CARQUEST

Grassroots• Raffle• Baskets – Firestone, NAPA, CARQUEST• 1 ticket per Boys & Girls Club booklet• 1 ticket if customer spends over $100

Grassroots• Cookout • Set up tent/grill • Food from API• Cupcakes/brownies• Eggrolls

Grassroots Results – Tire Units

74% increase in tires sales – 20 more tires

Grassroots Results – Service Sales

50% increase in sales - $1,652.82

Grassroots Results – Total Sales

40% increase in sales - $2,880.63

Grassroots Results – CFNA Sales

798% increase in sales - $4,045For the month of August 2014 there were 9 CFNA cards opened. As of August 10, 2015 we had already matched the previous years card sales.

Grassroots Results – Customers

27% increase in customers – 13 more customers

Comments/Concerns • Other promotion/event flyer • Completed tickets – not cashed out on August

8th

$8,516.14