About BaselineGroupNY

BaselineGroupNY is a strategic marketing

communication and award-winning

design company. For more than two

decades, we’ve been trusted to meet

the unique needs of the world’s leading

and emerging brands because of how

we listen, how we communicate, and

how we execute.

Visit us at www.baselinegroupny.com

Customized Solutions• Advertising

• Brand Identity

• Copywriting / Editing

• Conferences, Events & Tradeshows

• Marketing Materials

• Marketing Campaigns

• Presentations

• PR / Investor Communications

• Sales Collateral

• Social Media

• Technical Writing

• Website Development

Core CompetenciesWhether you are seeking help with one project, filling a resource gap, or considering outsourcing your marketing communication and design production, BGNY is here to help.

Functional Messaging, Writing, and Integrated Content - We help you turn your passion and value proposition into clear, compelling, and consistent content that is easy to understand, remember, and repeat. Our experience includes developing and evolving marketing templates and finalist sales presentations, creating and strengthening websites, RFP writing, establishing blogs, writing commentary, publishing white papers, producing video segments, and managing marketing campaigns across digital and social media.

Award-Winning Design - We infuse creativity into everything we do. Our work has been awarded more than 20 times by, amongst others, the Association of the Graphic Arts, the Financial Communications Society, Graphic Design USA, and the Society of Technical Communications. We’ve designed and extended brand identities across the financial services industry, for government entities, as well as clients in education, health and wellness, construction, and law, just to name a few.

What Sets BGNY Apart?We understand the nuances of content development and design project management, priding ourselves on meticulous attention to detail that the competition often overlooks.

Client-Centric Project Management - We can work within any client-specified structure or effectively apply our flexible project management framework, designed to accommodate any project regardless of what the final product or deliverable may be.

Responsive and Collaborative Client Service - Exceptional client service is the heartbeat of BGNY’s success and the core of our value proposition. What does it mean that we have no bureaucracy and answer our own phones? Your needs and requests are promptly addressed, solutions are designed to fit your business objectives, and nothing gets lost in the shuffle.

Experience and Engagement - The senior members of our team, averaging nearly 20 years of marketing communication and design experience, are involved in every project from start to finish. We spend a great deal of time studying emerging trends and evolving our approach to meet the needs of the various industries and communities we serve.

New York Office220 East 23rd Street, Suite 407, New York, NY 10010CONTACT Darcy Flanders / darcy@baselinegroupny.com 212.925.1656 x14

Des Moines Office3315 109th Street, Suite B, Urbandale, IA 50322CONTACT Stuart Essex / stu@baselinegroupny.com 515.381.3560

F I R M P R O F I L E

Company Information and Codes Registered as Baseline Design, Inc.

DUNS: 800376647

CAGE Code: 7YTB7

NAICS Codes:

541613 Marketing Services

541430 Graphic Design Services

541511 Web Design Services

541860 Advertising Material Preparation

561410 Document Preparation Services

PSC Codes:

T001 Arts/Graphics

T013 Technical Writing

T099 Other

R426 Communications

R701 Advertising

R708 Public Relations

Certified as a WBE by NYC and Empire State Development Corp.

Darcy A. FlandersFounder/Chief Design Officer

Darcy is the firm’s chief project strategist and oversees planning at the highest levels. Her greatest strength is visionary—interpreting client goals and translating them into impactful, targeted design.

Her visual passion is contagious and her focus on teamwork has led to many successful client collaborations. Drawing on 25+ years experience, Darcy consistently creates a goal-driven, deadline-sensitive process that integrates the big picture and the smallest details.

Stuart EssexDirector – Business Development, Content, and Strategy

Stu leads the firm’s Des Moines office. A skilled and resourceful collaborator, his diverse knowledge and experience spans an array of marketing mediums, distribution channels, and technology

platforms. He enjoys developing and implementing processes, translating sophisticated information into clear ideas and stories, and working with the design team to effectively connect content and creative outputs.

McKissack & McKissack | Rebranding/Collateral Development

Baseline was engaged to rebrand the oldest minority-owned construction management company with, as their tagline states, “over 100 years of building to bring change.” The redesign brought forth their rich history while showcasing their impressive body of work and newly designed headquarters. The square shape of the existing logo was used as a cornerstone design element throughout and extended to other components such as the brochure shape. The bold, fresh feel employed many transparent layers to convey depth. The result: award-winning work honored by AGDA.

Deutsche Bank Americas Foundation | Annual Report

Baseline has designed annual reports for DB’s Americas Foundation for many years. These reports highlight the many ways the Bank leverages its unique capabilities as a global financial services firm to support the arts, community projects and programs in the US and abroad. We used a clean sophisticated modern style and created custom graphic elements to enhance content.

Bronx Community College | Branding and Website

Our Senior Designer Dan Silverstone directed this complete rebranding of Bronx Community College. Dan designed the logo, brand guidelines and website. The website was a massive undertaking with many stakeholders involved. The overall effort raised awareness of this great city college.

Continuum Center for Health & Healing | Brochure

For this Health & Healing center, Baseline crafted a capabilities brochure for funders, existing patients and prospects. The design solution featured warm colors, organic textures and shapes and matte paper to support the Center’s wholistic approach of combining conventional medicine with therapeutic treatments to address mind, body and spirit.

1001 Avenue of the Americas 20th Floor New York, NY 10018

over 100 years of building to bring Change

Over 100 Years...

LP Field

Columbia University Tappan Zee Bridge

Firm Overview timeline

1905 1912 1922 1930 1960 1980 1998

2006 2007 2008 2011 20122009 2010

20092005 2010 2011

Atlantic Yards1st licensed African-American architects in U.S.

is Founded

2007 2008 20122006

19421920 1930 1960 19801908 2003 2005

timelinemTA ieC

Perelman Center for Advanced medicine medgar evers College Harlem Hospital wTC Transportation Hub Tuskegee Air Base The Carnegie Library

“ we weren’t looking for walls and a roof—we wanted a place to cultivate growth and learning. mcKissack understood that.”

medgar evers College

> Columbia University, manhattanville expansion> Philadelphia Schools Capital improvement Plan

> medgar evers College, Academic Sciences Building

A school is more than a building. it’s an environment that nurtures understanding, creativity, collaboration and confidence—in students and future leaders. mcKissack takes pride in developing academic environments that have inspired hundreds of thousands of students, and will continue to do so.with this in mind, mcKissack partners with administrators in order to better understand their institution’s faculty, student body and their collective goals, and we tailor a comprehensive solution to meet each specific need and objective.These values have never been more evident than in our role in Columbia University’s expansion project into the manhattanville section of west Harlem. After spending five years laying plans for the actual buildings, mcKissack took the reins to lead the infrastructure of the entire campus—a long-term collaboration with university officials that will span over two decades.we’re there, partnering with educators stride-for-stride, ensuring success from initial planning efforts through the first days of classes.

SeCTOr Overview aCademiC

mcKissack understands the challenges facing today’s educational institutions: shrinking budgets, demanding academic requirements and a diverse student population, to name a few. These needs are always different and constantly changing.Despite the complexities of the industry, mcKissack continues to meet the varying needs of educators by creating functional and user-friendly environments featuring state-of-the-art technologies that can adapt to the ever-changing requirements and diverse needs of students.

aCademiC

Sustainability: Ensuring viability

Deutsche Bank has been a longtime partner with Enterprise Community Partners in creating sustainable communities and developing affordable housing. This green roof was designed by an Enterprise Rose Architectural Fellow in an innovative partnership with desigNYC

Credit: Tom Sobolik, Enterprise

1.1

Corporate Social Responsibility Highlights 2011

03 Community Development Award New York Deutsche Bank was ranked #1 among wholesale banks in the 2011 State of Bank Reinvestment in New York City report issued by the Association for Neighborhood & Housing Development.

04 Stocks in the FutureBaltimore A team of employees utilized their market knowledge to help enhance the curriculum of a local financial literacy program that introduces underperforming middle school students to the fundamentals of investing through real-life applications in the stock market.

09 Pro MujerMexico Pro Mujer is a women’s development organization that provides poor women in Latin America with the means to build livelihoods for themselves and futures for their families through microfinance, business training and healthcare support. Deutsche Bank has provided financing to Pro Mujer Mexico since 2007.

10 Playground BuildHouston For the office’s first volunteer project, Deutsche Bank employees helped construct a playground for a new elementary school in one of the city’s underserved communities.

7Deutsche Bank Corporate Social Responsibility – Americas Report 20116

04

07

02 Veterans on Wall Street New York Through its Veterans on Wall Street network, Deutsche Bank chaired a consortium of 5 major financial services firms that hosted a conference, which consisted of a job fair, breakout learning sessions and a charitable dinner.

01 Aboriginal Summer Literacy Camps Toronto With Deutsche Bank’s support, Frontier College, a national literacy organization, provides skills development for over 2,000 children in 60+ low-income communities across Canada.

03

06

* Barbara Kruger(American, b. 1945)Untitled (we will no longer be seen and not heard), 1985Nine framed lithographsEach: 20 1/2 x 20 1/2 in. (52.1 x 52.1 cm)Collection of Barbara Lee, Cambridge, MA© Barbara Kruger, Courtesy Mary Boone Gallery, New YorkPhoto: Nathan Keay, © MCA Chicago

07 Leaders in Action Argentina Conducted in partnership with a national education advocacy organization and a major university, Leaders in Action provides training and ongoing support to school principals as a strategy for strengthening schools and helping students achieve academic success.

08 Architecture for HumanityHaiti Deutsche Bank is providing funding to commission and install art in 10 schools as part of a civic art program that aims to instill in students a sense of pride in their culture and hope for the future.

08

12

01

09

05 AlfaSolBrazil AlfaSol works to reduce the high levels of illiteracy in Brazil. Deutsche Bank provides support for a technical and professional training program for young adults, which helps participants strengthen their skills, gain access to the labor market and maintain employment.

06 Alfred Herrhausen SocietyBrazil The nonprofit Alfred Herrhausen Society is the international forum of Deutsche Bank. Its work focuses on new forms of governance as a response to the challenges of the 21st century. Policymakers, business leaders, academic experts and media commentators from around the world attended Foresight, an annual symposium that took place in Brazil to discuss the country’s development and role in a multipolar world.

Preview of the Deutsche Bank Urban Age Award 2012, a project of the Alfred Herrhausen Society

Learn more about Veterans on Wall Street

10

11

02

05

12 Museum of Contemporary Art* Chicago Deutsche Bank supported This Will Have Been: Art, Love & Politics in the 1980s, an exhibit that represents the diversity and complexity of art produced during this tumultuous decade when the art world veered between radical and conservative, capricious and political, socially engaged and art historically aware.

11 New Generation FundLos Angeles The New Generation Fund was created by Enterprise Community Partners, the city’s housing department and local foundations to facilitate the development of affordable housing to improve community stability.

Deutsche BankCorporate Citizenship Americas

and build community

Corporate Social ResponsibilityReport 2011

Past Performance

New York City Voter’s Guide | Rebrand Initiative

Baseline was selected to develop and execute meaningful themes for both the primary and election guides. We were responsible for the design, production and preparation of files for the printing of 20, 64-page district guides, each half English, half Spanish. Over 3 million copies are distributed throughout the five boroughs.

GO VOTE SEPTEMBER 12, 2017

Mayorpage 6

Public Advocatepage 10

City Council page 11

Primary Election Manhattan Council Districts 8-10

New York City Campaign Finance Board 100 Church Street New York, NY 10007

PRSRT STD POSTAGE & FEES PAID

NYC CFB PERMIT NO. 246

YOU VOTE HERE

VOTE CITY YOU WANT

FOR THE

VOTER GUIDEYOUR NONPARTISAN GUIDE TO CITY ELECTIONS SINCE 1989

COUNCIL DISTRICT:

ASSEMBLY DISTRICT:

ELECTION DISTRICT:

POLL SITE:

ESPAÑOL AL REVERSO >

WEL

CO

ME

TO Y

OU

R 2

017

NYC

VO

TER

GU

IDE New York City is one of the greatest and most diverse cities in the country. It leads the nation

on issues that matter. That’s why it’s especially important that you make informed choices about who represents you in city government. While you can’t always control what happens nationally, you do have a say about what happens in our city. Your vote has an impact on everything from the quality of city schools to the cost of living and helps create a city that works for everyone.

Be sure to take this Voter Guide, NYC’s official nonpartisan guide to city elections, with you when you cast your vote in the citywide primary election this fall. The Guide provides profiles of candidates seeking your nominations for the offices of mayor, public advocate, comptroller, borough president, and City Council, as well as general info about voting.

Cast your vote to make a difference!

GO GREEN!Sign up at nycvotes.nyccfb.info to receive email alerts about city elections and find out when future online editions of the Guide go live.

KNOW YOUR

RIGHTS AS A VOTERYou have the right to vote in the September 12, 2017 primary election if:

♦ You are a registered voter and you are enrolled in a party that is holding a primary (check voting.nyc if you’re not sure if you’re registered).

♦ You are at least 18 years old and a US citizen.

♦ You are not currently serving time for a felony or on parole.

♦ You are in line at your poll site by 9 pm on September 12th (NYC poll sites open at 6 am).

In any election, you have a right to:

♦ Ask a poll worker or any person of your choice (except your employer or union representative), for help. If you need an interpreter, BOE interpreters are available to assist voters at selected sites. Call 866-VOTE-NYC for more information, including which polling sites have interpreters available and for which languages.

♦ Bring materials with you, including this Voter Guide (please take any materials away with you when you finish voting).

♦ Vote even if the voting machine is broken.

♦ Vote by affidavit ballot if your name is missing from the list of voters at your polling site.

You may have to show identification to vote in this election if you are voting for the first time at your polling place. Otherwise, you do not need to show identification.

KNOW WHERE TO GO

Check voting.nyc and click “Where Do I Vote?”

Check the cover of this Voter Guide

YOUR POLLSITE!

Call the Board of Elections at 866-VOTE-NYC

PS 89 — 265 Warwick Street Brooklyn, NY 11207 Council District 37 Recipient First Last Name 123 Arlington Avenue Brooklyn, NY 11208

This badge will appear if a candidate is participating in the NYC Campaign Finance Program.

MATCHING FUNDS PROGRAM

OR OR

Marvin SpruillCity Council District 09

Also running:*Julius TajiddinCity Council District 09

George EspinalCity Council District 10

Josue G. PerezCity Council District 10

Ydanis A. RodriguezCity Council District 10

Also running:*Francesca M. CastellanosCity Council District 10

BOROUGH PRESIDENT

As the chief executives of their boroughs, the borough presidents make sure that community needs are met.

There is no primary election for Manhattan Borough President.

CITY COUNCIL pg 11

The City Council is the law-making branch of the city’s government.Check the cover of your Voter Guide to find your Council district.

Diana AyalaCity Council District 08

Tamika MappCity Council District 08

Israel MartinezCity Council District 08

Robert J. RodriguezCity Council District 08

Cordell CleareCity Council District 09

Pierre GoodingCity Council District 09

Tyson-Lord GrayCity Council District 09

Marvin HollandCity Council District 09

Dianne L. MackCity Council District 09

Bill PerkinsCity Council District 09

ELECTION

AT A GLANCEMAYOR pg 6

The mayor is the leader of city government.

Sal Albanese Richard S. Bashner

Bill de Blasio Bob Gangi

Mike Tolkin Rocky De La Fuente

Nicole Malliotakis

Also running:*Bill MurawskiWalter N. Iwachiw

PUBLIC ADVOCATE pg 10

The public advocate is the people’s representative in city government.

David C. Eisenbach Letitia James

COMPTROLLER

The comptroller is the city’s chief financial officer.

There is no primary election for Comptroller.

* Candidates did not submit a complete profile in time for inclusion in this printed Voter Guide.