#firmday manchester 2016 - carve consulting 'what is the future of in-house recruitent...

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The Future of In-Hous Recruitment Marketing #FIRMday

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Page 1: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

The Future of In-House Recruitment Marketing

#FIRMday

Page 2: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

Hello

• In-House Recruitment Marketing

Today

• Designing for the Drivers of

Disruption

• Programmatic + Analytics

• Living Employer Brands

Page 3: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

Carve • Digital Strategy • Social Recruiting

• Living Employer Brands

• Content Marketing • Training + Transformation

Page 4: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?
Page 5: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

Disruption is coming...

Page 6: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

Design for the drivers of disruption

Page 7: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

Drivers: The Network Effect

Page 8: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

Drivers: The Network Effect

Page 9: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?
Page 10: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

Drivers: Global Smartphone adoption

Page 11: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?
Page 12: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

Drivers: Consumerization of the Enterprise

Page 13: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

Drivers: Live Content

Page 14: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

Digital Cameras?

Page 15: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

Instagram, Snapchat

Page 16: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

Travel Agents?

Page 17: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

AirBnB, TripAdvisor

Page 18: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

Lonely Hearts… and almost everything else?

Page 19: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

Grindr, Tinder

Page 20: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

What does all this mean for me? • Get an analytics strategy• Enable peering between the talent inside and outside your organisation• Re-think your content strategy • Personalise, Localise • Challenge

Page 21: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

What should I focus on as an In-House Recruiter?

Page 22: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

A. Programmatic + Analytics

Page 23: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

What is programmatic?

Page 24: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

What is programmatic? • Buying audiences, not environments

• Real-time bidding, algorithmic decision making

• Data-driven

Page 25: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

What is programmatic?

A BRIEF HISTORY OF ADVERTISING

Page 26: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

DIRECT AD NETWORKS

AD EXCHANGES DSPs

CPM CPC

Pre-booked

DSP

Trading Desk

DSP

DSP

Increased transparency

Reduced cost + administration time

Improved Accuracy

Real-time

Page 27: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

Breaking it down for in-house recruiters?

Better targeting

Less Wastage

Performance based buying

Page 28: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

Where does the data come from? • Let’s play...

Browser Extension: Ghostery

Page 29: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?
Page 30: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?
Page 31: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

XXX A.N. Other tracker XXX

Page 33: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

Painting pictures with data...• Audience • Behavioural

• Retargeting

• Geotargeting

• Cross-Device

• Contextual

Page 34: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

Considerations for In-House Recruiters • Quality of Data • Discrimination

• Brand Safety

• Expertise

• Scale

Page 35: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

B. Living Employer Brands

Page 36: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?
Page 37: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

Living Employer Brands • Hand over the Mic• Identify + amplify your Talent Magnets • Embrace Live Content • Engage with Reviews • Personalize • Journeys, not jobs

Page 38: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

Fail Fast.Fix Fast. Learn Fast.

#FIRMday

Page 39: #FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?

Let’s discuss...

#FIRMday