#firmday manchester 2016 - carve consulting 'what is the future of in-house recruitent...
TRANSCRIPT
The Future of In-House Recruitment Marketing
#FIRMday
Hello
• In-House Recruitment Marketing
Today
• Designing for the Drivers of
Disruption
• Programmatic + Analytics
• Living Employer Brands
Carve • Digital Strategy • Social Recruiting
• Living Employer Brands
• Content Marketing • Training + Transformation
Disruption is coming...
Design for the drivers of disruption
Drivers: The Network Effect
Drivers: The Network Effect
Drivers: Global Smartphone adoption
Drivers: Consumerization of the Enterprise
Drivers: Live Content
Digital Cameras?
Instagram, Snapchat
Travel Agents?
AirBnB, TripAdvisor
Lonely Hearts… and almost everything else?
Grindr, Tinder
What does all this mean for me? • Get an analytics strategy• Enable peering between the talent inside and outside your organisation• Re-think your content strategy • Personalise, Localise • Challenge
What should I focus on as an In-House Recruiter?
A. Programmatic + Analytics
What is programmatic?
What is programmatic? • Buying audiences, not environments
• Real-time bidding, algorithmic decision making
• Data-driven
What is programmatic?
A BRIEF HISTORY OF ADVERTISING
DIRECT AD NETWORKS
AD EXCHANGES DSPs
CPM CPC
Pre-booked
DSP
Trading Desk
DSP
DSP
Increased transparency
Reduced cost + administration time
Improved Accuracy
Real-time
Breaking it down for in-house recruiters?
Better targeting
Less Wastage
Performance based buying
Where does the data come from? • Let’s play...
Browser Extension: Ghostery
XXX A.N. Other tracker XXX
Where does the data come from?
Painting pictures with data...• Audience • Behavioural
• Retargeting
• Geotargeting
• Cross-Device
• Contextual
Considerations for In-House Recruiters • Quality of Data • Discrimination
• Brand Safety
• Expertise
• Scale
B. Living Employer Brands
Living Employer Brands • Hand over the Mic• Identify + amplify your Talent Magnets • Embrace Live Content • Engage with Reviews • Personalize • Journeys, not jobs
Fail Fast.Fix Fast. Learn Fast.
#FIRMday
Let’s discuss...
#FIRMday