#firmday manchester 27 sept 13 innvotions in graduate recrutiement, nicky garceas, capp
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Innovations in Graduate Recruitment
Nicky Garcea, Director, Capp
Capp
• Capp is a Strengths-based assessment consultancy• Offering Strengths-based assessment solutions across
the employee life cycle
30,000 SST completions
in 2012
Revenue: $293M Founded
2005 Global
Footprint: work delivered
globally
600Strengths
practitioners
Users in
200 Organisation
s
65,000 Realise2
Completions
30,000 SST
completions in 2012
Strengths Adopters
© CAPP 2013
1. Culture Shaping
Today:
what they are and why use
them?
applied across assessment
and selection
practical application and value
Strengths:
1. You do it well – Performance2. You feel good doing it – Energy3. You do it a lot – Use
(Linley, Biswas-Diener, Willars, 2010)
Strengths Defined
Performance Energy Use
Differentiating Strengths
Signs of a Strength
Strengths
Relaxed
Focused/energised
Tone
Terminology
Authentic
Passionate
Visualise
Childhood memories
Weaknesses Anxious
Drained
Agitated
Inauthentic
Shorter response
No examples
Strengths-based Recruitment Drivers
Graduate Screening Process
Attraction Application Form
Situational Strengths
Test
Numerical screening
Telephone / Video Screen
Assessment Centre
On-boarding
About Strengths-based Interviewing
• Greater variety of question styles - open, closed, hypothetical / situational, past-behavioural
• No probing• No interpretation of the questions• Rapid fire• More natural responses• Less well-rehearsed past-behavioural examples• Not reliant on past work experience
Competency Question
• Tell me about a situation when you have had to demonstrate your credibility?
Strengths Question 1
How do you feel when someone challenges you in your area of expertise? (Wait for response) Why do you feel like this?
0
Tentative response. Mentions that they feel nervous or uneasy.
Mentions that they don’t like having to defend their knowledge to others.
3
Provides an indifferent response. States that they feel fine and ok being
challenged.
Explains that defending their area of expertise is something that they
expect to do.
5
States that they feel motivated and passionate about defending their knowledge and area of expertise.
States that they do this because they enjoy demonstrating their knowledge
and expertise to others.
Strengths Question 2
What makes people pay attention to your opinion? (Wait for response) How has this helped a recent situation?
0
Response suggests that this does happen but infrequently. Provides
weak or no evidence for sharing how they develop their credibility.
3
Demonstrates that they do believe people respect their opinion and
acknowledges that this is due to their credibility.
A hypothetical or general reason is provided of why they take this view.
5
Demonstrates that they do believe people respect their opinion and
acknowledges that this is due to their credibility.
A specific example is provided of why they take this view.
Interviewer Feedback
“Quick-fire questions meant candidates have to think on their
feet, which really shows the strong candidates and how their thinking
processes work.”
“Overall very impressed with the ability to assess candidates fairly and really focus on their
strengths.”
“This technique is excellent for candidates with minimal or no work experience. It also prohibits the interviewer from guiding the interviewee into the answer. This style appears to relax candidates in a timelier manner than that of traditional techniques.”
“I liked it a lot. It was visibly tougher on the candidates and it made it
more difficult for them to serve up past answers. The consequence was
that the interviews were more enjoyable for the interviewer.
I’m actually looking forward to the next one!”
Long Term Benefits
Improved Retention
Attrition reduced by 50% in first 12 months
100% of Interns recruited into role
Employer Brand
33% increase in positive candidate perceptions
Increased recognition on campus
Happier Customers
Customer satisfaction up 12%
Diversity / Social Mobility
Women recruited into technical roles increased
from 22% to 67%
Improved social mobility
Performance
Productivity increased by 21%
Faster goal delivery
Cash Savings
Cost per hire reduced from £950 to £577
Thank You
uk.linkedin.com/in/nickygarcea
@NickyGarcea