First Annual Alberta Craft Brewing Convention Agenda Day 1: Tuesday, March 28, 2017 9:30am–3:00pm Value Chain Tour of Antler Valley Farm, Red Shed Malting, and Troubled Monk

(lunch on the bus) – sponsored by Cask Global Canning Solutions Limited space. Reserve a seat with Lauren Reid at reid.c.lauren@gmail.com

10:00am–5:30pm Exhibitor load in and member beer drop off (Trade Show Area in Special Event Centre)

12:00pm Registration Opens (Special Event Centre Foyer) 1:00pm–3:00pm “Alberta Crafted” Strategy Session (Santano Room)

Alberta’s Associations of Small Manufacturers + ALSA + Other guests 3:00pm–4:30pm Alberta Small Brewers Association Annual General Meeting - refreshments

sponsored by Jim Pattison Leasing (Monaco Room) · ASBA Members only

3:00pm–4:30pm Sister Association meetings (Santano Room & Special Events Centre)

6:30pm–11:59pm Welcome Reception & Partner Recognition – sponsored by ATB Financial (Special Events Centre)

· Beer Tasting: ASBA Members are asked to bring product to share with attendees

· We will hand out the first annual “ASBA Awards” to recognize industry partners

Day 2: Wednesday, March 29, 2017

Time Business Excellence Track Brewing Excellence Track Collaboration Track BY MNP BY CASK BY ATB FINANCIAL (Palermo Room) (Special Events Centre) (Monaco Room) 8:00–9:45 Breakfast (sponsored by Arthur J. Gallagher Canada Ltd.)

9:00–9:45 The Business of Brewing Art Froehlich interviewed by Jim Bladon of ATB Financial

10:00–11:00 Strategy, Financing & Grants The Current State of Creating Beer Tourism Barley & Beer Opportunities Jim Bladon, ATB Financial, Peter Watts, CMBTC & Alberta Beer Festivals, Jeff Orchard, MNP & Luke Harford, Beer Canada YYC Brewery Tours & Avery Sales, Alberta Ag Alberta Culinary Tourism Alliance 11:00–11:15 Coffee Break

11:15–12:15 Connect Logistics: Sourcing Local Working with Restaurants, Distribution 101, Q&A, Ingredients: Pubs and Retailers Alberta-Made announcements Alberta Malt & Hops Stephen Dougans, Paul Tiege, Olds College, With reps from: Connect Logistics Krista Kotylak, Alberta Ag, & Liquor Depot, Sherbrooke Bob Sutton, Rahr Malting Liquor, Cilantro and Chive & National

12:15–1:30 Lunch (sponsored by Connect Logistics)

1:15–1:30 Greetings from the Government of Alberta Hon. Joe Ceci, Minister of Finance

1:30–1:45 Combine to Craft, An Alberta Barley Initiative Shannon Sereda, Alberta Barley

1:45–2:45 Keynote Tony Magee, Lagunitas (sponsored by Rahr Malting)

2:45–3:00 Coffee Break

3:00–4:00 Intellectual Property Quality Management Update & Q&A with in the Brewing Industry AGLC

Michael Sharp, Parlee McLaws Liz Karman, Big Rock Brewery, Jody Korchinski, Jim Prokop, Ecolab & VP Liquor Services, and Bent Stick Brewery Alain Maisonneuve, Senior VP, Regulatory Services

4:00–5:30 The Year in Alberta Beer Roundtable & Olds College Student Beer Tasting Moderated by Jason van Rassel, with Don Tse, Adam Seguin, Jim Button, Natasha Peiskar, Dave Nuttall & probably more!

6:30–11:59 Wrap Up Event (sponsored by Prospero Equipment)

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About Our Keynote Guests

Art Froehlich: Art Froehlich is the President and CEO of Agriview Inc. in Calgary, Alberta. He is also the past President and managing partner of AdFarm and is cur-rently Strategic Advisor and Board member at AdFarm, one of North America’s largest agriculture and food marketing and communications companies. Over the last 30 years, Mr. Froehlich has held senior executive positions with Hoechst Canada Inc (Bayer), Alberta Pool (Viterra), and Wetcan Malting (RAHR). He continues to work with Canadian food and agricultural companies in developing international markets for their products. Mr. Froehlich sits on many corporate boards including: RR46, Prince

Rupert Grain, AVAC Ltd. (past chair), AgWest Bio Sciences, ABIC Foundation, JEH Enterprises, POS Sciences, and the Board of Governors of Olds College. Art is a past Board Chair of the Alberta Agricultural Research Institute, Genome Alberta, University of Alberta Faculty of Agriculture Industry Advisory Board. Art is also a past board member of ATB Financial and the Canadian Agricultural Policy Research Institute. In addition, he has also served on the Boards of the Malting Barley Research Institute, Western Grain Elevator Association, and the Canadian 4-H council.

Art is a Director of the MacMhaol-onfhaidh (Macaloney) Distillers Ltd., an innovative new distillery and brewpub (Victoria Caledonian) in Victoria, BC.

Tony Magee: Tony Magee is the Founder and Warlord of Lagunitas Brewing Co. based out of Petaluma, California. As a trailblazer in the North American Craft Brewing industry, building one of the largest and most dynamic craft brewer-ies in North America, Tony has an important perspective on where craft beer has been and where it is going. Tony is a member of Alice Drinks the Kool Aid, a blues-based Chicago indie rock band, the author of “So You Want to Start a Brewery? The Lagunitas Story,” the purveyor of a beer called “Censored,” and a major purchaser of Alberta-grown barley through the Chinook Arch Growers and Rahr Malt.

Thank you to our sponsors