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First flight booking via voice command Alexa in the managed cloud Mickael Zewde x

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Page 1: First flight booking via voice command Alexa in the …...Accreditations Accreditations Public Cloud Partner ISO 27001:2013 27017:2015 27018:2014 ISO 22301:2012 ISO 9001:2015 Source:

First flight booking via voice command – Alexa in the managed cloud

Mickael Zewde

x

Page 2: First flight booking via voice command Alexa in the …...Accreditations Accreditations Public Cloud Partner ISO 27001:2013 27017:2015 27018:2014 ISO 22301:2012 ISO 9001:2015 Source:

• Why are we here today?

• Why should you listen to our talk in the first place?

• What will we be talking about?

Motivation

Page 3: First flight booking via voice command Alexa in the …...Accreditations Accreditations Public Cloud Partner ISO 27001:2013 27017:2015 27018:2014 ISO 22301:2012 ISO 9001:2015 Source:

Claranet, one of the leading Managed Service Providers for

integrated hosting and network solutions in Europe:

Claranet – About us

Claranet Group

• 8 countries

• + 2,200 employees

• + 850 technicians

• + 6,500 customers

• + € 400 million

turnover

• Owner Management

(CEO Charles Nasser)

Claranet Cloud Practice

• Public Cloud expert

• + 100 customers on AWS

• + 70 employees AWS-

trained and certified

• Certified AWS Managed

Service Provider Partner

Page 4: First flight booking via voice command Alexa in the …...Accreditations Accreditations Public Cloud Partner ISO 27001:2013 27017:2015 27018:2014 ISO 22301:2012 ISO 9001:2015 Source:

Accreditations

Accreditations

Public Cloud Partner

ISO27001:2013

27017:2015

27018:2014

ISO22301:2012

ISO9001:2015

Source: Gartner (June 2017)

Source: Gartner (June 2018)

2018Gartner’s first Magic Quadrant

for Data Centre Outsourcing

and Hybrid Infrastructure

Managed Services, Europe.

Gartner Magic Quadrant

2013 - 17Gartner’s Magic Quadrant leader

for

Managed Hybrid Cloud Hosting,

Europe.

5 consecutive years.

Quadrant now discontinued.

Page 5: First flight booking via voice command Alexa in the …...Accreditations Accreditations Public Cloud Partner ISO 27001:2013 27017:2015 27018:2014 ISO 22301:2012 ISO 9001:2015 Source:

Continuous Innovation with AWS in PracticeDevOps and agile Deployment

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Innovations are Cloud Driver

Page 7: First flight booking via voice command Alexa in the …...Accreditations Accreditations Public Cloud Partner ISO 27001:2013 27017:2015 27018:2014 ISO 22301:2012 ISO 9001:2015 Source:

“Alexa, what will be your impact on e-commerce?”

• Estimated number of people that own an Amazon Echo device: 8.2

Million

• Currently voice shopping generate $2 billion USD. It is expected to

exponentially grow to $40 billion USD by 2022.

Page 8: First flight booking via voice command Alexa in the …...Accreditations Accreditations Public Cloud Partner ISO 27001:2013 27017:2015 27018:2014 ISO 22301:2012 ISO 9001:2015 Source:

Why Alexa is a game changer

• High customer engagement. They are customer-focused and keep

users coming back for more.

• Great customer experience. They are fully functional and user tested to

eliminate friction in the customer experience.

• Fresh content. They offer new, or up-to-date content to keep customers

coming back.

• High reliability. They are load tested and able to handle high customer

traffic.

Page 9: First flight booking via voice command Alexa in the …...Accreditations Accreditations Public Cloud Partner ISO 27001:2013 27017:2015 27018:2014 ISO 22301:2012 ISO 9001:2015 Source:

Challenge & architecture

Page 10: First flight booking via voice command Alexa in the …...Accreditations Accreditations Public Cloud Partner ISO 27001:2013 27017:2015 27018:2014 ISO 22301:2012 ISO 9001:2015 Source:

About our Customer

• Solution provider for air travel distribution established since 1997

• High quality software for airlines, tour operators, travel agencies and

content aggregators

• Customers like Swiss, Eurowings, Condor, LH CityLine and SunExpress

Page 11: First flight booking via voice command Alexa in the …...Accreditations Accreditations Public Cloud Partner ISO 27001:2013 27017:2015 27018:2014 ISO 22301:2012 ISO 9001:2015 Source:

The challenge

Increase brand awareness

First ever implemented Alexa Skill for flight booking

Deliver up to thousand offers & bookings per second with the highest

quality and speed

we have to offer our solution together with its necessary infrastructure in a

way that is both highly flexible and scalable, while also keeping the pricing

fully transparent. From the very start, it was clear that this kind of product

could only be implemented in the cloud.”

Alexander von Bernstorff, Director Airline Solutions at InteRES

Page 12: First flight booking via voice command Alexa in the …...Accreditations Accreditations Public Cloud Partner ISO 27001:2013 27017:2015 27018:2014 ISO 22301:2012 ISO 9001:2015 Source:

Success factors

Guaranteed Service Availability of 99,9% (actual availability of 100%)

KPI measurements by detailed CloudWatch metrics and dashboards

High available and fault tolerance architecture by stateless

applications and autoscaling groups over two AZs

Deliver a Seamless Customer Experience

Page 13: First flight booking via voice command Alexa in the …...Accreditations Accreditations Public Cloud Partner ISO 27001:2013 27017:2015 27018:2014 ISO 22301:2012 ISO 9001:2015 Source:

AWS Foundation Services

Compute Storage Database Networking

AWS Global Infrastructure

Regions

Availability Zones Edge

Locations

Database Encryption Server-side Data Encryption Network Traffic Protection

Retail Engine, Offer DB, messaging to airline

Operating System, Network, & Firewall Configuration

Alexa Skill, Source Code

Shared Responsibility with AWS

Page 14: First flight booking via voice command Alexa in the …...Accreditations Accreditations Public Cloud Partner ISO 27001:2013 27017:2015 27018:2014 ISO 22301:2012 ISO 9001:2015 Source:

Database Encryption Server-side Data Encryption Network Traffic Protection

Retail Engine, Offer DB, messaging to airline

Operating System, Network & Firewall Configuration

Alexa Skill, Source Code

AWS Foundation Services

Compute Storage Database Networking

AWS Global Infrastructure

Regions

Availability Zones Edge

Locations

Shared Responsibility with Claranet

Page 15: First flight booking via voice command Alexa in the …...Accreditations Accreditations Public Cloud Partner ISO 27001:2013 27017:2015 27018:2014 ISO 22301:2012 ISO 9001:2015 Source:

24x7

SUPPORT

APM

COMPLIANCE

DEVOPS

INFRASTRUCTURE

AS CODE

TRANSFORMATION

CLOUD

AUDIT REPORTING

SERVICE

MANAGEMENT

BESPOKEN

SLA

MANAGED

SECURITY

Claranet Managed Services for thePublic Cloud

Page 16: First flight booking via voice command Alexa in the …...Accreditations Accreditations Public Cloud Partner ISO 27001:2013 27017:2015 27018:2014 ISO 22301:2012 ISO 9001:2015 Source:

Customer case

InteRES - SunExpress

Page 17: First flight booking via voice command Alexa in the …...Accreditations Accreditations Public Cloud Partner ISO 27001:2013 27017:2015 27018:2014 ISO 22301:2012 ISO 9001:2015 Source:

InterRes Architecture

100% Infrastructure as Code (scripted with Terraform)

Deployment via Jenkins ⯈ S3 ⯈ Packer ⯈ AMI

CloudWatch, CloudWatch Logs and Dashboards for detailed Monitoring

Page 18: First flight booking via voice command Alexa in the …...Accreditations Accreditations Public Cloud Partner ISO 27001:2013 27017:2015 27018:2014 ISO 22301:2012 ISO 9001:2015 Source:

Echo Data Flow

Echo Alexa skill

AWS Cloud

Load Balancer EC2

Instances

Retail Engine

PostgreSQL

instance

OfferDB

Static content,

logs, ..

Page 19: First flight booking via voice command Alexa in the …...Accreditations Accreditations Public Cloud Partner ISO 27001:2013 27017:2015 27018:2014 ISO 22301:2012 ISO 9001:2015 Source:

All out of one hand

Amazon Echo Amazon Alexa

Amazon Web Services Amazon payments

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Result

Page 21: First flight booking via voice command Alexa in the …...Accreditations Accreditations Public Cloud Partner ISO 27001:2013 27017:2015 27018:2014 ISO 22301:2012 ISO 9001:2015 Source:

Thank you!

Mickael ZewdeBusiness Development Manager

E-Mail: [email protected]

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