first light net's fishing channel web presence

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First Light Net’s Outdoor’s Websites Lead Internets Fishing Channel Comparison of dominant Internet properties in the web’s Fishing Category Mike Hodgdon Senior Account Manager [email protected] www.FirstLightNet.Com 719-572-9065

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Comparative analysis of top internet properties and online advertising networks in the fishing and outdoors channels (i.e. best place to advertise to a fishing audience online is clearly with the First Light Net (www.firstlightnet.com) network of outdoors websites).

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Page 1: First Light Net's Fishing Channel Web Presence

First Light Net’s Outdoor’s Websites Lead Internets

Fishing Channel

Comparison of dominant Internet properties in the web’s Fishing Category

Mike Hodgdon

Senior Account Manager

[email protected]

www.FirstLightNet.Com

719-572-9065

Page 2: First Light Net's Fishing Channel Web Presence

First Light Net’s Sites Outperform Competitors Q1 2009

Mike Hodgdon |[email protected] | www.FirstLightNet.Com | 719-572-9065 ext.221

Page 3: First Light Net's Fishing Channel Web Presence

Strong growth in Q4 2008 ensured strong position for FLN Sites

Page 4: First Light Net's Fishing Channel Web Presence

Web-users spend more time on FLN sites than competitors’ sites

Page 5: First Light Net's Fishing Channel Web Presence

First Light Net sites dominate the market share of page impressions

Page 6: First Light Net's Fishing Channel Web Presence

FLN Sites continue to outperform FishingWorks in Average Visit Time

Page 7: First Light Net's Fishing Channel Web Presence

Top Industries Receiving Traffic from BigFishTackle

Page 8: First Light Net's Fishing Channel Web Presence

BigFishTackle sends significantly more of its traffic to the Fishing Industry than LandBigFish

Page 9: First Light Net's Fishing Channel Web Presence

BigFishTackle sends significantly more of its traffic to the Fishing Industry than Outside Hub

Page 10: First Light Net's Fishing Channel Web Presence

Demographics for First Light Net Sites

Page 11: First Light Net's Fishing Channel Web Presence

First Light Net’s Visitors: Who are they?

Page 12: First Light Net's Fishing Channel Web Presence

Upscale America

Page 13: First Light Net's Fishing Channel Web Presence

Metro Fringe

Page 14: First Light Net's Fishing Channel Web Presence

Steadfast Conservatives

Page 15: First Light Net's Fishing Channel Web Presence

Urban Commuter Families

Page 16: First Light Net's Fishing Channel Web Presence

First Light Net’s sites are strongly positioned to capture traffic from groups like ‘Military Family Life’

Page 17: First Light Net's Fishing Channel Web Presence

Military Family Life

Web-users within “Military Family Life” are likely to be interested in Fishing, Camping and Backpacking